WELCOME REMARKS

Keynote speech: The Needed Transition of the Tourism Sector
Ms. Zoritsa Urosevic, Executive Director, UNWTO

SETTING THE SCENE

Status quo of global sustainability
Mr. Pepijn Rijvers, Executive Vice President, Redefining Value, World Business Council for Sustainable Development

Status quo of sustainability in tourism
Mr. Thomas Ellerbeck, Member of the Group Executive Committee and Group Director Corporate & External Affairs, TUI Group

REFRESHING SUSTAINABLE PERSPECTIVES

The indigenous perspective:
A deep dive into the indigenous way of living: what do traditions, inclusiveness, good stewardship mean for the balance with nature and needs of communities and what concrete solutions can they provide to help us in the transformation of the tourism sector.
Chief Frank Antoine Co-Owner, Moccasin Trails / Chief, Bonaparte First Nation Thompson Valley, Okanagan Valley, Gold Country, Canada

The outer perspective:
Learning from an astronaut and taking the bird´s view on earth gives us a fresh and very real understanding of how we need to behave when resources are really scarce.
Mr. Pedro Duque, Spanish Astronaut. (Virtual)

The financial perspective:
The future of financing will increase the importance of sustainable development priorities. This includes the better management of environmental and social risks, greater accountability and helping to build back towards a greener future.
Ms. Denise Urias Levy, Environmental Senior Specialist, Environment, Rural Development and Disaster Risk Management Division (CSD/RND), Climate Change and Sustainability Sector, Interamerican Development Bank

INTERVIEW PROF. MASSIMO MARCHIORI "A SOCIETY IN TRANSFORMATION - LEARNING FORM HISTORY"
Prof. Massimo Marchiori was the driving force behind HyperSearch, the backbone of Google's work as a search engine, which changed the way society is searching and using information in the most drastical way since Gutenberg invented the printing press. How does he see how this affected the world of today and what does he foresee to come? 
Prof. Dr. Massimo Marchiori, University of Padova, Italy and European Institute for Science, Media and Democracy, Belgium

PANEL DISCUSSION 1: DESTINATIONS - CATALYSTS OF SUSTAINABLE AND REGENERATIVE DEVELOPMENT

Destinations very often lead the implementation of tourism policy objectives and tourism destination managers can inspire through their actions impacts beyond the tourism sector. Destinations many times provide the framework for effective sustainable and regenerative development where stakeholders agree on objectives, monitor and analyse the success of their actions. This panel provides a reflection on key elements and enabling policy factors that facilitate an inclusive and resilient sustainable development. 

• Ms. Petra Stušek, CEO at Ljubljana Tourism and President of the Board at City Destinations Alliance (CityDNA), Slovenia 
• Mr. Ronald Anthony Sultana, Director, Tourism and Economic Development Directorate, Ministry of Gozo, Malta
• Ms. Yaiza Castilla Herrera, Minister of Tourism, Industry and Commerce, Government of the Canary Islands, Spain
• Ms. Ellen Walker-Matthews, Chief Executive Officer, Thompson Okanagan Tourism Association (TOTA), Canada

PANEL DISCUSSION 2: PRECOMPETITIVE COOPERATION FOR SUSTAINABLE ACTIONS

Pre-competitive collaboration is key to the success of sustainability strategies in tourism and plays an important role for destinations. A good understanding of the challenges and industry needs allows that core issues of sustainable development are addressed and managed based on evidence but avoid impacting competition among businesses. This panel addresses relevant areas and information needs of tourism companies as well as the role that DMOs can play to ensure impactful and effective solutions.

Keynote Speech
Ms. Wenche Gronbrekk, Director of Strategy, Partnerships and External Relations, Senior advisor, Ocean, UN Global Compact, Seafood Business for Ocean Stewardship (SeaBOS)

Moderator: Mr. Glenn Mandziuk, Chief Executive Officer, Sustainable Hospitality Alliance 

• Mr. Gines Martinez, CEO Jumbo Tours, Spain
• Ms. Inge Huijbrechts, Global SVP Sustainability, Security and Corporate Communications, Radisson Hotels
• Ms. JoAnna Abrams, Founder and CEO, MindClick
• Ms. Sara Digiesi, CEO, Best Western Hotel Group Italy

PANEL DISCUSSION 3: IMPLEMENTING CIRCULARITY

Circularity in tourism aims to transform the sector to become regenerative, minimize the use of resources and avoid waste. Many efforts in this area are already underway, and this panel will focus on the priorities and practical insights needed for the successful transformation.

Keynote speech:
Dr. Antoni Riera Font, Director de la Fundació Impulsa Balears 

Moderator: Dr. Antoni Riera Font, Director de la Fundació Impulsa Balears 

• Ms. Gloria Fluxà, Vice-Chairman & Chief Sustainability Officer, Iberostar 
• Mr. José Guillermo Díaz Montañés, CEO, ARTIEM Hotels

Keynote speeches: 

• Mr. Iago Negueruela. Conseller de Modelo Económico, Turismo y Trabajo
• Ms. Aurora Ribot, Consejera de Sostenibilidad y Medio Ambiente

PANEL DISCUSSION 4: NATURE-RELATED DATA FOR MANAGEMENT

Experiences by destinations with measurement and indicators, their comparability and usefulness are key for successful decision-making. However, the assessment of nature-related impacts, dependencies, risks and opportunities is currently used to a lesser extent by the tourism sector, while other sectors have already started moving into the nature space. 

Moderator: Ms. Cordula Wohlmuther, Coordinator, Sustainable Development of Tourism, UNWTO

• Mr. Jesús Maria Alquézar Sabadie, European Commission, Directorate-General for Environment 
• Ms. Alexa Firmenich, Co-director of SEED, Crowther Lab at ETH Zürich
• Ms. Cecilia Hertz, Founder and Managing Director of Umbilical Design, Co-Founder of I.S.A.A.C. International Space Asset Acceleration Company, Sweden
• Mr. Sérgio Guerreiro, Senior Director of Knowledge Managmenent and Innovation, Turismo de Portugal

PANEL DISCUSSION 5: GOVERNANCE MODELS STRENGTHENING SUSTAINABILITY

Effective governance is an important prerequisite for the sustainable development of tourism destinations. Its effectiveness depends largely on inter-relation between the relevant actors in the sector, which are involved in shaping policies and decisions through participatory processes. 

Moderator: Dr. Dirk Glaesser, Director, Sustainable Development of Tourism, UNWTO

• Mr. Juan Jose Alvarez Brunel, Secretario de Turismo del Estado de Guanajuato, Mexico
• Ms. Gracen Chungath, Senior Vice President, Destination Development, Destination Canada
• Mr. Mathias Schattleitner, President Austrian Tourism Managers, Managing Director Schladming-Dachstein, Austria

PANEL DISCUSSION 6: ACTION FRAMEWORK DRIVING TRANSFORMATION

Action frameworks are needed to trigger and guide the necessary acceleration towards sustainable consumption and production patterns. They help to build the needed synergies and support the transformation process through pooled research, guidance and networking to be successful. Their catalytic function triggers impact on a larger scale, which is urgently needed to make the tourism sector more sustainable and resilient.

Moderator: Ms. Virginia Fernández-Trapa, Coordinator, Sustainable Development of Tourism, UNWTO

• Mr. José Juan Lorenzo Rodríguez, Executive Director, Turismo de Islas Canarias, Spain
• Mr. Jorge Laguna-Celis, Head, One Planet Network, UN Framework of Programmes on Sustainable Consumption and Production (10YFP), UN Environment Programme
• Ms. Samantha Kenny, Senior Program Officer, Food Waste, World Wildlife Fund 
• Mr. Kees Jan Boonen, Head, Travel Sustainable Program, Booking.com
• Mr. Tono Franco, Managing Partner, Globaldit
• Mr. Wassim Daoud, Head of Sustainability and CSR, PONANT

INTERVIEW: TWO GENERATIONS - ONE PERESPECTIVE

Moderator: Ms. Maria Frontera, President, Federación Empresarial Hotelera de Mallorca (FEHM), Spain

• Ms. Sabina Fluxá Thienemann, Vice-Chairman & CEO at Iberostar Group
• Ms. Carmen Riu Güell owner of the RIU Hotels & Resorts chain

LIVING AND PROMOTING SUSTAINABILITY

How do destinations committed to sustainability, communicate and promote their attractions, products and services and strive towards a balance between marketing and storytelling? How do markets, operators and clients demand information and support. What have we learned from these responses to continue fostering sustainable and resilient destinations?

Moderator: Michael Collins, Founder, Managing Director, TravelMedia.ie

• Mr. Mark Tanzer, CEO, ABTA, UK
• Ms. María Frontera, President, Federación Empresarial Hotelera de Mallorca (FEHM), Spain
• Mr. Miguel Sanz, Director-General, Turespaña, Spain
• Mr. Andreu Serra, Conseller de Turismo, Consell Insular Mallorca

CLOSING

Ms. Isabel Oliver Sagreras, Office of the UNWTO Secretary- General, UNWTO
Ms. Rosa Ana Morillo Rodríguez, Secretary of State for Tourism, Spain
Ms. Francina Armengol Socias, President. Govern de les Illes Balears, Spain