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Tourism Takes Action on Plastic Waste and Pollution

Tourism Takes Action on Plastic Waste and Pollution

Tourism businesses and destinations are stepping up their commitment to sustainability. Aimed at reducing waste and pollution across the sector, the Global Tourism Plastics Initiative (GTPI) is welcoming 32 new signatories, with every global region represented behind the shared goal.

The Initiative unites the tourism sector behind a common vision to address the root causes of plastic pollution. It enables businesses, governments and other tourism stakeholders to lead by example in the shift towards a circular economy of plastics. Among the 32 new signatories  are organizations such as TUI Group, Palladium Hotel Group, Sustainable Hospitality Alliance, Hostelling International, Thompson Okanagan Tourism Association  and Visit Valencia. These new additions bring the total number of signatories up to 93 companies and organizations. These include organizations from stages of the tourism value chain, including accommodation providers, tour operators, online platforms, suppliers, waste managers and supporting organizations.

Andreas Vermöhlen, Manager for Sustainability, Circular Economy and Sustainable Development at TUI Group said: “Together we can make important steps towards less unnecessary single-use plastic in the world and shift towards a circular economy.”

Addressing plastic pollution is essential to sustainably restart tourism, preserve destinations and contribute to climate action

To mark the confirmation of the new signatories, UNWTO and the United Nations Environment Programme, in collaboration with the Ellen MacArthur Foundation, held a special  panel discussion with the theme Eliminate. Innovate. Circulate. Strategies from the Global Tourism Plastics Initiative. Participants included Accor Group, The Hongkong and Shanghai Hotels, Palladium Hotel Group, Chumbe Island Coral Park and the Sustainable Hospitality Alliance.

Zurab Pololikashvili, UNWTO Secretary-General said: “Addressing plastic pollution is essential to sustainably restart tourism, preserve destinations and contribute to climate action. We are proud to see the number of signatories growing continuously since the launch of the initiative.”

Alongside this, a keynote presentation on “A Life Cycle Approach – Key messages for tourism businesses” further highlighted the aims of the GTPI, with a special focus on innovation and the importance of context-based approaches to ensure plastics are circulated back into the economy rather than thrown away after use.

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UNWTO & WTM Ministers’ Summit 2021: Investing in Tourism’s Sustainable Future

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World Travel Market 2021: Reconnect. Rebuild. Innovate.
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2 November 2021, ExCel, London
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City Leaders From Around the World Meet to Re-Imagine Urban Tourism

City Leaders From Around the World Meet to Re-Imagine Urban Tourism

The mayors of some of the world’s leading destinations have met in Porto to rethink urban tourism in the post-pandemic age. Organized by UNWTO, the Government of Portugal, Turismo de Portugal and the City of Porto, the Mayors Forum on Tourism and the Future of Cities highlighted the opportunity to restart urban tourism with a focus on sustainability, innovation and inclusion.

Formed in April 2019, the Mayors Forum provides a unique platform for cities and other key players to share tourism policies and best practices. The international forum works to advance tourism’s role in the urban agenda and harness the potential of the sector to provide economic opportunity and promote cultural links. The Porto meeting was embraced as a chance to rethink urban tourism and keep delivering on its proven potential to benefit both residents and tourists. 

Return of tourists ‘brings hope for cities’

The return of tourists to cities around the world will bring more than just jobs and economic recovery

Urban tourism has been among the hardest hit parts of the sector and may be the last to recover. For this reason, “the return of tourists to cities around the world will bring more than just jobs and economic recovery”, said UNWTO Secretary-General Zurab Pololikashvili. “It will bring hope, confidence and help revive what makes urban life so exciting, from culture to gastronomy to entrepreneurship and new ideas.” In this context, the Secretary-General also commended Portugal’s National Support Plan for Tourism recovery as well as its recently launched Sustainability + Strategy.

Pedro Siza Vieira, Minister of State, Economy and Digital Transition of Portugal said: “Now is the time to reflect on how important management of flows of tourists is in our cities. Digital technologies and continued investments in new attractions will allow us to provide a better experience for the millions of people who are eager to resume travel and who will come to visit our cities in the future.”

As host of the Forum, the Mayor of Porto Rui Moreira said: “Cities must know how to transform themselves, turning the old into new, rehabilitating and promoting their heritage, material and immaterial, and simultaneously creating new poles of interest to serve and welcome residents and visitors.”

Organized by UNWTO, the Government of Portugal, Turismo de Portugal and the City of Porto the Forum welcomed mayors and vice-mayors from Athens, Belgrade, Braga, Bruges, Brussels, Budapest, Dubrovnik, Florence, Madrid, Moscow, Podgorica, Prague, Samarkand, Sao Vicente, Skiathos, Tirana and Venice. Joining them were leaders from UN Habitat, the European Committee of the Regions and the Unión Ciudades Capitales Iberoamericanas (UCCI), as well as representatives from key private sector stakeholders, including Expedia Group, the Cruise Lines International Association (CLIA) and Airbnb.

Porto Declaration on Future of Cities

Participants adopted the Porto Declaration on Tourism and the Future of Cities, which reaffirms cities’ commitment to growing tourism sustainably and responsibly. This includes placing tourism on the urban recovery agenda, with policies aligned with the United Nations New Urban Agenda and the 2030 Agenda for Sustainable Development. The Declaration also states that signatory cities will promote multi-stakeholder cooperation for fostering innovation and using digitalization and big data to enhance both the tourist experience and the sector’s positive impact on residents. Furthermore, the Declaration recognizes the importance of cities building bridges with rural areas so that the benefits of tourism are employed more widely.

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Digital tools to revitalize tourism

Digital tools to revitalize tourism

The World Tourism Organization (UNWTO) continues to energize the restart of tourism based on sustainability and innovation. An agreement with MUST Travel & Tech places a digital tool at the service of tourism, allowing users to share their experiences to promote the reactivation of the sector with a view to sustainability. Presented during the UNWTO Mayors' Forum in Porto, Portugal, the tool is an opportunity for the advancement of smart cities, as well as destinations that incorporate technology and innovation in their development.

Already operating in 60 countries, MUST aggregates all the information of interest to travellers in one place. By also integrating key information and analysis from UNWTO, it aims to become a leading tourism application and generate opportunities for destinations.

Technology at the service of development

We welcome innovative ideas and technologies that allow the creation of global and regional innovation ecosystems aimed at accelerating the recovery of tourism for development

Visibility provided through technological tools is an opportunity for those who, along the entire value chain of the sector, require support to restart their activity, from new destinations around rural communities, to destinations with a high degree of infrastructure development.

“We welcome innovative ideas and technologies that allow the creation of global and regional innovation ecosystems aimed at accelerating the recovery of tourism for development,” said UNWTO Secretary-General Zurab Pololikashvili upon signing the agreement.

For his part, the CEO of MUST, Pablo López, highlighted that “technology enhances the productivity and resilience of companies. The implementation of digital solutions in line with new trends in the tourism sector allows us to develop a differentiated, personalized and safe tourism product that is more focused on behaviour patterns and the management of spaces that will undoubtedly contribute to the recovery of a key activity for the economy in general”.

Shared objectives

A distinctive element will be the contribution of tourism intelligence from the UNWTO to the users of the tool. In this way, relevant and verified content is combined with data for making informed and evidence-based decisions.

The agreement provides for cooperation in the execution of projects that include, among others:

  • Supporting the digital transformation of tourism service providers.
  • Fostering tourism development and promotion in a sustainable and inclusive way.
  • Boosting innovation in the practices of reservation and consumption of tourism experiences and activities.
  • Encouraging the creation of quality content with a focus on cultural heritage and the authenticity of the destination to be promoted.
  • Promoting and disseminate the UNWTO “Best Tourism Villages” programme on the MUST platform as well as other programmes or events of the Organization.
  • Promoting programmes related to innovation, education and investments that are useful for tourism destinations of mutual interest.

The agreement between UNWTO and MUST will be in place until the end of 2024.

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