UN Tourism Affiliate Members Corner: Targeting Traveler Segments

All Regions
24 Jan 25

This UN Tourism Affiliate Members Corner will provide a platform to explore and discuss innovative marketing strategies tailored to attract and engage diverse traveler segments. By addressing the specific preferences and needs of groups such as Culture Lovers, Sport Fans, Travelers with Special Needs, Eco-Conscious Tourists, Business Travelers, and Family Stays, the session will highlight approaches to aligning destination and business marketing with the evolving interests of these audiences.

The session will also focus on strategies for connecting with Digital Nomads, Seniors, Culinary Enthusiasts, and the LGBTQ+ Community. Experienced Affiliate Members specializing in these segments will share trends, case studies, and best practices to inspire effective marketing efforts and enhance competitiveness in the fast-evolving tourism landscape of 2025 and beyond.

Presentations:

Culture Lovers: Dr. Fares Braizat, Chief Commissioner, Petra Development & Tourism Region Authority (PDTRA) - Presentation: Walk in the Footsteps of History: Petra's Spiritual, Cultural, and Celestial Treasures
Travelers with Special Needs: Linda Ristagno, Assistant Director of External Affairs, International Air Transport Association (IATA) - Focus on Accessibility
Eco-Conscious Tourists: Wilbard Chambulo, Chairman, Tanzania Association of Tour Operators (TATO) - Attracting Eco-Conscious Travellers: Case Study Tanzania
Business Travelers: Liliana Rodriguez Hurtado, Executive President, Cartagena de Indias Tourism Corporation
Family Stays: Fernando Barcenilla, Commercial Head of Travel, Allianz Partners Spain - Family Travel 2025
Digital Nomads: Nikolaos Gkolfinopoulos, Head of Tourism - Senior Manager, ICF - The rise of Digital Nomads
Seniors: Irene García Sáez, Head of Business & Chief Data Officer (CDO), MAWDY (MAPFRE Worldwide Digital Assistance) - Senior Traveler
Culinary Enthusiasts: Ana Beatriz Serpa, Institutional Manager, ABAV (Brazilian Association of Travel Agencies) - Culinary Enthusiasts
LGBTQ+ Community: Joel Diaz, Membership Manager for Europe, International LGBTQ+ Travel Association - Impact of LGBTQ+ Tourism and Travel on Destinations