Value
global
UN Tourism and Germany pave the way towards inclusive employment and accessibility

UN Tourism and Germany pave the way towards inclusive employment and accessibility

UN Tourism has joined the Federal Ministry for Economic Cooperation and Development (BMZ) to shift the mind-sets of destinations and businesses regarding workers and customers with disabilities.

Putting inclusive tourism in the spotlight

1.3 billion people live with a significant disability worldwide, with 80% of them living in developing countries and emerging destinations.

When people with disabilities do travel, they are accompanied by 2 to 3 other people. Including accessibility in a business strategy entails new sources of revenue and better economic performance.

Yet despite progress in recent years, discrimination and other barriers still prevent people with disabilities from travelling or working in tourism.  

Many job applicants with disabilities don’t see tourism as a viable career path; Businesses are missing out on immense resources of workforce talent and new clients.

Highlighting solutions for the inclusive employment and better access

UN Tourism and BMZ came together at ITB Berlin 2025 to raise awareness of the wide range of benefits of accessible tourism; They called for a more inclusive sector through international cooperation - to create more jobs, open up travel to more people and build more resilient communities.

A tourism that:

  • fosters awareness of the benefits of implementing accessibility, not as a charity - but as a long-term investment;
  • engages in social and digital innovation benefitting people and communities; and
  • better serves this billion-dollar market of consumers and employees.

The joint event at ITB brought together industry leaders to discuss approaches for creating better workplaces and services in tourism for all, in developed and emerging economies.

A report is also planned to showcase good practices promoted in Berlin; These include examples from Albania, Austria, Ecuador, Germany, India, Jordan and Morocco, as well as international success stories championed by the World Sustainable Hospitably Alliance, Amadeus, European Network for Accessible Tourism and European Disability Forum.

The recommendations, to be also published within the report, will focus on:

  1. working with end-users with disabilities to understand their needs;
  2. building a business case of accessibility;
  3. upskilling employees; and
  4. adapting job descriptions and workplace environments so people with disabilities can directly apply to work in hospitality.
Related Links
Related Content
AM News | VOL. 74 - March 2025

AM News | VOL. 74 - March 2025

Dear Affiliate Members,

I am pleased to introduce the latest edition of the Affiliate Members Newsletter. This monthly publication will keep you updated on the latest news, events, and initiatives related to your membership and the Affiliate Members network. Also included is the calendar of events for 2025, featuring key UN Tourism events.

This month, another edition of ITB Berlin took place, the World’s Leading Travel Trade Show organized by our Affiliate Member: Messe Berlin GMBH.

This international fair saw the convergence to the German Capital of many of our Affiliate Members from all over the world and provided, once again, the perfect stage to meet, discuss, and exchange valuable ideas among the key players in the Tourism Industry.

Also worth noting is the level of engagement by our Affiliate Members during the recently celebrated 51st Regional Commission for the Middle East. I look forward to the same promising result in the upcoming UN Tourism Statutory Meetings:

  • Regional Commission for Asia and the Pacific (15-16 April, in Jakarta, Indonesia)
  • 123rd UN Tourism Executive Council (29-30 May, Spain)
  • Regional Commission for Europe (4-6 June, in Baku, Azerbaijan)
  • Regional Commission for Africa (11-13 June, in Abuja, Federal Republic of Nigeria)
  • Regional Commission for the Americas

Lastly, I am pleased to share with you the very positive response that the new tools and functionalities of the AMConnected+ platform have received among Affiliate Members.

As we continue into 2025—a landmark year celebrating the 50th Anniversary of UN Tourism—I invite you to stay connected through the AMConnected+ platform, where you can find updates, resources, and opportunities to collaborate with other valued members.

From the Affiliate Members and Public-Private Collaboration Department, we remain committed to supporting your projects and initiatives to the best of our abilities. We welcome your comments and feedback at any time.

Sincerely,
Ion VilcuDirector

Category tags

Download

Related Content
UN adopts new tourism employment indicator to guide efforts towards the SDGs

UN adopts new tourism employment indicator to guide efforts towards the SDGs

The United Nations has taken a major step in recognizing tourism’s role in sustainable development by adopting a new tourism employment indicator as part of the official Sustainable Development Goals (SDGs) Indicator Framework.

Endorsed at the 56th session of the UN Statistical Commission, this landmark decision means that—for the first time—global data on tourism employment will be systematically monitored within the SDG monitoring process. It also increases the number of official tourism SDG indicators from two to three, raising recognition of the sector’s global contribution to economic and social progress.

What gets measured, gets done. As part of Goal 8, we strive for sustainable tourism that creates jobs. The new tourism employment indicator goes beyond GDP to enhance our understanding of tourism’s potential for social progress

UN Tourism Secretary-General Zurab Pololikashvili says: “What gets measured, gets done. As part of Goal 8, we strive for sustainable tourism that creates jobs. The new tourism employment indicator goes beyond GDP to enhance our understanding of tourism’s potential for social progress. Policymakers will be better equipped to identify gaps, address inequalities, and maximize tourism’s social and economic benefits—ensuring no one is left behind.”

UN Tourism’s most recent survey of Member States’ priorities revealed a strong preference for the Organization to work towards ensuring tourism contributes to the achievement of the SDGs. The new indicator, with UN Tourism as its custodian, delivers the evidence to advance on this priority.

Strengthening tourism’s role in global development

The indicator responds to a critical policy issue in many countries. Together with the existing SDG indicator on tourism’s GDP, the new indicator offers a broader perspective on tourism’s sustainability that better considers social progress.

With this recognition, tourism employment will now be officially integrated into the deliberations of the United Nations High-Level Political Forum (HLPF) on Sustainable Development, including the UN Sustainable Development Goals Report. The data will be available on the SDG Global Database, as well as on the UN Tourism Statistics Database website.

The indicator was jointly advanced under the leadership of Austria, Spain, Saudi Arabia, CARICOM, ILO and UN Tourism. It is fruit of extensive research and development through consultative and intergovernmental processes over several years. The inclusion of the tourism employment indicator is one of three new indicators endorsed by the UN Statistical Commission as part the second, and last, SDG Indicator Framework review within the 2030 Agenda’s time horizon.

Thanks to a partnership between UN Tourism and ILO, the new indicator leverages on both organization’s data reporting mechanisms, maximizing prior statistical investments at national and international levels, while minimizing reporting burden on countries.

Tourism represents 5,6% of total number of persons employed

Between 2015 and 2023, tourism accounted for 5.6% of global employment. In 2023 alone, 127 million persons were employed in tourism worldwide, based on data reported by 89 countries and comprising 68% of the world population.

Tourism offers employment and income opportunities in developed and developing countries alike, even in remote areas. Tourism plays a particularly crucial role in employment in the ‘Small Island Developing States’ (SIDS), where on average it accounted for 12.9% of the total number of employed persons.

The new indicator, derived from the Statistical Framework for Measuring the Sustainability of Tourism, tracks all persons of working age with paid employment and self-employment. It can be expressed as a share of total employed persons and can be disaggregated by male/female, employee/self-employed, and by the 10 tourism industries. This enables a comprehensive measurement of the number of persons employed in the tourism sector in each country, as well worldwide.

About the UN Statistical Commission

The UN Statistical Commission is the highest body of the global statistical system, bringing together heads of National Statistical Institutes from UN member states as well as international organizations. It sets statistical standards and develops concepts and methods, including their implementation at the national and international level.

Relevant links:
Related Content
“Invest in tourism for peace”: UN Tourism Unites Ministers Around Shared Vision at ITB Berlin

“Invest in tourism for peace”: UN Tourism Unites Ministers Around Shared Vision at ITB Berlin

UN Tourism has returned to ITB Berlin 2025, placing the need for investments and the sector’s role as a vehicle of peace high on the agenda of the world’s biggest travel trade show.

As it celebrates its 50th year, the United Nations specialized agency is reaffirming its founding vision of tourism for peace and security whilst also looking ahead to a more resilient and inclusive sector underscored by investments and innovation. At Messe Berlin, a UN Tourism Affiliate Member, UN Tourism again served as the bridge between public and private leaders and for the first time hosted a high-level summit featuring Ministers of Tourism from 23 countries.

As we have in Berlin and in many other parts of the world, when people can travel freely and when everyone can benefit from tourism, they are more likely to back peaceful resolutions and work together

Officially opening ITB Berlin 2025, UN Tourism Secretary-General Zurab Pololikashvili said: “As we have in Berlin and in many other parts of the world, when people can travel freely and when everyone can benefit from tourism, they are more likely to back peaceful resolutions and work together. And peace and security allow us to achieve our vision for the future. Our focus on education, innovation, and investment is ensuring that tourism is not only a driver of economic growth but also a vehicle for empowerment and sustainability.”

Secretary-General Pololikashvili also congratulated His Excellency Edi Rama, Prime Minister of Albania, for overseeing his country’s remarkable growth as a destination. Albania, the host country of ITB Berlin 2025, was the top-performing country in Europe in 2024 in terms of increase in arrivals since before the start of the pandemic. It also hosted UN Tourism’s Regional Commission for Europe in 2024 and is a leading destination in tourism investments, as highlighted in the newly-updated UN Tourism Investment Guidelines for the country.

Landmark first Ministers Summit focuses on investment and peace

In Berlin, UN Tourism and ITB celebrated a landmark first with a High-Level Ministerial Discussion on “Enhancing Investment, Ensuring Peace: Harnessing Growth, Shaping the Future.” Joining Ministers of Tourism and high-level representatives of 23 countries were Julia Simpson President and CEO of the World Travel and Tourism Council (WTTC), from the UN Tourism’s global Affiliate Members Network, the International Air Transportation Association (IATA), and, the Istanbul Convention & Visitors Bureau.

The leaders focused on the vital need for peace and security to attract investments, on the importance of public-private partnerships, and on good governance to ensure that investments deliver benefits for the sector as well as for host communities, showcasing good practice from destinations worldwide.

During ITB Berlin, the UN Tourism leadership seized the chance to hold high-level meetings with several of its Member States. In Berlin, bilateral meetings were held with Ministers or other top representatives of Armenia, Cambodia Croatia, Indonesia, Poland, Montenegro and Venezuela.

Related links
Category tags
Related Content
on-the-ground-2024

ON THE GROUND: Fostering Tourism for Development

Message from the Director

I am very happy to announce the beginning of a new chapter, showcasing our transition from Technical Cooperation and Silk Road (TCSR) Department to the new International Development and Cooperation (IDC) Department. This transition from our previous identity transcends the terminology; it indicates a methodical spin aimed at addressing the complex challenges inherent within our tourism sector.

This transformation has emerged from a key acknowledgment that cross-regional cooperation and inventive solutions are increasingly deemed not as optional enhancements but as indispensable instruments necessary for fostering sustainable tourism development. Our rebranding properly encapsulates this expansive ambition, a goal we have diligently pursued over the past year. Extensive dialogues with Member States, partners and colleagues have revealed the necessity to extend our focus, intensify our efforts, and adopt increased versatility in confronting the adversities we encounter.

Before the launching of this new naming, our operational focus has widened throughout the past year, yielding promising results. Noteworthy milestones include the successful ceremony of the 1st and 2nd edition of the Qatar Tourism Awards last year and October of this year, which celebrate pioneering actions within the sector, alongside our enterprising scoping mission in Botswana, where we identified new dynamic tourism areas. These undertakings underscore the concrete influence we are exerting within various contexts.

In the context of China, our alliances with critical stakeholders have experienced significant augmentation. The collaboration with the Ministry of Culture and Tourism has facilitated the advancement of specialized assistance initiatives, with discussions surrounding novel educational, innovative, and investment ventures displaying considerable promise. Concurrently, our contributions in Uzbekistan regarding the diversification strategy for tourism are catalyzing new prospects for regional advancement.

From a communication angle, we consistently uphold our #UNTourismOnTheGround slogan, carefully highlighting our tangible outcomes. A significant accomplishment has been our recent discussions with the Dominican Republic, which will materialize soon in the initial formulation of a sustainable tourism strategy and policy. Additionally, in the Republic of Moldova, the empowerment of women within the tourism sector has been a fulfilling experience—essential for the cultivation of robust, inclusive communities. Such cases, alongside many others, clearly illustrate the practical significance of our activities and the positive ramifications we are engendering across different regions.

As we advance further, I am happy to disclose several new and strategic initiatives. Foremost, we are amplifying our commitment to enhancing the safety of destinations. A detailed White Paper addressing tourism and safety has already been disseminated, with forthcoming plans to engage in surveys, webinars and workshops aimed at assessing and strengthening safety protocols on a global scale.

Moreover, we are intensifying efforts within the realm of Halal Tourism. The growing significance of this segment spans beyond Muslim-majority nations, extending its reach worldwide. We are establishing the foundational elements for standardized metrics and certifications, with the conviction that this will cultivate a more inclusive and competitive tourism landscape.

We have finalized a substantial project in Ecuador centred on adventure tourism. Our collaboration with the Ministry of Tourism facilitated the revision of existing regulatory frameworks to promote sustainable, high-caliber tourism experiences. The spectrum of activities—ranging from mountaineering to diving— positions Ecuador as an emerging hotspot for adventure enthusiasts, an evolution I eagerly anticipate.

Finally, as climate change remains a pressing reality, our department is proactively addressing the urgent challenge of heat resilience. Destinations must evolve to meet this emergency, and we are resolutely devoted to providing support through strategic tourism frameworks, crisis communication efforts, and capacity-building initiatives. It is evident that sustainability will prevail as a paramount concern as we strive to adapt and thrive in the face of evolving environmental challenges. Fundamental to our ongoing efforts from now on remains the essence encapsulated within these initiatives.

These undertakings represent merely the inception of a broader continuum. Witnessing these initiatives come to fruition represents one of the most fulfilling dimensions of our collective efforts and professional involvement. As we persist in our trajectory of growth and enhancement of our operational framework, it is imperative that I extend my gratitude to everyone—including our expert team, colleagues and stakeholders. The collective investment of your dedication and cooperative spirit renders these projects feasible, and in unison, we shall attempt to forge a substantive and enduring influence upon the sphere of global tourism.

The prospective landscape of tourism appears increasingly bright, and I eagerly anticipate engaging with all parties involved in the formulation of sustainable, inclusive, and robust tourism ecosystems that are beneficial to all stakeholders involved.

Jaime I. MAYAKI
Director

Category tags

Download

Related Content
AM News | VOL. 73 - February 2025 | Special Edition FITUR

AM News | VOL. 73 - February 2025 | Special Edition FITUR

Dear Affiliate Members,

I am pleased to introduce the latest edition of the Affiliate Members Newsletter. This monthlypublication will keep you updated on the latest news, events, and initiatives related to yourmembership and the Affiliate Members network. Also included is a provisional calendar ofevents for 2025, featuring key UN Tourism events.

This particular edition of the Newsletter will have a specific focus on FITUR 2025. With over 255,000 visitors, including 155,000 professionals, and 9,500 companies from 156countries, FITUR reaffirmed its position as a global hub for the tourism industry. The eventgenerated an impressive €445 million in economic impact for Madrid, underscoring the vitalrole tourism plays in driving economic growth and development.

For UN Tourism and its Affiliate Members, this international tourism fair provided aninvaluable platform to advance our shared goals. From the launch of the report “ArtificialIntelligence Adoption in Tourism – Key Considerations for Sector Stakeholders” to insightfulpresentations on targeting traveler segments during a new edition of the Affiliate MembersCorner, we showcased the innovative ideas and collaborative efforts shaping the future oftourism.

I am especially grateful to the many Affiliate Members who actively participated in ourevents and bilateral meetings, sharing best practices, forging new partnerships, anddemonstrating the strength of our network. Together, we are building a more sustainable,innovative, and inclusive tourism ecosystem.

As we continue into 2025—a landmark year celebrating the 50th Anniversary of UN Tourism—I invite you to stay connected through the AMConnected+ platform, where you can findupdates, resources, and opportunities to collaborate with other valued members.

From the Affiliate Members and Public-Private Collaboration Department, we remaincommitted to supporting your projects and initiatives to the best of our abilities. We welcomeyour comments and feedback at any time.

Sincerely,
Ion VilcuDirector

Category tags

Download

Related Content