Peace and International Solidarity Celebrated as Global Youth Tourism Summit Ends

• Europe
• 4 Jul 2022

The first Global Youth Tourism Summit concluded by showcasing the power of tourism for youth empowerment, international solidarity and peace.

Drawing the landmark event to a close, UNWTO Secretary-General Zurab Pololikashvili joined UNWTO Director for Europe, Alessandra Priante, in thanking the 130 young delegates for their active participation. Valeria Mazza, UNWTO Ambassador for Responsible Tourism and the ‘godmother of GYTS’, also urged the participants, who came from 57 countries, to “follow their own paths in life” and to serve as advocates for tourism themselves as they return to their home communities.

Following this the Ukrainian National Folk Ensemble “Veryovka”, directed by maestro Carlo Ponti Jr, performed for an audience of high-level guests including the Ambassador of Ukraine to Italy, Mr Yaroslav Melnyk, the UN’s envoy for youth, Jayathma Wickramanayake, UNWTO Ambassador for Sustainable Tourism, Didier Drogba, Minister of Tourism of the Maldives, Abdulla Mausoom, and founder of the Small World Foundation, Ms Salam Hamzeh Ghaith. Participating through special messages to the young protagonists were Giorgio Armani – himself a UNWTO Special Ambassador for Responsible Tourism – and Sophia Loren, whose son, Carlo Ponti, led the musical celebrations.

Finally, in an act of solidarity, the night ended with presentations to organizations which are performing goodwill and charitable work, namely the Los Angeles Virtuosi, the MSC Foundation, Didier Drogba Foundation, Pokrova Association, and finally the UEFA Foundation.

Related links

• Download the news release in PDF
• “Sorrento Call to Action”: Youth to Play an Active Role in Tourism’s Future

“Sorrento Call to Action”: Youth to Play an Active Role in Tourism’s Future

• Europe
• 4 Jul 2022

The first Global Youth Tourism Summit concluded with the launch of the Sorrento Call to Action, a bold and ground-breaking vision for young people to be active participants in tourism’s restart and growth as a pillar of sustainable and inclusive development.

The Sorrento Call to Action was adopted on the final day of the landmark summit, during a simulation of the UNWTO General Assembly and signed by 120 participants from 57 countries and aged between 12 and 18. It was drawn up based on the discussions of a series of webinars where young participants learned and shared their thoughts on some of the key issues facing tourism right now, among them innovation and digitalization, plastic pollution and the growing relevance of sport, culture and gastronomy for destinations. The document goes beyond recognizing that the voice of youth must be consulted in policymaking and instead states that young people now need to active participants in every stage of the decision-making process across the whole of the tourism sector.

The Global Youth Tourism Summit is a hugely important first, for UNWTO and for our sector, and that young talent from every region will be supported to give them a stage to voice their ideas about tourism’s future

The final text was adopted with 52 favorable opinions during the simulation of a UNWTO General Assembly. The General Assembly simulation opened with high-level interventions both in person and via video messages from His Holiness Pope Francis, Italian Minister for Tourism Massimo Garavaglia, UNWTO Secretary-General Zurab Pololikashvili, Italian Minister for Foreign Affairs and International Cooperation Luigi Di Maio, Italian Minister for Youth Policies Fabiana Dadone, and the UN Envoy for Youth Jayathma Wickramanayake.  

Zurab Pololikashvili, mentioned that “The Global Youth Tourism Summit is a hugely important first, for UNWTO and for our sector, and that young talent from every region will be supported to give them a stage to voice their ideas about tourism’s future.”  

Massimo Garavaglia emphasized Italy as being the proud hosts of this first ever event and encouraged the young people present to become the responsible travelers of tomorrow and to keep their optimism for making their dreams a reality.

Jayathma Wickramanayake highlighted the importance of promoting the active engagement of young people as agents of transformational change, challenging the status quo, and realizing the Agenda 2030.

People, planet and prosperity

Three pillars are enshrined in the Sorrento Call to Action: People, Planet, and Prosperity. For people, for example, the young signatories call for the safeguarding of human rights, especially of persons with disabilities through adequate tourism strategies and policies. For the planet, the issues of food waste, plastic pollution, climate change mitigation, and biodiversity preservation are flagged up. Finally, for prosperity, poverty reduction, upgrading digital skills, and creating more employment opportunities are voiced by the young participants.

The Call to Action states that “decision-makers must empower the youth, providing them with opportunities to voice their concerns” while also working to it “stimulate education to ensure responsible travelers and professionals.” At the same time, it recognizes the historic significance of the first Global Youth Tourism Summit and calls on UNWTO to hold annual summits and to work with its Member States on national events.

Related links

• Download the news release in PDF
• The Sorrento Call to Action
• UNWTO Global Youth Tourism Summit
• Watch the GYTS - Sorrento Call to Action

Didier Drogba Connects Sport and Tourism in Youth Summit Masterclass

• Europe
• 1 Jul 2022

UNWTO Ambassador of Responsible Tourism and footballing legend Didier Drogba helped bring the first Global Youth Tourism Summit to an inspiring close with a special masterclass for more than 120 young delegates.

The masterclass was the culmination of three days’ worth of intense and interactive discussions where leading figures from across the fields of gastronomy, sport, and business, shared their visions for sustainable tourism and personal testimonies leading up to their own success.  

Addressing young delegates from 57 countries, the Ivorian made clear the links between tourism and sports, both sectors with the power to bring hope and opportunity for all, including across Africa. Mr Drogba engaged in an honest and open dialogue covering many topics ranging from his personal journey to fame, the importance of giving back through his own philanthropic Foundation, and the vital role of tourism as a driver of mutual respect, sustainability, and for bringing together sports fans from all over the world.

Like UNWTO, Drogba is empowering global youth and so helping to build a more sustainable and resilient future for us all

“In my career, I was lucky enough to travel widely: from Lagos, to Shanghai, London, and Sarajevo, just to mention a few, and meeting people from different traditions was one of the things that brought me the most joy,” he said.

Working towards a common goal

UNWTO Secretary-General Zurab Pololikashvili added: "As a UNWTO Ambassador, Didier Drogba brings the drive and energy he showed on the football pitch to promoting the power of tourism for growth and development. Like UNWTO, Drogba is empowering global youth and so helping to build a more sustainable and resilient future for us all."

The inaugural Global Youth Tourism Summit was organized by UNWTO in collaboration with the Ministry of Tourism of Italy and the Italian National Tourism Agency (ENIT). It was open to young people aged 12 to 18, giving them a unique platform to engage with tourism leaders from the public and private sectors and to develop the skills and knowledge they will need to become leaders themselves.

Related Links

• Download the news release in PDF
• UNWTO and Didier Drogba Partner to Build Opportunity for African Youth
• UNWTO Gets Set to Host First Global Youth Tourism Summit
• “Be Messengers of Hope”: Pope Francis Addresses Global Youth Tourism Summit

“Be Messengers of Hope”: Pope Francis Addresses Global Youth Tourism Summit

• Europe
• 28 Jun 2022

His Holiness Pope Francis has sent an historic message of support to UNWTO’s first Global Youth Tourism Summit.

As the Summit gets underway in Sorrento, Italy, His Holiness called on young participants to make the most of the unique opportunity to develop the knowledge and the skills they will need to build a better future for tourism and for their home communities.

“The experiences that you will make [in Sorrento] will be enshrined in your memories,” Pope Francis said. “This is how you will grow and will be prepared to assume more important roles. I wish that you will be messengers of hope and of rebirth for the future. I send you my blessings and my greetings.”

His Holiness also welcomed the young participants’ commitment to peace and solidarity. For the Summit, a landmark first for the sector and for UNWTO as it prioritizes youth empowerment and education and training, around 130 students from 60 countries, will take part in a series of workshops, debates and discussions. Participants are aged between 12 and 18 and include a delegation from Ukraine.

The Global Youth Tourism Summit celebrates and promotes the role that young people will play in shaping our sector in the years to come

Empowering global youth

UNWTO Secretary-General Zurab Pololikashvili adds: “The Global Youth Tourism Summit celebrates and promotes the role that young people will play in shaping our sector in the years to come. By giving them the knowledge and the tools they need to lead the sector forwards, participants can act on Pope Francis’s welcome words and become ambassadors of tourism for peace and solidarity.”

UNWTO has enjoyed a long and productive relationship with the Holy See, which has held observer status to the Organization since 1975. In 2019, Secretary-General Pololikashvili enjoyed an official visit to the Vatican to meet Pope Francis, using the occasion to highlight tourism’s essential role in eradicating poverty and promoting peace.

The first Global Youth Tourism Summit will also feature the support and participation of a number of UNWTO Ambassadors as well as leading figures from across the sector, including Ministers from every global region. The week-long event will also feature a mock UNWTO General Assembly to allow the youngsters to debate the theme of tourism and discuss the innovative proposals for the future of the sector within the global framework of the UN 2030 Agenda and the 17 Sustainable Development Goals (SDGs).

Related Links

• Download the press release in PDF
• Global Youth Tourism Summit: Sorrento 2022
• UNWTO Secretary-General Meets Pope Francis
• GYTS - Opening ceremony

Jobs, Recovery, Sustainability: European Tourism Leaders Meet as Sector Restarts

• Europe
• 3 Jun 2022

The European Member States of UNWTO have highlighted the importance of jobs, professional training and sustainability and innovation as they jointly guide the recovery of tourism across the region.

The 67^th meeting of the UNWTO Commission for Europe (Yerevan, Armenia, 1-3 June 2022) convened as the restart of European tourism gathered pace. Of the 47 countries in the world that have lifted all restrictions on travel, 31 are in Europe. Against this backdrop, Member States looked to the future to address both short-term challenges and longer-term opportunities for tourism to grow as a driver of sustainable and inclusive development.

High-level representatives from 35 Members States and many representatives of the European and global tourism private sectors were given an overview of UNWTO’s work in the region since the last Regional Commission meeting in Athens in June 2021.

Political recognition

From the start of the pandemic and into the recovery phase of the crisis, Europe has led by example in supporting and restarting tourism

Opening the session, the Deputy Prime Minister of the Republic of Armenia, Hambardzum Matevosyan called tourism a “locomotive” for recovery and opportunity, both in Europe and globally. With Armenia celebrating 25 years as a UNWTO Member State, Mr Matevosyan commended the Organization’s work in bridging the public and private sectors and making tourism a pillar of the 2030 Agenda for Sustainable Development. UNWTO Secretary-General Zurab Pololikashvili met personally with the President of Armenia Vahagn Khachaturyan with the Prime Minister Nikol Pashinyan and with the Minister of Foreign Affairs Ararat Mirzooyan, acknowledging their leadership and support for tourism and discussing ways in which UNWTO can further support the country as it grows its tourism in size and significance, with a focus on investments and on rural development.

Also opening the session were the Minister of the Economy for Armenia, Vahan Kerobyan, and Sofia Zacharaki, Deputy Minister of Tourism of Greece and current Chair of the UNWTO Regional Commission. Ms Zacharaki also commended UNWTO’s leadership through the crisis and stressed that the determination to restart tourism for economic recovery “must not outweigh our efforts to become more sustainable”.

UNWTO Secretary-General Zurab Pololikashvili said: “From the start of the pandemic and into the recovery phase of the crisis, Europe has led by example in supporting and restarting tourism. At the heart of this has been cooperation and coordination, the same spirit that must lead all European destinations forward as they use the power of tourism to drive development and growth for all.”

Ms. Sisian Boghossian, Chair of the Tourism Committee of the Ministry of Economy emphasised: “Armenia reasserts its commitment to effective cooperation with all UNWTO member states to achieve the joint goals aimed at implementing the 2030 Agenda for Sustainable Development. Tourism is a priority sector of the economy in Armenia which is not only defined in the Law on Tourism but also expressed in the political agenda and included in the Government´s program”.

Delivering results

The Secretary-General provided an updated overview of the latest international tourism data and trends and made clear how even in challenging times, UNWTO advanced its priority areas of work, with a focus on boosting tourism investments, promoting innovation and entrepreneurship, tourism jobs and education and accelerating sustainability.

UNWTO Regional Director for Europe, Alessandra Priante, highlighted current initiatives and future regional implementation of the UNWTO programme of work, stressing the importance of fostering the successful methodology of cooperation with and within the most visited region in the world: Europe. She pointed out the landmark projects focused on youth, with the first Global Youth Tourism Summit to be hosted in Sorrento, Italy, the Students’ Leagues in the various European countries and on rural development, with the 2nd edition of the World’s Best Tourism Villages following the great succusses of the initiative in 2021, and UNWTO’s technical assistance projects supporting tourism recovery to grow back sustainably and responsibly were further highlights.

As part of the high-level policy discussion, delegates highlighted the need to balance short-term measures for enabling a swift recovery of tourism, notably addressing workforce shortages, making jobs more attractive and retaining the right talent with sustainability imperatives, including measurement, investing in tourism education, and capacity-building.

Tourism and Rural Development

On the occasion of the Commission Meeting, UNWTO and the Food and Agriculture Organization (FAO), with the support of the government of Armenia, partnered to set the stage for a discussion about tourism’s role in rural development and how to build bigger synergies between agriculture and tourism.

With a special focus on design thinking to enhance local experiences and add value to destinations, gastronomy and wine tourism, the event highlighted the need to work on infrastructure, governance, product development, collaboration frameworks, quality and market access, digitalization and capacity building. Counting on the participation of the World Intellectual Property Organization (WIPO), the conference highlighted the value of intellectual property to protect and value of local products and processes. The event closed with a Masterclass on Gastronomy Tourism to support knowledge building and capacity for Members States and stakeholders in Armenia.

Members of the region unanimously agreed to have Bulgaria host the 68th session of the UNWTO Regional Commission in 2023.

Related Links

• Download the news release in PDF
• 67th Meeting of the UNWTO Commission for Europe
• UNWTO Regional Department for Europe

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UNWTO and ETC DataLab to Power European Tourism Forward

• Europe
• 1 Jun 2022

More than 30 countries in Europe have signed up to share knowledge and best practices with the aim of enhancing tourism competitiveness and supporting the recovery of the sector across the region.

The DataLab network, led by the World Tourism Organization (UNWTO) and the European Travel Commission (ETC) will provide a unique platform for sharing best practices, including know-how in data management and analytics. Users will also be able to share knowledge on the identification of relevant data sources, the use of big data, and the implementation of market intelligence systems. Europe's National Tourism Organizations (NTOs), National Tourism Administrations (NTAs) and other relevant partners are all eligible to be part of the DataLab, and representatives from more than 30 countries have signed up to be part of the first stage.

“The UNWTO-ETC DataLab network represents an innovative and collaborative way to grow the competitiveness of countries through market intelligence. This will help tourism organizations to be better prepared in light of an increasingly digitalized and data-driven sector,” says Zoritsa Urosevic, UNWTO Executive Director.

“By fostering knowledge sharing through the UNWTO-ETC DataLab initiative we will provide a platform for destinations to collaborate and build collective knowledge, which is crucial, especially in times of challenges. We trust this initiative will help our members minimize risks and increase competitiveness to build a tourism sector that is more resilient, innovative and sustainable in the years to come”, stated Eduardo Santander, Executive Director at ETC, at the network’s launch.

Filling the data gap

Market intelligence has become paramount to accelerate tourism’s sustainable recovery from the Covid-19 crisis, understand current and future trends, and make informed decisions. At the same time, there is a need to address data gaps, support the development of new digital tools and improve access to real-time data. According to a recent survey carried out by UNWTO and ETC on data needs and use, issues related to data access, cost and skills appeared to be some of the major constraints faced by NTOs and NTAs across Europe. In this regard, “the network will explore ways to better understand the current data requirements, enhance knowledge and strengthen capacity by learning from each other”, indicated Sandra Carvão, Director of UNWTO Tourism Market Intelligence and Competitiveness.

Enhanced collaboration

The network strengthens the collaboration between UNWTO and ETC in a critical area of knowledge and expertise for tourism destinations and is the outcome of an initiative proposed in 2021. A working group with representatives from Visit Flanders, Fáilte Ireland, Malta Tourism Authority, NBTC Holland Marketing, Turismo de Portugal and the Slovenian Tourist Board, guided UNWTO and ETC in the foundations of this initiative. Moving forward, the UNWTO-ETC DataLab will provide capacity building events for members in the form of webinars and networking sessions.

RELATED LINKS

• Download the news release in PDF
• UNWTO Tourism Data Dashboard

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UNWTO and Italy Set the Stage for Global Youth Tourism Summit

• Europe
• 12 Apr 2022

UNWTO has announced more details of the upcoming Global Youth Tourism Summit, set to be held in Sorrento, Italy, from 27 June to 3 July.

The Summit, organized by UNWTO in collaboration with the Italian Ministry of Tourism and the Italian National Tourist Board, will provide a unique opportunity for young people aged between 12 and 18 to share their vision for the future of the sector. For one week, 100 young delegates will network with and work alongside politicians, leading figures from across the tourism sector as well as from the worlds of entertainment and sports.

Against the backdrop of the BIT travel trade show in Milan, UNWTO Director for Europe Alessandra Priante joined representatives of the project partners to share more details of the landmark Summit. The inaugural event will be held around the theme of International Sustainable Tourism. The program will include interactive activities oriented towards the Sustainable Development Goals and how they interact with tourism, during which participants will learn how to build a sector that combines sustainability, culture, gastronomy, innovation and climate action.

Empowering the next generation

The Global Youth Tourism Summit is a unique platform to celebrate and empower the next generation of tourism leaders

UNWTO Secretary-General Zurab Pololikashvili says: “The Global Youth Tourism Summit is a unique platform to celebrate and empower the next generation of tourism leaders. It will help build a lasting legacy by providing young people with the skills and knowledge they need to transform tourism not only in their communities but everywhere.” UNWTO Director for Europe Professor Priante added: “Tourism offers opportunities to the youth. But youth gives tourism the opportunity to become stronger and more resilient. We are extremely proud of the first generation of GYST-ers, who already show their promise and commitment to transform tourism – starting from their local communities.”

High-level participation

In Milan, the organizers confirmed that several Italian Ministries will be involved (education, foreign, south), as will a number of key UN institutions, including FAO, UNICEF and ITU. The Summit will bring together major international players convened by UNWTO, including the Global Tourism Economy Research Center of Macao, the Bella Vista Institute of Higher Education in Switzerland, the Azerbaijan National Tourism Agency, Hilton International, Mastercard Europe and MSC Crociere. Confirmed institutional guests will include Commissioner Gabriel, the UN’s ENVOY for YOUTH Jayathma Wickramanayake, some of the UNWTO Ambassadors for Responsible Tourism Valeria Mazza, Didier Drogba, Gino Sorbillo and many other international VIPs and influencers.

Hosts anticipate ‘unique experience’

"A moment of osmosis between past, present and future can only benefit Italy which is being reorganized and reborn. We believe in the contribution and enthusiasm of the generations of tomorrow, not only for the lessons they can teach us and for the necessary comparison of what will come next, but also because new opportunities arise from this dialogue, not only in terms of tourist offerings, but also in terms of tourist training," says Enit President Giorgio Palmucci.

Felice Casucci, Councillor for Tourism of the Campania Region adds: "The institutional chain must be compact at a time when it is necessary to have a broad vision and focus on young people for a great international message of peace. Sorrento is a unique opportunity to put together a highly recognized tourist destination with a narrative that is open to the territorial contexts and regional identity values among the most exclusive and attractive in the world.”

The Mayor of Sorrento, Massimo Coppola says: “Our city is honored to host the first edition of Global Youth Tourism. The objective of the event is to bring participants, selected and from all over the world, to live a unique experience, promoting the comparison and ensure that the new generations can pursue the mission of environmental sustainability. To animate it will be young people aged between 12 and 18 years, who will confront themselves and contribute to the definition of the World Tourism Agenda 2030.”

Related links:

• Download the news release in PDF
• The One Planet Sustainable Tourism Programme
• UNWTO International Network of Sustainable Tourism Observatories
• UNWTO: Regional Department for Europe
• Global Youth Tourism Summit (GYTS)

The Taste of Sustainability: a Virtual Coffee on Agritourism, Food and Better Life

• Europe
• 8 Apr 2022

High-level speakers from across UNWTO and the United Nations Food and Agriculture Organization (FAO) came together for a virtual talk on how best to harness the enormous potential that tourism has for the development of rural areas and communities.

Representatives of the two agencies were joined by experts from the European Commission, as well by a number of entrepreneurs from the fields of agri-tourism and gastronomy, including representatives of the Association of Southeast Asian Nations (ASEAN) and renowned international chef Fatamata Tarazid-Tarawali (better known as “Chef Binta”).

The scope of the ‘virtual coffee’, which was moderated by FAO’s Rosa Laura Romeo, was to establish new links and widen participants’ knowledge on the future challenges but also opportunities faced by tourism rapidly evolving in rural areas. 

Tourism currently faces many challenges, including the ongoing pandemic, but also many opportunities. There is a chance of “building back better” especially through the involvement of rural communities and youth, in line with the UN’s motto for the 2030 Agenda of leaving no one behind.

According to Valentina Superti, Director for Tourism and Proximity in the European Commission´s DG GROW, recovery from the current global health crisis is already leading to the transformation of the tourism sector, which today supports 23 million jobs in the European Union alone. In particular, agri-tourism has been identified as one of the key elements in sustaining national economies as recover and build back more inclusively, sustainably and with greater resilience.

In particular, participants in the virtual conference highlighted several transversal areas that would need to be leveraged urgently accelerating this transformation in the tourism sector:

• Creating more attractive employment opportunities;
• Developing the basic infrastructure, such as hotels and transport routes;
• Better integration of digital technologies in the ways tourism destinations are conceived and managed by the relevant authorities.

In this respect, Maciej Golubiewski, Head of Cabinet of the European Agriculture Commissioner, observed that agri-tourism fits across the main priorities of the current Common Agricultural Policy of the European Union. Participants also agreed on the need for tourism activities to be planned so as to both meet changing consumer demands and to benefit rural communities
Yoshihide Endo, presented an overview of the FAO’s Globally Important Agricultural Heritage Systems (GIAHS) Programme.

Alongside this, UNWTO provided participants with an update on the Best Tourism Villages initiative. Launched in 2021, the initiative identifies and supports villages harnessing the power of tourism for opportunity and transformation. Illustrating the criteria of the BTV, the presentations of GIAHS sites in Spain (La Axarquía) and Slovenia (Brda-Collio) showed how agri-tourism best practices, such as strategizing and marketing of products for tourists, could be applied across selected sites in Europe building on the region’s deep-rooted natural and cultural heritage. At the same time, the presentations of Chef Binta and representatives from the Association of Southeast Asian Nations (ASEAN), Dr Frans Teguh, underlined how the character of tourism destinations is showcased through authentic local cuisine.

Submissions are now being accepted for Best Tourism Villages by UNWTO 2022.

Related links:

• Download the news release in PDF
• Tourism in the 2030 Agenda
• Best Tourism Villages by UNWTO 2022
• Tourism 4 SDGs

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