UNWTO Executive Council Meets in Punta Cana

• All Regions
• 19 May 2023

With global tourism on track to reach pre-pandemic levels by the end of the year, UNWTO convened its Executive Council to advance plans to place education, investments and sustainability at the centre of the sector’s future.

Ahead of the 118th session of the UNWTO Executive Council, the latest UNWTO World Tourism Barometer showed international arrivals reached 80% of pre-pandemic levels. The  first quarter global results of 2023 set the pace for this upward trend to continue.

Secretary-General Zurab Pololikashvili said: "In 2022, UNWTO asked the world to "rethink tourism". Now it's time to put those plans into action. Building a more sustainable, resilient and inclusive tourism sector will require more and better-targeted investments, skilled workers and more innovation. UNWTO is working closely with our Member States to make significant progress in all these areas and we leave Punta Cana with a clear focus around shared goals and a shared vision for our sector."

In 2022, UNWTO asked the world to "rethink tourism". Now it's time to put those plans into action.

Highest Political Support for Tourism

UNWTO welcomed delegations from 40 countries to its Council meeting, with the high-level political support reflecting tourism's heightened relevance.

• UNWTO Secretary-General Zurab Pololikashvili met with President Luis Abinader of the Dominican Republic. The one-on-one meeting focused on tourism investments and education, both shared priorities.
• The 118th session of the Executive Council counted on the participation of high-level delegations from 40 countries, including 30 Council members.
• Secretary-General Pololikashvili was awarded the Association of Hotels and Tourism of the Dominican Republic's "Champion of Tourism" recognition for his leadership of the sector and friendship of the country.

Guiding Tourism Forward

The UNWTO Secretary-General gave Member States an overview of the Organization's work since the previous Executive Council (Marrakesh, Morocco, 25 November 2022) as well as UNWTO's priorities looking ahead:

• The Secretary-General's report provided an up-to-date overview of tourism numbers and trends, identifying potential challenges for 2023 and beyond, including the cost-of-living crisis and geopolitical uncertainty.
• Members were given an overview of UNWTO's key achievements around its main priorities (investments, education and jobs, innovation and tourism and rural development).
• Participants were provided with a update on UNWTO's status as an Organization, including plans to open new Regional and Thematic offices, and new approaches to tourism governance.

Focus on Sustainability

On the eve of the Executive Council, UNWTO participated in an International Forum on Sustainable Tourism organized by the Dominican Republic. In Punta Cana, UNWTO:

• invited the Dominican Republic and Maldives to become the first countries to sign up to the Global Tourism Plastics Initiative, designed to reduce waste and increase circularity in the sector;
• provided an overview of its central role in advancing sustainability, including as part of the One Planet Network, which UNWTO will continue to lead in 2024-25; and
• announced progress on the creation of a landmark first global standard for Measuring the Sustainability of Tourism

Education, Jobs and Investments: Priorities for Tourism

During its Executive Council session, the UNWTO Secretariat provided updates on progress made in advancing its key priorities of education, jobs and investments:

• UNWTO and the Lucerne University of Applied Sciences and Arts have partnered for a Bachelor's Degree in International Sustainable Tourism
• Reflecting the feedback of Members, UNWTO is set to launch a new Educational Toolkit to help make tourism a subject in high schools everywhere
• UNWTO Investment Guidelines are serving as the bridge between investors, destinations and projects, with editions focused on countries in the Americas and Africa
• Plans to create a Pan-African Tourism Fund, a Guarantee Fund to provide security for banks, investors and financial institutions, continue to advance

Within the framework of the Executive Council, UNWTO held the first ever Thematic Session on tourism communications and its role in building a new narrative focused on the sector's importance for economic development and social opportunity.

Related Links

• Download the News Release in PDF
• Tourism Bounces Back
• The One Planet network
• Measuring the Sustainability of Tourism
• Global Tourism Plastics Initiative
• Executive Council

Category tags

Dr. Jigang Bao Wins UNWTO Ulysses Prize for Excellence in Tourism Scholarship

• All Regions
• 11 May 2023

Dr. Jigang Bao has been named as the winner of the 16th Ulysses Prize, awarded by UNWTO for excellence in the creation and dissemination of knowledge in tourism.

As Professor and Director of the Center for Tourism Development and Planning Research at Sun Yat-sen University in Guangzhou, China, Dr. Bao has played an instrumental role in growing domestic tourism in both size and significance and in establishing his country as a leading tourism destination. Alongside his pioneering role in advancing tourism education and research across China, Dr. Bao also serves as the Director of the Monitoring Center for Sustainable Tourism Observatories and has been engaged as an expert consultant for numerous destinations and projects, with a particular focus on theme parks, urban tourism and community participation.

Recognition of excellence and leadership

The formal presentation of the Ulysses Prize will be made at the 25th session of the UNWTO General Assembly, to be held in Samarkand, Uzbekistan (16-20 October). Here, Dr. Bao will join a long list of Ulysses Prize Laureates recognized by the United Nations specialized agency for tourism for their vital contributions to knowledge creation and education. Among the 11 criteria for the Prize are demonstrated excellence and originality of scholarship, academic leadership in their chosen field, a record of supporting sustainability, inclusiveness and innovation through their work, as well as serving as a role model to present and future generations of tourism scholars and leaders.

Dr. Bao was selected according to the established long practice of the Prize. The selection process was conducted in a rigorous, transparent and unbiased manner and an extensive evaluation was made by Previous Laureates of the Prize.. Dr. Bao was then recommended to the UNWTO Secretary-General by the special Ulysses Prize Coordinating Committee, composed of three previous Laureates and one representative of UNWTO in his capacity as ex-officio.

About the 16th Ulysses Prize Laureate

Dr. Bao is credited with introducing Western concepts and approaches to tourism research and teaching to China and has translated several relevant books into Chinese. He pioneered tourism education and research at Sun Yat-sen University, and has held numerous high administrative positions, including Assistant Principal of the university. As a researcher, he has published more than 200 papers and more than ten books and holds editorial positions on several leading journals in his field. Dr. Bao has also worked with UNWTO to establish Sustainable Tourism Observatories in Huangshan, Guilin, Zhangjiajie, Kanas, Henan, Chengdu, Xishuangbanna, and Changshu.

Related Links

• Download the News Release in PDF
• UNWTO: Ulysses Prize

UNWTO’s New Assessment of Pandemic-Related Travel Restrictions

• All Regions
• 9 May 2023

UNWTO has welcomed the end of the public health emergency phase for COVID-19 with a summary analysis of the travel restrictions introduced in response to the pandemic.

The decision by the World Health Organization (WHO) to determine that COVID-19 is now an established and ongoing health issue which no longer constitutes a public health emergency of international concern represents a major milestone in the global effort to combat the virus. In this context, UNWTO has released its analysis of both the introduction and lifting of travel restrictions during all stages of the pandemic´s emergency phase. "The end of COVID-19 travel restrictions: Summary of findings from the COVID-19 related travel restrictions reports", highlights key findings of the 11 reports published by the United Nations Specialized Agency for tourism on the issue.

Guiding tourism through crisis

Throughout the COVID-19 pandemic, these reports provided the global tourism sector with timely guidance and assessments on travel restrictions, and examined factors influencing those restrictions, such as tourism's economic importance, the Environmental Performance Index (EPI) and a specific Health and Hygiene Indicator (H&H), as well as grouping destinations according to economic blocs. This allowed for a deeper analysis of the relationship between travel restrictions and sustainability issues.

This new UNWTO report will help in this endeavor and be another milestone in UNWTO's actions that guided the sector through these unprecedented times

UNWTO Secretary-General Zurab Pololikashvili says "We welcome WHO's decision to end  the emergency status for COVID- 19. This is an important signal and a moment to stand back and reflect on how we can overcome challenges only in a collaborative manner. We must ensure that we learn the lessons from this phase of the pandemic, including the ones on travel restrictions. This new UNWTO report will help in this endeavor and be another milestone in UNWTO's actions that guided the sector through these unprecedented times."

Varied, dynamic approach to travel restrictions

The findings reveal a diverse response from destinations worldwide on travel restrictions. They show that those with better environmental performance, higher health and hygiene standards, and a greater reliance on tourism tended to lift travel restrictions earlier, which allowed for faster recovery in terms of international tourist arrivals. Conversely, emerging economies and SIDS (Small Island Development States) often imposed full border closures more quickly, maintained them for longer and introduced additional requirements for travellers.

The new report provides an overview on the evolution of travel restrictions, which peaked in May 2020 when 75% of all destinations worldwide had their borders completely closed, bringing international tourism almost to a standstill. With the better understanding on the virus, a more risk-based approach became possible and allowed destinations to replace complete border closure with softer measures, such as testing and vaccination requirements for tourists.

Finally, this new report highlights the current situation with nearly all destinations having lifted COVID-19 related travel restrictions. However, as of 22 March 2023 18 destinations still required vaccination as a condition for entry, which is not consistent with International Health Regulation provisions or current temporary WHO recommendations. UNWTO will continue its close cooperation with WHO monitoring the situation.

Noting the vulnerabilities exposed by the pandemic, UNWTO emphasizes the need for a comprehensive re-evaluation of travel restrictions, recovery strategies and the intricate interplay between the environment, health and tourism sectors.

Related Links

• Download the news release in PDF
• Fifteenth Meeting of the IHR Emergency Committee on the COVID-19 pandemic
• UNWTO: Travel Restrictions Reports
• “The end of COVID-19 travel restrictions: Summary of findings from the COVID-19 related travel restrictions reports”
• UNWTO IATA Destination Tracker

Tourism on Track for Full Recovery as New Data Shows Strong Start to 2023

• All Regions
• 9 May 2023

International tourism is well on its way to returning to pre-pandemic levels, with twice as many people travelling during the first quarter of 2023 than in the same period of 2022.

New Data from UNWTO: What We've Learned

The second UNWTO World Tourism Barometer of the year shows that the sector's swift recovery has continued into 2023. It shows that:

• Overall, international arrivals reached 80% of pre-pandemic levels in the first quarter of 2023
• An estimated 235 million tourists travelled internationally in the first three months, more than double the same period of 2022.
• Tourism has continued to show its resilience. Revised data for 2022 shows over 960 million tourists travelling internationally last year, meaning two-thirds (66%) of pre-pandemic numbers were recovered.

Recovery by Region in Q1 2023:

• The Middle East saw the strongest performance as the only region exceeding 2019 arrivals (+15%) and the first to recover pre-pandemic numbers in a full quarter.
• Europe reached 90% of pre-pandemic levels, driven by strong intra-regional demand.
• Africa reached 88% and the Americas about 85% of 2019 levels
• Asia and the Pacific accelerated its recovery with  54% of pre-pandemic levels, but this upward trend is set to accelerate now that most destinations, particularly China, have re-opened.

In many places, we are close to or even above pre-pandemic levels of arrivals

The UNWTO data also analyses recovery by sub-region and by destination: Southern Mediterranean Europe and North Africa have also recovered pre-pandemic levels in Q1 2023, while Western Europe, Northern Europe, Central America and the Caribbean all came close to reaching those levels.

What it Means:

UNWTO Secretary-General Zurab Pololikashvili says: "The start of the year has shown again tourism's unique ability to bounce back. In many places, we are close to or even above pre-pandemic levels of arrivals. However, we must remain alert to challenges ranging from geopolitical insecurity, staffing shortages, and the potential impact of the cost-of-living crisis on tourism, and we must ensure tourism's return delivers on its responsibilities as a solution to the climate emergency and as a driver of inclusive development."

International tourism receipts grew back to hit the USD1 trillion mark in 2022, growing 50% in real terms compared to 2021, driven by the important rebound in international travel. International visitor spending reached 64% of pre-pandemic levels (-36% compared to 2019, measured in real terms). By regions, Europe enjoyed the best results in 2022 with nearly USD 550 billion in tourism receipts (EUR 520 billion), or 87% of pre-pandemic levels. Africa recovered 75% of its pre-pandemic receipts, the Middle East 70% and the Americas 68%. Due to prolonged border shutdowns, Asian destinations earned about 28%.

Looking Ahead: What's in Store?

The Q1 2023 results are in line with UNWTO's forward-looking scenarios for the year which project international arrivals to recover 80% to 95% of pre-pandemic levels. UNWTO's Panel of Experts expressed their confidence in a strong peak season (May-August) in the Northern Hemisphere, reflected in the latest UNWTO Confidence Index which indicates performance for the period is on track to be even better than 2022.

However, tourism's recovery also faces some challenges.  According to the UNWTO Panel of Experts, the economic situation remains the main factor weighing on the effective recovery of international tourism in 2023, with high inflation and rising oil prices translating into higher transport and accommodations costs.  As a result, tourists are expected to increasingly seek value for money and travel closer to home. Uncertainty derived from the Russian aggression against Ukraine and other mounting geopolitical tensions, also continue to represent downside risks.

International Tourist Arrivals, World and Regions

Related Links

• Download the News Release in PDF
• UNWTO World Tourism Barometer - EXCERPT Volume 21 • Issue 2 • May 2023
• World Tourism Barometer (PPT version)
• The UNWTO Tourism Data Dashboard
• UNWTO World Tourism Barometer

Category tags

2nd World Sports Tourism Congress: Tourism and Sports United for Sustainability

• All Regions
• 27 Apr 2023

Sports tourism can play an increasingly important role in the economic diversification, growth and sustainable development of destinations worldwide.

The 2nd edition of the World Sports Tourism Congress (WSTC), organized by UNWTO, Government of Croatia through its Ministry of Tourism and Sport, and the Affiliate Member Croatian National Tourist Board, brought together experts and leaders from across the sports and tourism sectors, alongside representatives of destinations and businesses. Held under the theme "Tourism and Sports United for Sustainability", the Congress focused on key issues such as sports tourism's economic impact and its contribution to the Sustainable Development Goals (SDG).  

Sports Tourism plays a key role in enhancing economic growth and social development in many destinations. It creates jobs and supports businesses in cities and rural communities alike

UNWTO Secretary-General Zurab Pololikashvili says: "Sports Tourism plays a key role in enhancing economic growth and social development in many destinations. It creates jobs and supports businesses in cities and rural communities alike. In order to maximize its potential, public and private sector actors must collaborate, and that's where UNWTO steps in".

Ms. Nikolina Brnjac, Minister of Tourism and Sport of Croatia said: "I am very proud of having hosted this Congress in Croatia. We enjoyed hearing many excellent international and Croatian speakers, as well as presenting the many opportunities of sustainable development of sports tourism in Croatia. Croatian government has secured generous funds for building active tourism infrastructure, in line with our goal of making Croatia a globally competitive sports tourism destination."

Delivering sports tourism's benefits

Alongside assessing the impacts of sports tourism, the Congress also explored the potential benefits of the growing sector, including its links to health and wellbeing, and its importance for promoting destinations to bigger and more diverse audiences. In Zadar, leaders from both established and emerging sports tourism destinations shared their insights and best practices to produce recommendations for growing the sector in size and influence.

Related Links

• Download the News Release in PDF
• 2nd UNWTO World Sports Tourism Congress
• UNWTO: Affiliate Members
• Sports Tourism

Tourism’s Potential for Mountain Ecosystems and Communities Outlined in New Report

• All Regions
• 26 Apr 2023

While mountain tourism has become an increasingly relevant motivation for travel, data on its size and impact remains scarce, a new report from the UN agencies the Food and Agriculture Organization of the United Nations (FAO), the World Tourism Organization (UNWTO) and the Mountain Partnership (MP) makes clear.

Mountain tourism represents between 9 and 16% of international tourist arrivals worldwide, translating into 195 to 375 million tourists for 2019 alone. However, the scarcity of domestic mountain tourism-related data  make it difficult or even impossible to assess the economic, social and environmental impacts of this important segment. This new report aims to address this data gap.

Mountain tourism for sustainability and inclusion

With the right data, we can better control the dispersal of visitor flows, support adequate planning, improve knowledge on visitor patterns, build sustainable products in line with consumer needs, and create suitable policies that will foster sustainable development and make sure tourism activities benefit local communities

Mountains are home to around 1.1 billion people, some of them among the poorest and most isolated in the world. At the same time, mountains have long drawn tourists interested in nature and open-air destinations and outdoors activities like walking, climbing and winter sports. They also attract visitors with their rich biodiversity and vibrant local cultures. However, in 2019, the most recent year for which figures are available, the 10 most mountainous countries (in terms of average height above sea level) received only 8% of international tourist arrivals worldwide, the report "Understanding and Quantifying Mountain Tourism", shows.

Managed sustainably, mountain tourism has the potential to boost the incomes of local communities and help preserve their natural resources and culture. And, according to FAO, UNWTO and MP, measuring the volume of visitors to mountains represents the first vital step towards unlocking the potential of the sector.

"With the right data, we can better control the dispersal of visitor flows, support adequate planning, improve knowledge on visitor patterns, build sustainable products in line with consumer needs, and create suitable policies that will foster sustainable development and make sure tourism activities benefit local communities," FAO Director-General QU Dongyu and UNWTO Secretary-General Zurab Pololikashvili stated.

Recommendations

The study, which was based around research carried out in 46 countries, shows that  generating economic benefits, creating opportunities for local communities and developing sustainable products are the main motivations for mountain tourism development. The sustainable development of mountain tourism was also identified as a means to help to spread tourism flows, tackle seasonality and complement existing tourist offerings. 

Through the report, FAO, UNWTO and MP highlight the importance of collective efforts, involving public and private stakeholders from across the value chain, to improve data collection, standardization and delivery to gain a more comprehensive assessment of mountain tourism in terms of volumes and impacts, so that it can be better understood and developed to align with the Sustainable Development Goals. The report also calls for concerted work to help raise awareness of the socio-economic importance of tourism in mountains and targeted policies to create jobs, support small and medium sized businesses and attract green investments in infrastructure and the digitalisation of tourism services.

Its publication coincides with the end of the International Year of Sustainable Mountain Development 2022.

Related Links

• Download the News Release in PDF
• Understanding and Quantifying Mountain Tourism
• Mountain Partnership
• Mountain Tourism – Towards a More Sustainable Path
• Mountain Tourism

Destination 2030: UNWTO and Global Tourism Economy Forum Plot Stronger Collaboration

• All Regions
• 21 Apr 2023

UNWTO and the Global Tourism Economy Forum (GTEF) have outlined their plans for stronger and closer collaboration.

Since the first Forum was held in 2012, the two organizations have partnered around promoting closer links between governments and tourism’s private sector. Building on this success, UNWTO and GTEF have announced plans for a revamped and enhanced annual Forum to coincide with the 10th anniversary of the event in Macau, China (21 September). The location of subsequent Forums will then alternate between Macau and a different host country, to be jointly selected by UNWTO and GTEF.

UNWTO is proud to work with the Global Tourism Economy Forum to unite governments and private sector leaders and address the biggest challenges and opportunities facing our sector today

Announcing the plans in Lisbon, UNWTO Secretary-General Zurab Pololikashvili said: “UNWTO is proud to work with the Global Tourism Economy Forum to unite governments and private sector leaders and address the biggest challenges and opportunities facing our sector today. We look forward to building on our successful partnership in 2023 and beyond.”

Pansy Ho, Vice Chairman and Secretary-General, GTEF, said: “In response to China’s policies in supporting enterprises to ‘go global’, we will stage the GTEF, an international platform, overseas every other year. Looking forward to the future, we believe that mainland China, Macao, and even the world can benefit from the event.”

Tourism for Business and Development

The 10th edition of GTEF will be held around the theme of “Destination 2030: Unlocking Tourism for Business and Development”. It will bring together Governments as well as leaders from across the public and private sectors to further establish the Forum as the premier annual event for public-private partnerships and tourism for business growth and development.

Also in Lisbon, UNWTO signed a Memorandum of Understanding (MoU) with the Global Tourism Economy Research Centre (GTERC), the coordinator of GTEF, to work together to identify areas of future cooperation. Joining UNWTO Secretary-General Pololikashvili for the announcement were Ho Iat Seng, Chief Executive of Macao SAR; Zhao Bentang, Ambassador of the People’s Republic of China to the Portuguese Republic, and Nuno Fazenda, Secretary of State for Tourism, Trade and Services, Portugal.

Related Links

• Download the News Release in PDF
• UNWTO World Tourism Barometer - EXCERPT Volume 21 • Issue 2 • May 2023
• UNWTO: Regional Department for Asia and the Pacific
• UNWTO Tourism Data Dashboard