UN Tourism paid tribute to His Excellency Mr. José Luis Rodríguez Zapatero for his outstanding work in the development and strengthening of the tourism sector during his term as President of the Government of Spain (2004-2011). His leadership was key to guaranteeing the sustained growth of tourism and consolidating Spain as a world leader in the industry.

The United Nations has taken a major step in recognizing tourism’s role in sustainable development by adopting a new tourism employment indicator as part of the official Sustainable Development Goals (SDGs) Indicator Framework.

UN Tourism has returned to ITB Berlin 2025, placing the need for investments and the sector’s role as a vehicle of peace high on the agenda of the world’s biggest travel trade show.

UN Tourism has opened applications for the 2025 edition of its prestigious Best Tourism Villages initiative. This initiative marks a continued commitment to advancing rural tourism as a catalyst for sustainable development and inclusion, while celebrating the rich tapestry of cultural and natural heritage, community values, and sustainable practices that make these destinations unique.

UN Tourism is proud to announce the appointment of basketball legends Stephen Curry and Zaza Pachulia as Special Ambassadors for Sports Tourism.