Innovation
We are committed to fostering a diverse, sustainable, and technology-driven ecosystem that supports equitable growth and innovative solutions across the globe.
Welcome to Innovation at UN Tourism
Our Mission:
To strengthen innovation ecosystems, support entrepreneurs, and guide the digital transformation of tourism, unlocking new opportunities for Member States and communities worldwide.
We aim to facilitate digital transformation, leverage artificial intelligence, and foster collaboration to enhance the global tourism innovation ecosystem. We strive to cultivate partnerships, disseminate knowledge, and fast-track the adoption of inclusive and ethical technologies, paving the way for a sustainable and equitable future.
Our Vision:
To be a benchmark for innovation within the United Nations system, leading forward-looking initiatives and shape the future of the tourism sector.
We are committed to utilizing digital technologies, sustainable practices, and strategies for inclusive growth to develop smarter, more resilient tourism systems. Aligned with the United Nations Sustainable Development Goals (SDGs), our vision ensures that technological advancements are accessible to all. By encouraging global collaboration within the UN Network and supporting local communities, UN Tourism strives to spearhead eco-friendly and innovative solutions that will shape the future of tourism.
UN Tourism is therefore instrumental in training and capacity building to government officials across various ministries. Understanding the impact of tourism on economies, societies, cultures, and the environment is essential for both decision-making and operational levels, and our programs help shape policies that leverage tourism as a driver for sustainable development, economic resilience, and cross-sectoral cooperation.
About Innovation at UN Tourism
Innovation at UN Tourism is designed to accelerate transformation in the public and private tourism sector by unlocking new ideas, technologies, and business models. The Organization supports the development of tourism innovation ecosystems through a wide range of initiatives from global startup challenges and national programs to digital transformation support and AI policy guidance.
UN Tourism promotes innovation that is practical, scalable, and aligned with Member States’ priorities. Its approach centers on empowering entrepreneurs, enhancing institutional capacity, and facilitating collaboration between public and private actors. With a strong focus on generate a positive impact, UN Tourism ensures that innovation becomes a key driver for shaping the future of tourism.
Why Does Tourism Innovation matter?
Economic Growth
Tourism is a significant economic driver, accounting for approximately 7% of global trade and ranking as the third-largest export category globally. In some countries, tourism represents over 20% of GDP, underscoring its vital role in economic development.
Innovation drives economic growth by creating new business models, attracting investment, and enabling destinations to diversify their tourism offerings. Through over 30 innovation challenges and competitions, engaging over 10,000 startups and innovators worldwide, UN Tourism has activated new entrepreneurial pathways that contribute directly to local and national economies.
Job Creation
SMEs represent over 80% of the tourism value chain, making them key drivers of employment and local economic growth and startups and scaleups are a vital source of innovation for the tourism sector. UN Tourism supports them identifying their solutions and showcase them to the Member States, big corporations and destination helping them to grow their businesses and create more jobs within the sector.
Youth Employment
With over 50% of the tourism workforce aged 25 or younger, the sector offers a unique entry point for young people entering the job market. By supporting startups, digital platforms, and new business models, innovation is enabling youth to launch ventures, access funding, and develop future-ready skills — creating more agile and inclusive pathways into tourism careers.
AI in Tourism
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AI's potential contribution to the global economy is estimated between US$15.7 trillion and US$19.9 trillion by 2030. | 42% of travelers have either already integrated AI into their travel plans or are keen to explore its possibilities. | AI or emerging technologies feature in 30% of the UN Tourism Startup Network, showcasing a growing trend of tech adoption. |