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High Level Discussion on Measuring the Sustainability of Tourism

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AM News Vol. 28 March 2021

AM News Vol. 28 March 2021

Dear Affiliate Members,

I am pleased to share with you this issue of the AM Newsletter featuring some of the strategies that our Affiliate Members will implement in 2021.

As you will read, we share the common vision to achieve a tourism that is more responsible, fairer and respectful for the environment and populations, with strategies for sustainable development being at the core of the recovery efforts. Also, digitalization as a tool for sustainability, along with furthering global partnerships and reinforcing collaboration are all highlighted by our membership as important elements to implement in 2021.

The aforementioned strategic lines are all aligned with UNWTO’s priorities to make tourism smarter through fostering innovation and leading the digital transformation of the sector; to promote investment and entrepreneurship; as well as harnessing tourism’s unique potential to protect social, cultural, and environmental sustainability. Over the last months, my team has listened to your valuable inputs and proposals and has incorporated the ones aligned with UNWTO’s objectives and priorities into our Programme of Work for 2021.

I am pleased to announce that the updated version of Programme of Work for 2021 of the Affiliate Members Department has been validated by the Board of Affiliate Members. This was one of the main points for discussion at our Plenary Session -held in Madrid in November 2020, when a first draft containing the inputs received from our Affiliate Members was presented. Since then, my team has been in permanent contact with our membership, encouraging them to continue sending us their proposals and expressing our availability to continue enriching this work program.

The updated Programme of Work for 2021 contains the objective and priority lines of action that will guide the activities of the Affiliate Members Department in 2021, which you can see summarized in this issue. Most importantly, it incorporates an enriching variety of projects and activities proposed by our Affiliate Members and that will be supported by my Department. These activities cover a wide range of important areas including sustainability and accessibility projects, COVID-19 response initiatives, and priority topics such as tourism and audiovisual, sports tourism and rural tourism.

I am confident that we can stay positive and focused on the future and on working together to make our strategies for the recovery of tourism a success.

As always, I am at your disposal and look forward to hearing any comments you may have. I also encourage you to actively use our AMConnected platform by sharing your information and staying up-to-date with the latest information of the UNWTO.

Yours sincerely,
Ion Vilcu

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As the sector enters the second year of an unprecedented crisis, the impact this has had on women in tourism has been made clear. According to the World Tourism Organization (UNWTO), the pandemic, and the unprecedented drop in international tourist arrivals, risks rolling back progress made towards achieving gender equality and efforts to empower women and girls.

UNWTO is marking International Women’s Day 2021 with the release of our Inclusive Recovery Guide for women in tourism, compiled in collaboration with UN Women.

UNWTO data shows that women make up the majority of the tourism workforce (54%). Women in tourism are also often concentrated in low-skilled or informal work. This means that they are feeling the economic shock caused by the crisis more acutely and quicker than their male counterparts. In many cases, they are cut off from the social and healthcare protections that are so vital in a global pandemic.

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The Secretary-General of the United Nations António Guterres says, “As the world marks International Women’s Day in the midst of a global pandemic, one stark fact is clear: the COVID-19 crisis has a woman’s face.” UNWTO Secretary-General Zurab Pololikashvili adds, “Tourism is a proven driver of equality and opportunity. This unprecedented crisis has hit our sector’s women fast and hard, which is why gender equality and empowerment must be centre stage as we work together to restart tourist and accelerate recovery.”

Recommendations for inclusive recovery

Almost one year on since the pandemic was officially declared, the negative impact it is having on women and girls has become devastatingly clear. This increase in women’s economic and social insecurity combined with the observed rise in unpaid care work and domestic violence have meant that women in tourism have been disproportionately affected by the devastating effects of the pandemic on the sector.

The Inclusive Recovery Guide provides recommendations to policymakers, businesses and civil society actors in tourism for designing gender-responsive measures in response to the ongoing pandemic.

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Thursday, March 11, 2021 | 15:00 PM - 16:00 PM - ITB NOW EXPO Stage 2
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CONTACT US!

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"The year 2020 taught us that the words innovation, sustainability and inclusion must be part of the tourism model that we must promote when we can travel proactively again”- Natalia Bayona, Director, Innovation, Education and investments.

The first two months of the year were quite active for UNWTO’s Innovation, Education and Investment department, but this is just a small sampling of all the activities and initiatives that will take place this 2021 aimed at continuing to maintain Innovation, Education and Investments as the central focus in the recovery of the sector.

Innovation:

  • SDG Competition: The winners of the ‘Sustainable Development Goals (SDGs) Global Startup Competition were announced. A total of 25 startups from 18 countries will be rewarded with mentoring programmes from experts such as Amadeus, Google, IE University and Far Co and support offered by Mastercard and ClarkeModet. In addition, they will participate in an event organized by Wakalua within the framework of FITUR, where they can present their proposals. Furthermore, the winning startups will be invited to pitch their proposals again at the ‘Tourism Tech Adventures (TTA)’ innovation forum, which will take place in Qatar with the help of our allies Qatar Airways and the Qatar National Tourism Council.
  • Innovation Toolkit: The “Innovation Toolkit - Alliances to Achieve the SDGs” online session was held in conjunction with the United Nations System Staff College (UNSSC). The event included the participation of the Secretary-General Zurab Pololikashvili, Jafar Javar, Director of UNSSC, Simona Petrova, Secretary of the United Nations Chief Executives Board (CEB), Ms. Rita Marques Secretary of State for Tourism of Portugal, and Julián Guerrero Orozco, Vice-Minister of Tourism of Colombia, among other authorities, also from the private sector, who discussed the importance and benefits of establishing key alliances for the development of strategies that promote innovation.

Education:

  • #HospitalityChallengePitch: In 2020 “The Hospitality Challenge: Supporting the Hospitality Talents of Tomorrow” was launched. Now, the 30 finalists who will receive full scholarships for Bachelor’s or Master’s degree courses in 30 different hospitality programmes have been announced and in March 2021 the winning projects will be decided. For this, Sommet Education and UNWTO teamed up again to launch the #HospitalityChallengePitch, a space comprising 4 online sessions, where the 30 finalists had the opportunity to present their proposals to attract seed capital to promote their initiatives in front of a select jury of representatives from the UNWTO as well as Sommet Education, Hilton, easyHotel Plc, Dorchester, Traveler Made, HoCoSo among others. In addition to listening to the contestants’ proposals, the invited panellists addressed the issue of “what’s next” in terms of jobs and education; safety and hospitality experience, income and productivity, and waste reduction and sustainability. The 4 virtual sessions had more than 200+ simultaneous live viewers and more than 1000 views in subsequent videos.

Investments:

  • CAST: In collaboration with the Creative Business Network, we will offer an Investment Readiness Workshop (CAST) to support those seeking seed funding or the first round of funding for their startups in countries participating the EU’s COSME programme. Deadline for submission of applications: 15 March 2021. Accepted applications will be announced on 18 March 2021. Click to apply.
  • STB Accelerator Programme: In collaboration with the Singapore Tourism Board (STB), we continue to promote technology startups globally. We are looking for B2B companies that are developing solutions to #RestartTourism. Join us to be eligible for pilot funding and the chance to meet with the top industry players in Singapore. Application submission deadline: 15 March 2021. link here.

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