Ongoing Phase Two of the Official Development Assistance (ODA) project "Empowering Young Women," funded by Estonia.

Rural Tourism and Cultural Tourism

(Match: Rural Tourism in one of the most important sectors of tourism in the Republic of Moldova. Wine Tourism is the key driver of foreign leisure visitors to the country, and 71% of tourists’ most valued experience of Moldova is ‘local hospitality’)

1. • The Best Tourism Villages of the World program, Tourism Villages Upgrade Program, and the Best Tourism Villages Network.
   • Explore Joint Initiatives particularly on a regional scale, to promote rural tourism and cultural tourism in the Republic of Moldova.
   • Explore potential activities related to rural development within the context of the UNWTO-FAO Memorandum of Understanding.
   • Encourage to candidate for hosting the UNWTO Global Conference on Wine Tourism

Enhancement of Tourism Offer and Promotion

(Match: The Republic of Moldova lacks European-quality accommodation, activities, and other tourism products with the potential to attract high-spending tourists for long periods of time)

1. • Support from UNWTO.Academy: Organize dedicated trainings on efficient promotion and marketing of destinations for officials, including assistance in developing marketing and promotion strategies.
   • Masterclasses: Conduct a Google Masterclass on improving destination promotion through Google and the use of Google Analytics. Additionally, organize an Amadeus Masterclass on better data analysis for informed decision-making.

Attraction of Foreign Investment (Match:

Investments to provide tourists with quality accommodation services, infrastructure, and other tourism-related services

1. • Explore Investment Support: Possibility of providing support, including organizing an investment forum with UNWTO's support in the Republic of Moldova.
   • UNWTO & fDi Intelligence: Highlight that UNWTO members have access to world-class digital investment platforms at no cost, provided through the UNWTO partnership with fDi Intelligence from the Financial Times.

Branding and Marketing

(Match: Showcasing Moldova Internationally: the country requires support in showcasing itself as an authentic tourism destination.)

1. • UNWTO.Academy: Offer dedicated trainings on efficient promotion and marketing of destinations for officials, along with assistance in developing marketing and promotion strategies.
   • Promotion of Success Stories: Utilize UNWTO's platforms to promote the most successful stories in Moldova's tourism sector.

Moldova Tourism Competitiveness Project

The project helps develop Moldova’s tourism infrastructure, diversify products, leverage international awareness, and facilitate a business enabling environment to spur regional growth.

Major Areas in need of support

1. Unveiling Moldova’s Tourism Potential - Wine Tourism is the key driver of foreign leisure visitors to the country, and 71% of tourists’ most valued experience of Moldova is ‘local hospitality’
2. Creating World-Class Tourism Experiences - Moldova lacks European-quality accommodation, activities and other tourism products with the potential to attract high-spending tourists for long periods of time.
3. Safeguarding Cultural Heritage
4. Showcasing Moldova Internationally as an Authentic Tourism Destination
5. Strengthening Institutional Capacity and National Tourism Policy

Source: USAID.GOV