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UN Tourism News 81: Global Tourism Investments Trends and Opportunities

UN Tourism News 81: Global Tourism Investments Trends and Opportunities

   

UN Tourism Members Advance Agenda for Europe as Region Leads Global Recovery

Europe’s national tourism authorities have met to advance shared solutions to the biggest challenges facing tourism as well as the opportunities offered by the sector’s post-pandemic return.

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UN Tourism Launches Tourism Investment Guidelines for Albania

UN Tourism has again placed the focus on tourism investments, bringing together public and private sector leaders in Tirana.

Global Code of Ethics for Tourism

As a fundamental frame of reference for responsible and sustainable tourism, the Global Code of Ethics for Tourism (GCET) is a comprehensive set of principles designed to guide key-players in tourism development. Addressed to governments, the travel industry, communities and tourists alike, it aims to help maximise the sector’s benefits while minimising its potentially negative impact on the environment, cultural heritage and societies across the globe.

Quantifying tourism in city destinations

This joint report of UN Tourism and WTCF assesses the current situation and challenges of tourism data collection and reporting at the city level through the review and analysis of 22 case studies of city destinations covering Africa, the Americas, Asia and the Pacific, Europe, and the Middle East.

 

UN Tourism World Tourism Barometer

International tourism recovered 88% of pre-pandemic levels in 2023, supported by strong pent-up demand. Following a strong rebound in 2023, international tourism is expected to fully recover pre-pandemic levels in 2024

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INNOVATION

A Webinar to Learn About Community Tourism in Colombia

The innovation challenge in community tourism in Colombia remains open for registrations. However, on April 18th, UN Tourism and the Ministry of Industry, Commerce, and Tourism of Colombia will develop a webinar to discuss the sector in communities.

Meeting innovation in Cuba

In a few days, on April 29th, innovation will be present within the framework of the regional commission of the Americas in Varadero (Cuba) at the seminar ‘Boosting tourist development through innovation in community tourism’.

EDUCATION

New Courses at the Tourism Online Academy

The commitment of UN Tourism to education continues at the Tourism Online Academy, where students can find new courses, such as ‘Negotiations in Tourism’, taught by York University.

Last call for the first Promotion of the Bachelor in International Sustainable Tourism

Next fall, students from the first promotion of the Bachelor in International Sustainable Tourism will begin classes in the first degree that has the direct participation of UN Tourism and the experience of the University of Applied Sciences and Arts of Lucerne (HSLU).

INVESTMENTS

Launch of the Tourism Investments Guidelines in Albania

UN Tourism has presented during the regional commission of Europe held in Tirana, ‘Tourism Doing Business, investing in Albania’, a guide to promote foreign direct investment (FDI) in the tourism sector.

Tourist Investments in Europe highlighted in Tirana

Three panels with experts and speakers of the highest level composed the meeting on investments in Tourism held in Albania these days.

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UN Tourism News 80: Diversification, Innovation and Sustainability

UN Tourism News 80: Diversification, Innovation and Sustainability

   

New Products and Experiences: an opportunity for mountain tourism

Offering more diverse experiences and investing in talented people will play a key role in helping mountain areas grow tourism in a sustainable and responsible manner. 

The 12th World Congress on Snow, Mountain and Wellness Tourism identified key challenges, among them climate change and evolving consumer trends, while recognizing the role tourism can play in the protection of the fragile mountain ecosystem, the building of resilience for mountain communities, and the preservation of the local heritage.

 

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BarometerUN Tourism and UN Habitat Partner for a Better Urban Future Through Tourism

UN Tourism and Spain's Office of the United Nations Human Settlements Programme (UN-Habitat) partnered to discuss the role and challenges of tourism in cities and territories.

The Glasgow Declaration on Climate Action in Tourism BTV

The Glasgow Declaration is a catalyst for increased urgency about the need to accelerate climate action in tourism and to secure strong commitments to support the global goals to halve emissions over the next decade and reach Net Zero emissions as soon as possible before 2050.

FITUR4th Global Gastronomy Tourism Startup Competition

Following the success of previous editions, UN Tourismin collaboration with Basque Culinary Center launch the 4TH Global Competition for Gastronomy Tourism Startups. Our Mission is to identify challenges and projects, and catalyzing innovations that can transform the Gastronomy Tourism sector in the near future.

UN Tourism World Tourism Barometer

International tourism recovered 88% of pre-pandemic levels in 2023, supported by strong pent-up demand. Following a strong rebound in 2023, international tourism is expected to fully recover pre-pandemic levels in 2024

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UN TOURISM ON THE GROUND

Innovating Adventures: UN Tourism and the Ministry of Tourism of Ecuador Join Forces for Tourism Regulation Revamp

We are thrilled to announce the launch of a new endeavor aimed at enhancing Ecuador's adventure tourism sector. This initiative focuses on improving regulatory frameworks to better align with the country's diverse tourism landscape, providing training to officials and providers, and improving informed consent for users.

UN Tourism completes International Tourism Destination Plan for Jinan City, China

Commissioned by the Shandong and Jinan Culture and Tourism Bureau, the project was conducted by UN Tourism in collaboration with Shandong University, aimed to evaluate and strategize the city's tourism potential. The Jinan International Tourism Destination Plan is structured into four volumes and together will provide guidance to tourism stakeholders in Jinan to successfully develop the tourism sector in line with international standards and best practices.

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UN Tourism and UN Habitat Partner for a Better Urban Future Through Tourism

UN Tourism and UN Habitat Partner for a Better Urban Future Through Tourism

UN Tourism and Spain’s Office of the United Nations Human Settlements Programme (UN-Habitat) partnered to discuss the role and challenges of tourism in cities and territories.

The meeting, held with the support of the Department of Territorial Planning of the Basque Government under the theme “Advancing Sustainable Urban Tourism: developing tools for promoting good practices in cities”, gathered experts from UN agencies, international organizations, representatives of national, regional and local governments, academia and the private sector. The Experts Group explored how the sector can contribute to the creation of more inclusive, safe, resilient and sustainable cities and communities, as well as addressing the challenges around urban tourism. 

Representatives from Amsterdam, Barcelona, Bilbao, Genoa, Medellin, Porto, Valencia, Venice, as well as the Basque Country, shared their policies and practices fostering knowledge exchange and opportunities for mutual collaboration. From the UN Tourism and UN-Habitat intersection of mandates, different perspectives about the role of tourism as a contributor to the social, economic, environmental, and cultural sustainability of the cities were brought to the debate. 

Representatives of UNESCO (United Nations Educational, Scientific and Cultural Organisation), UNEP (United Nations Environmental Programme and the (OECD) Organization for Economic Co-operation and Development were also part to the meeting and shared their vision and experiences in a topic that brings together cities, tourism, territories, economy, environment, culture and heritage.  

Objectives and outcomes of the Expert Group Meeting 

The experts meeting focused on:  

  • Identifying current challenges for sustainable urban tourism. 
  • Understanding the role of tourism in the Urban Agenda.  
  • Looking into the latest trends and ongoing initiatives, policies and plans on urban tourism.  
  • Exploring how innovative approaches could contribute to promoting sustainable tourism in urban contexts and territories. 
  • Exploring ways to integrate a sustainable urban tourism approach into policies and plans in urban and territorial settings. 

Next Steps in the Global Urban Agenda  

The Expert Group Meeting takeaways will deepen the work of both UN Agencies on advancing sustainable and resilient cities and territories and will serve to guide regional and local governments and other stakeholders in identifying the key challenges facing urban tourism in order to move towards sustainability in their contexts, providing them with tools and proposals to address them.  

The conclusions from the meeting will also serve to prepare the discussions and events on sustainable urban tourism at the 12th World Urban Forum (WUF 12) in November 2024 in Cairo, Egypt and the Mayors Forum for Sustainable Urban Tourism, led by UN Tourism. 

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New Products and Experiences: an opportunity for mountain tourism

New Products and Experiences: an opportunity for mountain tourism

Offering more diverse experiences and investing in talented people will play a key role in helping mountain areas grow tourism in a sustainable and responsible manner.

The 12th World Congress on Snow, Mountain and Wellness Tourism (20-21 March 2024, Andorra) identified key challenges, among them climate change and evolving consumer trends, while recognizing the role tourism can play in the protection of the fragile mountain ecosystem, the building of resilience for mountain communities, and the preservation of the local heritage. 

Five Years of Action  

Held in the framework of the United Nation’s Five Years of Action for the Development of Mountain Regions, the Congress focused on medical and wellness tourism, sustainability, the promotion of premium segments in mountain areas, emerging tourism products and the attraction and retention of human talent. 

Also on the agenda was ensuring the importance of measuring the flow of visitors to mountains, representing the vital step towards unlocking the potential of the sector, promoting evidence based policies and ensure its sustainable management, according to a UN Tourism report, jointly developed with the Food and Agriculture Organization of the United Nations (FAO) and the Mountain Partnership (MP) presented at the event. 

Opening the Congress, Prime Minister, Xavier Espot, stated: “Tourism in Andorra has recovered pre-pandemic numbers, with more than 9 million tourists and 12 million overnight stays in 2023. However, it is important to seek a balance that ensures environmental continuity and the well-being of people, moving towards a model based on sustainability to find the balance between quantity and quality. Tourism should not be perceived as a problem, but as part of the solutions to the great challenges that the future brings, because a tourism that is respectful of nature, culture and society guarantees resources for the future." 

Natalia Bayona, Executive Director at UN Tourism, recalled that “Tourism is a lifeline for many communities in mountain regions. At the same time, it can play a leading role in protecting these important ecosystems. It can provide new opportunities for conservation and drive the development of local communities. I trust that this Congress will help us move towards a better, more innovative, inclusive and sustainable growth for people and planet.” 

High-level panel looks into polices for mountain tourism development   

A high-level panel on policies that promote diversification, innovation and sustainability for mountain destinations gathered Jordi Torres Falcó, Minister of Tourism and Commerce of Andorra, Rosana Morillo Rodriguez, Secretary of State for Tourism of Spain, and Alessandra Priante, President of the Italian National Tourism Board (ENIT). Participants stressed the importance of creating a strong framework that aligns all related stakeholders towards a common vision for the development of sustainable, resilient, and inclusive mountain tourism that benefits its communities directly. 

Exploring health tourism for mountain development   

As an outcome of the 2022 edition, the 2024 Congress included a new focus on health (medical and wellness) tourism, a segment where mountains can offer important added value and have a competitive advantage. This reflects the shift to diversify mountain tourism products, create demand all year around and address the demand of today’s tourist. 

Experiences in this segment were presented by speakers such as Csilla Mezősi, Secretary-General of the European Spas Association, Lászlo Puczko, CEO of Health Tourism Worldwide, Joan Muro, President of the Health Tourism Association of Andorra Health Destination and Emma Haefeli, Marketing Director of CHENOT GROUP (Switzerland). 

Tourism for rural development  

Recalling how tourism can be a driver of rural development, promoting the valorisation and preservation of local culture and values of mountain communities, the Congress also counted with the participation of representatives from three Best Tourism Villages by UN Tourism: Saas-Fee of the Swiss region of Valais (BTV in 2021), St. Anton am Arlberg of Austria (BTV 2023) and Ordino of Andorra (BTV in 2023). These villages presented how they stand out in addressing seasonality by diversifying tourism products in an innovative and sustainable manner. 

Over 300 participants from 14 countries gathered in Andorra, with many also joining via livestreaming. Speakers included, among others, representatives from Slow Food Carinthia in Austria, National Geographic, l’Agence des Pyrénées, the Sustainable Alpine Tourism Initiative, Pic du Midi, the Creative Tourism Network, Mabrian (Spain), Horwath HTL, as well as leading education institutions such as CETT Barcelona and the Bella Vista Institute of Higher Education of Switzerland. 

Minister of Tourism and Commerce of Andorra, Jordi Torres Falcó, concluded: “This year we have introduced a new segment, wellness, demonstrating that in the tourism sector we evolve and adapt to new tourism trends. We also face the need to continue working to advance the Congress, allowing us to respond to the needs of the sector, providing knowledge and tools to improve the mountain tourism offer and, at the same time, become a laboratory where we can delve deeper into topics as varied as the integration of tourism in local communities, or education and training”. 

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AM NEWS | VOL. 61 March 2023

AM NEWS | VOL. 62 March 2023

Dear Affiliate Members,

I am pleased to introduce you to a new edition of the Affiliate Members Newsletter. This monthly publication will inform you about the latest news, events, and initiatives related to your membership and our Affiliate Members network. Also included is the updated calendar of events for 2024, featuring the main UN Tourism events.

This month took place another edition of ITB Berlin, the World’s Leading Travel Trade Show organized by our Affiliate Member: Messe Berlin GMBH. This international fair saw the convergence to the German Capital of many of our Affiliate Members from all over the world and provided, once again, the perfect stage to meet, discuss, and exchange valuable ideas among the key players in the Tourism Industry.

I am very satisfied with the level of engagement by our Affiliate Members and I look forward to the same promising result in the upcoming UN Tourism Statutory Meetings:

  • Regional Commission for Europe
  • Regional Commission for the Americas
  • Regional Commission for the Middle East
  • 121st UN Tourism Executive Council
  • Regional Commission for Asia and the Pacific
  • Regional Commission for Africa

Lastly, I am pleased to share with you the very positive response that the new tools and functionalities of the AMConnected+ platform have received among Affiliate Members. This user-friendly interface, inspired by the most widely used social networks, the ability to navigate based on your interests through Regional and Thematic Channels, the mobile version, and other available features, reflect our commitment to providing value to the UN Tourism Affiliate Membership.

The Affiliate Members Department will continue to collaborate and support the Affiliate Members' initiatives to the best of its capabilities. As usual, I am at your disposal and look forward to hearing any comments you might have.

Yours sincerely,
Director
Ion Vilcu

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UN Tourism and WTCF Advance Data-Driven Approach to City Tourism

UN Tourism and WTCF Advance Data-Driven Approach to City Tourism

UN Tourism and the World Tourism Cities Federation (WTCF) have launched a new report highlighting the need to measure the social and environmental impact of tourism on urban destinations.

The report assesses into the current situation and challenges of tourism data at the city level. The analysis will help advance the creation of global database of urban tourism, enabling better understanding and benchmarking of its size and value, both globally and by region.

More and better data needed

The new report provides an overview of the current situation of tourism data collection and reporting in 22 destinations in Africa, the Americas, Asia and the Pacific, Europe and the Middle East. The study:

  • Identifies existing indicators and relevant data, highlighting the efforts taken to pave the path towards a creation of a global urban tourism database.
  • Addresses the importance of measuring impacts beyond the economic factors and adding the socio-cultural and environmental dimensions of city tourism.
  • Provides an overview of the potential use of big data for measuring urban tourism, including the main challenges, with a view to enhancing key elements of a smart destination including technology and governance.

The report was launched during the 2024 edition of the leading global travel and tourism trade fair, ITB Berlin

Towards a global urban tourism database

UN Tourism, with the support of the the United Nations Statistics Division (UNSD), the International Labour Organization (ILO) and other parties, is leading the development of a Statistical Framework for Measuring the Sustainability of Tourism (SF-MST). This will develop a common approach to building harmonized data at the national and subnational level to support the analysis of tourism activity and its sustainability at all scales.

To date, the UN Tourism International Network of Sustainable Tourism Observatories has played a crucial role in helping destinations in its endeavours towards monitoring and evaluating the economic, environmental and social impacts of tourism fostering sustainable tourism practices locally and globally. 

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The Road to Climate Neutrality: Experiences, Challenges and Support for the Caribbean tourism sector

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UN Tourism News 79: Data, Sustainability and Collaboration

UN Tourism News 79: Data, Sustainability and Collaboration

   

UN Adopts a New Global Standard to Measure the Sustainability of Tourism

A groundbreaking statistical framework, developed under the leadership of UN Tourism, has been adopted by all 193 UN member states.
The Statistical Framework for Measuring the Sustainability of Tourism (MST) thus becomes the internationally agreed reference framework for measuring the economic, social and environmental aspects of tourism.

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BarometerData, Sustainability and Collaboration the Focus as UN Tourism Returns to ITB Berlin

UN Tourism returned to ITB Berlin, bringing its new name and look to the leading travel trade fair and uniting the sector around its focus on sustainability, investments and collaboration.

UN Tourism and WTCF Advance Data-Driven Approach to City Tourism
BTV

UN Tourism and the World Tourism Cities Federation (WTCF) have launched a new report highlighting the need to measure the social and environmental impact of tourism on urban destinations.

FITURUN Tourism reports openness is back to pre-pandemic levels

UN Tourism has released its latest Tourism Visa Openness report on global visa policies, revealing continuous shifts in international travel regulations.

FITURUN Tourism to Make Residents Focus of Thassos Island’s Tourism Recovery

UN Tourism is to work with the Thassos Municipality of Greece to put people at the heart of work to build greater resilience for the sector on the island.

BTVUN Tourism and Moldova Launch Joint Project for Female Leadership in Tourism

UN Tourism will work with the Ministry of Culture of Moldova to advance female leadership in tourism and boost the sector’s contribution to gender equality.

UN Tourism World Tourism Barometer

International tourism recovered 88% of pre-pandemic levels in 2023, supported by strong pent-up demand. Following a strong rebound in 2023, international tourism is expected to fully recover pre-pandemic levels in 2024

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UN Tourism Calls on Sector to #InvestInWomen
 

UN Tourism has issued an urgent call to "invest in women" and accelerate progress towards gender equality across the sector.

As the world marks International Women's Day (8 March), the United Nations Specialized Agency celebrates the achievements of women in tourism while highlighting the fact that women remain under represented in leadership positions, face barriers to career progression and have limited access to education and training.

 

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INNOVATION

These are the winners of the Hospitality UN Tourism Startup Competition

The two winning startups and the eight finalists of the competition met at the Tourism Tech Adventure held in the Canary Islands as part of Digion.

Innovation and artificial intelligence on the roadmap at Mobile World Congress

UN Tourism has been part of the intense days in which new technologies, especially Artificial Intelligence, were the main protagonists with a meeting in the framework of 4YFN at the Mobile World Congress in Barcelona.

EDUCATION

Welcoming future members of the tourism sector

Students and representatives of various educational institutions from different parts of the world, such as the Spanish University of Valladolid, or the Messolonghi Higher Vocational Education School in Greece, have visited UN Tourism headquarters to talk about our projects and work in the sector.

A masterclass to analyze tourism and investments

ON Tourism's commitment to education has also materialized with a masterclass given at IE University on economics and tourism, in which the challenges of tourism and the opportunities presented by the sector were discussed.

INVESTMENTS

Launching the Investment Guidelines in Uruguay

UN Tourism and CAF, together with the Uruguayan government, presented 'Tourism Doing Business, Investing in Uruguay', a guide to promote foreign direct investment (FDI) in the tourism sector.

Strengthening ties for investment in Latin America

Tourism investments in Paraguay were the focus of the conversation between Gustavo Santos, Regional Director for the Americas of UN Tourism, and Santiago Peña, President of the country in a meeting that represents a rapprochement to continue advancing in this area in the country.

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UN Tourism reports openness is back to pre-pandemic levels

UN Tourism reports openness is back to pre-pandemic levels

UN Tourism has released its latest Tourism Visa Openness report on global visa policies, revealing continuous shifts in international travel regulations.

The report sheds light on the evolving landscape of travel facilitation. It includes the Tourism Visa Openness Index that measures the degree to which destinations facilitate tourism and how open a country is in terms of visa facilitation for tourism purposes. Also, mobility scores are included to indicate to the extent to which citizens around the world are subject to visa policies, as well as an in-depth analysis of the reciprocity of visa policies.

Key findings include1:

Regional Openness Scores:

  • Return to Pre-pandemic openness: Destinations' openness to international travel has rebounded to pre-pandemic levels following the lifting of COVID-19 related travel restrictions. As a consequence of the pandemic, new forms of travel facilitation, such as "nomadic visas", also appeared.
  • Decline in traditional visa requirements: Fewer people worldwide now require a traditional visa to travel, falling from 77% in 2008 to 59% in 2018, and then to 47% in 2023.
  • Visa-exempt travel: 21% of the world population do not need any form of visa, an increase from 17% in 2008 and 20% in 2018.
  • Visa on arrival: 14% of the world population can apply for visa on arrival, an increase from 6% in 2008. and 15% in 2018.
  • eVisas: 18% of the world population can apply for eVisas, an increase from 3% in 2013 and 7% in 2018.

The report looks at visa regulations for tourism by region, highlighting:

  • Asia and the Pacific had the highest openness score of all world regions.
  • The most open sub-regions are South East Asia, East Africa and the Caribbean.
  • The greatest increase in openness since the last report in 2018 was observed in South Asia and West Africa.
  • The most restrictive regions remain Central and North Africa, North America and Northern and Western Europe.
  • Visa exemptions are particularly prevalent in the Caribbean and Central America.
  • Visa on arrival policies is common in East Africa, South Asia, South East Asia and West Africa.
  • Traditional visa requests in the Middle East decreased from 71% of the global population in 2015 to 57% in 2023.
  • eVisas are prevalent in West and East Africa and South Asia.

Recommendations for streamlined travel

The report underscores the pivotal role of visa policy improvements in fostering tourism growth. Key recommendations include increased integration of tourism perspectives into visa strategies, targeted visa-exemption programs for low-risk traveler markets and expanded visa on arrival facilities. In addition, clear communication on visa policies is vital, along with a streamlined visa application process, accelerated processing times and optimized entry procedures for an enhanced visitor experience.

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1 Data collection and validation took place January to May 2023.

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