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UN Tourism News #30 | 07 OCT 2021 |
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Vaccines and Reopen Borders Driving Tourism’s RecoveryInternational tourism enjoyed signs of rebound in June and July 2021 as some destinations eased travel restrictions and the global vaccination rollout advanced in many parts of the world. |
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World Tourism Day 2021 Highlights Inclusive Growth for Tourism’s RestartGlobal tourism has reaffirmed its commitment to making the sector a pillar of inclusive growth. At the official World Tourism Day 2021 celebrations in Abidjan, Cote d’Ivoire, political and business leaders united behind a common message of solidarity and determination to ‘leave nobody behind’ as tourism restarts and grows back. |
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We Have a Winner - UNWTO Students’ LeagueStudents from around the world have been recognized for ideas to make tourism more responsible and sustainable. The 2021 Global UNWTO Students’ League Competition focused on addressing the issue of plastics pollution within the sector, as well as maximizing tourism’s contributions to rural development. |
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Netflix Joins UNWTO to Rethink Screen TourismUNWTO and Netflix have partnered on the publication of a report which looks at the role of film and series as drivers for tourism and cultural affinity. The Global Report on Cultural Affinity and Screen Tourism explores the growing affection one has towards a particular country or culture displayed on the screen. |
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UNWTO and Didier Drogba Partner to Build Opportunity for African YouthUNWTO and the Didier Drogba Foundation have teamed up to highlight the potential of African youth and ensure that both tourism and sport deliver on their potential to provide opportunities for all. |
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International tourism enjoyed signs of rebound in June and July 2021 as some destinations eased travel restrictions and the global vaccination rollout advanced in many parts of the world.
According to the latest edition of the UNWTO World Tourism Barometer, an estimated 54 million tourists crossed international borders in July 2021, down 67% from the same month in 2019, but the strongest results since April 2020. This compares to an estimated 34 million international arrivals recorded in July 2020, though well below the 164 million figure recorded in 2019.
Most destinations reporting data for June and July 2021 saw a moderate rebound in international arrivals compared to 2020. Nevertheless, 2021 continues to be a challenging year for global tourism, with international arrivals down 80% in January-July compared to 2019. Asia and the Pacific continued to suffer the weakest results in the period January to July, with a 95% drop in international arrivals compared to 2019. The Middle East (-82%) recorded the second largest decline, followed by Europe and Africa (both -77%). The Americas (-68%) saw a comparatively smaller decrease, with the Caribbean showing the best performance among world subregions. Meanwhile, some small islands in the Caribbean, Africa, and Asia and the Pacific, together with a few small European destinations recorded the best performance in June and July, with arrivals close to, or sometimes exceeding pre-pandemic levels.
The true restart of tourism and the benefits it brings, remain on hold as inconsistent rules and regulations and uneven vaccination rates continue to affect confidence in travel
This improvement was underpinned by the reopening of many destinations to international travel, mostly in Europe and the Americas. The relaxation of travel restrictions for vaccinated travellers, coupled with progress made in the roll-out of COVID-19 vaccines, contributed to lifting consumer confidence and gradually restoring safe mobility in Europe and other parts of the world. In contrast, most destinations in Asia remain closed to non-essential travel.
UNWTO Secretary-General Zurab Pololikashvili said: “There is clearly a strong demand for international tourism, and many destinations have started welcoming visitors back safely and responsibly. However, the true restart of tourism and the benefits it brings, remain on hold as inconsistent rules and regulations and uneven vaccination rates continue to affect confidence in travel.”
Although destinations continued to report weak international tourism revenues in the first seven months of 2021, several did record a modest improvement in June and July, and some even surpassed the earnings of 2019. Among the larger destinations, Mexico earned roughly the same tourism receipts in June 2021 as in 2019, and in July posted a 2% increase over 2019.
The same is true for outbound travel. Among the larger markets, France (-35%) and the United States (-49%) saw a significant improvement in July, though tourism spending was still well below 2019 levels.
Prospects for September-December 2021 remain mixed, according to the latest UNWTO Panel of Experts survey, with 53% of respondents believing the period will be worse than expected. Only 31% of experts expect point to better results towards the end of the year. The survey also shows that most tourism professionals continue to expect a rebound driven by unleashed pent-up demand for international travel in 2022, mostly during the second and third quarters.
Almost half of all experts (45%) continue to see international tourism returning to 2019 levels in 2024 or later, while 43% point to a recovery in 2023. By regions, the largest share of experts pointing to a return to 2019 levels in 2024 or later are in Asia and the Pacific (58%). In Europe, half of respondents indicate this could happen in 2023. The Middle East is the most optimistic, with a full recovery expected by 2022.
UNWTO and Netflix have partnered on the publication of a report which looks at the role of film and series as drivers for tourism and cultural affinity. The Global Report on Cultural Affinity and Screen Tourism explores the growing affection one has towards a particular country or culture displayed on the screen.
The findings of the research were presented in Madrid against the backdrop of the Iberseries Platino Industria - the largest international event for professionals linked to the audiovisual industry in Spanish and Portuguese.
The report’s ultimate goal is to support policymakers and key stakeholders within the tourism sector to implement policies that make their destinations attractive for audio-visual producers. At the same time, it aims to help in the building of focused strategies to promote tourism and consumption of local culture, investing in skills and training to develop the local film and creative sectors to ensure a high level of talent, infrastructure and production capacity and integrating tourism and showcasing culture at film festivals to deepen the global audiences’ knowledge.
The joint work of UNWTO and Netflix will help destinations realize the potential benefits of screen tourism
UNWTO Secretary General Zurab Pololikashvili says: “Both tourism and the audiovisual sectors celebrate and promote culture, support jobs and provide opportunities in diverse locations. The joint work of UNWTO and Netflix will help destinations realize the potential benefits of screen tourism.
Dean Garfield, Vice-President, Public Policy, Netflix: “As highlighted in this research, we have been able to demonstrate conclusively what we instinctively already believed, which is that alongside the desire to travel and visit destinations, exposure to screen content also leads to greater interest in heritage, culture, language, and developing interpersonal relationships. This truly demonstrates that the creative industries, cultural exchange, storytelling, and tourism are all interlinked and can transform the way communities perceive and connect with each other.”
Following the presentation of the Global Report, experts on tourism and the audio-visual industry shared their knowledge and insights into changing trends in screen tourism, its positive impacts on strengthening cultural affinity and the role of online streaming services in promoting tourism and cultural affinity between people, cultures and countries in line with the 2030 Agenda. The event also served to underline how public-private partnerships can support destinations to promote themselves as attractive locations for audio-visual producers.
Students from around the world have been recognized for ideas to make tourism more responsible and sustainable. The 2021 Global UNWTO Students’ League Competition focused on addressing the issue of plastics pollution within the sector, as well as maximizing tourism’s contributions to rural development.
The competition attracted over 1,000 students. From these, 155 teams, representing 124 educational institutions in 45 different countries put forward their ideas. As well as being judged on how well their idea would contribute to a specific Sustainable Development Goal, the students were also assessed on the feasibility of their solutions and on their level of teamwork.
The eight winning solutions included works of art, calls to action, Instagram and other digital marketing campaigns, and potential strategies to help both destinations and tourism accommodation providers reduce plastic waste and consumption. Several of the ideas submitted to the competition have already been picked up and implemented by stakeholders across the tourism sector.
The UNWTO Students League is a unique chance for students from around the world to help lead this change
The UNWTO Students League aims to empower and motivate tourism students by giving them real-time experience working in creating and implementing innovative and sustainable solutions for the challenges that the sector is facing.
At the final, UNWTO Secretary-General Zurab Pololikashvili said: “The tourism of tomorrow must be inclusive, sustainable and embrace local values. The UNWTO Students League is a unique chance for students from around the world to help lead this change.”
This initiative bridges the gap between students’ education and training and the realities of the sector. It also enables young people to enter the labour market as highly qualified and skilled professional.
“From the moment that I decided to join this competition, I came into the world of SDGs. It is incredible to me that tourism has an intersection with so many different topics, …a sector that is amazing not just because of what it is about but also because of the many things that make it up.
Vildan Soguktas, from Kinawa Middle School, Michigan, US”
(Rural – Middle School)
“…history has proven and will continue to prove that natural disasters or wars, including the pandemic, will never prevent people from travelling freely... As a team of teenagers who love travelling, we shall do our best for a better world!”
Xin Tong, Ma’anshan No. 7 Middle School, Anhui Province
(Rural Challenge, Middle School 11-13)
We learnt a lot about working together as a team to tackle plastics pollution. As travel and tourism students, it helped us comprehend the scope about this problem. Thank you for this incredible opportunity.
Team Thaajuddeen, Thaajuddeen School, Maldives (Plastics Challenge, High-School 14-18)
“Being able to find new ideas to develop a tourist offer and a positioning for Tabant was an incredible experience for us! Thanks to UNWTO for giving us this opportunity”.
Lucia Tucci & Salvatore Cavallaro, Team Off Beat - Master in Economia del Turismo, Bocconi University
(Rural CHallenge -Undergraudates)
The winners are as follows:
The UNWTO Students League was made possible thanks to the support and experience from partners the Cullinary Tourism Alliance, Digital Tourism Think Tank ,Eurecat, Exo Foundation, Google, Iberia, Instagram, International Trade Center, NH Hotels International, Rusticae, Tress4Humanity, Verne Tourism Experts, and the Ministry of Tourism of Morocco, as well the Plastics Initiative signatories: Bharhka Countryside Cottage Resorts, Chumbe Island Coral Park Zanzibar, Cyprus Sustainable Tourism Initiative, Dark Sky Association, El Rio Foundation, Ellen MacArthur Foundation, Fundación Banco Santander, Global Sustainable Tourism Council, Guava Amenities, Hostelword Group, Indonesian Waste Platform, Positive Impact Forever, ProAmpac, Radisson Hotels, Sustainable First, Sustainable Hospitality Alliance, University of Tasmania, and UNEP
PALLADIUM HOTEL GROUP
Date signed: 27 September 2021, Madrid, Spain
Signed by: Mr. Abel Matutes Prats, President
Photo of the signing: Please click here
Website: www.palladiumhotelgroup.com
COMMITMENT SIGNATORY: PALLADIUM HOTEL GROUP
On behalf of Palladium Hotel Group, the enterprise’s President, Mr. Abel Matutes Prats Signed The Private Sector Commitment to the Global Code of Ethics for Tourism on 24 September 2021 at the UNWTO headquarters in madrid, spain, in the presence of the unwto secretary-general, Mr. Zurab Pololikashvili and Palladium Hotel Group CEO, MR. Jesus Sobrino.
See also:
Private Sector Commitment to the Global Code of Ethics for Tourism
List of Signatory Companies and Associations
Global Code of Ethics for Tourism
Global tourism has reaffirmed its commitment to making the sector a pillar of inclusive growth. At the official World Tourism Day 2021 celebrations in Abidjan, Cote d’Ivoire, political and business leaders united behind a common message of solidarity and determination to ‘leave nobody behind’ as tourism restarts and grows back.
Prime Minister Patrick Achi and Minister of Tourism Siandou Fofana welcomed international delegates, signalling Cote d’Ivoire’s firm support of tourism and Tourism Ministers from 12 countries, the biggest Ministerial participation for an official World Tourism Day celebration. The day featured 1,500 participants, including representatives of international organizations and the private sector.
Commitment to inclusive growth so that tourism’s restart brings hope for millions worldwide and ensures that everyone who has a stake in tourism also has a say in its future
The Prime Minister said that “Cote d’Ivoire is proud to host a World Tourism Day like no other. It is important that we realign tourism so the sector meets the hopes and expectations of people. Tourism is a key sector for Cote d’Ivoire’s growth and development. And the right path for Cote d’Ivoire is also the right path for all of Africa, using tourism as a locomotion to drive our economies forward and create jobs for women and youth.” Minister of Tourism Siandou Fofana added that World Tourism Day 2021 “showed the human face of tourism,” stressing the sector’s unique ability to lead recovery from the impacts of the pandemic, in Africa and worldwide.
Ministers and experts explored how the pledge to drive inclusive growth can be achieved. The importance of innovation, targeted investments and of strengthened collaboration between public and private sectors was made clear. The speakers also underscored the need for inclusive policymaking as tourism slowly returns and looks to the future.
Opening the day, UNWTO Secretary-General Zurab Pololikashvili stressed the sector’s “commitment to inclusive growth so that tourism’s restart brings hope for millions worldwide and ensures that everyone who has a stake in tourism also has a say in its future”.
In addition to recognising the challenges of the present, World Tourism Day also looked to the future. In Abidjan, “The Future of Africa” focused on the potential of the continent’s youth as well as its innovators and entrepreneurs. Against the backdrop of World Tourism Day, UNWTO signed two Memorandums of Understanding, reflecting the broad scope of tourism’s reach and relevance. The Didier Drogba Foundation, chaired by one of Africa’s most-recognized and celebrated athletes, agreed to actively commit to UNWTO’s goals and values, above all to providing opportunities for African youth and those living in rural communities. Stressing the importance of tourism as a driver of opportunity for the continent, Channels TV of Nigeria joined as a new UNWTO media partner and will now actively incorporate the theme of tourism for development within its editorial commitments.
Underscoring UNWTO’s leadership in uniting all of the tourism sector, its Affiliate Members also met in Abidjan, bringing together African businesses as well as civil society leaders, academics and destination management organizations. The side event showcased the benefits of being part of the global Affiliate Members Network and the technical support and networking opportunities available through being part of UNWTO’s work.
UNWTO and the Didier Drogba Foundation have teamed up to highlight the potential of African youth and ensure that both tourism and sport deliver on their potential to provide opportunities for all.
Against the backdrop of World Tourism Day 2021 – held under the theme of “Tourism for Inclusive Development” – the United Nations specialized agency signed a Memorandum of Understanding with the former Chelsea and Côte d'Ivoire footballer.
Didier Drogba is one of the most celebrated and decorated athletes of this century, and the work of the Didier Drogba Foundation is true to the goals of UNWTO
The agreement recognizes that both sport and tourism can play a key role in advancing many of the Sustainable Development Goals (SDGs), including through promoting cooperation and understanding, as well as through creating frameworks for inclusive economic growth. It also recognizes the shared goals and values of both UNWTO and the Foundation.
UNWTO Secretary-General Zurab Pololikashvili said: “Didier Drogba is one of the most celebrated and decorated athletes of this century, and the work of the Didier Drogba Foundation is true to the goals of UNWTO – to provide opportunity to the women and youth of Africa and build a better future for the continent.”
Didier Drogba was appointed a UNWTO Ambassador for Responsible Tourism in October 2019. In this role, he provides a bridge between tourism and sport – both sectors with the power to bring people together and promote cultural exchange and mutual understanding.
UNWTO will be a co-organizer of the Future of Tourism World Summit, presented by the Advanced Leadership Foundation and the INCYDE Foundation of the Spanish Chambers of Commerce with the support of Barcelona City Council, the Barcelona Provincial Council and the Zona Franca Consortium (CZFB). The event will be held in a hybrid format on October 26 and 27 at La Llotja de Mar and will bring together more than 80 speakers from 70 countries.
After announcing their incorporation as co-organizers of the summit, UNWTO Secretary-General Zurab Pololikashvili stressed that it represents "an opportunity to rethink tourism development, ensuring the fairer distribution of its benefits and advancing the transition towards a carbon-neutral and more socially resilient tourism economy."
An opportunity to rethink tourism development, ensuring the fairer distribution of its benefits and advancing the transition towards a carbon-neutral and more socially resilient tourism economy
For two days, experts will explore creative ways out of the crisis caused by the pandemic. They will also address issues related to sustainability, cultural identities, accessible tourism, wine tourism and personalized travel experiences, among others.
The event will be attended by 20 Ministers of Tourism from around the world, alongside former heads of state and government, as well as representatives of international organizations, business associations and global knowledge networks, including UNWTO, the Inter-American Development Bank (IADB), the International Youth Organization (IYO), the Organization of American States (OAS), the International Labour Organization (ILO) and the European Commission (EC).
The aim of the Future of Tourism World Summit is to find solutions to the challenges facing tourism worldwide in the aftermath of COVID-19, to develop collaborative systems to turn this crisis into an opportunity for shared progress and to contribute to the global economic reactivation of the sector.
The event will culminate in the signing of the Barcelona Declaration, which aims to become an international benchmark, establishing a framework for a new, more ethical and sustainable tourism model.
The vice-president of the Advanced Leadership Foundation, Jorge Brown, explained that the summit aims to make tourism visible as "a central driver of the economy in all countries worldwide" and "must take measures to adapt to all contemporary challenges, especially after the pandemic". "It is the first forum exclusively dedicated to addressing the future of tourism, and we are gathering leading decision-makers from all over the world," he added. Brown also stressed that they have chosen to host the Summit in Barcelona because it is a "dynamic, diverse and inspiring city that looks to the future as an opportunity, while at the same time embracing its history."
For the president of the INCYDE Foundation, José Luis Bonet, this Summit is "a sign of our ability to promote a global debate on how tourism can contribute to making the whole planet prosper in a sustainable and inclusive way, and of Spain's firm commitment to UNWTO, whose headquarters are located in our country". According to Bonet, "this summit means turning Barcelona, one of the world's leading tourist destinations, into an area for reflection, debate and the generation of new proposals for the recovery, modernization and reinvention of tourism, a position that will be extraordinarily reinforced with the signing of the Barcelona Declaration.”
The forum also aims to identify and promote leadership in the tourism sector to contribute to the future of the economy. As part of the summit, there will be an international call for 300 leaders who will be trained during the two days of the congress and then virtually for a further 12 months. The selected participants will work to replicate the knowledge they have learned, as well as to seek new allies for the Barcelona Declaration.
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UN Tourism News #29 | 23 SEP 2021 |
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Join World Tourism Day!
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Glasgow Declaration: Taking Climate Action in TourismIn preparation for COP26, two information sessions were held today on the Glasgow Declaration on Climate Action in Tourism. The Declaration, developed by a collaborative group of leading organizations, is an urgent call for all stakeholders to commit to a decade of climate action in tourism. |
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Joining Investors with Tourism Leaders at Cabo Verde ForumUNWTO has celebrated the second edition of the Global Tourism Investment Forum. Joining Ministers of Tourism for the event in Cabo Verde were business leaders, entrepreneurs and investors, with a special focus on innovation and sustainable recovery from the impacts of the COVID-19 pandemic. |
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Making Wine Tourism a Driver Rural DevelopmentInnovation, partnerships and enhanced coordination are essential for making wine tourism a driver of rural development. That was the takeaway message from the 5th UNWTO Global Conference on Wine Tourism, held this week in Alentejo, Portugal, around the theme “Wine Tourism – a driver for rural development.” |
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Regional Commissions |
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Investments Are Key to Sustainable Recovery in Africa |
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Restarting Tourism Across Asia and the Pacific |
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Tomorrow Today - What's new in UNWTO's Innovation, Education and Investments Department? |
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