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Imperatives for a Sustainable Recovery of the Air Travel Industry in Africa

Imperatives for a Sustainable Recovery of the Air Travel Industry in Africa

Joint message by AFCAC AFRAA, ACI Africa, CANSO, IATA and UNWTO at the auspices of the 9th AFRAA Aviation Stakeholders’ Convention, 18-19 May 2021

AFCAC
AFRAA
ACI Africa
CANSO
IATA
UNWTO

Africa is running a race against time in the battle against the historic crisis for the air travel industry posed by the COVID-19 pandemic.

The different organizations in the aviation ecosystem have to date demonstrated resilience to some extent, leading to much progress made in restarting the industry on the continent.

COVID-19 is a global challenge that requires global solutions and international solidarity and collaboration.

The evolution of the virus is unpredictable and therefore there is need for a co-ordinated approach by African States for sustainable recovery of the air travel industry.

We, the undernamed stakeholders, therefore urge the decision-makers in the various instances to consider the following steps for a durable restart and recovery of the air travel industry in Africa:

  1. Harmonization of travel protocols
    There is need for constant and sustained dialogue among African governments, civil aviation authorities, tourism and travel industry players, air transport associations and other key stakeholders, to implement harmonized and internationally adopted health and travel protocols to bring back the necessary confidence for a safe, simple and seamless air travel in the new normal.
  2. Accessibility of COVID-19 testing facilities
    African States are encouraged to make available universal, accessible and affordable COVID-19 testing facilities to all air travellers, i.e. PCR or Rapid antigen tests.
  3. Reduction of high PCR test costs in Africa
    There is need for the reduction of the high cost of testing fees noting that the PCR test costs are very high in some African States. Where possible, African States are also urged to consider alternative testing protocol for travel that uses the rapid diagnostic antigen test which is more cost-effective.
  4. Expedition of the vaccine roll-out campaign in Africa
    Vaccines, coupled with testing and the current health measures in place, present the most efficient way out of this pandemic. It is therefore vital that the vaccine roll-out campaign in Africa is expedited equitably with the prime objective of achieving the herd immunity or that level of vaccination which inhibits the ability of the virus to circulate in the population.
  5. Lifting of prohibitive travel restrictions
    African States are encouraged to consider steps towards lifting prohibitive travel restrictions in the form of quarantine measures for fully vaccinated and negatively tested travellers. In the short term, quarantines may be applicable only to passengers coming from those determined areas with a very high incidence of the virus, to be regularly reviewed in co-ordination with national and international health authorities.
  6. Adoption of globally interoperable digital health passes
    African States are further encouraged to adopt any form of globally interoperable digital health pass or certificate, approved by the World Health Organization, that will seamlessly integrate into testing and travel processes of the different stakeholders of the air travel industry.   
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Power of Investments for African Tourism Highlighted as INVESTOUR Returns

Power of Investments for African Tourism Highlighted as INVESTOUR Returns

The importance of unlocking the potential of investments for growing African tourism was highlighted as leaders from across the sector met virtually for the 2021 edition of INVESTOUR.

Held during the FITUR International Tourism Trade Fair, the 12th edition of the Forum for Tourism Investment and Business (INVESTOUR) united government representatives alongside experts from international organizations and from the private sector. Once again, the event was co-organized by Casa Africa, FITUR and the World Tourism Organization (UNWTO), building on the latter’s 2030 Agenda for Africa.

This year, the focus was on the importance of promoting sustainable investments to help the sector recover from the impacts of the COVID-19 pandemic. On the agenda were the role of public-private partnerships, building resilience, and promoting innovation at every step of the broad tourism value chain.

A roundtable discussion on “Revitalizing Tourism Post-COVID-19”, explored ways to identify and reach new markets and develop new tourism products. Contributing were Mouhamed Faouzou, Technical Advisor to the Minister of Tourism and Air Transport of Senegal, Dr. Alfonso Vegara, Founder and President of Fundación Metrópoli, and Alberto Virella Gomes, Ambassador-at-Large for the Africa Plan, Ministry of Foreign Affairs for Senegal. This was followed by a series of investment webinars led by UNWTO experts, with a special focus on sustainability and capacity development.

In a message to the INVESTOR delegates, Secretary-General Zurab Pololikashvili stressed the importance of government-initiated Ease of Doing Business reforms and invited delegates to join UNWTO for its 64th Commission for Africa and the 2nd UNWTO Global Tourism Investment Forum in Africa, both to be held in Cabo Verde this September.

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INVESTOUR 2021: XII Tourism Investment and Business Forum for Africa

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AFRICANEWS

AFRICA NEWS | Volume 19. April 2021

COVID-19 has disrupted tourism and travel in an unprecedented way, putting at risk millions of livelihoods. The risk is especially great for the most vulnerable groups, including those whose daily source of income are from the informal sector. All this has an effect on local communities across Africa. Our Member States are witnessing disruptions in business continuity, closures and revenue losses. According to UNWTO’s estimates, one billion fewer international tourists traveled globally in 2020, and Africa recorded a 75% fall in international tourist numbers.

As a global response to the pandemic, under the leadership of the UNWTO Secretary- General, Mr. Zurab Pololikashvili, the Global Tourism Crisis Committee bringing together governments, public and private sector leaders and international organizations held its 8th meeting on 18 January. This was held within the framework of the 113th session of the UNWTO Executive Council. The outcome of the meeting was to give clear recommendations for harmonized, coordinated and digital COVID-19 travel protocols including testing, tracing and vaccination certificates. All of this is aimed at restoring traveler’s confidence and promoting safe travel, including through the establishment of an International Code for the protection of tourists.

As we reset, the challenges of the pandemic have also accelerated the opportunity to promote domestic tourism and intra-regional travel. Basing our future growth on sustainable tourism practices and the adoption of digitalization is now more than ever before critical for the recovery of the tourism industry than ever. Furthermore, there is an urgent need for promoting digital skills as technology becomes a key driver for competitiveness.

In light of the above, UNWTO through its online academy has made the development of human capital a key priority. We are addressing the gaps in reskilling and up-skilling to meet the emerging demands needed for the jobs markets of tomorrow and invite tourism students to get involved by sharing their talent and ingenuity in the World Tourism Student League. With a view of supporting our Member States across the region to rebuild the tourism sector, virtual meetings are being held to allow them to share the recommendations of UNWTO services and so respond to the pandemic in order to elaborate tailor-made solutions through the COVID-19 Tourism Recovery Technical Assistance Package and identify capacity-building programmes for tourism officials.

Africa remains one of the core priority regions of the UNWTO Secretary-General and this year the continent will celebrate two major UNWTO events; The official celebrations of the World Tourism Day in Côte d’Ivoire and the 24th UNWTO General Assembly in Morocco. In addition, earlier this the year, as part of our efforts in advocating Brand Africa, the publication “A Tour of African Gastronomy” was launched to promote Africa´s diverse and unique cuisine by showcasing the talent of our African Chefs and their state-ofthe art recipes. In alignment with SDG5, which promotes gender equality, together with our partner VoyagesAfriq, interviews and videos featuring African Women’s Chefs were shared through a podcast during March to mark International Women’s Day. This also helped increase the visibility of African gastronomy around the world and in the region in particular.

Finally, we are elaborating a white paper on Security in Tourism in collaboration with AUDA-NEPAD, and UEMOA. We aim to launch this within the framework of a Ministerial conference on the topic of security, due to be hosted by the government of Senegal towards the end of the year.

Looking ahead, though challenges remain, I am optimistic about the long-term prospects of our region. The current vaccine programes and the travel protocols being implemented and enhanced by local authorities are testimony to stakeholders’ engagement to position Africa as a safe destination. UNWTO will continue throughout the year to support and work with Member States and the private sector partners of the region to rebuild a resilient tourism sector and to prepare to welcome tourists again.

The Director
Elcia Grandcourt

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UNWTO and Google Partner to Guide Restart of African Tourism

UNWTO and Google Partner to Guide Restart of African Tourism

The World Tourism Organization (UNWTO) continues to advance its commitment to the African tourism sector by partnering with Google to help destinations gain expert insights into data management and digital marketing.

UNWTO
Google

In a special capacity building event, researchers and marketing professionals from 20 African National Tourism Organizations (NTOs) benefitted from two days of training on themes designed to help them attract visitors and better manage their tourism sectors. As well as insights into data collection, analysis and management, the regional course also focused on digital marketing, with a particular emphasis on how digital content and storytelling can be powerful tools for restarting tourism and supporting recovery in the wake of the pandemic.

To put theory into practice, participants were able to learn more about UNWTO’s tools to provide market insights and to support recovery, including the UNWTO Recovery Tracker and its trusted dashboards. Alongside this, the NTOs were also shown how Google’s Insights Tools can help guide sustainable recovery.

By partnering with Google, we are ensuring our Member States are able to use data insights and digital marketing to recover from the current crisis, restart their tourism sectors and grow back smarter and better

UNWTO Secretary-General Zurab Pololikashvili said: “The UNWTO Agenda for Africa aims to harness the power of tourism to drive sustainable development across Africa. By partnering with Google, we are ensuring our Member States are able to use data insights and digital marketing to recover from the current crisis, restart their tourism sectors and grow back smarter and better.”

Google’s Global Destination Marketing Partner Iva Kutle Skrlec added: As part of our strong commitment to the tourism sector recovery, we are proud to launch this one of a kind digital curriculum designed specifically for Destination Marketing Organizations (DMOs), and to do so in Africa for the first time, acknowledging the needs of the region during this pandemic. We are confident that the curriculum will provide tourism organizations with tools and skills to navigate the fast changing environment and expedite industry transformation.”

This capacity building event forms part of the wider partnership between UNWTO and Google. The two organizations are cooperating closely on matters of mutual interest in order to achieve common objectives, which include data, market research on consumer trends and forecasting, innovation, education and digital transformation, as well as capacity building.

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