Opportunities for Women in Tourism Increasing Across Middle East

• Middle East
• 11 Jan 2021

Fewer than one in 10 tourism workers in the Middle East are women though this proportion is steadily increasing, new research has found. The Regional Report on Women in Tourism in the Middle East, released today by the World Tourism Organization (UNWTO) and the Ministry of Tourism of the Kingdom of Saudi Arabia, highlights the progress that has been made, as well as opportunities to further advance gender equality in the sector.

The new publication, which complements the Global Report on Women in Tourism, Second Edition, was compiled within the framework of the Saudi Arabia G20 2020 Presidency. It highlights the positive steps that have been taken at a policy level in recent years while demonstrating the work still needed to achieve UN Sustainable Development Goal 5 in the Middle East, particularly when compared with other world regions.

The key findings of the report show that:

• 8% of people employed in tourism in the region are women, compared to 16% in the overall economy of the region. At a global level 54% of people employed in tourism are women compared to 39% in the broader global economy
• Women are well-educated but not entering the tourism workforce.
  Women have higher rates of tertiary education than men yet remain considerably underrepresented in employment.
• The public sector is leading the way for women in leadership roles.

21% of tourism Ministers are female in the region compared to 23% at a global level

UNWTO Secretary General, Zurab Pololikashvili, said “Tourism has historically provided abundant opportunities for women’s empowerment all over the world.  In the Middle East, while there is much progress still to be made, our Member States are leading the charge. As tourism restarts, we will work with them to ensure gender equality remains center stage in their recovery plans, empowering women to become financially independent, challenge stereotypes and start their own businesses.”

Gender gaps in employment and entrepreneurship

The reports also shows that in employment, self-employment and SME ownership, women’s participation is significantly lower that men’s across the region with a reluctance towards working in tourism. Concerns over balancing family and work life conciliation and legislative barriers were all found to be among the primary contributing factors for this.

Public sector providing opportunities

According to the latest data, 21% of regional tourism minister positions were filled by women in 2019. The report also highlights a rich mosaic of women in senior tourism positions and a raft of policy level initiatives such as Saudi’s Vision 2030, Egypt’s Tourism Reform Programme and the United Arab Emirates’ Gender Balance Council.

The recent nature of many of these policy initiatives mean it is still too early to evaluate the results, particularly in the private sector. This report aims to act as a benchmark for future research into the effects of these policies and to catalyze further work towards gender-equality. Research is also considerably hampered by the lack of sex-disaggregated tourism data being collected and reported, with participation in UNWTO’s fledgling ‘Measuring the Sustainability of Tourism’ initiative forming one of the key recommendations of the report.

The General Supervisor for International Cooperation at the Saudi Arabia Ministry of Tourism, Ms. Haifa Al-Jedea, said: “Historically, women have played a vital role in tourism, and in light of the Kingdom’s Vision 2030, Saudi has made a concerted effort to facilitate and encourage more women to participate in the sector through improved legislation, new policies, education, supporting SMEs and career development. We hope to be a leader for women’s empowerment in tourism and look forward to cooperating with our neighbors and international partners to break any remaining gender barriers in tourism locally and internationally.”

Related Links

• Download in PDF
• Regional Report on Women in Tourism in the Middle East
• The Global Report on Women in Tourism, Second Edition
• The United Nations 2030 Agenda for Sustainable Development
• Sustainable Development Goal 5: gender-equality and the empowerment of all women and girls.

UNWTO and Google Host Tourism Acceleration Program in Middle East

• Middle East
• 14 Dec 2020

The program is designed to boost innovation, digital transformation and planning in the tourism sector

The United Nations World Tourism Organization (UNWTO) in partnership with Google hosted their second edition of the global Tourism Acceleration Program in the Middle East region, a program designed to boost innovation and digital transformation in the tourism sector in each of the UAE, Saudi Arabia, and Egypt by providing key insights and market intelligence for effective tourism planning.

Held last Thursday, the online event was attended by UNWTO Member States' tourism ministers, top travel associations, tourism boards and Destination Marketing Organizations from across the region. Participants gained first-hand access to UNWTO and Google’s insights of the tourism sector and developed new strategies for a more sustainable recovery.

UNWTO is proud to partner with Google to bring the power of innovation and digital transformation to tourism across the Middle East region

UNWTO Secretary-General Zurab Pololikashvili said: “UNWTO is proud to partner with Google to bring the power of innovation and digital transformation to tourism across the Middle East region. The effective use of data can help destinations of all sizes grow their tourism sectors, while at the same time providing key insights into how tourism can be managed responsibly and inclusively, with sustainability as the driving force.”

Below are some of the regional travel data insights shared with participants during the session:

Top asked questions

Google Search data shows that the top questions asked about the UAE, Saudi Arabia and Egypt are related to COVID-19 travel restrictions such as “is it safe to travel to Dubai right now?”, “is Mecca open for tourism?”, or “is Egypt on the quarantine list?”. Similarly, and on a global level, 45% of the top 100 questions related to travel also focused on the impact of COVID-19, the yearn to travel, and required safety measures.

Trends on Google Search

Since the recent announcement of the vaccine two weeks ago, queries related to air and accommodation to the UAE have picked up rapidly for the first time since the pandemic has started, compared to a slower growth in Saudi Arabia due to travel restrictions. In terms of outbound flights, the recent research shows that 33% of UAE travelers plan on taking a vacation abroad in the next 3-6 months compared to 25% in Saudi Arabia and 20% in Egypt.

The pandemic has also shifted some travel interests towards the outdoors and nature destinations. For example, there has been an increase in online searches for eco & sustainable tourism in Saudi Arabia (90%), the UAE (35%) and Egypt (20%) as people are looking to explore natural reservations compared to a decrease in queries about cruises, luxury travel and theme parks.

Rising domestic destinations

In November, search trends on top rising destinations across the region show that people are leaning towards traveling more within their residing countries and cities including Al Gharbia (Abu Dhabi) and Umm Al Quwain in the UAE, Dhahran (Al Dammam) and Al Khobar in Saudi Arabia, Mansheya El Bakry (Cairo), and Sidi Gaber (Alexandria) in Egypt. At the same time, there has been an increase in people looking for international flights to Saudi Arabia (52%) and Egypt (80%) in the last few weeks.

Commenting on the program, Lino Cattaruzzi, Google’s Managing Director in Middle East, said: “Digital skills are now more critical than ever and they will be vital in helping our region recover more quickly and more sustainably. Today's acceleration program is an opportunity for tourism boards and businesses in Middle East  to prepare and find new ways to engage with would-be travelers. We remain optimistic about the future of the travel and tourism sector, and about the role that Google and technology can play to help it recover faster.”

The Acceleration Programme is part of the close partnership between UNWTO and Google. The first edition was held virtually and hosted by South Africa last September in an effort to accelerate the power of tourism, and drive sustainable growth for millions across the world. Following editions of the program will be announced on our website.

Related links

• Download the press release in PDF
• UNWTO and Google Host First Tourism Acceleration Program in Sub-Saharan Africa
• UNWTO & Google Acceleration Programme
• Regional Department for Middle East

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UNWTO Delegation Observes Safe Restart of Tourism in Egypt on Official Visit

• Middle East
• 26 Aug 2020

A high-level delegation from the World Tourism Organization (UNWTO) has concluded an official visit to Egypt to offer firm support for the government’s work to restart tourism and direct its benefits towards supporting livelihoods and preserving cultural heritage.

As the United Nations released its landmark Policy Brief on COVID-19 and Transforming Tourism, with Secretary-General Antonio Guterres outlining his Five Priorities for rebuilding the sector, UNWTO visited Egypt to help guide the implementation of these key recommendations. Led by the UNWTO Secretary-General Zurab Pololikashvili, the delegation met with President Abdel Fattah El Sisi and the Minister of Tourism and Antiquities Dr. Khaled Al-Anani to learn of the steps taken to support tourism, including through the merging of the ministries of antiquities and tourism and the provision of grants and incentives to the sector. Mr Pololikashvili also met with Prime Minister Moustafa Madbouly to learn more of work being undertaken to boost consumer confidence and guarantee the safety of both tourism workers and tourists.

Tourism adapting to new reality

The United Nations has made clear the importance of tourism for everything from employment to equality, making it an integral part of sustainable development

The high-level talks, which also featured an update on large-scale tourism projects currently underway, including the new Grand Egyptian Museum and the National Museum of Egyptian Civilization, were complemented by visits to several of Egypt’s most popular tourist sites. This allowed the UNWTO delegation to see first-hand the enhanced safety and hygiene protocols put in place in response as the sector adjusts a new reality within the context of the COVID-19 pandemic.

UNWTO Secretary-General Zurab Pololikashvili said: “The safe restart of tourism is not only possible, it is essential. The United Nations has made clear the importance of tourism for everything from employment to equality, making it an integral part of sustainable development. Egypt, as one of the world’s leading tourist destinations, has supported the sector with firm actions, including effective fiscal and economic policies. It is now ready to welcome tourists back to its many sites of interest, all the while putting people and their wellbeing first.”

Private sector and institutional partnerships

Alongside meeting with the Egyptian government, the UNWTO Secretary-General also met with the Egyptian Tourism Federation and the Federation of Tourist Chambers. Both outlined the measures being taken to adapt safety protocols in tourist accommodation and other key services to the new reality. Visits to the world-famous Pyramids, the National Museum for Egyptian Civilization and to one of the country’s top marine tourism destinations likewise provided a broad overview of the joined-up approach to the safe and responsible restart of tourism.

The visit to Egypt came as UNWTO and the European Bank for Reconstruction and Development (EBRD) work together to provide help guide and accelerate the recovery of tourism in the country. Egypt is one of a first group of 13 countries that will benefit from expert technical support as the two organizations build on their existing partnership to support tourism as it recovers from the devastating impacts of the COVID-19 pandemic.

The joint initiative will see the tourism sectors of all 38 economies where the Bank invests benefit from expert technical support, allowing them to introduce new safety and hygiene protocols and so boost confidence and revive demand.

Related links

• Download the news release
• UN Secretary-General’s Policy Brief: COVID-19 and Transforming Tourism
• EBRD and UNWTO Partner to Boost Tourism Recovery
• Tourism Restarts: 40% of Destinations Have Now Eased Travel Restrictions

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