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UNWTO Completes Gastronomy Tourism Project for Ubud, Indonesia
UNWTO has concluded the Gastronomy Tourism Project, designed to make Ubud, Indonesia, a global hub of sustainable gastronomy tourism. Within the framework of Indonesia’s annual Tourism National Coordinative Meeting, the project’s final report was presented to the Minister of Tourism and Creative Economy, Sandiaga Uno, and to the Gianyar Regional Government.
The UNWTO Gastronomy Tourism Product Development Project in Ubud was developed with the Ministry of Tourism and Creative Economy with the aim of growing gastronomy tourism as a pillar of cultural and gastronomic heritage and boost the local economy, create jobs and drive sustainable and inclusive development. Launched in 2018, it was put on hold during the pandemic, returning at the start of this year. The project was divided into three phases:
- Phase 1: Analysis and diagnosis: inventory and evaluation of gastronomy resources, analysis of demand indicators, market study, online positioning and influencers in gastronomy tourism
- Phase 2: Technical design: conformation of the development of the Gastronomy Tourism experience in Ubud, including governance, communication and positioning models
- Phase 3: Development of the business plan: definition of indicators for measuring the impact and the outcomes of the project, design and format of the gastronomy experiences, business model and a communication plan for key source markets
As part of the project final visit, the Ministry of Tourism and Creative Economy will host a workshop for local stakeholders from both the public and private sectors in Ubud to discuss the outcomes of the project. The workshop will welcome participants from regional and local Destination Management Organizations, as well as representatives of gastronomy-related businesses and academia, to discuss an action plan and the way forward to turn Ubud into a global hub of sustainable and authentic community-based gastronomic experiences. The workshop will also focus on the next steps, such as the creation of a Gastronomy Tourism Club to support a structured governance model.
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Gastronomy Tourism
Gastronomy Tourism Project for Ubud, Indonesia
Gastronomy Tourism
Gastronomy Tourism Project for Ubud, Indonesia
Gastronomy Tourism
Gastronomy Tourism Project for Ubud, Indonesia
Gastronomy Tourism
Gastronomy Tourism Project for Ubud, Indonesia
Gastronomy Tourism
Gastronomy Tourism Project for Ubud, Indonesia
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Gifu Sustainable Tourism Observatory
Member since
2023
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Gifu Prefecture
Monitoring area
Gifu Prefecture, Japan
The Gifu Sustainable Tourism Observatory is operated and managed by Gifu Prefecture’s Department of Tourism and International Affairs.
The Observatory will work with “All-Gifu stakeholders involving Gifu Prefecture Tourism Federation (DMO) and other tourism-related industries as well as non-tourism sectors of industry, environment, culture, agriculture, forestry, and fisheries, along with research institutions etc. to build consensus and cooperation.
FACTS & FIGURES
MISSION
In order to preserve attractive regional resources such as nature, history, and traditional culture, which are the strengths of the prefecture, and utilize them for tourism, we will promote monitoring using indicators and initiatives to improve sustainability in cooperation with various stakeholders. By so doing, we will aim to become a destination chosen by the world as a sustainable tourism destination that is “a great place to live and a great place to visit.”
CURRENT MONITORING PROCESSES
Gifu Prefecture will set its own issue areas in addition to those indicated by INSTO, to further enhance the tourism data that has been collected and analyzed so far, as well as collect data on other areas (social, cultural and environmental) to understand and evaluate the current situation from various perspectives, which will lead to improvement of the issues.
KEY MONITORING AREAS
In addition to the 11 issue areas designated by INSTO, “ Cultural Preservation” and “Conservation of Natural Environment” are added as Gifu Prefecture‘s own issue areas.
DID YOU KNOW...
Gifu Prefecture has focused on “clear waters,” the foundation of life, culture, industry, and the source of all life and abundance, as an important resource and identity of the prefecture, and has adopted the slogan “Gifu, the Land of Clear Waters” and established the “The Charter of Gifu, the Land of Clear Waters” as the basic philosophy for its efforts since 2014. Based on this charter, various measures have been developed for the next 100 to 200 years. Sustainable tourism initiatives in Gifu Prefecture have been developed from this long-term perspective.
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GIFU SUSTAINABLE TOURISM OBSERVATORY
c11334@pref.gifu.lg.jp
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○ Host: Seoul Tourism Organization / UNWTO
○ Webpage: http://seoulstc.org/
○ Purpose
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