UNWTO and Bellavista to Open International Tourism Education and training hub in Switzerland

• Europe
• 16 Dec 2021

UNWTO is to work with the Bellavista Institute of Higher Education on a new International Centre associated to the UNWTO Academy for tourism training in Switzerland.

Under the terms of a new agreement signed between the United Nations Specialized Agency and its Affiliate Member, the new International Centre will be associated with the existing UNWTO Academy and focus on providing research and training in a number of key areas. These include health tourism, mountain destinations management, exhibitions and conference management, and regional tourism promotion and management.  

The partnership will go beyond empowering tourism professionals through giving them the knowledge to advance in their careers. The new International Centre associated to the UNWTO Academy will also provide governments, destinations and businesses with the right tourism human capital to meet current and future market demands and, ultimately, enhance levels of competitiveness and sustainability across the sector.

The new International Centre associated to the UNWTO Academy in Switzerland will further advance UNWTO’s goal of expanding its presence on the ground, with a particular focus on the country and regional levels. As an Affiliate Member of UNWTO, Bellavista Institute of Higher Education is a leading research and development centre for international programs, curricula, and textbooks, applied to tourism management and travel business.

RELATED LINKS:

• Download the news release in PDF
• Tourism Human Capital Development
• UNWTO Tourism Academy

Spain to Become Centre of World Tourism for Three Days

• All Regions, Europe
• 25 Nov 2021

More than 500 delegates from around the world, including Ministers of Tourism of UNWTO Member States, international organizations, as well as leaders from the private sector and civil society, will participate in the meeting of the supreme governing body of this specialized agency of the United Nations.

On 1 to 3 December, Madrid will host the 24th General Assembly of the World Tourism Organization (UNWTO), where the future of a strategic sector for many countries after the pandemic will be analysed, bearing in mind the commitment to a more inclusive and sustainable tourism.

Innovation, education and rural development

In line with the UNWTO's core priorities, the General Assembly will focus on building for the future through innovation, education and tourism for rural development.

In Madrid, the official headquarters of the UNWTO, the organization will launch its new initiative “Digital Futures Programme for SMEs”, designed to help small tourism businesses take advantage of the benefits of innovation.

In the UNWTO’s host city, Madrid, world tourism will come together to chart a future in which our sector can develop its unique potential as a pillar of growth, inclusive and opportunities for all

Likewise, the winners of the first edition of the UNWTO initiative “Best Tourism Villages by UNWTO” will be announced, recognizing the best examples of rural destinations that embrace tourism as a pillar of growth and opportunity, while the UNWTO 2021 Students’ League will celebrate the future of the sector.

UNWTO Secretary-General Zurab Pololikashvili will present his report to the Members, outlining how the Organization has led the global tourism response to the unprecedented crisis caused by COVID-19, in particular by providing vital support for jobs and businesses and ensuring harmonized standards and protocols to restore confidence in travel. The report will also set out plans for a more inclusive and resilient future, including the revision of the UNWTO 2030 Agenda for Africa and the first International Code for the Protection of Tourists, also designed to restore confidence in travel.

The Secretary-General thanked the Spanish Government for offering to host the event, after the Kingdom of Morocco was forced to relinquish hosting it due to public health considerations. “In difficult circumstances, Spain has stepped forward to host this important General Assembly. In the UNWTO’s host city, Madrid, world tourism will come together to chart a future in which our sector can develop its unique potential as a pillar of growth, inclusive and opportunities for all” said the Secretary-General Pololikashvili.

The Minister of Industry, Commerce and Tourism of Spain, Reyes Maroto, said: “It is an honour to be able to hold this Assembly in a country that is the host of the UNWTO and whose influence in tourism is so important. We value the role that the tourism of the future will play, marked by respect for the environment and a commitment to new tourism attractions beyond “sun-and-sand”. Spain is a leading country in world tourism and wants to continue to be so after the pandemic. We were pioneers in implementing the COVID Certificate and now our country is considered a safe destination. We will continue working to maintain high levels of quality and diversity in our tourism.”

Statutory meetings and elections

On the eve of the 24th session of the General Assembly, the Plenary Session of the Affiliate Members of the UNWTO will be held. At the session, private companies, destination management organizations, and representatives of civil society and academia will share initiatives for the recovery of tourism and ideas for sustainable growth. They are also expected to approve the revised legal framework for Affiliate Members, which will continue to promote UNWTO’s transition to a more agile, dynamic and responsive organization.

On that day, the UNWTO’s Programme and Budget Committee will meet to underline the Secretariat’s commitment to transparency.

At the The 24th General Assembly, the Members will also be asked to confirm the appointment of Secretary-General Pololikashvili for a second term, following the recommendation of the UNWTO Executive Council held earlier in the year. Likewise, the Members will also vote to decide on the themes of the 2022 and 2023 World Tourism Day celebrations, and the host country of the 25th General Assembly in 2023.

Related links:

• Download the news release in PDF
• 24th UNWTO General Assembly
• 24th General Assembly to Put Innovation and Education at Heart of Tourism’s Restart

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UNWTO and the Council of Europe to Promote Cultural Routes

• Europe
• 23 Nov 2021

United Nations World Tourism Organization (UNWTO) and the Council of Europe will work together to develop the opportunities tourism offers to local communities and to enhance the tourist experience along the European region’s Cultural Routes.

The joint actions will be aimed at recognizing the added value that cultural routes offer for sustainable tourism development, cultural heritage safeguarding and intercultural dialogue. The collaboration will also further highlight the routes’ potential for advancing social, economic and cultural development, benefitting both Europe and its partner countries by strengthening cultural and historical ties.

All along the Cultural Routes, tourism has the power to support jobs and create other development opportunities for communities

International Year of Creative Economy 2021

The two organizations will be collaborating first in the sphere of creative tourism, to showcase good practices in line with the International Year of Creative Economy 2021, and further promote destinations encompassed by the Enlarged Partial Agreement on Cultural Routes (EPA) of the Council of Europe.

UNWTO Secretary-General Zurab Pololikashvili said: “All along the Cultural Routes, tourism has the power to support jobs and create other development opportunities for communities. It is also a chance to protect and promote cultural heritage and to celebrate creativity.”

Council of Europe Secretary General Marija Pejčinović Burić adds: “The Cultural Routes programme plays an important role in the promotion of Europe’s rich cultural heritage, in addition to being an effective tool for fostering intercultural dialogue and transnational co-operation.

We are delighted that the UN’s World Tourism Organisation will contribute its expertise to the Cultural Routes programme on the basis of this Memorandum of Understanding.”

Enhancing accessibility

The partnership will also see UNWTO and the Council of Europe harness their individual expertise and technical capabilities to further develop Cultural Routes, through research, training and policymaking. Special attention will be paid to the mapping of Cultural Routes and to promoting greater accessibility for persons with disabilities and specific access requirements.

Related Links

• Download the news release in PDF
• Memorandum of Co-Operation Between the World Tourism Organization and the Council of Europe
• Tourism and Culture

UNWTO Looks to the Future with EU Tourism Ministers

• Europe
• 17 Nov 2021

The UNWTO leadership has addressed an informal meeting of EU Ministers Responsible for Tourism, further strengthening ties with the European Institutions.

The Slovenian Presidency of the Council of the European Union included tourism on its programme of work, recognizing the sector’s heightened relevance and importance for inclusive, post-pandemic recovery. Addressing the Ministers, UNWTO Secretary-General Zurab Pololikashvili commended European leaders for protecting tourism jobs and businesses, and for playing a leading role in restoring confidence in international travel through harmonized rules and protocols and the introduction of the EU Digital COVID Certificate.

At the same time, the Secretary-General also provided the EU Ministers with an overview of UNWTO’s own work leading the sector’s response to the crisis, as well as more recent achievements advancing tourism’s climate action. Margaritis Schinas, Vice President of the European Commission, played an active role in the UNWTO Global Tourism Crisis Committee, created to unite the sector and provide clear, harmonized recommendations for recovery, and has also visited the UNWTO Headquarters in Madrid for face-to-face talks with the Secretary-General.

Strengthening ties

This latest intervention further strengthens the ties between UNWTO and the European Institutions, building on the work done prior to the pandemic. In February 2020, the UNWTO leadership visited Brussels. As well as addressing the European Parliament, Secretary-General Pololikashvili also met with Ministers and Secretaries of State for tourism of European Countries, making clear the role the sector can play in driving inclusive growth across the region and in advancing the ambitions of the European Green Deal. More recently, the UNWTO leadership returned to Brussels in October, with a more in-depth agenda focusing on tourism’s place in recovery and future growth for European economies and societies.

Following on from the informal meeting of EU Ministers Responsible for Tourism, UNWTO also took part in the 20^th European Tourism Forum, also held against the backdrop of the Slovenian Presidency of the Council of the European Union. Europe’s Tourism Ministers will then be part of the upcoming UNWTO General Assembly, scheduled to take place in Madrid, Spain, 30 November to 3 December.

Related Links

• Download the news release in PDF
• 24th UNWTO General Assembly, 30 November - 3 December 2021, Madrid - Spain
• UNWTO Regional Department for Europe
• 24th UNWTO General Assembly to Put Innovation & Education at Heart of Tourism’s Restart

UNWTO Secretary-General: ‘The climate emergency is a bigger threat than Covid’

• All Regions, Europe
• 3 Nov 2021

The head of the United Nations World Tourism Organization has warned that the “climate emergency is a bigger threat than Covid”.

Zurab Pololikashvili, Secretary-General of UNWTO, said the pandemic has hit tourism harder than any other sector. Tourism needs support from governments, through stronger public-private partnerships and through more and better-targeted financing investments, to rebuild in a sustainable and inclusive way.

He made his comments during the UNWTO, WTTC & WTM Ministers’ Summit, held on the second day of WTM London, with tourism ministers from across the world discussing investing in tourism’s sustainable future.

“This summit gives us the chance to strengthen our advocacy on sustainability”, Pololikashvili said.

He told delegates that the recent Rome Leaders Declaration issued by the G20 specifically emphasized the need to restore travel and tourism, which in turn can help developing economies.

He said public investment will “encourage and leverage” private investment all over the world, adding: “Tourism can benefit if governments deliver the right support.

This summit gives us the chance to strengthen our advocacy on sustainability

“Going back to the old normal is not an option.”

He also said tourism represents a risk-free investment opportunity and highlighted the need to invest in education and youth on the way to net zero.

The UNWTO, World Travel & Tourism Council (WTTC) and other tourism and travel stakeholders will officially launch the Glasgow Declaration on Climate Action in Tourism at the United Nations Climate Change Conference COP26  on Thursday (4 November).

The WTTC is also planning to launch the Net Zero Roadmap for Travel & Tourism, to support the industry in combatting climate change, as part of the sector’s drive towards net zero by 2050.

The initiative is being run in collaboration with the UN Environment Programme (UNEP) and professional services and consulting experts Accenture.

Julia Simpson, WTTC President and CEO, told the summit: “We have no alternative; we have to go green.”

She said sustainable growth is a key priority for the WTTC, adding: “Investors and the public demand that we invest to protect the planet and people.

“We need to invest in making sure destinations are great places to live and not just great places to visit.”

Nigel Huddleston MP, UK Tourism Minister, agreed, saying: “The partnership between private and public sectors is spurred by the consumer.”

He said his government can offer tax incentives to encourage sustainable developments, such as deductions for solar power and electric vehicle charging points.

Rita Marques, Secretary of State for Tourism of Portugal, outlined how her country is investing in green services and new ways to develop tourism across the seasons.

Massimo Garavaglia,the Italian Minister for Tourism, talked about how Italy is tackling overtourism in places such as Venice and Florence, to encourage visitors to explore other parts of Italy and its varied attractions.

Dr Khaled El-Enany, Minister of Tourism and Antiquities of Egypt – which will host the Cop27 climate conference next year – highlighted Egyptian sustainable initiatives, such as a project to protect the reefs of the Red Sea.

Memunatu Pratt, Minister of Tourism and Culture of Sierra Leone, talked about how tourism in the west African country is recovering from civil war and the outbreaks of ebola and Covid-19.

She said investments in infrastructure, transport, health care and education were being integrated with the need to develop sustainable tourism.

Federico González, Chief Executive at Radisson Hotel Group, highlighted the need to ensure smaller hotel owners understand how they make their properties more sustainable, and David Lavorel, Chief Executive of airport technology firm SITA, outlined how technology can help the aviation sector optimise its current assets to be more environmentally friendly.

UNWTO will also partner with Arabian Travel Market – the sister event of WTM London – which will take place on 8-11 May in Dubai.

Related links

• Download the news release in PDF
• Glasgow Declaration: A commitment to a decade of climate action in tourism
• From G20 to COP26: UNWTO Guides Tourism Through Critical Week
• UNWTO, WTTC & WTM Ministers’ Summit commits to Investing in Tourism’s Sustainable Future

UNWTO/Basque Culinary Center Forum Highlights Gastronomy Tourism as Driver of Rural Development

• All Regions, Europe
• 2 Nov 2021

Some of the world’s top chefs joined restaurateurs and local and regional leaders to advance gastronomy tourism as a driver of rural development and opportunity.

The 6th edition of the UNWTO World Forum on Gastronomy Tourism, held in Bruges, Flanders (Belgium, 31 October to 2 November), focused on the sector’s unique ability to support rural businesses, create jobs and protect and promote culture and heritage. For the first time, the Forum, organized by UNWTO and the Basque Culinary Center (BCC) included a special session dedicated to African Gastronomy, recognizing its potential as a tool of socio-economic development and for helping destinations across the continent enhance their distinct branding and market themselves to new audiences. The session concluded with the signing of a Memorandum of Understanding between UNWTO and Chefs in Africa.   

Gastronomy tourism adds vitality to rural communities, supports small, local food producers and strengthens their position in the market

Opening the Forum, UNWTO Secretary-General Zurab Pololikashvili said: “Gastronomy tourism adds vitality to rural communities, supports small, local food producers and strengthens their position in the market contributing to add value to the tourism experience while promoting the preservation and development of local produce and know how.”

Joxe Mari Aizega, General Manager of the Basque Culinary Center, said: “Gastronomy tourism offers a unique opportunity to promote economic growth of rural communities. It is a way of involving the various agents of the gastronomy value chain, and promoting economic and social development from farm to table."

Flemish Minister Matthias Diependaele said : “With the gastronomy and tourism sectors at a turning point, we believe it is necessary to move towards gastronomy tourism with added value for our destinations, our residents, our local entrepreneurs as well as the visitors. We are happy to have come together with leaders from all over the world to exchange experiences and get inspired to poise the way towards a sustainable future for the gastronomy tourism sector.”

The Mayor of Bruges Dirk De fauw added : “I am very honoured that our city was chosen to be the host city for this important congress on tourism gastronomy.  Even before the coronavirus pandemic, Bruges opted for a sustainable tourism story in which we explicitly opt for 'better' rather than for ‘more’. A positive and sustainable story which we write together with our visitors, residents and entrepreneurs.”

To ensure that gastronomy tourism can grow as a driver of rural development, participants recognized the need to strengthen coordination between tourism, agricultural and rural development policies at the global, national, and local levels. Alongside this, the forum also focused on best ways of designing gastronomy tourism strategies and practices that ensure the sustainable use of resources, the promotion of local products and know-how, and on responsible consumption.

Also in Bruges, UNWTO showcased the talented entrepreneurs who are rising to the challenges posed by the Sustainable Development Goals through innovation along the gastronomy tourism value chain. Selected startups focused on taking climate action, reducing waste, creating sustainable communities, protecting ecosystems, amongst others, pitched their ideas to the Forum’s participants.  The startups included Faroo (Italy), Rutopia (Mexico), Apadrina un Olivo (Spain), Katla Aero (Sweden) and KITRO (Switzerland).

The next edition of the Forum will be held in Nara, Japan in 2022.

Related Links

• Download the news release in PDF
• Gastronomy Forum Call to Action
• Gastronomy and Wine Tourism
• 6th UNWTO World Forum on Gastronomy Tourism
• 3rd Global Gastronomy Tourism Startup Competition

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From G20 to COP26: UNWTO Guides Tourism Through Critical Week

• All Regions, Europe
• 1 Nov 2021

At the start of a crucial week for global governance, tourism’s relevance will be part of the discussions at the UN Climate Change Conference (COP26), just as it was in Rome when G20 leaders met to coordinate plans for sustainable and inclusive recovery.

In Italy, UNWTO succeeded in placing tourism’s importance in the spotlight. The leaders of some of the world’s biggest economies endorsed the G20 Rome Guidelines for the Future of Tourism, committing themselves to taking action to fulfil its objectives, particularly to accelerate the return of safe and seamless travel and the digital transformation of the sector.

The G20 represent 70% of world tourism and are in a natural position to lead tourism’s recovery

The G20 Rome Leaders’ Declaration states: “We will continue to support a rapid, resilient, inclusive and sustainable recovery of the tourism sector”, with a special emphasis on “safe mobility and seamless travel and sustainability and digitalization.” Concluding the G20 leaders called on their Ministers of Tourism to build on exiting collaboration with UNWTO and other international organizations.

From Rome to London

“The G20 represent 70% of world tourism and are in a natural position to lead tourism’s recovery”, UNWTO Secretary-General said. Mr Pololikashvili stressed the need for “coordination, strong actions, political and financial support for tourism’s transition to greater inclusivity and sustainability, which we will be addressing tomorrow at our Minsters’ Summit during World Travel Market in London.”

‘Investing in Tourism’s Sustainable Future’ is the theme for this year’s Ministers’ Summit on 2 November, organized by UNWTO, the World Travel and Tourism Council (WTTC) and WTM, gathering over 20 tourism ministers leading private sector operators. In London, UNWTO will make clear that tourism will only be able to recover and meet its climate action commitments if it is given the proper political and financial backing.

With the importance of funding and investments made clear, and with the G20 Tourism Ministers also having welcomed the Recommendations for the Transition to a Green Travel and Tourism Economy, developed by UNWTO and the G20 Tourism Working Group, the focus will then shift to Glasgow later this week. UNWTO will play an active role in climate action discussions and will launch the Glasgow Declaration, a commitment to accelerating the sector’s shift to net-zero. The Declaration already counts on more than 150 signatories from every part of the sector and of every size.

Tourism’s voice at COP26

Tourism is now an established part of the UN agenda, recognized for its ability to contribute to all the Sustainable Development Goals. At the United Nations Climate Change Conference (COP26) in Glasgow, UNWTO will be bridging the gap between governments and the private sector to ensure tourism lives up to its climate action responsibilities.

Leading the main tourism related event at COP26, UNWTO has gathered hundreds of private sector operators from across the world to commit to the Glasgow Declaration.  Spearheaded by UNWTO, this Declaration is aimed at aligning the diverse tourism sector behind a single, overarching goal of halving emissions by 2030 and achieving net zero by 2050 at the latest. The Declaration is to be implemented in collaboration with the Travel Foundation and within the framework of the One Planet Sustainable Tourism Programme.

Related Links

• Download the news release in PDF
• G20 Rome Leaders’ Declaration
• UNWTO & WTM Ministers’ Summit 2021: Investing in Tourism’s Sustainable Future
• Launch of the Glasgow Declaration: A commitment to a decade of climate action in tourism

Barcelona ‘Call to Action’ Maps the Way Forward for Tourism

• All Regions, Europe
• 27 Oct 2021

Tourism has united around a common Call to Action, outlining a shared vision for the sustainable and inclusive future of the sector. On the second day of the Future of Tourism World Summit in Barcelona (26-27 October), UNWTO was joined by fellow UN agencies, government Ministers, and public and private sector leaders, in agreeing to seize the opportunity to restart and recover better from the impacts of the pandemic. The Call to Action brings together the solutions and plans put forward during the two-day summit, recognizing the importance of transforming tourism ‘for people, for planet and for prosperity’.

‘Tourism must lead the way’

Clear leadership to secure the financing necessary to build a more sustainable future

As world leaders get ready to meet in Glasgow for the UN Climate Change Conference (COP26), it states that “tourism must lead the way in adapting, becoming more sustainable and transitioning towards net-zero growth”. Among the key players backing the plan are UNWTO’s fellow the United Nations Conference on Trade and Development (UNCTAD) and the International Civil Aviation Organization (ICAO), along with leading businesses, destinations and governments.

UNWTO Secretary-General Zurab Pololikashvili underscored the need for “clear leadership to secure the financing necessary to build a more sustainable future”. He added that “the Barcelona Call to Action signals our sector’s readiness to lead the way, face up to and overcome challenges and build a better tourism for all”.

SDGs as reference for growth

The Call to Action was announced at the close of the two-day summit. Organized by the Advanced Leadership Foundation, and the Incyde Foundation of the Chambers of Commerce of Spain, with the support of UNWTO, this was the first major event focused on looking ahead held since the start of the pandemic. Its focus aligned with many of the key priorities of UNWTO’s work, most notably an emphasis on securing more and more effective funding to help transform the sector, as well as on the importance of innovation and entrepreneurship.

The ten-point Call to Action includes a commitment to more fully integrating tourism into national and local action plans, ensuring the sector is engaged in issues such as housing, the use of public space and the use of infrastructure. It also highlights the need to ensure the sector’s restart and future growth adhere to the principles of the UNWTO Global Code of Ethics for Tourism and are aligned with the ambitions of the Sustainable Development Goals (SDGs).

Related Links

• Download the news release in PDF
• Global Code of Ethics for Tourism
• UNWTO 24th General Assembly
• The Barcelona Call to Action

Tourism’s Sustainable Future Outlined at Barcelona Summit

• All Regions, Europe
• 26 Oct 2021

UNWTO joined the Advanced Leadership Foundation and the Incyde Foundation of the Chambers of Commerce of Spain for the opening day of the Future of Tourism World Summit (26-27 October 2021). The Summit represents the first time the sector has been brought together to look ahead held since the start of the pandemic.

Highlighting the unprecedented relevance of tourism, the Summit counts on the participation of leaders from business, politics and the international arena, with His Majesty King Felipe VI of Spain serving as Honorary President. Joining UNWTO Secretary-General Zurab Pololikashvili were Rebeca Grynspan, Secretary-General of the United Nations Conference on Trade and Development (UNCTAD), Mauricio Claver-Carone, President of the Inter-American Development Bank (IADB), Juan Carlos Salazar, Secretary-General of the International Civil Aviation Organization (ICAO), Reyes Maroto, Minister of Industry, Commerce and Tourism of Spain, Juan Verde, President of the Advanced Leadership Foundation, and José Luis Bonet, President of the Chambers of Commerce of Spain. Alongside them were 10 Ministers of Tourism attending in person, with more Ministers joining virtually.

Collaboration, financing and innovation

This Summit makes clear the importance of collaboration, as well as the vital role funding tourism and harnessing the power of innovation will play in building a more resilient and sustainable tourism

UNWTO Secretary-General Zurab Pololikashvili said: “This Summit makes clear the importance of collaboration, as well as the vital role funding tourism and harnessing the power of innovation will play in building a more resilient and sustainable tourism.”

Joining Secretary-General Pololikashvili for a high-level debate on ‘Funding the Future of Tourism’, UNCTAD Secretary-General Rebeca Grynspan stressed that “tourism needs political support and investment.”. Ms Grynspan credited UNWTO for its work in promoting accreditation and certifications since the start of the crisis and added: “Tourism can be a very good energy and force to build back better, differently and together.”

In a programme which reflected the key priorities of UNWTO and global tourism in general, the focus of the first day was on funding the future of tourism, particularly accelerating the shift towards net-zero growth. With world leaders set to arrive in Glasgow for the United Nations Climate Change Conference (COP26) next week, the discussions in Barcelona made clear tourism’s determination to embrace innovation and secure the funding necessary to enable the sector lives up to its climate action responsibilities.

Barcelona ‘Call to Action’

The Summit will culminate in the ‘Barcelona Call to Action’, a statement of intent signed by governments, destinations and businesses outlining a shared vision for a greener, more inclusive and resilient tourism, citing the sector’s potential contribution to the Sustainable Development Goals and the shift to net-zero.

Related Links

• Download the news release in PDF
• Future of Tourism World Summit
• 24th General Assembly to Put Innovation and Education at Heart of Tourism’s Restart