UN Tourism’s Ambassadors for Sustainable Tourism are drawn from the worlds of sport, entertainment, business, gastronomy and more. All leaders in their respective fields, they volunteer their time and their voices to amplifying the message of tourism for sustainable development and equal opportunity. Over recent years, the number of Ambassadors has continued to grow to reflect the sector’s significance and diversity.
Sports
![Didier Drogba](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/didier-drogba.jpg?2hNUGx_QvVe_e0n8Tjs4_gexrIsU.lLy)
Didier Drogba
Football player![Leo Messi](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/messi.jpg?Upc8HyM1evDchxSfDeTSdpMAXjJ70yPP)
Leo Messi
Football player![Vicente del Bosque](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/vicente-del-bosque.jpg?i.Pj9aJ1.bLFYqWXcPLg1YLB._iLA090)
Vicente del Bosque
Football manager![Diego Simeone](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/diego-simeone.jpg?41g36NIGGGLPKqo_uzct7pCMNaJvt..H)
Diego Simeone
Football manager![Fernando Hierro](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/fernando-hierro.jpg?EDRQ9sUojpuR7QcQLK1VKeFvixkMInC2)
Fernando Hierro
Football player![Iniesta](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/iniesta.jpg?8lEiW14eevGbVwGqT2pBqCFb2UNHhRTM)
Andrés Iniesta
Football player![Iker Casillas](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/iker-casillas.jpg?Dk7Aze8CZz39uPiu1ZJl7ZnAex80iPTI)
Iker Casillas
Football player![Viacheslav Fetisov](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/viacheslav-fetisov.jpg?xZDiv75YXTo1CLvDXvmFOqTaC3.m_gQt)
Viacheslav Fetisov
Ice hockey player![Michel Salgado](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/michel-salgado.jpg?u7HvSuuK4lS0Xg_IGnM2mQ1qaSv3bUpX)
Míchel Salgado
Football playerGastronomy and Wine
![Gino Sorbillo](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/gino-sorbillo.jpg?ZVCr3flDY5YCpZft4W6c7eR9a_ZY6Moq)
Gino Sorbillo
Chef ![Juan Mari Arzak, Elena Arzak](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/arzak.jpg?y84Z.hODmgsN60EhzPk_1VUJ1xoPeZRh)
Juan Mari Arzak, Elena Arzak
Chef![Ana Roš](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/anaros.jpg?jdOtQoj9BAYde9O9rX4wewxQHfjPnDxv)
Ana Roš
Chef ![Pilar Rodriguez](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-02/chef-pilar-rodriguez.jpg?p0ZhA.IOcud7TUxikznsDXvIL.kB_eUm)
Pilar Rodriguez
Chef ![Maria Margarita A. Fores](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/margarita-fores.jpg?BSUOJ9YKwj.WoIOQ3bpyPmOfFvNsIeO_)
Maria Margarita A. Fores
Chef ![Paco Roncero](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/paco-roncero.jpg?_4tKAec9hxFw66RI9HpqU0MCAqE16yLo)
Paco Roncero
Chef ![Ramon Freixa](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/RamonFreixa.jpg?hstQktBcbGpA4su.dJDFM3CLJOIOsiGR)
Ramon Freixa
Chef ![Alejandro Bulgheroni](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/alejandro-bulgheroni.jpg?iMg39Ml0oOPlNj4dr9W.oW2HMV2r97Lb)
Alejandro Bulgheroni
Businessman - Founder of Bodega Garzón![Javier Ruiz de Galarreta](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/javier-ruiz-de-galarreta.jpg?WVciobEN7Oaw6IvWWU06GYPXgiiDBZsV)
Javier Ruiz de Galarreta
CEO ARAEX Grands Spanish Fine Wines![Binta](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2023-12/binta.jpg?VersionId=UMw9u8Is.uiTj4cuteR_ac64wJsW7bZ8)
Binta
Chef![Pedro Subijana](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2023-12/pedro-subijana.jpg?VersionId=.RvdHc8RrNijCFcMYkNwb_Kvm6mWHbgW)
Pedro Subijana
Chef![Martin Berasategui](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2023-12/berasategui.jpg?VersionId=WoB8Pu5yigK.zL0XTDBQo4ZdifxD1Bp4)
Martin Berasategui
Chef![Alejandra Espinoza](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2024-02/alejandra-espinoza.jpg?VersionId=HNUUCdRjm3zwjRD13SVKU53kF_9.12Ol)
Alejandra Espinoza
Chef![Vicky Cheng](http://pre-webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2024-06/vicky-cheng-chef.jpg?VersionId=JVgm0aa1bFqzmGWtwT4KOosR8h2YdB39)
Vicky Cheng
ChefAna Ros © Photo Suzan Gabrijan
Juan Mari and Elena Arzak © Photo Sara Santos
Juan Mari and Elena Arzak © Photo Sara Santos
Business Leaders
![Kelly Craighead](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-07/kelly-craighead.png?VersionId=qHElZx.Uto3tqjWLsTnrzetTafFgHtag)
Kelly Craighead
Businesswoman![Pierfrancesco Vago](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-07/pierfrancesco-vago.png?VersionId=pr5Ctsic5Eb8PZq3IDbIyapX7IM1rZma)
Pierfrancesco Vago
Businessman![Adam Goldstein](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/adam-goldstein.jpg?vttPkExwe2vBJb1SGfHRPYZR4lwY.Vce)
Adam Goldstein
Businessman![Yavuz Selim Yukselir](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/yavuzyukselir.jpg?0yj.nC4uk6OYjZfGU0rV5Kva.0yAX301)
Yavuz Selim Yukselir
Businessman![Valeria Mazza](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/valeria-maza.jpg?FIYlYC5sJ5RvWy1rgbeHfwMfDqrLd4mV)
Valeria Mazza
Supermodel and businesswoman![Aliko Dangote](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/aliko-dangote.jpg?yimVcWiVL8GhANyh7GU0_5.gDzo3ZCfF)
Aliko Dangote
Businessman![Alejandro Bulgheroni](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/alejandro-bulgheroni.jpg?iMg39Ml0oOPlNj4dr9W.oW2HMV2r97Lb)
Alejandro Bulgheroni
Businessman![Dr. Michael Frenzel](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/dr-michael-frenzel.jpg?92XERjBud.c_mzepnDbBuemV7FVLmylP)
Michael Frenzel
Businessman![Pansy HO](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-02/pansy-ho.jpg?yDXq2U5XpTFTfgFnw96GewXj7WUF5_4P)
Pansy HO
Businesswoman![Nodar Giorgadze](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-02/nodar-giorgadze.jpg?0ygkdxW4JdX9x2_evAf4pfG5Faiiqmzv)
Nodar Giorgadze
Businessman![Frank Ranieri](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/frank-ranieri.jpg?icVb5yWf4Y0LcIY.Xx7b4fTnbUj1druh)
Frank Rainieri
Businessman![Mr. Su Zhigang](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2024-02/mr-su-zhigang.jpg?VersionId=.txJXCDTo1fW0xemdooHG9kXV0BzY3MY)
Mr. Su Zhigang
Businessman![Istvan Ujhelyi](http://pre-webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2024-06/istvan-ujhelyi.jpg?VersionId=Wfcxqi1ckQ1yLw8MEPh9nYTt6NrEIRRf)
Istvan Ujhelyi
EU representative![Jerry Inzerillo](http://pre-webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2024-05/jerry-inzerillo_0.jpg?VersionId=wGxy7w4lpYNOeuc7q9Xpai0wRXGmFp_0)
Jerry Inzerillo
BusinessmanMichael Frenzel © Photo Wirtschaftsforum der SPD e.V./ Marco Urban
Arts, Design & Culture
![Giorgio Armani](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/armani.jpg?pgbGptFdx3MLuuOZCBKRn0l4JxBSA8ub)
Giorgio Armani
Fashion Designer![Pino Sagliocco](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-07/pino-sagliocco.jpg?VersionId=XR51C700FDM1awUk.Ab6ZEGfp_o8_ljj)
Pino Sagliocco
Music promoter![Placido Domingo](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/placido-domingo.jpg?MVJwMSsmg0zvu_j3qfILB1Y4uRX_BeWD)
Placido Domingo
Opera singer![Dr. Zahi Hawass](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/eliza-jean-reid.jpg?y_cX22iBbyC_agMhEYRdQMCSQpUYtaMf)
Eliza Jean Reid
First Lady of Iceland![Eliza Jean Reid](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/dr-zahi-hawass.jpg?5rLaz6t7H7E0pJysal1z4UwWnLpFNq8Z)
Zahi Hawass
Egyptologist![Shanzhong Zhu](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-02/zhu-shanzhong.jpg?THTxfdGDScxBbwGu2tZvulfyrRuZOyzH)
Shanzhong Zhu
Former UNWTO Executive Director![Magic System](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-01/magic-system.jpg?AvXF4dGRPoG3Vmk4xzHKJlTbMxKqu0Cs)
Magic System
Musical band![Stefano Ricci](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2023-12/stefano-ricci.jpg)
Stefano Ricci
Fashion Designer![Winston Duke](https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2023-12/winston-duke.jpg?VersionId=xaTQA7QXbxk.jhpLL_3JFhNsJOtW4gHo)