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Restarting Tourism

Restarting Tourism

At both the local and the global level, the crisis we have faced up to together has shown the importance of making the right decisions at the right time.

The time has come to restart tourism!

We do so on the back of many weeks of hard work and commitment. This crisis has affected us all. Many, at every level of the sector, have made sacrifices, personally or professionally. But in the spirit of solidarity that defines tourism, we united under UNWTO’s leadership to share our expertise and abilities. Together, we are stronger, and this cooperation will be essential as we move onto the next stage.

Our research shows that several countries around the world are starting to ease restrictions on travel. At the same time, governments and the private sector are working together to restore confidence build and trust – essential foundations for recovery.

In the first stage of this crisis, UNWTO united tourism to assess the likely impact of COVID-19, mitigate the damage to economies, and safeguard jobs and businesses.

Now, as we change gears together, UNWTO is taking the lead again.

Last week, we convened the fifth meeting of the Global Tourism Crisis Committee. Here, we launched the UNWTO Global Guidelines to Restart Tourism. This important document outlines our roadmap and priorities for the sector in the challenging months ahead, from providing liquidity for vulnerable businesses to opening borders and coordinating new health protocols and procedures.

At the same time, we continue to promote innovation and sustainability. These must no longer be small parts of our sector, but instead must be at the heart of everything we do. This way, as we restart tourism, we can build a sector that works for people and planet.

Governments and businesses are increasingly on our side as we work to build this new tourism.

UNWTO is also working to make sure that tourists too share in this vision.
Our partnership with CNN International will take our positive message to millions of people around the world. The #TravelTomorrow message, embraced by so many, is one of responsibility, hope and determination.

And now, as we do get ready to travel again, we remind tourists of the positive difference their choices can make.

Our actions can be meaningful and highlight the road ahead, travelling again to restart tourism.

Zurab Pololikashvili
UNWTO Secretary-General

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Restrictions on Tourism Travel Starting to Ease but Caution Remains, UNWTO Reports

Restrictions on Tourism Travel Starting to Ease but Caution Remains, UNWTO Reports

The world is slowly opening up again, new research from the World Tourism Organization (UNWTO) indicates, with destinations cautiously easing travel restrictions introduced in response to COVID-19. As the United Nations specialized agency releases its Global Guidelines for Reopening Tourism, signalling a transition into gearing up for stronger and better recovery, 3% of all global destinations have now taken steps to ease travel restrictions.

UNWTO has been monitoring the global response to COVID-19 since the start of the pandemic. The fourth edition of its COVID-19 Related Travel Restrictions: A Global Review for Tourism report, released today, again looked at the measures of 217 destinations worldwide as of 18 May 2020. The research shows that 7 destinations have eased travel restrictions for international tourism purposes. At the same time, several more destinations are engaged in significant discussions about the re-opening of borders.

Caution Remains

The report notes that 100% of all destinations worldwide continue to have some form of COVID-19-related travel restrictions in place. Furthermore, as of 18 May 75% continued to have their borders completely closed for international tourism. In 37% of all cases, travel restrictions have been in place for 10 weeks, while 24% of global destinations have had restrictions in place for 14 weeks or more.

UNWTO Secretary-General Zurab Pololikashvili said: “The timely and responsible easing of travel restrictions will help ensure the many social and economic benefits that tourism guarantees will return in a sustainable way. This will contribute to the livelihoods of many millions of people around the world. The sector is a driver of sustainable development and a pillar of economies. UNWTO stresses the need for vigilance, responsibility and international cooperation as the world slowly opens up again.”

UNWTO stresses the need for vigilance, responsibility and international cooperation as the world slowly opens up again

Mr Pololikashvili also welcomed the growing confidence in the global tourism sector, noting it stands ready to return to growth. While tourism has been the hardest hit of all the world’s major economic sectors, UNWTO has led a joint response and last week released its Global Guidelines to Reopen Tourism. These guidelines outline the steps governments and the private sector can take to accelerate recovery in the months ahead.

Tourism-Dependent States Locked Down

Looking into global travel restrictions more closely, the UNWTO research shows that, the more important tourism is to the economies of individual destinations, the more likely they are to have introduced complete border closures. In the case of SIDS destinations (Small Island Developing States), 85% continue to have their borders completely closed for tourism purposes.

All UNWTO regions have more than 65% of their destinations completely closed to tourism: Africa (74%), Americas (86%), Asia and the Pacific (67%), Europe (74%) and the Middle East (69%).

The COVID-19-Related Travel Restrictions report also breaks down the level and type of travel restrictions in place, including prevalence of flight suspensions and measures including compulsory self-isolation and quarantine of tourist arrivals. This report and past editions can be accessed through the UNWTO website.

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UNWTO Launches Global Guidelines to Reopen Tourism

UNWTO Launches Global Guidelines to Restart Tourism

  • The United Nations specialized agency for tourism releases guidelines for strong and sustainable recovery
  • Recommendations draw on cross-sector expertise of Tourism Crisis Committee
  • Safe, seamless travel and restoring confidence key priorities
  • UNWTO and Google strengthen partnership to promote digital skills and create new opportunities in recovery phase

The World Tourism Organization (UNWTO) has released a set of guidelines to help tourism sector emerge stronger and more sustainably from COVID-19. The guidelines highlight the need to act decisively, to restore confidence and, as UNWTO strengthens its partnership with Google, to embrace innovation and the digital transformation of global tourism.

The guidelines were produced in consultation with the Global Tourism Crisis Committee and aim to support governments and private sector to recover from an unparalleled crisis. Depending on when travel restrictions are lifted, the United Nations specialized agency warns that international tourist arrivals could fall by between 60% and 80%. This puts 100-120 million jobs at risk and could lead to US$ 910 billion to US$ 1.2 trillion lost in exports.

UNWTO Secretary-General Zurab Pololikashvili said: “These guidelines provide both governments and businesses with a comprehensive set of measures designed to help them open tourism up again in a safe, seamless and responsible manner. They are the product of the enhanced cooperation that has characterized tourism’s response to this shared challenge, building on knowledge and inputs from across the public and private sectors and from several UN agencies as part of the UN’s wider response.”

Safe and security protocols for tourism recovery

The new guide, a follow up of the Recommendations for Action already endorsed by the Committee, is focused on seven priorities for tourism recovery based on the pillars of mitigating the economic impact, developing safety protocols and coordinated responds and fostering innovation.

These guidelines provide both governments and businesses with a comprehensive set of measures designed to help them open tourism up again in a safe, seamless and responsible manner

The guidelines highlight the importance of restoring the confidence of the travelers through safety and security protocols designed to reduce risks in each step of the tourism value chain. These protocols include the implementation of check procedures where appropriate, including temperature scans, testing, physical distancing, enhanced frequency of cleaning and the provision of hygiene kits for safe air travel, hospitality services or safe events.

Innovation key as UNWTO builds on Google partnership

The UNWTO Guidelines also highlight the opportunity to foster a digital transformation of destinations, companies and employees with initiatives such as the free online training with the UNWTO Online Academy and the implementation of apps such as the Hi Card to improve international interoperability at the airports and hotels. The role of technology in promoting social distancing in hotels and tourist destinations is also highlighted.

This comes as UNWTO strengthens its partnership with Google. Through this enhanced collaboration, the UN agency will work with Google to promote digital learning and online skills training so as to provide new opportunities across the global tourism sector.

Secretary-General Pololikashvili added: “We are thrilled to be working more closely with Google. The past weeks have highlighted the enhanced role technology plays in our lives and furthering the digital transformation of tourism will make the sector more resilient and create opportunities for people all around the world.”

About the Global Tourism Crisis Committee

UNWTO formed the Global Tourism Crisis Committee to guide the sector as it responds to the COVID-19 crisis and to build the foundations for future resilience and sustainable growth.

The Committee comprises representatives of UNWTO’s Member States and Affiliate Members, alongside the World Health Organization (WHO), the International Civil Aviation Organization (ICAO),  Organisation for Economic Co-operation and Development (OECD), World Bank Group and the International Maritime Organization (IMO). The private sector is represented by Airports Council International (ACI), Cruise Lines International Association (CLIA), International Air Transport Association (IATA) and World Travel and Tourism Council (WTTC) to ensure a coordinated and effective response.

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CNN Joins UNWTO on #TravelTomorrow Campaign

CNN Joins UNWTO on #TravelTomorrow Campaign

The World Tourism Organization (UNWTO) has joined forces with CNN International for a major new initiative designed to inspire people to get ready to travel again. The #TravelTomorrow campaign combines the key message of the United Nations specialized agency with the creativity of the broadcaster and looks to a brighter future for global tourism and those that are reliant on the sector for their livelihoods.

From the start of the COVID-19 pandemic that brought the world to a standstill, UNWTO has emphasized the importance of putting public health first. The “Stay Home Today to #TravelTomorrow” message has been amplified around the world, both by governments and by individual travellers. Now, as many destinations look to easing travel restrictions, UNWTO has partnered with CNN to create a 60 second film celebrating the unique power of tourism to inspire and bring people together.  

“Recovery, unity and opportunity”

UNWTO Secretary-General Zurab Pololikashvili said: “In these challenging times we must all play our part - staying home today, supporting the efforts of the global healthcare community in combating COVID19 - so that we can #TravelTomorrow. But this does not mean we should stop dreaming about the places we will one day travel to. I am excited by this new initiative created by CNN, a valued partner of the UNWTO, to keep the world connected to the people and places that wait for us when we can once again enjoy the gift of travel - a sector that will  be critical to global economic recovery, unity and opportunity.”

Keep the world connected to the people and places that wait for us when we can once again enjoy the gift of travel - a sector that will be critical to global economic recovery, unity and opportunity

The film, which will be shown on CNN International and its social media and which will also be amplified by UNWTO’s own media channels, takes viewers around the world, reminding them of the wonders beyond their neighbourhoods. #TravelTomorrow aims to drive imagination for future trips featuring adventure, business, culture, family and friends. It also promotes solidarity and emphasizes the importance of all tourists following the guidelines of the World Health Organization (WHO).

CNN Worldwide Commercial President Rani Raad said: “Tourism is by far one of the most affected sectors as a result of this pandemic. Our commitment to supporting this industry is based on our work over many years with the UNWTO, its members around the world and other travel and tourism destinations. It is important to share this responsible yet aspirational message with CNN’s global audience, reminding people that while many have to stay home today, to not stop dreaming about where they want to travel to tomorrow.”

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Quo Vadis Tourism: Agenda 2030 and SDGs in times of Covid-19: the chance to true recovery

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La Publicidad en Internet – Cómo crear campañas efectivas en Google y en Facebook/Instagram en organizaciones turísticas

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Message from Madrid: 14 May 2020

Trust is the New Currency

Dear Friends,

It is imperative that we get the world moving again – once it is safe to do so.

We are monitoring the introduction of travel restrictions around the world. Our latest data shows 100% of all destinations have restrictions in place.

Depending on when and where travel restrictions are lifted, international tourist numbers could fall between 60 and 80% this year.

The global tourism decline has already taken a toll on national economies, people’s livelihoods, and on our efforts to achieve the Sustainable Development Goals.

Without a strong and vital tourism sector, many millions of jobs and small businesses are at risk.

UNWTO has been calling for concrete steps which put words of support into action. This week, we have been encouraged by the action plan set out by the European Union to relaunch tourism in a timely, responsible and coordinated manner.

The lifting of travel restrictions, first within nations and then across international borders, will allow the many social and economic benefits tourism brings to return not just in Europe but around the world.

The EU plan, which owes much to the work of Commissioner Breton, is an example for the rest of the world to follow.

The coordinated rolling out of new health and safety protocols for every part of the tourism value chain – including travel, accommodation, food and leisure – will make it safer to travel.

Trust is the new currency of our ‘new normal’. And tourism is ideally positioned to be the vehicle to channel trust.

If people trust in governments and in the tourism sector to keep them safe from harm, they will indeed travel tomorrow.

As the ultimate person-to-person sector, and one that promotes solidarity and friendship, tourism will play a key role in spreading trust more widely, with benefits traveling far beyond tourism itself. Only this way can we drive our economies back towards growth and start rebuilding our societies.

Thank you.

Zurab Pololikashvili
UNWTO Secretary-General  

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Research Shows Strength of Tourism Sector’s Support for Workers and Communities

Research Shows Strength of Tourism Sector’s Support for Workers and Communities

Employers from across global tourism are taking the lead in supporting their workers and helping the communities in which they operate, research carried out into the sector’s response to COVID-19 has found.

As the sector faces up to an unprecedented challenge, the World Committee on Tourism Ethics (a subsidiary of the World Tourism Organization) has analysed the steps being taken by businesses and trade associations to mitigate the impact of the pandemic. Studying the actions taken by Private Sector Commitment to the Global Code of Ethics for Tourism (GCET) in 25 countries, the research revealed that, in spite of staff furloughs, employers across the sector are stepping up their support for workers and for communities.   

Tourism ‘going beyond its responsibilities’

Committee Chairman Pascal Lamy touched base with the GCET Signatories to learn about the mitigation actions being championed by tourism companies and trade associations.  Mr Lamy said: “It is evident that the sector’s engagement goes beyond symbolic CSR actions. The GCET signatories, although hit terribly hard by the crisis like their colleagues across the tourism sector, have shown that they indeed care for the societies they operate in while striving to keep their businesses afloat”.

Tourism administrations also need to communicate to the general public what the sector is doing for the society in these troublesome times

World Tourism Organization (UNWTO) Secretary-General Zurab Pololikashvili welcomed the initiative of the tourism sector while at the same time calling on governments to work with private employers to safeguard jobs and livelihoods. He said: Governments should not abolish the resources already allocated to tourism in their budgets for 2020. Tourism administrations also need to communicate to the general public what the sector is doing for the society in these troublesome times.”

Solidarity with Tourism Workers and Communities

The survey found that many companies are providing 24-hour psychological help for their employees, while also maintaining medical insurance and  facilitating platforms with motivational videos, medical updates and training. Many are also offering free lodging and food for stranded international staff and their families.

Monetary donations have been given to city councils, underprivileged families and rural communities, and food and supplies have been sent to frontline workers and vulnerable groups. Some businesses chambers are working with public, real estate, financial and legal entities to provide SMEs with funding and identify guarantors for those unable to receive a loan. Associations have engaged in local pandemic committees to flag up the most pressing issues and better articulate their support.

Hotels have donated thousands of gift nights to medical staff for their holidays and remained open for them and COVID19 patients whenever necessary. Guides offered virtual tours for voluntary contributions donated to hospitals, and transportation companies offered their channels to bring critical emergency equipment to save lives. Volunteer platforms also have been set up to create youth loans. Virtual solidarity groups gathered hundreds of travel agents with multiple jobs to exchange goods and support their livelihoods.

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