UNWTO and IATA Collaborate on Destination Tracker to Restore Confidence in Travel

• All Regions
• 23 Apr 2021

The World Tourism Organization (UNWTO) and the International Air Transport Association (IATA) announce a Destination Tracker in preparation for the restart of international travel. It is the result of both organizations joining efforts to boost confidence and accelerate recovery of the tourism sector when borders reopen. The UNWTO-IATA Destination Tracker is a new free online tool for governments to provide information on COVID-19 requirements for travel and the measures in place at the destination.

The tool is available through the websites of both organizations and will provide information on: 

• COVID-19 Indicators including infection rates, positivity rates, and vaccination roll out by destination/country.
• Air Travel Regulations, including test and quarantine requirements, provided by IATA’s Timatic solution.
• Destination Measures, including general health and safety requirements such as use of masks, transit through a country, curfew, or regulations related to restaurants and attractions, provided by national tourism organizations.  

The Destination Tracker will fulfil a key need by providing clarity on COVID-19 measures affecting tourism. The situation for travelers is complex with UNWTO data showing that one in three destinations remains closed to tourists. Moreover, restrictions and in-country measures are continuously being revised. 

We trust this tool is also critical for governments to track existing travel restrictions and support the safe restart of our sector

Governments can use the Destination Tracker to post COVID-19 travel information so that potential travelers will know what to expect at their destination. When fully populated with updated destination information, travel stakeholders including Destination Management Organizations (DMOs) and travel agencies, will be able to obtain the latest destination information, enabling travelers to make informed decisions when borders reopen and travel resumes. The development of the Tracker framework is now complete. Up-to-date information on COVID-19 indicators and air travel regulations is available and systematically updated. Destination information is being progressively uploaded, expanded and updated with official sources as the COVID-19 situation evolves.

UNWTO Secretary-General Zurab Pololikashvili says: “UNWTO is pleased to reinforce its partnership with IATA, a UNWTO Affiliate Member, to provide this important tool. Travelers and companies will be able to check requirements in place for air travel, as well as what measures will be in place at the visited destination. We trust this tool is also critical for governments to track existing travel restrictions and support the safe restart of our sector.”

“It has been more than a year since the freedom to travel was lost as COVID-19 measures saw borders close. When governments have the confidence to re-open borders people will be eager to travel. And they will need accurate information to guide them. With the support of national tourism organizations, the UNWTO-IATA Destination Tracker will help travelers and travel companies obtain the latest information for travel planning,” said Willie Walsh, IATA’s Director-General.

The UNWTO-IATA Destination Tracker builds on the existing partnership between the two parties. In October 2020, UNWTO and IATA signed a Memorandum of Understanding to work together to restore confidence in international air travel. The agreement will also see the two agencies partner to foster innovation to drive the restart of tourism, promote greater public-private collaboration in the field of aviation and the tourism sector in general, and advance progress already made towards achieving greater sustainability and resilience.

Related Links

• Download the news release in PDF
• IATA destination tracker
• UNWTO: UNWTO-IATA Destination Tracker Dashboard page

UNWTO and Facebook Partner to Support Members States to Leverage Digital Marketing to Restart Tourism

• All Regions
• 16 Apr 2021

The World Tourism Organization (UNWTO) and Facebook have partnered to help global destinations make use of the power of digital marketing as they look to welcome tourists back safely.

Over the past year, the United Nations specialized agency for tourism has been supporting its Member States on a series of initiatives relating to market intelligence and marketing. Now, as tourism begins to restart in some parts of the world, a series of special sessions were held jointly with Facebook to deliver a range of key insights into how the effective use of digital marketing can help destinations gain a competitive advantage in the challenging months ahead.

Three sessions, one each in English, Spanish and French, welcomed participants from 30 countries. The sessions focused on Facebook and Instagram Communication Insights and Best Practices, with participants also given an overview of digital tools and tips for communicating with their target audiences, including through Messenger and WhatsApp. Alongside this, the sessions highlighted the importance of metrics and other key tools in measuring the success of digital marketing campaigns, and role of advertising and creativity in reaching new audiences.

Sandra Carvao, UNWTO Chief, Market Intelligence and Competitiveness, says: “We are very happy to have Facebook on board with us to bring the fundamentals and best cases of digital marketing to our Members. Our partnership will help destinations be better prepared for a new market framework and allow them to use data and digital marketing to reach new audiences and restart their tourism sectors.  

Nicolai Gerard, Facebook EMEA Government Politics & NonProfit Marketing Solution Director says: “We are very pleased to work with UNWTO to help global destinations take advantage of all the benefits that digital solutions and tools can offered. In the times we are living, it is key for the travel industry to implement digital marketing strategies to accelerate the road to recovery.  With this partnership, we believe that travel destinations will gain the necessary tools and skills that will allow them to use all the services available through our family of apps”.

Related Links

• Download the news release in PDF
• UNWTO and Facebook Immersion Session (English)
• UNWTO: Tourism Market Intelligence
• UNWTO and COVID-19: Guiding Tourism’s Recovery

UNWTO, ONCE Foundation and ENAT - Delivering Accessible Tourism for All

• All Regions
• 14 Apr 2021

The World Tourism Organization (UNWTO) will continue to build on its successful partnership with the Spanish ONCE Foundation and the European Network for Accessible Tourism (ENAT). The three parties have agreed to extend their partnership agreement for a further four years to ensure that their work to improve accessibility, in every part of the tourism value chain, continues during and beyond the pandemic.

The joint work will continue to focus on the promotion of good practices during the current crisis, the application of standards, the measurement of accessible tourism, as well as labour inclusion and institutional disability inclusive policies. The three partners are currently collecting success stories of destinations and companies which have adopted new sanitary protocols to facilitate access to travel and tourism for all, including both residents and visitors. In line with the key UNWTO Recommendations released early on during the pandemic, the Accessibility Champions initiative is still open for submissions illustrating how the guidelines to restart tourism without imposing new obstacles are being successfully implemented. The most outstanding cases will be promoted by the partners through an e-publication and webinars.

The three partners are also committed to raising awareness of the forthcoming ISO Standard on Tourism for All. All three have worked with the International Standardization Organization (ISO) on the new requirements and recommendations. The ISO standard will represent a milestone, being the first global standard aimed at implementing and improving accessibility throughout the tourism value chain.

The awareness-raising work will sensitize institutions, governments and service providers  o the importance of accessibility for all and inclusion. It will make clear that this is not only a question of human rights and equal opportunities, but also a major competitive advantage for destinations and the private sector.

UNWTO, the ONCE Foundation and ENAT jointly state: “Accessibility for all is about service quality, innovation and comfort for all tourists, new sources of revenue and new clients with disabilities, seniors and families with young children, among many other individuals, with specific access requirements. By adopting Universal Design principles in the development of environments and services, the tourism sector can fulfil its moral responsibility and, in many countries, legal obligations to cater to those with specific requirements, making tourism for all a reality.”

Related Links

• Download the news release in PDF
• UNWTO Accessibility Champions initiative