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Ibero-American Leaders Urged to Embrace Tourism as Driver of Development

Ibero-American Leaders Urged to Embrace Tourism as Driver of Development

The unique power of tourism to drive sustainable development was made clear as UNWTO took part in the 27th Ibero-American Summit of Heads of State and Government in Andorra.

With a special focus on the role of innovation in sustainable development, the hybrid summit united leaders of the 22 Spanish and Portuguese-speaking countries of Latin America and Europe. Held against this backdrop, the Ibero-American Business Meeting brough together top executives from the region’s top companies, including from the banking and aviation sectors. Addressing this meeting, UNWTO highlighted its leading role in addressing the key challenges facing tourism. Secretary-General Zurab Pololikashvili noted the sector’s proven economic and social importance to all the participating countries and reiterated his strong call for clear leadership, coordination and joined-up action.

Coordinated restart and recovery

Coordinate the introduction of protocols for safe international travel to avoid adding uncertainty and undermining confidence

With tourism a pillar of development and employment in all Ibero-American economies, Mr Pololikashvili underscored “the opportunity for tourism to help us grow back better”. At the same time, he pointed to the pressing need to “coordinate the introduction of protocols for safe international travel to avoid adding uncertainty and undermining confidence”. The ‘Digital Green Pass’, which aims to restart tourism in the European Union by June or July, “should be an example for other global regions and countries to follow; the cost of more chaos is simply too high not to”, he added.

UNWTO outlined its new Destination Tracker, produced in partnership with the International Air Transport Association (IATA) to address uncertainty and lack of confidence in travel. Participants were also informed of UNWTO’s enhanced partnerships with international finance organizations to ensure tourism jobs and businesses receive the support they need in this time of crisis. Looking ahead, UNWTO’s work with the Inter-American Development Bank and with the Food and Agriculture Organization of the United Nations will help ensure the restart of tourism delivers benefits for rural communities on both sides of the Atlantic.

Leaders united

The UNWTO Delegation joined His Majesty King Felipe VI of Spain, alongside the Head of Government of Andorra, Espot Zamora, the President of the Government of Spain, Pedro Sánchez, the President of Portugal, Marcelo Rebelo de Sousa, the President of the Dominican Republic, Luis Abinader, and the President de of Guatemala, Alejandro Giammattei, in Andorra for the biennial meeting. Leaders from across the other 17 Member States of the Ibero-American Community, as well as its Associate Observers and Consultative Observers from international organizations, joined in the proceedings virtually.

The Andorra summit followed on from high-level meetings between the UNWTO leadership and the Presidents of both the Dominican Republic and Guatemala. On the day before the start of the summit, President of the Dominican Republic, Luis Abinader, and the President de of Guatemala, Alejandro Giammattei both paid official visits to the UNWTO headquarters in Madrid.

In these meetings, UNWTO stressed the importance of cooperation in restarting tourism in a joined-up manner. The importance of tourism to both countries was also highlighted, including not just the sector’s economic importance but its contributions to rural development and the opportunities it creates for indigenous communities.

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UNWTO Welcomes EU Support and Urges Europe to Lead the Way in Tourism’s Restart

UNWTO Welcomes EU Support and Urges Europe to Lead the Way in Tourism’s Restart

Only with strong and coordinated political action can Europe reopen to tourism in time for the peak summer season. The World Tourism Organization (UNWTO) has again stressed the importance of collaboration as it welcomed European Commission Vice-President Margaritis Schinas to Madrid for a high-level meeting focused on the joined-up response to the ongoing crisis, and on advancing plans for tourism’s vital restart.

As the latest data shows an 85% fall in tourist arrivals across Europe at the start of 2021, UNWTO has noted Europe can set a global example by restarting the sector. Given tourism’s huge socio-economic importance, the benefits that will accompany the return of tourism in time for the peak European season will be felt well outside of the sector itself. This heightened relevance of tourism was reflected in the visit of the highest-level European Union delegation to UNWTO headquarters to date. Meeting with the Vice-President, UNWTO Secretary-General Zurab Pololikashvili further emphasised the need for harmonized protocols and digital solutions to make safe international travel possible.

UNWTO has congratulated the European Commission for taking the lead and advancing plans to launch its Digital Green Pass, recognizing its potential to restart tourism in a number of destinations. At the same time, the UNWTO leadership also credited the Commission’s intentions to support national recovery and resilience plans, as well as the recent launch of the ‘Re-Open EU’ website and mobile app, both of which effectively complement UNWTO’s own global #RestartTourism campaign. 

Tourism for economic and social wellbeing

Now more than ever, tourism needs strong political support and joined-up action. Harmonized travel and health rules are essential to restore confidence and restart tourism

Secretary-General Pololikashvili said: “Across Europe, millions of people and businesses are depending on the right decisions to be made so that tourism can restart. Today’s visit of Vice-President Margaritis Schinas is testament to the importance of tourism to economic and social wellbeing across the European Union. Now more than ever, tourism needs strong political support and joined-up action. Harmonized travel and health rules are essential to restore confidence and restart tourism.”

Vice-President Margaritis Schinas adds: “With vaccinations and better management of the crisis, there is no doubt this summer will be better than last. Reopening borders will have an impact beyond tourism. It will drive Europe’s overall recovery. And Europe will not return on its own. Europe is part of the world and we are ready find a way that the European Green Pass works with solutions provided by countries or groups of countries from outside the EU.”

Strong, ongoing collaboration

UNWTO has been working closely with the European institutions since the start of the pandemic. The UNWTO World Tourism Barometer and Travel Restrictions Report provide trusted data to guide the European Commission’s response, as well as the policies of individual EU Member States. In Madrid, Vice-President Schinas was advised of the progress UNWTO is making towards establishing a first International Code for the Protection of Tourists, a vital step towards restoring confidence in travel.

The Vice-President also signalled his availability to participate in the next meeting of UNWTO’s Global Tourism Crisis Committee, a cross-sector body established at the start of the crisis and now focusing on resuming safe international travel, restoring confidence and ensuring tourism businesses the liquidity they need to survive and protect jobs.  In recognition of his long-standing contributions to European tourism and his recognition of the importance of the sector to the European Way of Life, Secretary-General Pololikashvili presented Vice-President Schinas with a plaque to commemorate his visit to the UNWTO headquarters.

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FITUR 2021

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International Tourism Fair FITUR (17-23 MAY 2021)
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UNWTO Recognizes SHA Wellness Spa for Commitment to Health Tourism

UNWTO Recognizes SHA Wellness Spa for Commitment to Health Tourism

The World Tourism Organization (UNWTO) has recognized the Bataller family, founders of the of the SHA Wellness Clinic in Alicante, Spain, for their strong and ongoing commitment to health and medical tourism.

Demand for health and wellbeing-centred experiences is expected to be strong, once tourism is able to resume after the pandemic. The SHA Wellness Clinic has been at the forefront of growing health tourism as a unique and valued part of the sector.

To reflect this, UNWTO Secretary-General Zurab Pololikashvili has presented the Bataller family with a special recognition, congratulating them and SHA Wellness Clinic for their significant contribution to health and wellbeing tourism and for their firm commitment to the values of UNWTO.

In 2019, UNWTO hosted a High-Level Forum on Medical and Health Tourism in the context of the 23rd General Assembly in Saint Petersburg, Russian Federation, highlighting its commitment to guiding the responsible growth of this part of the sector.

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Allianz Partners Becomes One of the First Insurance Companies to Join UNWTO Affiliate Members Network

Allianz Partners Becomes One of the First Insurance Companies to Join UNWTO Affiliate Members Network

The World Tourism Organization has welcomed Allianz Partners into its global network of Affiliate Members. With a presence in 75 countries, the company will help advance UNWTO’s mission to promote safe, responsible and accessible tourism, with a special focus on travel and mobility protection solutions.

The UNWTO Affiliate Members network brings together key representatives from the private sector, as well as from destination management organizations, NGOs and the civil sector, and academia. Allianz Partners, which joins through its Spanish business unit, becomes one of the few insurance companies in the network. It will join more than 500 fellow Affiliate Members in promoting the exchange of knowledge among key stakeholders with the objective of contributing to the promotion of the United Nations Sustainable Development Goals.

Mr. Ion Vilcu, Director of the UNWTO Affiliate Members Department explains: “UNWTO brings together leaders from various sectors to encourage knowledge sharing and strengthen the cooperation between public and private sectors for the promotion of Tourism. We are delighted to welcome Allianz Partners to our working groups and know that they will continue to contribute to the travel industry through their focus on the protection of tourists and responsible travel solutions”.

Ms. Ida Luka-Lognoné, CEO International Health and Travel at Allianz Partners comments: “We are really proud that our expertise is recognized by this UN institution and to contribute to the work of UNWTO, especially at this critical time for global tourism. At Allianz Partners, we are deeply involved in the transformation and recovery of the travel industry, in close coordination with our business partners. As a world leader in travel insurance, our primary goal is to continue to protect travelers’ safety while enhancing customer confidence with our quality services. Sustainability is an essential issue for the future of travel, and together with other Affiliate Members of the UNWTO, we will increase our efforts towards the common goals of the organization”.  

Under UNWTO’s framework to foster synergies among Affiliate Members and Member States and to promote the exchange of knowledge among key stakeholders with the objective of contributing to the promotion of the United Nations Sustainable Development Goals, Allianz Partners and its business units around the world will be able to participate actively in dialogue with other members thanks to its knowledge and innovation-led approach, so as to contribute to sustainable global tourism and with the main objective of re-establishing the travel industry in a post-COVID context.

About Allianz Partners

Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, automotive and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech high-touch products and solutions that go beyond traditional insurance. Our products are embedded seamlessly into our partners’ businesses or sold directly to customers and are available through four commercial brands: Allianz Assistance, Allianz Automotive, Allianz Travel and Allianz Care. Present in 75 countries, our 21,100 employees speak 70 languages, handle over 71 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world. 
For more information, please visit: www.allianz-partners.com

About UNWTO

The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. An intergovernmental organization, UNWTO has 159 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

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UNWTO Calls for a More Equal and Sustainable Future for Tourism at ITB Berlin Now

UNWTO Calls for a More Equal and Sustainable Future for Tourism at ITB Berlin Now

The World Tourism Organization (UNWTO) has returned to ITB Berlin to lead the conversation on the current challenges facing the sector, and the opportunities to be seized in the future.

As the United Nations specialized agency leads the restart of global tourism following the unprecedented crisis caused by the COVID-19 pandemic, three virtual events brought together voices from across the sector at the leading trade fair. Against a backdrop of ongoing uncertainty, UNWTO outlined a positive narrative for tourism, stressing its historic ability to lead from the front and adapt to new challenges.

Less Waste, More Opportunity

On the opening day of ITB Berlin Now, UNWTO ensured sustainability was high on the agenda, leading efforts to ensure the sector lives up to its responsibilities for planet as well as people. “Eliminate. Innovate. Circulate: Strategies from the Global Tourism Plastics Initiative”, hosted jointly by UNWTO, the United Nations Environment Programme (UNEP) and the Ellen MacArthur Foundation, featured key insights from both public and private sectors. The event showcased how addressing plastic waste and pollution within tourism can support the sustainable recovery of the sector in the aftermath of the pandemic, noting both the progress that has been made and the challenges still to face.

Alongside UNWTO’s commitment to greater sustainability, a commitment to gender equality is a key priority. On the second day of ITB Berlin, and against the backdrop of Women’s History Month, UNWTO hosted a special panel on “Gamechangers” and female entrepreneurs within tourism. The event featured presentations by the five female winners of the UNWTO SDGs Startup Competition, outlining how their enterprises can contribute to addressing key issues such as gender equality, poverty alleviation and providing decent work for all.  

Communications for Tourism’s Recovery

Also at ITB Berlin, UNWTO looked ahead to tourism’s restart, bringing together leading voices from across the media to explore the need for a new narrative to fit the rethink and restart of tourism with sustainability as the driving goal. The “Communications for Recovery” event featured expert participants from Google Arts & Culture, the BBC, Euronews and Voyages Afrique, alongside high-level private sector participants from Expedia and Stark Communications. The panel identified how the pandemic has changed the way the media present tourism and promote destinations, with members universally expressing their optimism in tourism not only returning to growth but also both tourists themselves as well as stakeholders across the sector taking a greater interest in the impact of tourism on communities and people and planet.

Alongside hosting events, UNWTO also contributed expert insights to a discussion on Tourism for Sustainable Development. The event was organized by the German Ministry for Economic Cooperation and Development (BMZ) and the German Corporation for International Development (GIZ).

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ITB Berlin Now 2021

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UNWTO returns to ITB Berlin to lead the conversation on the global <strong>restart of tourism</strong>, what this means for <strong>sustainable development</strong> and <strong>equality</strong>, and how <strong>innovation</strong> and <strong>communication</strong> can help build the sector we need for the future we want.
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Eliminate. Innovate. Circulate. Strategies from the Global Tourism Plastics Initiative.

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