UN Tourism Affiliate Members Corner: Targeting Traveler Segments

This UN Tourism Affiliate Members Corner will serve as a platform to explore and discuss innovative marketing strategies designed to attract and engage diverse traveler segments. By addressing the unique preferences and needs of groups such as business travelers, digital nomads, LGBTQ+ community, eco-conscious travelers, or families, the session will showcase approaches to tailoring destination and business marketing to align with the evolving interests and dynamics of specific consumer segments.

The session will also highlight strategies for engaging key segments, including cultural enthusiasts, Gen Z, religious pilgrims, senior travelers, sports fans, and travelers with special needs. Experienced Affiliate Members specializing in these segments will present trends and case studies to inspire marketing efforts and increase competitiveness in the rapidly evolving tourism landscape of 2025 and beyond.

Know more about the UN Tourism Affiliate Membership