Publication launch Artificial Intelligence Adoption in Tourism ― Key Considerations for Sector Stakeholders and UN Tourism Affiliate Members Roundtable

All Regions
22 Jan 25

When: Wednesday, 22 January 2025, 15:00 – 16:00
Where: Madrid stand - Pavilion P9

This upcoming report on Artificial Intelligence Adoption in Tourism – Key Considerations for Sector Stakeholders is the outcome of collaborative work between UN Tourism and its Affiliate Member Saxion University of Applied Sciences, and addresses the transformative impact of artificial intelligence (AI) in the tourism sector.

As AI continues to reshape how travellers plan, experience, and reflect on their journeys, this publication will provide practical insights and recommendations to navigate these innovations responsibly and effectively. It aims to provide stakeholders – including industry leaders, policymakers, technologists, and academics – with a thorough understanding of the current landscape, future possibilities, and critical considerations surrounding AI adoption in this sector. Subsequently, it provides key considerations at a general scale and recommendations for specific stakeholders in the tourism supply chain.

To this end, the publication includes a set of case studies from UN Tourism Affiliate Members that reflect diverse applications of AI in tourism, showcasing how various stakeholders can benefit from and adopt AI-driven innovations.

With the support of the Government of the Region of Madrid and the Madrid City Council, the publication will be officially launched at FITUR 2025 (Madrid stand), where there will be a roundtable discussion with Affiliate Members to further explore the topic, share insights, and discuss the opportunities and challenges of AI adoption in tourism.

This publication launch event will take place in Spanish.

Know more about the upcoming Artificial Intelligence Adoption in Tourism – Key Considerations for Sector Stakeholders

Welcome remarks:

UN Tourism: Ion Vilcu, Director, Affiliate Members and Public-Private Collaboration Department
Saxion University of Applied Sciences: Irene Rispens, Dean Hospitality Business School

Artificial Intelligence Adoption in Tourism ― Key Considerations for Sector Stakeholders, presentation by Almudena González Gutiérrez de León, Lecturer, Saxion University of Applied Sciences

UN Tourism Affiliate Members Roundtable

Moderated by Almudena González Gutiérrez, Lecturer, Saxion University of Applied Sciences

Grupo Piñero: José Ramón Reboredo, Head of Data Governance
Booking.com: Mireia Prieto, Regional Director Partner Services
Madrid Destino: Abigail Sigüenza, Strategic Marketing Director
Expedia Group: Iban Rabasa, Director, Government & Corporate Affairs Southern Europe