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Workshop “Shaping Tomorrow's Tourism Today: The Power of AI Begins Here”

Organized by UN Tourism and the Ministry of the Economy and Innovation of Lithuania in collaboration with the OECD

Online Workshop, "Shaping Tomorrow’s Tourism Today: The Power of AI Begins Here," hosted by UN Tourism, the Ministry of the Economy and Innovation of Lithuania, and the OECD.

Unique and inspiring look into the transformative potential of data and artificial intelligence in shaping the tourism industry. Insights from industry experts and AI specialists, showcaseing practical examples of how cutting-edge technologies can enhance decision-making, streamline operations, and create enriched travel experiences.

 

Master of Ceremony - Cordula Wohlmuther, Director, Regional Department for Europe, UN Tourism

Welcome Remarks
Karolis Žemaitis, Vice-Minister of the Economy and Innovation of the Republic of Lithuania

Balancing the Opportunities and Risks of AI for Tourism
Jane Stacey, Head of Tourism, OECD

Antonio López De Ávila, Director of Innovation, Education, Investments, UN Tourism

Meta's Open Innovation Approach to AI and Examples of How AI Can Be Used by Governments in Different Sectors of the Economy Including Tourism
Angeliki Dedopoulou, Public Policy Manager for AI & Fintech, Meta

Learning from Each Other: Experiences in Using AI for Destination Management and Intelligence

Sandra Carvão, Director, Market Intelligence, Policies and Competitiveness Department, UN Tourism

Use Cases - National and Local​​​​​ 

  • Moderator: Michel Julian, Senior Programme Officer, Market Intelligence, Policies and Competitiveness Department, UN Tourism)                         
    • Lithuania – Antanas Bernatonis, CEO of WhyAI and Cooperating Partner of Lithuania Travel
    • Portugal - Sérgio Guerreiro, Senior Director for Strategy & Knowledge Management, Turismo de Portugal
      • Fostering collaboration with start-up networks: Leveraging data and innovation for knowledge and forecasting
    • Germany - Matthias Hickl, Director Business Intelligence at German National Tourism Board
      • AI usage in Dashboards and innovative applications of Open Data for destination management
    • The Republic of Korea - Joo Yeon (Elizabeth) Hong, Senior Researcher, Korea Tourism Organization
      • Measuring crowdedness with data and AI: Insights from the Korea Tourism Data Lab and beyond

Q&A

How to Innovate in Tourism with AI: Looking into the Future with Innovative Approaches! 

Moderator: Antonio López De Ávila, Director of Innovation, Education, Investments, UN Tourism

Q&A