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Leading the transformation of tourism

Leading the transformation of tourism

UN Tourism News
Leading the transformation of tourism
UNWTO 117 Executive Council

23 – 25 November UNWTO and its Members will shape global tourism at the 117 UNWTO Executive Council. Tourism governance takes a step forward for its transformative impact.

 
 
Tourism Transformed at UNWTO Ministers’ Summit
 
Tourism Transformed at UNWTO Ministers’ Summit

“Our job is to create jobs,” UNWTO Secretary-General Zurab Pololikashvili told tourism sector leaders gathered at the Ministers’ Summit at the World Travel Market to discuss how education, sustainability, and governance must be transformed to advance tourism for development.

 
 
At G20, UNWTO Advances Role of People
 
At G20, UNWTO Advances Role of People and MSMEs as Agents of Tourism Transformation

Small enterprises and local communities must be given the support they need to become true ‘agents of change’. As leaders of the G20 economies meet in Bali this week, UNWTO has stressed the importance of empowering grassroots actors as well as MSMES in order to drive sustainable and inclusive transformation and build greater resilience.

 
 
COP27
 
UNWTO at COP27: Uniting Tourism Around Tangible Climate Action Plans

The tourism sector has set out its plans to achieve its climate action ambitions. At COP27, UNWTO brought leading sector stakeholders together to share practical insights into accelerating the shift to greater sustainability and reaching Net-Zero.

 
 
WOMEN’S EMPOWERMENT ‘CENTRE STAGE’ OF TOURISM’S RESTART
 
Women’s Empowerment ‘Centre Stage’ of Tourism’s Restart

The shared progress being made in putting women’s empowerment ‘centre stage’ of tourism’s restart has been presented at the World Travel Market in London.

 
 
Nigeria
 
UNWTO Connects Tourism and Culture in Nigeria

UNWTO brought together leaders and some of Africa’s best creative minds around a shared vision for advancing sustainable development and opportunity across the continent.

 
 
Uruguay adheres to the International Code for the Protection of Tourists
 
Uruguay adheres to the International Code for the Protection of Tourists

The steps towards incorporating UNWTO's International Code for the Protection of Tourists into national law keeps growing. Presented at La Sorbonne University in Paris, the Ministry of Tourism of Uruguay announced its adherence to the Code. Uruguay is the 7th country to join UNWTO in the harmonization of tourism consumer protection standards.

 
 
UNWTO World Tourism Barometer:

International tourist arrivals almost tripled from January to July 2022 (+172%) compared to the same period of 2021. This means the sector recovered almost 60% of pre-pandemic levels.
 
Your how-to guides for tourism’s recovery
 
Rethinking Tourism
 
Rethinking Tourism: From Crisis to Transformation
World Tourism Day report

This Report is designed to provide an overview of, as well as to examine and assess the work of UNWTO as it leads the global sector out of crisis and into the future.

 
 
Ministers Agree to Advance Circularity and Climate Action in Pan European Tourism
 
G20 Bali Guidelines and the G20 Bali Guidelines – Case Studies

The G20 Tourism Working Group presented the Guidelines to make MSMEs & Communities agents of transformation. These scale up global efforts to help the backbone of tourism sector through financing, innovation and technology.

 
 
Mark your calendars!
 


117th Executive Council
23 – 25 November, Marrakesh, Morocco

 


7th UNWTO World Forum on Gastronomy Tourism
12 – 15 December, Nara, Japan

 
Learning opportunities
 


Training series on sustainable food in tourism
15 Nov. – 1 Dec

 


Violence against women in the tourism sector: breaking the taboo
25 November

 
 


Gender equality in tourism
Self-paced

 


Podcast: Tourism, culture and the creative economy

 
 
Recommended reading
 
The Economist Impact - In transit: Pathways to circular tourism in the Middle East

How can tourism be transformed from a linear to a circular industry? UNWTO provides data and sustainable solutions to answer that question in this report on tourism and the circular economy. Tourism takes climate action to reach net zero.


Radisson Hotel: The Glasgow Declaration on tourism and climate welcomes new signatories

Radisson Hotel Group signs Glasgow Declaration and reaffirms strong sustainability commitment during COP27

 
 
 
Innovation

New innovation challenge: ‘Innovative experiences in community-based tourism’ with the Panama Tourism Authority

We encourage all tour operators to unify their ideas to accelerate the recovery of the Panamanian tourism sector, transforming it into a more inclusive, sustainable and resilient one.

Deadline: 15 March, 2023

More information and form to apply here.


Unlock the potential of your tourism business with our Digital Futures Programme

More than 80% of the tourism value chain is created by SMEs. UNWTO Digital Futures Programme seeks to accelerate economic recovery of the tourism sector to unleash digital technologies in order to create jobs. Join today!

Education

New partners in our UNWTO Tourism Online Academy!

We have signed an agreement with Unikemia, IESA, PUCMM University, CETT and CITY College University to continue creating quality tourism education. Follow us to keep up to date with all the upcoming courses.


Investments

Tourism Doing Business: Investing in Tanzania is out!

Known for its rich biodiversity and wildlife attractions, the country has gained international recognition for its nature-based tourism. Discover more reasons why to invest.

 
 
UNWTO in the media
 
Global Governance Project
 

Tourism reimagined | Op-ed by UNWTO Secretary-General, Zurab Pololikashvili

 
 
Euractiv
 

Mediterranean region seeking to decarbonise its tourism industry

 
 
BNN Bloomberg
 

This Is How Tourism Must Shift to Actually Address Climate Change

 
 
Hospitality
 

Will tourists finally return to Southeast Asia in 2023?

 
 
UNWTO
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‘People and Planet’ the Focus at UNWTO Gastronomy Tourism Forum in Japan

‘People and Planet’ the Focus at UNWTO Gastronomy Tourism Forum in Japan

The growing importance of gastronomy tourism as a driver of inclusive development will be celebrated in the Japanese city of Nara next month.

Held under the theme ‘Gastronomy Tourism for People and Planet: Innovate, Empower and Preserve’, the 7th UNWTO World Forum on Gastronomy Tourism will take place on 12-15 December. Organized by the World Tourism Organization (UNWTO) and the Basque Culinary Center (BCC) and hosted by the Nara Prefecture Government, with the support of the Japan Tourism Agency, the event will put the spotlight on the role of gastronomy tourism as a platform for development, women’s and youth empowerment and innovative ways on how to attract and retain talent.

It will also see the launch of UNWTO’s Global Roadmap on Food Waste Reduction in Tourism. The Roadmap provides a consistent framework for tourism stakeholders to embrace the sustainable management of food so that it never becomes waste.

Innovation and social inclusion

Forum represents a unique opportunity for experts to share their best practices and enhance the role of Gastronomy Tourism in sustainability, innovation, and social inclusion, and highlight its importance for regional and rural development

UNWTO Secretary-General, Zurab Pololikashvili says: “This year’s edition of the Forum represents a unique opportunity for experts to share their best practices and enhance the role of Gastronomy Tourism in sustainability, innovation, and social inclusion, and highlight its importance for regional and rural development.”

Joxe Mari Aizega, Director of the Basque Culinary Center, added: “The gastronomy sector has a meaningful influence on a region’s image and international projection. And for that, forums like this one are needed to nurture and boost young talents, create value, and, most important, address the challenges that the gastronomy tourism sector is facing.”

The Governor of Nara Mr. Shogo Arai said: “Gastronomy tourism has been at the heart of Nara’s initiatives to promote the linkages between food and tourism. Such linkages not only contribute to the promotion of traditional culture and diversity, but also to the development of cultural communication, the regional economy, sustainable tourism, and gastronomic exchanges.”

Commissioner of the Japan Tourism Agency, Mr. Koichi Wada, added: “In this country of great tradition and culture, where tourism and food and beverage professionals are engaged in friendly competition, there are many new initiatives in gastronomy tourism. We look forward to welcoming you back to Japan.”

Global gastronomy leaders

The Forum will once again welcome many of the leading figures of global gastronomy and tourism. Among those set to take part in Nara are UNWTO Ambassador for Sustainable Tourism and Asia’s Best Female Chef of 2016, Maria Margarita A. Fores of the Philippines, Chef Catia Uliassi, ranked number 12 in the ‘50 Best’ from Italy, and  Masayuki Miura, owner of Kiyosuminosato AWA Michelin Guide Nara 2022, Green-Star Restaurant (Japan). The full line-up is available on the Forum Programme.

 

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UNWTO at COP27: Uniting Tourism Around Tangible Climate Action Plans

UNWTO at COP27: Uniting Tourism Around Tangible Climate Action Plans

The tourism sector has set out its plans to achieve its climate action ambitions. At COP27, UNWTO brought leading sector stakeholders together to share practical insights into accelerating the shift to greater sustainability and reaching Net-Zero.

Since the launch Glasgow Declaration on Climate Action in Tourism at COP26, more than 700 businesses, destinations, civil society groups and even countries have signed up, committing to decarbonize, regenerate and measure in order to halve their carbon emissions by 2030 and reach Net-Zero by 2050 at the latest.

UNWTO Executive Director Zoritsa Urosevic said: “One year after its launch, we are proud to see the way the Glasgow Declaration has inspired our sector into action. Unlocking finance and developing measurement frameworks will be critical to scaling-up our support and continue accelerating climate action for resilience.”

Unlocking finance and developing measurement frameworks will be critical to scaling-up our support and continue accelerating climate action for resilience

Ovais Sarmad, Deputy Executive Secretary, UNFCCC, added: “The Declaration, provides a framework for all tourism stakeholders to raise their climate ambitions. Further integrating tourism into the Nationally Determined Contributions will be key to mobilizing the support needed to scale-up the efforts.”

“A net zero future for tourism largely depends on the ocean and the regeneration of destinations, notably coastal destinations. We have to turn tourism into a sector that is responsive to the climate emergency” said Peter Thomson, UN Secretary General’s Special Envoy for the Ocean

Whole-of-sector commitment

Participants represented the different dimensions of tourism, at both the national and subnational level. Financial and UN institutions, in particular United Nations Development Programme (UNDP), the World Bank Group and CAF (the Development Bank of Latin America) voiced their readiness to support tourism destinations in their transformation towards more low-carbon, sustainable and resilient tourism models.

On 10th November, the side event focussed on the pathways of measurement and decarbonization. The Secretaries of State for Tourism and for Environment of Guanajuato, Mexico, shared about their unique collaborative approaches; the Minister of Tourism of the Canary Islands presented their climate action plan – one of the first ones at destination level; Iberostar released its decarbonization roadmap; the Sustainable Hospitality Alliance reflected on the improvements of the Hotel Carbon Measurement Initiative; and Intrepid Travel put forward the multiplier role that tour operators can have by supporting smaller businesses to decarbonize.

“The tourism sector requires a reset. A transition to sustainable tourism models requires a collective effort, one that UNDP is ready and willing to support,” said Assistant Secretary General and Regional Director for UNDP Arab States, Dr Khalida Bouzar.

Financing the green transition

On 11th, the event focused on regeneration and finance. The Minister of Tourism of the Maldives and representatives from The Bahamas Ministry for Tourism reiterated the place of tourism in the protection of fragile ecosystems. At the same time, the challenges faced by Ministries of Tourism to play an active role in climate negotiations at the national level was highlighted, as was the need to enhance the education of communities and visitors. The Foundation for Environmental Education also stressed the importance of integrating the Glasgow Declaration pathways as criteria in certification systems such as Green Key. NOAH Regen presented an innovative approach to protect and regenerate blue carbon ecosystems through blended finance. The Latin American Bank for Development (CAF) voiced its support for climate action in tourism.

“Achieving Net Zero by 2050 remains ambitious for tourism and more finance is needed. Investing in climate action in tourism is investing in green resilient and inclusive development” said Mari Pangestu, Managing Director, Development Policy and Partnerships, World Bank Group

Committee of Tourism and Sustainability

Also in Sharm El-Sheikh, UNWTO convened its Committee of Tourism and Sustainability, chaired by the Ministry of Tourism of Croatia,  for the first time within the framework of a UNFCCC COP. This allowed Member States to discuss the guidance materials available, such as the Baseline Report on Climate Action in Tourism and the Technical Brief on Measuring Tourism GHG Emissions, as well as opportunities for collaboration within the framework of the One Planet Sustainable Tourism Programme where UNWTO works closely with UNEP and the governments of France and Spain as co-leads. .

Glasgow Declaration welcomes more signatories

The latest signatories to the Glasgow Declaration include the Ministry of Tourism of Indonesia, the Tourism Authority of Monaco and the Secretariat of State for Tourism of Honduras. National Tourism Authorities from Panama, Kiribati, Micronesia, Portugal are also among our signatories. Committing to the Declaration are also large actors in the sector such as Accor, Iberostar, Booking.com, Expedia, The Travel Corporation, as well as Radisson Hotel Group, together tour operators and accommodation businesses from 130 countries. UNEP called on stakeholders to continue adhering to the Glasgow Declaration on Climate Action in Tourism which is implemented within the framework of the One Planet Sustainable Tourism Programme.

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UNWTO Advances Role of People and MSMEs as Agents of Tourism Transformation

At G20, UNWTO Advances Role of People and MSMEs as Agents of Tourism Transformation

Small enterprises and local communities must be given the support they need to become true ‘agents of change’. As leaders of the G20 economies meet in Bali this week, UNWTO has stressed the importance of empowering grassroots actors as well as MSMES in order to drive sustainable and inclusive transformation and build greater resilience.

As the global community faces up to a range of challenges, including geopolitical tensions, rising energy prices and a climate emergency, UNWTO has placed tourism firmly on the G20 agenda. Under the Indonesian Presidency of the G20, UNWTO Secretary-General Zurab Pololikashvili urged leaders to seize the opportunity to rethink and transform tourism in order to deliver on its massive potential for sustainability and opportunity.

Speed up and scale up transformation

We are behind in progress towards the Sustainable Development Goals. In fact, progress has actually been reversed in areas like gender equality

Secretary-General Pololikashvili said: “We are behind in progress towards the Sustainable Development Goals. In fact, progress has actually been reversed in areas like gender equality. Tourism can help us get back on track. But we need to speed up. And we need to scale up. There is no time to lose.”

Over the course of 2022, UNWTO has worked with the G20 Tourism Working Group under the leadership of the Indonesian Presidency and the Minister of Tourism and Creative Industries, Sandiaga Uno, on Guidelines to make MSMEs and Communities agents of transformation. Released in September, on the occasion of the G20 Tourism Ministers’ Meeting, the Guidelines are built on five pillars,: 1. Human Capital; 2. Innovation, digitalization and the creative economy; 3. Women and youth empowerment; 4. Climate action, biodiversity conservation, and circularity; and 5. Policy, governance and investment.

Together, the Guidelines put people at the centre of tourism’s recovery and future development. According to the latest UNWTO World Tourism Barometer, international tourist numbers worldwide are on track to reach around 70% of pre-pandemic levels by the end of the year. UNWTO recognizes the sector’s responsibility to make sure this recovery is translated into more decent jobs, increased investment in infrastructure, skills and talent for the digital and green transformations and women empowerment.  

In a post-pandemic world, renewed governance, multilateralism and international cooperation are the only path to address a world in a poly interconnected crisis stressed the UNWTO Secretary-General. Since the G20 economies represent 80% of global GDP, 60% of the world population and 76% of the tourism GDP worldwide, they are in a position to lead by example, he added.

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AM NEWS | VOL. 47 NOVEMBER 2022

AM NEWS | VOL. 47 NOVEMBER 2022

Dear Affiliate Members,

I am pleased to share with you the November Edition of the Newsletter, which focuses on the latest developments achieved by the Affiliate Members Department and future events and initiatives carried out by the UNWTO, the Affiliate Members Department, and the Affiliate Members themselves.

Also included is the updated calendar of events for the second half of 2022, including UNWTO events and those carried out by or with the participation of our Affiliate Members.

On November 9, we held the 57th meeting of the Board of Affiliate Members in London, within the context of the World Travel Market. As the end of 2022 approaches, the Board of Affiliate Members met to discuss next year's roadmap and lines of action for the Membership.

On this occasion, the Chair of the Board presented an update on the latest participation of the representatives of the Affiliate Members Board at the UNWTO statutory meetings, while the Affiliate Members Department presented the Summary of Affiliate Members' Activities for the first half of 2022 and the AMD Programme of Work 2023 and beyond.

As the tourism industry is on its way to recovery, the UNWTO seeks to keep counting on the valuable inputs of the Affiliate Members. I take this opportunity to point out that the call for proposals for the Programme of Work 2023 is open until 15 November. This is an excellent opportunity for Affiliate Members to engage with the UNWTO and share the valuable contributions of the private sector. I strongly encourage you to send a proposal in the area of expertise or knowledge where your entity is best at.

Regarding the upcoming events and initiatives, I am pleased to inform you that on November 17 we have scheduled the second meeting of the Committee on Matters related to Affiliate Membership (CMAM) during which the new candidatures for the Membership will be revised, and submitted for the approval of the 117th UNWTO Executive Council, that will be taking place in Marrakesh, Morocco on 23-25 November.

The Affiliate Members Department will continue to collaborate and support the Affiliate Members' initiatives to the best of its capabilities.

As usual, I am at your disposal and look forward to hearing any comments you might have.

Yours sincerely,
Ion Vilcu

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Women’s Empowerment ‘Centre Stage’ of Tourism’s Restart

Women’s Empowerment ‘Centre Stage’ of Tourism’s Restart

The shared progress being made in putting women’s empowerment ‘centre stage’ of tourism’s restart has been presented at the World Travel Market in London.

With the pandemic having made clear the extent to which women and girls everywhere are disproportionately affected by crisis, UNWTO partnered with the German Federal Ministry for Economic Cooperation and Development (BMZ), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and UN Women to put gender equality at the heart of recovery plans. The Center Stage project was piloted in four countries – Costa Rica, Dominican Republic, Jordan and Mexico – bringing on board both governments and businesses as well as NGOs and community associations.  

As part of the initiative, UNWTO conducted a survey on the impact of COVID-19 on tourism employment. The research found that, between March 2020 and September 2021, women in tourism were:

  • 3% more likely to lose their job, 8% more likely to have a pay cut and 8% more likely to have reduced working hours in Costa Rica.
  • 5% more likely to lose their job, 2% more likely to have reduced working hours and 12% more likely to have a pay cut in the Dominican Republic.
  • 4% more likely to lose their job, 8% less likely to have a pay rise and 20% more likely to pay someone to look after their dependents in Jordan.
  • 3% more likely to lose their job, 8% more likely to have a pay cut and 3% more likely to take time off to care for their dependents in Mexico.

The four pilot countries have led the way in putting gender-equality centre stage of their tourism recovery plans and UNWTO is committed to taking this work further and wider

UNWTO’s pioneering ‘Centre Stage’ project was designed to address this, working with 3 governments, 38 businesses and 13 civil society organizations to implement year-long gender action plans.

The project has produced the following results:

  • 702 businesses/entrepreneurs received gender-equality training
  • 712 people received in-person training
  • 526 women received a promotion
  • 100% of participating businesses strengthened sexual harassment prevention
  • 100% of participating businesses committed to ‘equal pay for work of equal value’
  • 1 hour online ‘Gender Equality in Tourism Training’ course on atingi.org
  • Gender Mainstreaming Guidelines for the public sector
  • Gender Inclusive Strategy for tourism businesses
  • An awareness campaign at global scale about gender equality in tourism.

UNWTO Secretary-General, Zurab Pololikashvili, said: “As we rethink the future of tourism, it must be one in which women and men are equally empowered to take the opportunities that the sector’s restart is bringing. The four pilot countries have led the way in putting gender-equality centre stage of their tourism recovery plans and UNWTO is committed to taking this work further and wider.”

For more information on the report contact: centrestage@unwto.org

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The Future Stage

Tourism Transformed at UNWTO Ministers’ Summit

“Our job is to create jobs,” UNWTO Secretary-General Zurab Pololikashvili told tourism sector leaders as education, sustainability, and governance took centre stage at the Ministers’ Summit at the World Travel Market.

This consolidated platform for public and private sector leaders addresses tourism’s most pressing issues and sets the agenda for the years ahead. Held around the theme of ‘Rethinking Tourism’, the 16th Summit gathered Ministers and high-level delegates from 19 countries, alongside business leaders. Reflecting the heightened relevance of tourism for cross-cutting economic and social wellbeing, this year’s edition was the most successful to date.

Opening the event, Secretary-General Pololikashvili emphasized the unique opportunity to transform the sector. However, with UNWTO data showing that global tourism now at around 70% of pre-pandemic levels, “the window of opportunity will not stay open forever. We need to rethink tourism: as a provider of jobs, an economic pillar, and, against the backdrop of COP27, as a solution to the climate emergency”.

Education, jobs key to tourism’s future

We need to rethink tourism: as a provider of jobs, an economic pillar, and, against the backdrop of COP27, as a solution to the climate emergency

Presenting an overview of UNWTO’s work leading the transformation of tourism, Secretary-General Pololikashvili focused on investing in sustainable infrastructure and in people, most notably through quality education and providing decent jobs. Echoing UNWTO’s position, Juliette Losardo, Exhibition Director at World Travel Markets, noted that “a post-pandemic world has revealed exciting opportunities, and given us a once-in-a-lifetime opportunity to reconsider tourism and ask ourselves how we can rebuild and better prepare for the future”.  Julia Simpson, President and CEO of the World Travel and Tourism Council (WTTC), which co-organizes the Summit with UNWTO, emphasized the “talent, speed and capital” of the private sector. 

Global expertise for common challenges

The roundtable brought together Ministers of Tourism from every global region. Each provided unique insights from their own countries. Opening, His Excellency, Ahmed Al-Khateeb, Minister of Tourism for the Kingdom of Saudi Arabia stressed putting “sustainability above everything”, also noting his country’s focus on innovation and youth. Highlighting the importance of diversifying national tourism sectors, including through domestic and rural tourism, and creating new products were Abdulla Mausoom, Minister of Tourism for the Maldives, the Minister for Portugal, Rita Marques, and the Minister for Egypt, Ahmed Issa.

Picking up on the theme of Rethinking Tourism, the Minister of Tourism for Croatia Nikolina Brnjac, noted that this would require an “evolution” towards measuring success by greater sustainability”. Meanwhile, the Deputy Prime Minister and Minister of Tourism for Mauritius Steven Obeegadoo, emphasized its ability to promote peace, adding “We need to look beyond tourism to rebuild tourism.” Also contributing to discussions were the Ministers from Bahrain, Costa Rica Ecuador, Ethiopia, Ghana, Jordan, Malawi, Malta, Mauritius, Mexico, Montenegro, Nicaragua, Philippines, and Sri Lanka.

Representing tourism’s vast and broad private sector, Expedia and the Radisson Hotel Group outlined their proactive work achieving greater sustainability, as well as highlighting the sector’s ability to provide decent jobs and lifelong career progression for people everywhere.

Tourism’s unprecedented political relevance

While the Summit promoted diversity of thought, background and experiences, a focus on tourism’s unique power as a driver of sustainability and as a promoter of peace and understanding proved a common theme. High-level participants emphasized that now is the time for the tourism sector to focus more on cooperation rather than competition. Ministers also acknowledged UNWTO Secretary-General Pololikashvili’s call for tourism to be mainstreamed within the political agenda and for greater collaboration between ministries of tourism and those of economy, business and environment. 

Trusted data to inform debate

UNWTO’s trusted data provided the context for discussions. Building on the Organization’s status as the leading provider of global tourism intelligence, the World Travel Market will also host the launch of the new Travel Trends Report 2023, produced by UNWTO in partnership with leading broadcaster Euronews.

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UN TOURISM NEWS #59: Tourism for the Global Goals

UN TOURISM NEWS #59: Tourism for the Global Goals

UN Tourism News

Tourism for the Global Goals

Latest news
 
2nd World Sports Tourism Congress
 
2nd World Sports Tourism Congress: Tourism and Sports United for Sustainability

Held under the theme "Tourism and Sports United for Sustainability", the Congress focused on key issues such as sports tourism's economic impact and its contribution to the Sustainable Development Goals (SDG).

 
 
Mountain Ecosystems
 
Tourism's Potential for Mountain Ecosystems and Communities Outlined in New Report

While mountain tourism has become an increasingly relevant motivation for travel, data on its size and impact remains scarce, a new report from the UN agencies the Food and Agriculture Organization of the United Nations (FAO), UNWTO and the Mountain Partnership makes clear.

 
 
 Global Tourism Economic Forum
 
Destination 2030: UNWTO and Global Tourism Economic Forum Plot Stronger Collaboration

UNWTO and the Global Tourism Economic Forum (GTEF) have outlined their plans for stronger and closer collaboration.

 
 
Boost rural development through tourism
 
UNWTO Opens Calls for Best Tourism Villages 2023
 
UNWTO Opens Calls for Best Tourism Villages 2023

Join over 70 villages from almost 40 countries have been recognized as Best Tourism Villages.

 
 
Coming soon!
 


Updated indicators to track tourism's performance with data from UNWTO intelligence tools.

12th Travel Restrictions Report

 

UNWTO World Tourism Barometer

 

Executive Council - 118th session
16 – 18 May
Punta Cana, Dominican Republic

 
UNWTO in the media
 
Travel And Tour World
 

UNWTO and GTEF plot stronger collaboration

 
 
Read Write
 

The Next Generation Of Leisure: Building Personalized Travel Experiences With Generative AI

 
 
UN Tourism News
UN Tourism News
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Tourism leaders accelerate the sector’s growth united

Tourism leaders accelerate the sector’s growth united

UN Tourism News
Special edition | 117 Executive Council

Tourism leaders accelerate the sector’s growth united
Education and Investments are Cornerstones to Transform Tourism

Tourism leaders from every global region have met to advance plans to transform the sector against a backdrop of challenges old and new.

 
 
Affiliate Members
 
UNWTO Welcomes 18 new Affiliate Members

The newly admitted UNWTO members reflect the diversity of the broad tourism sector, with private companies, Destination Management Organizations, universities, professional associations, Intergovernmental Organization and NGOs, all represented.

 
 
118TH UNWTO EXECUTIVE COUNCIL DOMINICAN REPUBLIC
 
Highlights
 
 
The Marrakesh Call to Action on SMEs Digitalization

At the 117 UNWTO Executive Council, delegates presented the Marrakesh Call to Action undertaken to enhance and strengthen efforts to accelerate digital transformation of the tourism SMEs and to support a sustainable and resilient recovery.


UNWTO Startup Competition in Morocco

The 117th UNWTO Executive Council was also the stage to launch UNWTO Startup Competition in Morocco.
We encourage Startups and Entrepreneurs from Morocco to present their ideas to innovate the Moroccan tourism sector for future generations and transform the sector into a digital one that is more sustainable, inclusive, and resilient.


Thematic Session on the potential of tourism SMEs

The session brought together Ministers of Tourism alongside leading figures from the private sector to address the biggest challenges standing in the way of smaller enterprises fulfilling their potential to drive change.


Digital Futures Pledge by Morocco

Morocco signed the Digital Futures Pledge to support 10.000 local SMEs, encourage them to participate in UNWTO Digital Futures Programme, and offer creative data-driven solutions.
Moroccan entrepreneurs will take a digital diagnostic tool, put specific training programs into place, and foster partnerships with major technology companies to accelerate digital transformation and provide creative solutions to scale up their businesses.

 
 
PHOTO GALLERY 117TH UNWTO EXECUTIVE COUNCIL IN MARRAKESH, MOROCCO
 
117 UNWTO Executive Council in the media
 
wam
 

Europe Is the Fastest Recovering Tourism Region in the World

 
 
Morocco World News
 

UNWTO: Education and investments are cornerstones to transform tourism

 
 
BNN Bloomberg
 

Saudi Arabia elected to chair executive council of World Tourism Organization

 
 
The Diplomat in Spain
 

Marrakech Call to Action: UNWTO Boosts SMEs Digitization

 
 
The Diplomat in Spain
 

UNWTO Executive Council in Marrakech to focus on SMEs and tourism digitalization

 
 
Morocco World News
 

World Tourism Organization Hosts Executive Council in Marrakech

 
 
Travel Communication
 

UNWTO: Rethink and Transform Tourism by Supporting Talent and SMEs

 
 
Travel Communication
 

UNWTO: Education and Investments are Cornerstones to Transform Tourism

 
 
UN Tourism News
UN Tourism News
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Advancing global cooperation for a better tourism

UN TOURISM NEWS #62: Advancing global cooperation for a better tourism

UN Tourism News

Advancing global cooperation for a better tourism

Latest news
 
 

These past weeks, UNWTO consolidated new partnerships to accelerate climate action:

 

Twice as many people travelled during the first quarter of 2023 than in the same period of 2022
 
1 week left!
 
UNWTO Opens Calls for Best Tourism Villages 2023
 
Best Tourism Villages by UNWTO 2023

Join over 70 villages from almost 40 countries have been recognized as Best Tourism Villages.

 
 
Upcoming events
 


68th Meeting of the UNWTO Regional Commission for the Americas
27 – 28 June | Quito, Ecuador

 


The 66TH Meeting of the UNWTO Commission for Africa
26 – 28 July | Mauritius

 


8th UNWTO World Forum on Gastronomy Tourism
5 - 7 October 2023 | Donostia-San Sebastian, Spain

 


7th UNWTO Global Conference on Wine Tourism
22 – 24 November 2023 | La Rioja, Spain

 
 

UNWTO launched Mega events y Mice Tourism start up competition
The World Tourism Organization (UNWTO) is looking for innovative, disruptive, and sustainability-minded entrepreneurs capable of creating SMART solutions for mega-events and MICE tourism that help organisers and visitors, but also local communities.

UNWTO and Les Roches Global boost tourism entrepreneurship
UNWTO has teamed up with Les Roches Global Hospitality Management School to help new tourism businesses implement innovation to accelerate their shift towards greater sustainability. This is how the 15 winners of the UNWTO Awake Tourism Challenge experienced their participation in the acceleration programme offered by Spark, Les Roches Hospitality School, in Crans-Montana (Switzerland).

Education

New course on the Tourism Online Academy: Brief Introduction to Chinese Tourism
The World Tourism Organization's online learning school has launched a new course, Brief Introduction to Chinese Tourism, an open and online course to take the first steps to understanding the Chinese tourism market, as well as the geography, history, and culture of the Asian country.

Launch of the Bachelor of Science in International Sustainable Tourism
Within the UNWTO Executive Council, UNWTO and the Lucerne University of Applied Sciences and Arts (HSLU) have launched a unique Bachelor of Science in International Sustainable Tourism.
This first-of-its-class education programme will kick-off in September 2024 and features:

  • UNWTO's vision and expertise
  • Swiss Diploma
  • 3-year innovative curricula
  • Campus in Madrid and Lucerne + Online semester + Internship
 
UNWTO in the media
 
BTA
 

Bulgaria Shares UNWTO's Vision of Promoting Competitive Tourism Policies

 
 
Arab News
 

Jordanian PM meets UNWTO secretary-general, Arab tourism ministers

 
 
Startup Pakistan
 

Govt to Develop 10 Villages as Model Rural Tourism Destinations

 
 
PR News Wire
 

"Enjoy the Wonder of Mountains, Share the Beautiful of Life, Revitalize the Tourism Industry" - the Theme Events of International Mountain Tourism Day 2023 Opens in Laos

 
 
UN Tourism News
UN Tourism News
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