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UNWTO Completes Gastronomy Tourism Project for Ubud, Indonesia

Asia and the Pacific
12 Dec 2023

UNWTO has concluded the Gastronomy Tourism Project, designed to make Ubud, Indonesia, a global hub of sustainable gastronomy tourism. Within the framework of Indonesia’s annual Tourism National Coordinative Meeting, the project’s final report was presented to the Minister of Tourism and Creative Economy, Sandiaga Uno, and to the Gianyar Regional Government.

The UNWTO Gastronomy Tourism Product Development Project in Ubud was developed with the Ministry of Tourism and Creative Economy with the aim of growing gastronomy tourism as a pillar of cultural and gastronomic heritage and boost the local economy, create jobs and drive sustainable and inclusive development. Launched in 2018, it was put on hold during the pandemic, returning at the start of this year. The project was divided into three phases:

Phase 1: Analysis and diagnosis: inventory and evaluation of gastronomy resources, analysis of demand indicators, market study, online positioning and influencers in gastronomy tourism
Phase 2: Technical design: conformation of the development of the Gastronomy Tourism experience in Ubud, including governance, communication and positioning models
Phase 3: Development of the business plan: definition of indicators for measuring the impact and the outcomes of the project, design and format of the gastronomy experiences, business model and a communication plan for key source markets

As part of the project final visit, the Ministry of Tourism and Creative Economy will host a workshop for local stakeholders from both the public and private sectors in Ubud to discuss the outcomes of the project. The workshop will welcome participants from regional and local Destination Management Organizations, as well as representatives of gastronomy-related businesses and academia, to discuss an action plan and the way forward to turn Ubud into a global hub of sustainable and authentic community-based gastronomic experiences. The workshop will also focus on the next steps, such as the creation of a Gastronomy Tourism Club to support a structured governance model.

Gastronomy Tourism

Gastronomy Tourism Project for Ubud, Indonesia

Gastronomy Tourism

Gastronomy Tourism Project for Ubud, Indonesia

Gastronomy Tourism

Gastronomy Tourism Project for Ubud, Indonesia

Gastronomy Tourism

Gastronomy Tourism Project for Ubud, Indonesia

Gastronomy Tourism

Gastronomy Tourism Project for Ubud, Indonesia

Gifu Sustainable Tourism Observatory

Asia and the Pacific
21 Nov 2023

Member since

2023

Hosted by

Gifu Prefecture

Monitoring area

Gifu Prefecture, Japan

The Gifu Sustainable Tourism Observatory is operated and managed by Gifu Prefecture’s Department of Tourism and International Affairs.

The Observatory will work with “All-Gifu stakeholders involving Gifu Prefecture Tourism Federation (DMO) and other tourism-related industries as well as non-tourism sectors of industry, environment, culture, agriculture, forestry, and fisheries, along with research institutions etc. to build consensus and cooperation.

FACTS & FIGURES

MISSION

In order to preserve attractive regional resources such as nature, history, and traditional culture, which are the strengths of the prefecture, and utilize them for tourism, we will promote monitoring using indicators and initiatives to improve sustainability in cooperation with various stakeholders. By so doing, we will aim to become a destination chosen by the world as a sustainable tourism destination that is “a great place to live and a great place to visit.”

CURRENT MONITORING PROCESSES

Gifu Prefecture will set its own issue areas in addition to those indicated by INSTO, to further enhance the tourism data that has been collected and analyzed so far, as well as collect data on other areas (social, cultural and environmental) to understand and evaluate the current situation from various perspectives, which will lead to improvement of the issues.

KEY MONITORING AREAS

In addition to the 11 issue areas designated by INSTO, “ Cultural Preservation” and “Conservation of Natural Environment” are added as Gifu Prefecture‘s own issue areas.

DID YOU KNOW...

Gifu Prefecture has focused on “clear waters,” the foundation of life, culture, industry, and the source of all life and abundance, as an important resource and identity of the prefecture, and has adopted the slogan “Gifu, the Land of Clear Waters” and established the “The Charter of Gifu, the Land of Clear Waters” as the basic philosophy for its efforts since 2014. Based on this charter, various measures have been developed for the next 100 to 200 years. Sustainable tourism initiatives in Gifu Prefecture have been developed from this long-term perspective.

RESOURCES

Gifu Sustainable Tourism Observatory Preliminary Study

GIFU SUSTAINABLE TOURISM OBSERVATORY

c11334@pref.gifu.lg.jp

Category tags

UNWTO Holds Executive Training Programme for Asia and the Pacific

Asia and the Pacific
16 Nov 2023

UNWTO welcomed high-level officials from the Tourism Administrations of 19 countries as it put the focus on navigating human resource development challenges in tourism in a post-pandemic world.

The 17th UNWTO Executive Training Programme for Asia and the Pacific (Danang, Vietnam, 13-16 November 2023) set a new benchmark for human resource development in the tourism sector for the region, emphasizing the urgent need for innovation, collaboration, and sustainability.

HR and the tourism of tomorrow

Organised in collaboration with Vietnam National Authority of Tourism, the support of Duy Tan University and the sponsorship of the government of the Republic of Korea, the training event featured four sessions, each focused on a key issue around education for the tourism of tomorrow. These included a shift in consumer expectations and its impact on HRD; upskilling and reskilling and digital adaptability; and building greater resilience to crisis.

Across the four days, experts presented and shared valuable experiences on training, hiring, and post-pandemic recovery strategies. In turn, delegates demonstrated a keen interest in tackling post-pandemic challenges and common HR development issues prevalent in developing countries. In particular, Member States agreed that the increasing competition for talent highlights a mismatch between what the sector can currently offer and employee expectations in the post-pandemic era.

The discussions also underscored the importance of adapting to emerging megatrends in technology; talent acquisition and retention; the importance of soft skills like critical analysis, problem solving, and teamwork in tourism education. At the same time, the event explored strategies for making destinations more resilient and how climate change can be a catalyst for job creation, including through adaptation and mitigation strategies, showcasing the dynamic and evolving nature of the sector.

SEOUL SUSTAINABLE TOURISM CONFERENCE 2023

Read more about SEOUL SUSTAINABLE TOURISM CONFERENCE 2023

Calender Text

○ Title: Seoul Sustainable Tourism Conference 2023
○ Purpose
- To expand the cooperation with the international organization through collaboration with the UNWTO
- To enhance Seoul's status as a global city and create a sustainable tourism ecosystem
○ Date: 11. 16.(Thu.) ~ 11. 17.(Fri.), 2023, 2 Days
○ Venue: Sofitel Ambassador Seoul Hotel & Serviced Residences
○ Host: Seoul Tourism Organization / UNWTO
○ Webpage: http://seoulstc.org/

Region

Asia and the Pacific

Template

Large

Accept new registrations

Off

Allow duplicate registrants

End Date

Fri, 11/17/2023 - 18:00

Image

Event custom form

Dept

RDAP Dept.

UNWTO and Pacific Asia Travel Association Focus on Sustainable Future for Tourism

Asia and the Pacific
30 Oct 2023

UNWTO has once again partnered with the Pacific Asia Travel Association (PATA) to guide the development of tourism across the region.

For its 17th edition, the 2023 UNWTO-PATA Forum (Guilin, China, 26-27 October) put the focus on maximizing the sector's ability to drive growth, build economic resilience and contribute to the Sustainable Development Goals. The Forum is the consolidated leading platform for policymakers, business leaders and a range of tourism stakeholders in Asia and the Pacific.

People, Planet and Prosperity

With co-organizers the Guilin Municipal People's Government and Guangxi Zhuang Autonomous Region's Department of Culture and Tourism, as well as with Hong Kong Polytechnic University, the Forum explored the best ways of introducing greater sustainability into every level of the tourism ecosystem. Among other areas, discussions centred on priorities including trends, innovation and technology, education and skills, and green investments.

The two-day event featured keynote interventions from UNWTO officials, alongside expert inputs from National Tourism Administrations, National Tourism Organizations and Destination Management Organizations, government officials, NGOs, industry practitioners. The trends, insights, research findings and practices, will be used to develop policies focused on greater sustainability while also raising awareness promote awareness and education about sustainable tourism among forum attendees and the broader general public, including through the more effective use of data.

The Forum also featured a high-level technical session organized by UNWTO around the theme of "Rethinking Tourism in post-pandemic times: understanding and adapting to new trends," and a panel discussion focused on strengthening collaboration between public and private actors. Within the framework of the Forum, UNWTO officials met with key officials from the region, including the Secretary of CPC Committee and the Mayor of Guilin and with representatives of the Hongkong Polytechnic University.