The Tourism Regional Council of Casablanca organise a conference meeting for Regional Tourisme Actors and Regional authorities of Casablanca & Region. the objectifs of event are :
- Debating about the 2022 WTD thematic 'Rethinking Tourism'
- Sensitize all steak-holders about the importance of tourism industry for sustainable development of territories & regions
- Lobbying to give tourisme more implication of all regional steak-holders
3 speakers for this event :
- Mr Othmane Cherif Alami - Casablanca Tourism Council Chairman
- Mrs Bouchra Taibi - Tourism Expert
- Mr Aziz Boucetta - Journalist
About the event
The Tourism Regional Council of Casablanca organise a conference meeting for Regional Tourisme Actors and Regional authorities of Casablanca & Region. the objectifs of event are :
- Debating about the 2022 WTD thematic 'Rethinking Tourism'
- Sensitize all steak-holders about the importance of tourism industry for sustainable development of territories & regions
- Lobbying to give tourisme more implication of all regional steak-holders
3 speakers for this event :
- Mr Othmane Cherif Alami - Casablanca Tourism Council Chairman
- Mrs Bouchra Taibi - Tourism Expert
- Mr Aziz Boucetta - Journalist
International tourism is experiencing a start to 2022 marked by an increased number of destinations around the world easing travel restrictions. International tourist arrivals have more than doubled compared to last year and Africa has registered a growth of 51% in early 2022 compared to 2021, though numbers are still way below pre-pandemic levels of 2019 according to UNWTO data. To accelerate recovery, UNWTO and WHO underscored the key importance of having travel measures that are risk-based, evidence-informed and context-specific to ensure a smooth resuming of tourism activities and safe travel. In addition, through the UNWTO Global Tourism Dashboard on Tourism and COVID-19, and the Tourism Recovery Tracker we are able to provide information and assessments of post-pandemic scenarios and report on initiatives undertaken by Member States to boost the tourism sector.
We are committed to continuing to lead actions, policies and strategies for tourism recovery, with a strong focus on education, innovation and sustainability. The 2022 UNWTO Student Leagues will further develop young local talent by producing a positive impact for the national tourism plan of member states and promote innovative solutions.
Furthermore, with the launch of the second edition of the Best Tourism Villages aimed at underlying the key role of sustainable tourism in rural development, we look forward to receiving more entries from the region. Another highlight is the new UNWTO Gender Mainstreaming Guidelines developed for public and private tourism stakeholders to integrate gender equality considerations and women’s economic empowerment in tourism. Member States from the region are encouraged to make use of these manuals to support gender equality and women during the recovery period and beyond.
The UNWTO Agenda for Africa-Tourism for Inclusive Growth. in line with the UNWTO Programme of Work 2022, will continue to drive efforts to build upon the achievements of 2021 towards re-starting tourism that ended on a high note with the virtual launch of 3-volume White Paper on Safety and Security in Tourism in collaboration with AUDA-NEPAD, and UEMOA, under the leadership of the UNWTO Secretary-General. The implementation of the white paper will be materialized through workshops and training courses for Member States to reinforce the capacitybuilding of officials and stakeholders. The issue of security in the tourism sector remains a global concern and as such several case studies from countries in other regions such as Europe, Asia and the Americas has been featured alongside those from Africa.
Reinforcing tourism statistics and data collection remains a priority and a top request for support from our Members. In addition to the development of Tourism Satellite Accounts being developed with some Member States, we are also bringing virtual capacity building workshops focused on tourism statistics and data collection. With the support of Positium, an Affiliate Member of UNWTO, we will host two workshops on tourism statistics and mobile positioning data. Additionally, this year, with the support of Algeria, we will complete our series of capacity-building programmes on Tourism Statistics through a virtual workshop, to be hosted on 23 and 24 May for French-speaking Member States.
Furthermore, we are designing investments guidelines for our members which will feature an overview of the current conditions and enabling indicators, as well as a synthesis of Foreign Direct Investments (FDI) to attract and promote investments in the tourism sector. The 65th UNWTO Commission Meeting for Africa will this year bring together ministers of tourism and private sector stakeholders in Arusha, Tanzania, where the meeting will be hosted from 5 to 7 October. This important gathering will allow the tourism professionals to deliberate on the recovery of the tourism sector whilst identifying solutions and key actions to accelerate the recovery.
As countries starts to ease the travel restrictions, we remain optimistic that the sector will rebound to allow for tourism growth in the region. In the meantime, we continue to observe the health protocols and remain safe.
Message from UNWTO Secretary-General Zurab Pololikashvili
Dear Friends,
I send my warmest wishes to all those celebrating Africa Day.
This is a chance for us to come together to recognize the richness of this diverse continent, its people and its destinations, while at the same time noting the challenges and opportunities we face. And this year we focus on food security and nutrition, one of the most pressing issues for so many people in Africa.
Africa is endowed with 70% of arable land and agriculture is one of the most important economic sectors in the continent. To be sure, there are many challenges to address to transform the sector, to make it more sustainable and to secure food access and distribution. But we have good reason to be optimistic about the future.
Africa is home to the fastest growing urban populations on Earth and its growth is being driven by a buoyant youth possessing incredible talent and ingenuity. Moreover, tourism is returning across Africa, and our sector has the power to deliver positive change and inspire transformation.
Right now, around one-third of all the money tourists spend globally goes on food. In Africa, this supports businesses and both local and national economies. It also supports jobs and provides opportunities, most notably for women, for youth and for many people living in rural areas. But this enormous potential is yet to be fully realized.
We need to invest in human capital as a main pillar of recovery, giving people capacity, skills development and the right tools for entrepreneurship. MSMEs that are the backbone of the sector must receive the necessary support from government to drive the sector and secure millions of jobs in Africa.
Africa is rich in immense natural and cultural resources and the diversification of the economy through tourism will be key to build resilience against external shocks and so build economic stability and greater food security.
Domestic and regional intra and inter tourism are valuable sources of income and can boost infrastructures. The African Continental Free Trade Area (AfCFTA) and the Single African Air Transport Market (SAATM) are paramount for advancing Africa’s agenda on sustainable development.
Through the UNWTO Agenda for Africa –Tourism for Inclusive Growth, we will continue to support the continent and grow the sector as a pillar of opportunity for all. And we will continue to support Africa tourism with major flagship events:
In October, UNWTO will hold its 65th UNWTO Commission meeting for the region in Tanzania. And then in November, we will meet in Nigeria for the Global conference on Linking Tourism, Culture and Creative Industries, Pathways to Recovery and Inclusive Development.
And above all, we will continue to champion Africa, its people, its rich heritage and vibrant cities and its rich gastronomy.
On behalf of everyone at UNWTO, I wish you all a happy Africa Day.
Opportunities for Member States through the 2022 UNGA Report on the promotion of sustainable tourism, including ecotourism, for poverty eradication and environment protection
Every two years, the Secretariat of UNWTO prepares global and regional reports for the United Nations General Assembly (UNGA), on the implementation of UN resolutions, within its mandate, which include recommendations on ways and means to promote sustainable and resilient tourism development.
The upcoming report and its subsequent resolution offer many opportunities and benefits for Member States from all regions, as key instruments for devising new approaches, strategic actions and accelerators to address the impacts of the COVID-19 pandemic on sustainable development and to promote a sustainable recovery in the tourism sector; to better respond to today's global sustainability challenges, such as biodiversity loss and climate change and to advance new ideas for the resilience of the tourism sector.
In order to prepare this report, UNWTO will send a Note Verbale to its Member States in the first quarter of 2022 requesting substantive contributions and updates since the last report, providing them with early and effective opportunities to contribute to the preparation of the report, including through consultations until the submission of the report to the UNGA in July when the document is sent to the conference management service in New York to be edited and translated in time for the 77th session of the UNGA in September 2022.
In Africa, Member States have much to say about the issues addressed in the report, by submitting inputs on both, progress and challenges encountered on the development and practical implementation of tourism strategies and policies, as well as on new strategic proposals that strengthen tourism as a powerful vehicle for inclusive growth and job creation, for the protection of their natural and cultural heritage, and the overall promotion of tourism as an effective enabler of sustainable development, as a sector that energizes economies and drives the socio-economic transformation of African countries.
After the submission of the report, there are also many opportunities for engagement in the negotiation process of the related draft resolution under the Second Committee of the UNGA, which Member States will negotiate after the presentation of the report. The draft resolution is an important political element in trying to reach consensus on any new proposals put forward in the report, offering leadership opportunities for Member States as the main sponsor(s) of the draft resolution. Classically, this negotiation is expected to take place around October 2022 between the diplomatic representations of Member States to the UNGA.
As part of its online services to the UNWTO Members in 2022, webinars are being offered to Member States in order to explain the process of preparing the report, its coverage, relevance and scope as well as the negotiation process of the related draft resolution.
UNWTO has partnered with the Ministry of Environment, Climate, Tourism and Hospitality Industry (MECTHI) of Zimbabwe to launch the country’s first National Tourism Satellite Account (TSA) today.
The Account shows the size and significance of the tourism sector for the Zimbabwean economy, based on the last available pre-COVID-19 data and on data gathered before the formal transition of national currency from US dollar into the Zimbabwean Dollar. The TSA revealed that tourism accounted for 4.25% of the National Gross Domestic Product (GDP) with a value of USD1.03 billion in 2018. In 2019 the sector accounted for 6.3% of GDP with a value of USD1.23 billion. At the same time, the data also shows that tourism accounted for 1.56% of national employment levels in 2018, with around 100 000 jobs supported and created.
The TSA was produced as part of the Zimbabwe Destination Development Program, a technical assistance program supported by International Finance Corporation (IFC). As well as recording the number of tourists visiting the country, the initiative also provides monetary and non-monetary tourism data related to demand and supply and measures the value of expenditure on goods and services across all types of tourism as well as the value of tourism-sector industries producing goods and/or services. It will be used for quantifying tourism’s contribution to GDP and national employment rates.
Data for tourism’s restart and recovery
Tourism in Zimbabwe has been significantly impacted by the pandemic, with the introduction of travel restrictions and lower demand from tourists leading to a massive fall in visitors. The loss to the national economy is estimated at USD690m. According to the IFC’s Country Manager, Adamou Labara said, ‘these empirical findings highlight the opportunity for policymakers in Zimbabwe to support recovery of the tourism sector through stimulating traveller demand, and responsibly reducing barriers to entry’.
By addressing information gaps and supporting a data-driven approach to policy development and investment decisions, the TSA should prove particularly relevant to Zimbabwe’s tourism sector as it works towards sustainable recovery and growth from the impacts of the pandemic. The development of the TSA is one of the key milestone projects for the tourism sector under the National Development Strategy (NDS1 2021-2025).
UNDP Tanzania and UNWTO have been collaborating to prepare a proposal for a new joint project, titled “Tanzania Tourism Recovery through Digital Transformation and Local Economy Development”.
The main purpose of the project is supporting the Tourism Sector to recover from the impact of the Covid-19 Pandemic and become more resilient by focusing on building forward better a green, innovative, safe and more inclusive tourism sector in the country. The project builds on the ongoing support that UNDP is providing to the Tanzania Association of Tour Operators (TATO), with TATO being the main counterpart of UNDP in the project. Initial activities of the new project focus on the preparation of an Integrated Tourism and Local Economic Development Strategy.
In the first quarter of 2022, the situation analysis report for the Strategy was prepared. On 28 March 2022, UNWTO participated in a stakeholders’ meeting on the Integrated Tourism and Local Economic Development Strategy that took place in Arusha, Tanzania. During the meeting, representatives from public and private sector organizations dealing with tourism shared feedback on the situation analysis report and provided detailed inputs and recommendations for topics to be elaborated in the final Strategy.
The Tourism and Local Economic Development Strategy will pay specific attention to the four main Tourism Circuits in Tanzania Mainland, i.e. the Northern, Southern, Eastern and Lake Zone/Western Circuit. UNWTO collaborated with UNDP and the expert team to undertake field visits to the four circuits from 29 March to 3 April to verify the initial findings, consult stakeholders in various tourism destinations and obtain additional inputs for the Strategy, which is expected to be presented by mid-2022.
As a next step in the joint project, UNDP and UNWTO will collaborate to organize a Training Programme for Tanzania on Tourism International Digital Marketing and Communication. The training programme will build capacities across different levels of government and private sector to Support the adoption of technologically innovative solutions that can restore tourism activities and travellers’ confidence while by increasing protection of travellers, service providers, tour operators, front line employees and local communities.
The new strategy and training programme will provide guidance and build capacities among tourism stakeholders in Tanzania to help accelerate tourism recovery, paying specific attention to applying new technologies and fully involving tourism Micro, Small and Medium Enterprises in the recovery process.
National Workshop with Tourism Stakeholders in Botswana in Maun on 9 February-Project of the Development of National Tourism Strategy and Master Plan of Botswana
UNWTO and the Ministry of Environment, Natural Resources Conservation and Tourism of Botswana are collaborating to prepare a National Tourism Strategy and Master Plan which will guide tourism development from 2022-2032.
The Tourism Strategy and Master Plan come at a strategic time- where it will address not only measures to stimulate the recovery of the tourism sector during COVID times but also pave the way for the sustainable development of Botswana through tourism. The workshop was organized to convene the stakeholders to prioritize issues to be addressed in the National Tourism Strategy and Master Plan for Botswana.
“We are looking for a Tourism Strategy and Master Plan which is robust, practical and implementable and which will enable Botswana to become the destination of choice” stated Dr. Oduetse Koboto, Permanent Secretary, Ministry of Environment, Natural Resources Conservation and Tourism stated at the Opening Ceremony of the National Workshop.
The current phase of the project includes a detailed review of the tourism sector in Botswana, taking into account the Government’s Vision 2036 and Revised Tourism Policy for future tourism development and the role the sector will play in the country’s socio-economic advancement. in addition to the identification of the key areas and issues that should be addressed through the preparation of a long-term National Tourism Development Strategy and Master Plan for Botswana 2022-2032 which will be the next step of the project.
The National Strategy and Master Plan will provide guidance in terms of implementing and managing the Revised Tourism Policy of Botswana with a view toward the efficient management of tourism resources, both cultural and natural; the mainstreaming of tourism in the Government planning process; and the increased participation and ownership of the local communities in the development of the sector.