Putting Women’s Empowerment Centre Stage in Tourism’s Recovery

• All Regions
• 9 Nov 2021

The World Tourism Organization (UNWTO) has launched the ‘Centre Stage’ project, with the support of German Federal Ministry for Economic Development (BMZ), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and UN Women.

Over the course of one year, from November 2021 – November 2022, the project will support the tourism sector in placing women’s empowerment and gender equality at the heart of recovery plans following the COVID-19 pandemic. The project will be piloted in four participating Member States in collaboration with the National Tourism Administrations of Jordan (MOTA), Costa Rica (ICT), the Dominican Republic (MITUR) and Mexico (SECTUR).

The impact of COVID-19 on women in tourism

Women make up more than half of the tourism workforce at a global level (54%), according to the Global Report on Women in Tourism, Second Edition. However, women are often concentrated in low-skilled or informal work and have fewer opportunities for education and career development. As a result, women in the sector have been disproportionately affected by COVID-19, with less access to social protections and a reduced capacity to absorb the economic shock caused by the pandemic.

Nevertheless, the tourism sector has historically provided women with opportunities for empowerment, offering many a livelihood and source of autonomy. For this reason, UNWTO has identified the recovery phase of the COVID-19 pandemic as an opportunity to address the gender inequality in the sector.

Concrete measures towards gender equality

Under the ‘Centre Stage’ project, the participating National Tourism Administrations and tourism businesses will implement a one-year action plan containing a series of concrete measures designed to increase opportunities for women’s empowerment. They will be supported by local NGOs, professional organizations and be accompanied by UNWTO through a series of virtual and in-person training opportunities.

The measures included in the Action Plans span the 6 areas of work considered key for gender equality and women’s empowerment in tourism: Employment; Entrepreneurship; Education and training; Leadership, policy and decision making; Community and civil society; Measurement for better policies. The measures have been targeted to the needs identified in the four pilot countries and look to address the specific challenges women face in each.

A total of 10 tourism businesses and 4 NGOs/community organizations will join the participating National Tourism Administrations to implement the measures. UNWTO recently organized two informative webinars for participants from Jordan as well as Costa Rica, the Dominican Republic and Mexico.

The activities of ‘Centre Stage’ will get underway in November 2021 and include training sessions with a gender focus, personalized guidance aiming to improve working conditions for women in the sector and producing data on the effects of the pandemic on female employment in tourism.

Related links

• Download the news release in PDF
• Centre Stage Project
• Global Report on Women in Tourism, Second Edition
• Regional Report on Women in Tourism in the Middle East
• Informative Virtual Meeting about the Centre Stage Project - Jordan
• Webinar informativo del proyecto Primer Plano - Costa Rica, the Dominican Republic and Mexico

UNWTO and Instagram Partner to Help Destinations ‘Recover and Rediscover’

• All Regions
• 9 Nov 2021

UNWTO and Instagram have joined forces to produce a ‘Tourism Recovery Playbook’, and so help destinations and business harness the power of digital and visual storytelling to reach new audiences and return to growth.

This first ever partnership with Instagram forms part of UNWTO’s wider shift towards harnessing the power of digital innovation to drive the restart of tourism, especially local and sustainable tourism. It also represents Instagram’s recognition of tourism as a leading provider of livelihoods and global opportunity, welcoming UNWTO as partners in a first structured effort to use the platform as a tool to help kickstart the sector’s recovery. The partnership was announced against the backdrop of World Travel Market in London, the leading tourism trade fair where UNWTO brings together political and business leaders, and after of UNWTO amplifying tourism’s unified response to the climate emergency at the UN Climate Change Conference COP26 in Glasgow.

Expert insights into storytelling for tourism

UNWTO’s partnership with Instagram will show that safe, responsible travel is possible, and to illustrate how just one tourist can make a big difference

The Recovery Playbook provides insights into making the most of the platform, from producing Reels to showcase destinations to using Guides and other tools to illustrate how the sector is ready to welcome tourists back safely and responsibly. It also explores the best ways to encourage renewed local travel, while raising environmental awareness. Alongside best practice and tips on effective tourism storytelling, the publication also features case studies of small businesses and destinations have successfully used Instagram to connect with key audiences during the pandemic.

In his foreword to the Tourism Recovery Playbook, UNWTO Secretary-General Zurab Pololikashvili says: “As parts of the world begin cautiously opening up again, now is the time to be creative in showing why tourism matters – for individuals, for our communities and for our planet. UNWTO’s partnership with Instagram will show that safe, responsible travel is possible, and to illustrate how just one tourist can make a big difference.”

“We know countless small businesses and destinations are ready to welcome the world back to their doorsteps,” said Asya Kislyuk, Policy Programs Manager at Instagram. “Instagram is proud to provide a playbook for people to help make it happen when the time is right – safely and sustainably.”

Advancing UNWTO’s digital shift

This first collaboration with Instagram builds on UNWTO’s ongoing turn towards greater use of digital tools and visual storytelling to make clear the relevance and importance of tourism to economies, societies, and planet. The Organization has accelerated this shift in its efforts to scale up Member support and enable them to better seize the advantages of digital communications platforms.

Related links

• Download the news release in PDF
• Tourism Recovery Playbook

Tourism unites behind the Glasgow Declaration on Climate Action at COP26

• All Regions
• 4 Nov 2021

The ‘Glasgow Declaration for Climate Action in Tourism’ was launched today at the UN Climate Change Conference COP26. Some of tourism’s biggest businesses have joined governments and destinations in committing to cut emissions in half by 2030 and achieve Net Zero by 2050 at the latest.

The Glasgow Declaration recognizes the urgent need for a globally consistent plan for climate action in tourism. Signatories commit to measure, decarbonize, regenerate and unlock finance. Additionally, each signatory commits to deliver a concrete climate action plan, or updated plan, within 12 months of signing.

Speaking at COP26, UNWTO Secretary-General Zurab Pololikashvili stressed that “while many private businesses have led the way in advancing climate action, a more ambitious sector-wide approach is needed to ensure tourism accelerates climate action in a meaningful way”. He added that “the Glasgow Declaration is a tool to help bridge the gap between good intentions and meaningful climate action”.

Already, more than 300 tourism stakeholders have signed up to the Declaration, including leading industry players to destinations, countries and other tourism stakeholders ranging from large to small. The Glasgow Declaration was developed through the collaboration of UNWTO, the United Nations Environment Programme (UNEP), Visit Scotland, the Travel Foundation and Tourism Declares a Climate Emergency, within the framework of the One Planet Sustainable Tourism Programme committed to accelerate sustainable consumption and production patterns.

The Glasgow Declaration is a tool to help bridge the gap between good intentions and meaningful climate action

“WTTC is delighted to be a supporter and launch partner to the Glasgow Declaration and thereby add our voice, the voice of the global private sector, to this important collective call for heightened ambition in the travel and tourism sector. The Glasgow Declaration is a real opportunity for travel and tourism to unite and show true leadership as we strive towards Net Zero”, said Julia Simpson, President and CEO, WTTC.

“Through the Glasgow Declaration, the One Planet Network‘s Sustainable Tourism Programme offers a common platform to catalyze climate action in tourism. This Initiative is fundamental to create the right momentum to accelerate climate action in tourism through sustainable consumption and production”, said Mr  Jorge  Laguna-Celis, Head of the One Planet Network Secretariat, Economy Division, UNEP.

“As UN High-Level Climate Action Champions, we warmly welcome the Glasgow Declaration and recognise the efforts of the over 300 Launch Partners. This is a pivotal step, aligning the tourism sector on our Race to Zero campaign’s goal of halving emissions by 2030 and achieving Net Zero by 2050 at the latest”, said Gonzalo Muñoz, High-Level Climate Champion.

The launch event at COP26 featured a panel discussion underscoring the importance of increased climate action and ambition in the tourism sector, with contributions from David W. Panuelo, President of the Federated States of Micronesia alongside Iván Eskildsen, Minister of Tourism for Panama; Jan Christian Vestre, Minister of Trade and Industry for Norway; Patrick Child, Deputy Director General for the Environment at the European Commission; Julia Simpson, CEO of the World Travel and Tourism Council; Catherine Dolton, Trustee and Treasurer of the Sustainable Hospitality Alliance; Darrell Wade, Co-founder and Chairman, Intrepid Group; and Jeremy Smith, Co-founder of Tourism Declares a Climate Emergency.

The more than 300 signatories include businesses, countries, tourism stakeholders and destinations, among them:

• Accor
• AITO – The Specialist Travel Association
• ANVR – Dutch Association of Travel Agents and Tour Operators
• Asian Ecotourism Network
• Panama
• Barbados
• Bilbao Convention Bureau
• Bucuti & Tara
• Cairngorns National Park Authority
• Dallas Fort Worth Airport
• ETOA - European Tourism Association
• Forum Anders Reisen
• Future of Tourism Coalition
• GSTC – Global Sustainable Tourism Council
• Iberostar Group
• Innovation Norway
• Intrepid Travel
• Legacy Vacation Resorts
• Much Better Adventures
• Netherlands Board of Tourism & Conventions
• NECSTouR - Network of European Regions for Sustainable and Competitive Tourism
• Organisation of Eastern Caribbean States
• Pacific Tourism Organization
• Federated States of Micronesia
• Skyscanner
• Sustainable Hospitality Alliance
• The Long Run
• Tourism Authority of Kiribati
• Travalyst Limited
• VisitScotland
• World Travel & Tourism Council (WTTC)

Related links

• Download the news release in PDF
• Launch of the Glasgow Declaration: A commitment to a decade of climate action in tourism
• The Glasgow Declaration: List of Signatories
• One Planet Network
• Sustainable Development Tourism

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UNWTO Secretary-General: ‘The climate emergency is a bigger threat than Covid’

• All Regions, Europe
• 3 Nov 2021

The head of the United Nations World Tourism Organization has warned that the “climate emergency is a bigger threat than Covid”.

Zurab Pololikashvili, Secretary-General of UNWTO, said the pandemic has hit tourism harder than any other sector. Tourism needs support from governments, through stronger public-private partnerships and through more and better-targeted financing investments, to rebuild in a sustainable and inclusive way.

He made his comments during the UNWTO, WTTC & WTM Ministers’ Summit, held on the second day of WTM London, with tourism ministers from across the world discussing investing in tourism’s sustainable future.

“This summit gives us the chance to strengthen our advocacy on sustainability”, Pololikashvili said.

He told delegates that the recent Rome Leaders Declaration issued by the G20 specifically emphasized the need to restore travel and tourism, which in turn can help developing economies.

He said public investment will “encourage and leverage” private investment all over the world, adding: “Tourism can benefit if governments deliver the right support.

This summit gives us the chance to strengthen our advocacy on sustainability

“Going back to the old normal is not an option.”

He also said tourism represents a risk-free investment opportunity and highlighted the need to invest in education and youth on the way to net zero.

The UNWTO, World Travel & Tourism Council (WTTC) and other tourism and travel stakeholders will officially launch the Glasgow Declaration on Climate Action in Tourism at the United Nations Climate Change Conference COP26  on Thursday (4 November).

The WTTC is also planning to launch the Net Zero Roadmap for Travel & Tourism, to support the industry in combatting climate change, as part of the sector’s drive towards net zero by 2050.

The initiative is being run in collaboration with the UN Environment Programme (UNEP) and professional services and consulting experts Accenture.

Julia Simpson, WTTC President and CEO, told the summit: “We have no alternative; we have to go green.”

She said sustainable growth is a key priority for the WTTC, adding: “Investors and the public demand that we invest to protect the planet and people.

“We need to invest in making sure destinations are great places to live and not just great places to visit.”

Nigel Huddleston MP, UK Tourism Minister, agreed, saying: “The partnership between private and public sectors is spurred by the consumer.”

He said his government can offer tax incentives to encourage sustainable developments, such as deductions for solar power and electric vehicle charging points.

Rita Marques, Secretary of State for Tourism of Portugal, outlined how her country is investing in green services and new ways to develop tourism across the seasons.

Massimo Garavaglia,the Italian Minister for Tourism, talked about how Italy is tackling overtourism in places such as Venice and Florence, to encourage visitors to explore other parts of Italy and its varied attractions.

Dr Khaled El-Enany, Minister of Tourism and Antiquities of Egypt – which will host the Cop27 climate conference next year – highlighted Egyptian sustainable initiatives, such as a project to protect the reefs of the Red Sea.

Memunatu Pratt, Minister of Tourism and Culture of Sierra Leone, talked about how tourism in the west African country is recovering from civil war and the outbreaks of ebola and Covid-19.

She said investments in infrastructure, transport, health care and education were being integrated with the need to develop sustainable tourism.

Federico González, Chief Executive at Radisson Hotel Group, highlighted the need to ensure smaller hotel owners understand how they make their properties more sustainable, and David Lavorel, Chief Executive of airport technology firm SITA, outlined how technology can help the aviation sector optimise its current assets to be more environmentally friendly.

UNWTO will also partner with Arabian Travel Market – the sister event of WTM London – which will take place on 8-11 May in Dubai.

Related links

• Download the news release in PDF
• Glasgow Declaration: A commitment to a decade of climate action in tourism
• From G20 to COP26: UNWTO Guides Tourism Through Critical Week
• UNWTO, WTTC & WTM Ministers’ Summit commits to Investing in Tourism’s Sustainable Future

UNWTO/Basque Culinary Center Forum Highlights Gastronomy Tourism as Driver of Rural Development

• All Regions, Europe
• 2 Nov 2021

Some of the world’s top chefs joined restaurateurs and local and regional leaders to advance gastronomy tourism as a driver of rural development and opportunity.

The 6th edition of the UNWTO World Forum on Gastronomy Tourism, held in Bruges, Flanders (Belgium, 31 October to 2 November), focused on the sector’s unique ability to support rural businesses, create jobs and protect and promote culture and heritage. For the first time, the Forum, organized by UNWTO and the Basque Culinary Center (BCC) included a special session dedicated to African Gastronomy, recognizing its potential as a tool of socio-economic development and for helping destinations across the continent enhance their distinct branding and market themselves to new audiences. The session concluded with the signing of a Memorandum of Understanding between UNWTO and Chefs in Africa.   

Gastronomy tourism adds vitality to rural communities, supports small, local food producers and strengthens their position in the market

Opening the Forum, UNWTO Secretary-General Zurab Pololikashvili said: “Gastronomy tourism adds vitality to rural communities, supports small, local food producers and strengthens their position in the market contributing to add value to the tourism experience while promoting the preservation and development of local produce and know how.”

Joxe Mari Aizega, General Manager of the Basque Culinary Center, said: “Gastronomy tourism offers a unique opportunity to promote economic growth of rural communities. It is a way of involving the various agents of the gastronomy value chain, and promoting economic and social development from farm to table."

Flemish Minister Matthias Diependaele said : “With the gastronomy and tourism sectors at a turning point, we believe it is necessary to move towards gastronomy tourism with added value for our destinations, our residents, our local entrepreneurs as well as the visitors. We are happy to have come together with leaders from all over the world to exchange experiences and get inspired to poise the way towards a sustainable future for the gastronomy tourism sector.”

The Mayor of Bruges Dirk De fauw added : “I am very honoured that our city was chosen to be the host city for this important congress on tourism gastronomy.  Even before the coronavirus pandemic, Bruges opted for a sustainable tourism story in which we explicitly opt for 'better' rather than for ‘more’. A positive and sustainable story which we write together with our visitors, residents and entrepreneurs.”

To ensure that gastronomy tourism can grow as a driver of rural development, participants recognized the need to strengthen coordination between tourism, agricultural and rural development policies at the global, national, and local levels. Alongside this, the forum also focused on best ways of designing gastronomy tourism strategies and practices that ensure the sustainable use of resources, the promotion of local products and know-how, and on responsible consumption.

Also in Bruges, UNWTO showcased the talented entrepreneurs who are rising to the challenges posed by the Sustainable Development Goals through innovation along the gastronomy tourism value chain. Selected startups focused on taking climate action, reducing waste, creating sustainable communities, protecting ecosystems, amongst others, pitched their ideas to the Forum’s participants.  The startups included Faroo (Italy), Rutopia (Mexico), Apadrina un Olivo (Spain), Katla Aero (Sweden) and KITRO (Switzerland).

The next edition of the Forum will be held in Nara, Japan in 2022.

Related Links

• Download the news release in PDF
• Gastronomy Forum Call to Action
• Gastronomy and Wine Tourism
• 6th UNWTO World Forum on Gastronomy Tourism
• 3rd Global Gastronomy Tourism Startup Competition

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From G20 to COP26: UNWTO Guides Tourism Through Critical Week

• All Regions, Europe
• 1 Nov 2021

At the start of a crucial week for global governance, tourism’s relevance will be part of the discussions at the UN Climate Change Conference (COP26), just as it was in Rome when G20 leaders met to coordinate plans for sustainable and inclusive recovery.

In Italy, UNWTO succeeded in placing tourism’s importance in the spotlight. The leaders of some of the world’s biggest economies endorsed the G20 Rome Guidelines for the Future of Tourism, committing themselves to taking action to fulfil its objectives, particularly to accelerate the return of safe and seamless travel and the digital transformation of the sector.

The G20 represent 70% of world tourism and are in a natural position to lead tourism’s recovery

The G20 Rome Leaders’ Declaration states: “We will continue to support a rapid, resilient, inclusive and sustainable recovery of the tourism sector”, with a special emphasis on “safe mobility and seamless travel and sustainability and digitalization.” Concluding the G20 leaders called on their Ministers of Tourism to build on exiting collaboration with UNWTO and other international organizations.

From Rome to London

“The G20 represent 70% of world tourism and are in a natural position to lead tourism’s recovery”, UNWTO Secretary-General said. Mr Pololikashvili stressed the need for “coordination, strong actions, political and financial support for tourism’s transition to greater inclusivity and sustainability, which we will be addressing tomorrow at our Minsters’ Summit during World Travel Market in London.”

‘Investing in Tourism’s Sustainable Future’ is the theme for this year’s Ministers’ Summit on 2 November, organized by UNWTO, the World Travel and Tourism Council (WTTC) and WTM, gathering over 20 tourism ministers leading private sector operators. In London, UNWTO will make clear that tourism will only be able to recover and meet its climate action commitments if it is given the proper political and financial backing.

With the importance of funding and investments made clear, and with the G20 Tourism Ministers also having welcomed the Recommendations for the Transition to a Green Travel and Tourism Economy, developed by UNWTO and the G20 Tourism Working Group, the focus will then shift to Glasgow later this week. UNWTO will play an active role in climate action discussions and will launch the Glasgow Declaration, a commitment to accelerating the sector’s shift to net-zero. The Declaration already counts on more than 150 signatories from every part of the sector and of every size.

Tourism’s voice at COP26

Tourism is now an established part of the UN agenda, recognized for its ability to contribute to all the Sustainable Development Goals. At the United Nations Climate Change Conference (COP26) in Glasgow, UNWTO will be bridging the gap between governments and the private sector to ensure tourism lives up to its climate action responsibilities.

Leading the main tourism related event at COP26, UNWTO has gathered hundreds of private sector operators from across the world to commit to the Glasgow Declaration.  Spearheaded by UNWTO, this Declaration is aimed at aligning the diverse tourism sector behind a single, overarching goal of halving emissions by 2030 and achieving net zero by 2050 at the latest. The Declaration is to be implemented in collaboration with the Travel Foundation and within the framework of the One Planet Sustainable Tourism Programme.

Related Links

• Download the news release in PDF
• G20 Rome Leaders’ Declaration
• UNWTO & WTM Ministers’ Summit 2021: Investing in Tourism’s Sustainable Future
• Launch of the Glasgow Declaration: A commitment to a decade of climate action in tourism

Barcelona ‘Call to Action’ Maps the Way Forward for Tourism

• All Regions, Europe
• 27 Oct 2021

Tourism has united around a common Call to Action, outlining a shared vision for the sustainable and inclusive future of the sector. On the second day of the Future of Tourism World Summit in Barcelona (26-27 October), UNWTO was joined by fellow UN agencies, government Ministers, and public and private sector leaders, in agreeing to seize the opportunity to restart and recover better from the impacts of the pandemic. The Call to Action brings together the solutions and plans put forward during the two-day summit, recognizing the importance of transforming tourism ‘for people, for planet and for prosperity’.

‘Tourism must lead the way’

Clear leadership to secure the financing necessary to build a more sustainable future

As world leaders get ready to meet in Glasgow for the UN Climate Change Conference (COP26), it states that “tourism must lead the way in adapting, becoming more sustainable and transitioning towards net-zero growth”. Among the key players backing the plan are UNWTO’s fellow the United Nations Conference on Trade and Development (UNCTAD) and the International Civil Aviation Organization (ICAO), along with leading businesses, destinations and governments.

UNWTO Secretary-General Zurab Pololikashvili underscored the need for “clear leadership to secure the financing necessary to build a more sustainable future”. He added that “the Barcelona Call to Action signals our sector’s readiness to lead the way, face up to and overcome challenges and build a better tourism for all”.

SDGs as reference for growth

The Call to Action was announced at the close of the two-day summit. Organized by the Advanced Leadership Foundation, and the Incyde Foundation of the Chambers of Commerce of Spain, with the support of UNWTO, this was the first major event focused on looking ahead held since the start of the pandemic. Its focus aligned with many of the key priorities of UNWTO’s work, most notably an emphasis on securing more and more effective funding to help transform the sector, as well as on the importance of innovation and entrepreneurship.

The ten-point Call to Action includes a commitment to more fully integrating tourism into national and local action plans, ensuring the sector is engaged in issues such as housing, the use of public space and the use of infrastructure. It also highlights the need to ensure the sector’s restart and future growth adhere to the principles of the UNWTO Global Code of Ethics for Tourism and are aligned with the ambitions of the Sustainable Development Goals (SDGs).

Related Links

• Download the news release in PDF
• Global Code of Ethics for Tourism
• UNWTO 24th General Assembly
• The Barcelona Call to Action

Tourism’s Sustainable Future Outlined at Barcelona Summit

• All Regions, Europe
• 26 Oct 2021

UNWTO joined the Advanced Leadership Foundation and the Incyde Foundation of the Chambers of Commerce of Spain for the opening day of the Future of Tourism World Summit (26-27 October 2021). The Summit represents the first time the sector has been brought together to look ahead held since the start of the pandemic.

Highlighting the unprecedented relevance of tourism, the Summit counts on the participation of leaders from business, politics and the international arena, with His Majesty King Felipe VI of Spain serving as Honorary President. Joining UNWTO Secretary-General Zurab Pololikashvili were Rebeca Grynspan, Secretary-General of the United Nations Conference on Trade and Development (UNCTAD), Mauricio Claver-Carone, President of the Inter-American Development Bank (IADB), Juan Carlos Salazar, Secretary-General of the International Civil Aviation Organization (ICAO), Reyes Maroto, Minister of Industry, Commerce and Tourism of Spain, Juan Verde, President of the Advanced Leadership Foundation, and José Luis Bonet, President of the Chambers of Commerce of Spain. Alongside them were 10 Ministers of Tourism attending in person, with more Ministers joining virtually.

Collaboration, financing and innovation

This Summit makes clear the importance of collaboration, as well as the vital role funding tourism and harnessing the power of innovation will play in building a more resilient and sustainable tourism

UNWTO Secretary-General Zurab Pololikashvili said: “This Summit makes clear the importance of collaboration, as well as the vital role funding tourism and harnessing the power of innovation will play in building a more resilient and sustainable tourism.”

Joining Secretary-General Pololikashvili for a high-level debate on ‘Funding the Future of Tourism’, UNCTAD Secretary-General Rebeca Grynspan stressed that “tourism needs political support and investment.”. Ms Grynspan credited UNWTO for its work in promoting accreditation and certifications since the start of the crisis and added: “Tourism can be a very good energy and force to build back better, differently and together.”

In a programme which reflected the key priorities of UNWTO and global tourism in general, the focus of the first day was on funding the future of tourism, particularly accelerating the shift towards net-zero growth. With world leaders set to arrive in Glasgow for the United Nations Climate Change Conference (COP26) next week, the discussions in Barcelona made clear tourism’s determination to embrace innovation and secure the funding necessary to enable the sector lives up to its climate action responsibilities.

Barcelona ‘Call to Action’

The Summit will culminate in the ‘Barcelona Call to Action’, a statement of intent signed by governments, destinations and businesses outlining a shared vision for a greener, more inclusive and resilient tourism, citing the sector’s potential contribution to the Sustainable Development Goals and the shift to net-zero.

Related Links

• Download the news release in PDF
• Future of Tourism World Summit
• 24th General Assembly to Put Innovation and Education at Heart of Tourism’s Restart