Innovation, youth empowerment and tourism and rural development took centre stage as Spanish Prime Minister Sánchez Pérez-Castejón joined UNWTO for the third day of its General Assembly in Madrid.
UNWTO Secretary-General Zurab Pololikashvili said: “If we are serious about ‘leaving nobody behind’, then we must get serious about innovation, about education and about advancing tourism as a tool for rural development. That means empowering youth, supporting tourism talent, and also giving the best solutions the political and financial support they need to scale up and transform our sector.”
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