Wellness and health tourism stands ready to offer significant benefits for destinations worldwide – but will need coordination, investments and a skilled workforce to fully deliver on its potential. That was the key takeaway message as leaders from the public and private sectors met for the UNWTO Conference on Education and Skills in Medical and Wellbeing Tourism in Sofia, Bulgaria.

UNWTO is working with the MSC Foundation to deliver a series of sustainability-related education courses on board the MSC Euribia cruise ship.

European tourism leaders have met to advance shared plans for the sector’s future. The 68th meeting of the UNWTO Regional Commission for Europe (31 May – 2 June, Sofia, Bulgaria), assessed the current state of tourism in the region while also recognizing the vital importance of education, jobs and investments for a more inclusive and sustainable future.

The Republic of San Marino will host the second edition of the UNWTO European Conference on Accessible Tourism in November. Further advancing UNWTO’s commitment to making tourism open to all, the Conference will showcase innovation, public-private partnerships and inclusive policymaking.

UNWTO has partnered with Les Roches Global Hospitality Management School to support tourism startups in embracing innovation and accelerating their shift to greater sustainability.