With global tourism on track to reach pre-pandemic levels by the end of the year, UNWTO convened its Executive Council to advance plans to place education, investments and sustainability at the centre of the sector's future.
New Narratives in Tourism: UNWTO Leads Rethink of Tourism Communications
"Put people front and centre." was the core message as UNWTO brought together global branding experts, journalists and content creators to rethink narratives around tourism communications.
World Committee on Tourism Ethics Advances Responsible and Inclusive tourism
The World Committee on Tourism Ethics (WCTE) has met again to advance its work around inclusive and decent work in tourism, environmental sustainability, intercultural dialogue, and digital transformation.
International tourism is well on its way to returning to pre-pandemic levels, with twice as many people travelling during the first quarter of 2023 than in the same period of 2022.
