UNWTO Members Support Leadership and Back Plan for Tourism’s Future

• All Regions
• 1 Dec 2021

The Member States of the World Tourism Organization (UNWTO) have strongly aligned themselves behind its leadership and vision for the sector. Coming together for the 24th General Assembly in Madrid, Spain, Members from every global region approved the Organization’s Programme of Work and endorsed key initiatives designed to build a more a resilient, inclusive and sustainable tourism.

The General Assembly has brought together more than 1,000 delegates from 135 countries, including 84 Ministers of Tourism as well as business leaders, destinations and representatives of key international organizations. Opening the General Assembly, UNWTO Secretary-General Zurab Pololikashvili cited the spirit of solidarity and determination that has defined tourism’s response to an unprecedented crisis. In presenting his Report to Members, he made clear how a focus on collaboration and harmonization of protocols, political advocacy and securing financial support for tourism, have help the sector mitigate the impacts of the pandemic and laid the foundations for tourism’s restart in many parts of the country.

UN and International Community Backing

We must make the most of this opportunity – to transform goodwill into concrete support

Mr Pololikashvili said: “In every global region, the pandemic has made clear the importance of our sector – for economic growth, for jobs and trade, and for protecting natural and cultural heritage. We must make the most of this opportunity – to transform goodwill into concrete support.”

Emphasizing the significance of the General Assembly, as well as UNWTO’s elevated stature within the global agenda, United Nations Secretary-General Antonio Guterres welcomed delegates and called for them to work together for a “green, inclusive, sustainable” future. Mr Guterres added: “I commend UNWTO and Secretary-General Pololikashvili and hope the decisions taken at the General Assembly will help restore trust in travel and get the world moving safely do developing economies can reap the benefits of sustainable tourism.”

The United Nations Secretary-Generals words of support were echoed by the Director-General of the World Health Organization (WHO) Dr Tedros Adhanom Ghebreyesus, by Rebeca Greenspan, Secretary-General, United Nations Conference on Trade and Development (UNCTAD), by Juan Carlos Salazar Gómez, Secretary-General of the International Civil Aviation Organization, and by Vice-President of the European Commission Margaritis Schinas.

Alongside receiving an updated on UNWTO’s activities since the last General Assembly two years ago, Members also benefited from a comprehensive overview of the latest tourism trends, as indicated by UNWTO’s latest data, as well as an updated overview of restrictions on travel worldwide. From the floor of the Assembly, Members from different global regions expressed their solidarity with countries impacted by the continued imposition of travel restrictions. Also in Madrid, Member States voted in person to approve the UNWTO Executive Council’s nomination of Mr Pololikashvili to serve as Secretary-General for a second term. On the back of the strongly favorable vote, Mr Pololikashvili will lead UNWTO from 2022 to 2025.

UNWTO Again Welcomes Royal Approval

On the eve of the General Assembly, His Majesty King Felipe VI of Spain praised UNWTO’s “outstanding work” leading global tourism, most notably over the past 18 months during the worst crisis in the sector’s history. At a special Royal Gala Dinner, His Majesty also emphasized the importance of tourism for economies and societies, both in Spain and globally, making the sector’s recovery essential for many millions of people.

Related link

• Download the news release in PDF
• General Assembly - Twenty-fourth session
• 24th UNWTO General Assembly | Photo Gallery
• UNWTO General Assembly Gets Underway in Madrid

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UNWTO General Assembly Gets Underway in Madrid

• All Regions
• 30 Nov 2021

Tourism leaders from every global region have arrived in Madrid for the 24th Session of the UNWTO General Assembly. Ministers of Tourism will be joined by representatives of international organizations and from across the private sector for the first truly global tourism meeting to be held since the start of the pandemic, with innovation, education and investments high on the agenda.

In all, more than 1,000 participants, representing 135 countries and including 84 Ministers and Vice-Ministers of Tourism will attend the most important meeting of the United Nations specialized agency for tourism.

UNWTO Secretary-General Zurab Pololikashvili said: “Guided by UNWTO, global tourism is facing up to the challenges of today while looking to the opportunities of tomorrow. The UNWTO General Assembly shows the sector’s determination to restart, lead recovery and be a central pillar of sustainable development and climate action.”

Towards an International Code for the Protection of Tourists

The UNWTO General Assembly shows the sector’s determination to restart, lead recovery and be a central pillar of sustainable development and climate action

UNWTO opened the General Assembly with an Induction Session for the International Code for the Protection of Tourists. Launched in response to the drop in consumer confidence caused by the pandemic, the landmark legal code will provide minimum standards and consumer rights for tourists in emergency situations. It was developed in collaboration with 98 Member States and Associate Members as well as 5 non-member States international organizations and leading private sector stakeholders. Once adopted by the UNWTO General Assembly, the Code will be presented to the United Nations General Assembly in 2022 with the aim of making it a Resolution.

Affiliate Members Meet to Reform and Restart

Held within the framework of the General Assembly, UNWTO’s Affiliate Members met today for their 43rd annual Plenary Session. Made up of businesses and destinations, as well as representatives from civil society and academic, UNWTO counts on more than 500 Affiliates to transform tourism policy into action. In Madrid, participants were given an overview of UNWTO’s crisis response, with the Destination Tracker developed by in partnership with the International Air Transport Association (IATA) presented as an example of effective public-private partnerships. At the same time, delegates approved the proposed Reform of the Legal Framework for UNWTO Affiliate Membership, paving the way for more effective collaboration

Executive Council Endorses Key Initiatives

Ahead of the official opening of the General Assembly, UNWTO convened its Executive Council for a 114th session. The Council, which serves as the governing board of UNWTO, met to hear Secretary-General Pololikashvili present his report on the work done since the 113th session, also held in Madrid at the start of the year. The Members of the Executive Council agreed to the iimplementation of the General Programme of Work for 2020-2021 and for 2022-2023. Members also endorsed several key UNWTO initiatives, notably the UNWTO Recommendations on Tourism for Rural Development, the Best Tourism Villages project and the Global Tourism Plastics Initiative.

Also meeting in Madrid, the UNWTO Committees on Tourism and Sustainability, on Tourism and Competitiveness and on Tourism Online Education, brought together experts to explore ways to advance the Organization’s Programme of work around key priority areas.

Related Links

• Download the news release in PDF
• General Assembly - Twenty-fourth session
• Executive Council – 114th session
• 43th Affiliate Members Plenary Session
• Global Tourism Plastics Initiative

Global Tourism Sees Upturn in Q3 but Recovery Remains Fragile

• All Regions
• 28 Nov 2021

After a weak first half of 2021, international tourism rebounded during the Northern Hemisphere summer season, boosting results for the third quarter of the year, especially in Europe.

According to the newest edition of the UNWTO World Tourism Barometer, international tourist arrivals (overnight visitors) increased by 58% in July-September 2021 compared to the same period of 2020. However, they remained 64% below 2019 levels. Europe recorded the best relative performance in the third quarter, with international arrivals 53% down on the same three-month period of 2019. In August and September arrivals were at -63% compared to 2019, the best monthly results since the start of the pandemic.

Between January and September 2021, worldwide international tourist arrivals stood at -20% compared to 2020, a clear improvement over the first six months of the year (-54%). In some sub regions – Southern and Mediterranean Europe, the Caribbean, North and Central America – arrivals actually rose above 2020 levels in the first nine months of 2021. Some islands in the Caribbean and South Asia, together with a few small destinations in Southern and Mediterranean Europe saw their best performance in Q3 2021 according to available data, with arrivals coming close to, or sometimes exceeding pre-pandemic levels.

We cannot let our guard down and need to continue our efforts to ensure equal access to vaccinations, coordinate travel procedures, make use of digital vaccination certificates to facilitate mobility and continue to support the sector

UNWTO Secretary-General Zurab Pololikashvili said: “Data for the third quarter of 2021 is encouraging. However, arrivals are still 76% below pre-pandemic levels and results across the different global regions remain uneven.” In light of the rising cases and the emergence of new variants, he added that “we cannot let our guard down and need to continue our efforts to ensure equal access to vaccinations,  coordinate travel procedures, make use of digital vaccination certificates to facilitate mobility and continue to support the sector.”

The uplift in demand was driven by increased traveler confidence amid rapid progress on vaccinations and the easing of entry restrictions in many destinations. In Europe, the EU Digital Covid Certificate has helped facilitate free movement within the European Union, releasing significant pent-up demand after many months of restricted travel. Arrivals in January-September 2021 were only 8% below the same period of 2020 yet still 69% below 2019. The Americas recorded the strongest inbound results in January-September, with arrivals up 1% compared to 2020 but still 65% below 2019 levels. The Caribbean recorded the strongest results by subregion with arrivals up 55% compared to the same period in 2020, though still 38% below 2019.

Slow and uneven pace of recovery

Despite the improvement seen in the third quarter of the year, the pace of recovery remains slow and uneven across world regions. This is due to varying degrees of mobility restrictions, vaccination rates and traveler confidence. While Europe (-53%) and the Americas (-60%) enjoyed a relative improvement during the third quarter of 2021, arrivals in Asia and the Pacific were down 95% compared to 2019 as many destinations remained closed to non-essential travel. Africa and the Middle East recorded 74% and 81% drops respectively in the third quarter compared to 2019. Among the larger destinations, Croatia (-19%), Mexico (-20%) and Turkey (-35%) posted the best results in July-September 2021, according to information currently available.

Gradual improvement in receipts and expenditure

Data on international tourism receipts show a similar improvement in Q3 of 2021. Mexico recorded the same earnings as in 2019, while Turkey (-20%), France (-27%) and Germany (-37%) posted comparatively smaller declines from earlier in the year. In outbound travel, results were also moderately better, with France and Germany reporting -28% and -33% respectively in international tourism expenditure during the third quarter.

On the upside, tourism spending per trip has increased significantly due to large savings and pent-up demand, softening the blow to economies. International receipts rose from an average of US$ 1,000 per arrival in 2019 to US$ 1,300 in 2020 and could exceed US$ 1,500 in 2021. However, higher spending is also the result of longer stays, rising transport and accommodation prices.

Looking ahead

Despite recent improvements, uneven vaccination rates around the world and new Covid-19 strains could impact the already slow and fragile recovery. The economic strain caused by the pandemic could also weigh on travel demand, aggravated by the recent spike in oil prices and disruption of supply chains. According to the latest UNWTO data, international tourist arrivals are expected to remain 70% to 75% below 2019 levels in 2021, a similar decline as in 2020.

Revenues from international tourism could reach US$ 700-800 billion in 2021, a small improvement from 2020 but less than half the US$ 1.7 trillion recorded in 2019. The economic contribution of tourism is estimated at US$ 1.9 trillion in 2021 (measured in tourism direct gross domestic product) well below the pre-pandemic value of US$ 3.5 trillion.

The safe resumption of international tourism will continue to depend largely on a coordinated response among countries in terms of travel restrictions, harmonized safety and hygiene protocols and effective communication to help restore consumer confidence. This is particularly critical at a moment when cases are surging in some regions and new Covid-19 variants are emerging in different parts of the world.

Related links

• Download the news release in PDF
• Report: The Economic Contribution of Tourism and the Impact of COVID-19
• General Assembly - Twenty-fourth session
• New COVID-19 Surges Keep Travel Restrictions in Place
• EXCERPT: UNWTO World Tourism Barometer, Volume 19, issue 6, November 2021
• UNWTO World Tourism Barometer, Volume 19, issue 6, November 2021
• UNWTO Tourism Data Dashboard

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The First World Sports Tourism Congress: the Role of Sport for Tourism Recovery and its Contribution to the 2030 Agenda

• All Regions
• 26 Nov 2021

Renowned experts and academics in sports tourism debated over two days on current and future trends in the sector and underlined the key role of sport for the development of a more sustainable and inclusive tourism.

The first edition of the World Sports Tourism Congress (25-26 November, Lloret de Mar, Spain) focused on the unique capacity of the sector to promote sustainable and inclusive development, diversification and public-private partnership. The Congress was organized by the World Tourism Organization (UNWTO) and the Catalan Tourism Agency (ACT), an Affiliate Member of the UNWTO.

An encouraging example is the gradual return of major sporting events, which is a major driver of the restart of tourism

At the opening ceremony, UNWTO Secretary-General Zurab Pololikashvili declared that the holding of this Congress, with a strong in-person participation, is a clear message that the tourism sector is ready to welcome tourists again, and the recovery of sports tourism plays an important role.

Pololikashvili added: "An encouraging example is the gradual return of major sporting events, which is a major driver of the restart of tourism."

For his part, the Minister for Business and Labour of the Regional Government of Catalonia, Roger Torrent, stressed that "this Congress can give rise to ideas that allow progress towards a more responsible and sustainable tourism thanks to diversification, differentiation and de-seasonalization". In addition, he stated that tourism, and in particular sports tourism, can offer economic, employment and social opportunities that must be harnessed.

The Congress was attended in person by some   350 participants, and more than 150 followed it online. The most immediate challenges were discussed throughout the first day, ranging from the impact of COVID-19 and current trends in tourism demand and in the tourism market, to trends in sports, innovation in major sporting events, diversity and inclusion, and public-private governance strategies.

Looking to the future, the second day focused on the digital transformation of the sector and the phenomenon of e-sports, the promotion of digital marketing, the environmental framework and new research in the sector.

One of the most innovative aspects that the Congress brought was the deployment of two hologram booths in the proceedings  in order to have the participation of speakers who could not attend in person.

Work on Tourism and Sports is among the priorities of the UNWTO, especially in view of the necessary recovery of the sector in general.

The Congress featured more than 50 speakers--more than half of them in person--from Canada, Croatia, the United States, Spain, France, Wales, Italy and South Africa, among others.
Among the speakers were prominent figures with recognized experience in the sports and tourism sectors, representing entities that are also UNWTO Affiliate Members such as Lavonne Wittmann, President of Skal International; Sonto Mayise, General Director of Tourism Kwazulu-Natal; Luis Valente, Head of Partnerships and Information at the FC Oporto Museum; Paraskevi Patoulidou, President of Thessaloniki Tourism Organization; Kattia Juarez-Dubón, Director of the International Sustainability Commission of the International Motorcycling Federation (FIM), and Lisa Delpy Neirotti, professor at George Washington University.

Related links:

• Download the news release in PDF
• World Sports Tourism Congress
• Sports Tourism
• Affiliate Members

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New COVID-19 Surges Keep Travel Restrictions in Place

• All Regions
• 26 Nov 2021

One out of five destinations continue to have their borders completely closed as new surges of COVID-19 impact the restart of international tourism. The latest research shows that still 98% of all destinations have some kind of travel restrictions in place.

According to the UNWTO Travel Restrictions Report, 46 destinations (21% of all destinations worldwide) currently have their borders completely closed to tourists. Of these, 26 destinations have had their borders completely closed since at least the end of April 2020. A further 55 (25% of all global destinations) continue to have their borders partially closed to international tourism, and 112 destinations (52% of all destinations) require international tourists to present a PCR or antigen test upon arrival.

The trend towards destinations taking evidence-based approaches to restrictions reflects the evolving nature of the pandemic will also help restore confidence in travel while helping keep both tourists and tourism workers safe

The research also shows how destinations are opening up to vaccinated international tourists: 85 destinations (39% of all destinations worldwide) have eased restrictions for fully vaccinated international tourists, while 20 destinations (9% of all destinations worldwide) have made a full COVID-19 vaccination mandatory for entering a destination for tourism purposes. However, just four destinations have so far lifted all COVID-19-related restrictions completely (Colombia, Costa Rica, Dominican Republic and Mexico).

UNWTO Secretary-General Zurab Pololikashvili says: “The safe easing or lifting of restrictions on travel are essential for the restart of tourism and the return of the social and economic benefits the sector offers. The trend towards destinations taking evidence-based approaches to restrictions reflects the evolving nature of the pandemic will also help restore confidence in travel while helping keep both tourists and tourism workers safe.”  

As in previous editions of the UNWTO Travel Restrictions Report research, this latest report shows that regional differences with regards to travel restrictions remain. Asia and the Pacific remains the region with the most restrictions in place, with 65% of all destinations completely closed. In comparison, Europe is the most open global region to international tourists (7% of borders completely closed), followed by Africa (9%), the Americas (10%) and the Middle East (15%).

The ongoing challenges posed by the pandemic further emphasises the importance of national authorities ensuring that immigration procedures and requirements are provided in a timely, reliable and consistent manner across all information systems and platforms, to maintain confidence and trust and to further facilitate international mobility.

Related Links

• Download the news release in PDF
• UNWTO: Tourism and COVID-19
• 24th Session of the UNWTO General Assembly
• UNWTO Report: 11th Report on Travel Restrictions

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Spain to Become Centre of World Tourism for Three Days

• All Regions, Europe
• 25 Nov 2021

More than 500 delegates from around the world, including Ministers of Tourism of UNWTO Member States, international organizations, as well as leaders from the private sector and civil society, will participate in the meeting of the supreme governing body of this specialized agency of the United Nations.

On 1 to 3 December, Madrid will host the 24th General Assembly of the World Tourism Organization (UNWTO), where the future of a strategic sector for many countries after the pandemic will be analysed, bearing in mind the commitment to a more inclusive and sustainable tourism.

Innovation, education and rural development

In line with the UNWTO's core priorities, the General Assembly will focus on building for the future through innovation, education and tourism for rural development.

In Madrid, the official headquarters of the UNWTO, the organization will launch its new initiative “Digital Futures Programme for SMEs”, designed to help small tourism businesses take advantage of the benefits of innovation.

In the UNWTO’s host city, Madrid, world tourism will come together to chart a future in which our sector can develop its unique potential as a pillar of growth, inclusive and opportunities for all

Likewise, the winners of the first edition of the UNWTO initiative “Best Tourism Villages by UNWTO” will be announced, recognizing the best examples of rural destinations that embrace tourism as a pillar of growth and opportunity, while the UNWTO 2021 Students’ League will celebrate the future of the sector.

UNWTO Secretary-General Zurab Pololikashvili will present his report to the Members, outlining how the Organization has led the global tourism response to the unprecedented crisis caused by COVID-19, in particular by providing vital support for jobs and businesses and ensuring harmonized standards and protocols to restore confidence in travel. The report will also set out plans for a more inclusive and resilient future, including the revision of the UNWTO 2030 Agenda for Africa and the first International Code for the Protection of Tourists, also designed to restore confidence in travel.

The Secretary-General thanked the Spanish Government for offering to host the event, after the Kingdom of Morocco was forced to relinquish hosting it due to public health considerations. “In difficult circumstances, Spain has stepped forward to host this important General Assembly. In the UNWTO’s host city, Madrid, world tourism will come together to chart a future in which our sector can develop its unique potential as a pillar of growth, inclusive and opportunities for all” said the Secretary-General Pololikashvili.

The Minister of Industry, Commerce and Tourism of Spain, Reyes Maroto, said: “It is an honour to be able to hold this Assembly in a country that is the host of the UNWTO and whose influence in tourism is so important. We value the role that the tourism of the future will play, marked by respect for the environment and a commitment to new tourism attractions beyond “sun-and-sand”. Spain is a leading country in world tourism and wants to continue to be so after the pandemic. We were pioneers in implementing the COVID Certificate and now our country is considered a safe destination. We will continue working to maintain high levels of quality and diversity in our tourism.”

Statutory meetings and elections

On the eve of the 24th session of the General Assembly, the Plenary Session of the Affiliate Members of the UNWTO will be held. At the session, private companies, destination management organizations, and representatives of civil society and academia will share initiatives for the recovery of tourism and ideas for sustainable growth. They are also expected to approve the revised legal framework for Affiliate Members, which will continue to promote UNWTO’s transition to a more agile, dynamic and responsive organization.

On that day, the UNWTO’s Programme and Budget Committee will meet to underline the Secretariat’s commitment to transparency.

At the The 24th General Assembly, the Members will also be asked to confirm the appointment of Secretary-General Pololikashvili for a second term, following the recommendation of the UNWTO Executive Council held earlier in the year. Likewise, the Members will also vote to decide on the themes of the 2022 and 2023 World Tourism Day celebrations, and the host country of the 25th General Assembly in 2023.

Related links:

• Download the news release in PDF
• 24th UNWTO General Assembly
• 24th General Assembly to Put Innovation and Education at Heart of Tourism’s Restart

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