UNWTO Gets Set to Host First Global Youth Tourism Summit

• All Regions
• 22 Jun 2022

The first UNWTO Global Youth Tourism Summit will bring more than 130 young people from 60 countries to Sorrento, Italy, next week, giving them a unique platform to play a leading role in the future of the sector.

The event, first of its kind, is organized by UNWTO and hosted in Italy in collaboration with the Ministry of Tourism and the National Tourism Agency (ENIT). It will unite global youth aged between 12 and 18 with leaders from across the sector, including politicians and key figures from the worlds of sport, gastronomy, entertainment and innovation. The Summit has received the medal of the President of the Republic of Italy and patronage of the Department of Youth Policies and the Ministry of Foreign Affairs and International Cooperation.

UNWTO Secretary-General Zurab Pololikashvili says: “The Global Youth Tourism will celebrate and empower the next generation of tourism leaders. It will help build a lasting legacy by providing young people with the skills and knowledge they need to transform tourism not only in their communities but everywhere”.

Due to take place from 27 June to 3 July, the Summit will feature six Masterclasses, alongside two evening talks, as well as a simulation of the UNWTO General Assembly and interactive sessions where participants will be able to engage directly with UN and with Ministers of Tourism and other high level officials from the Democratic Republic of Congo, Croatia, Germany, Georgia, Albania, Azerbaijan, Kazakhstan, Maldives, Spain, Montenegro, Sao Tome & Principe, Yemen and many other UNWTO Member States.

It will help build a lasting legacy by providing young people with the skills and knowledge they need to transform tourism not only in their communities but everywhere

The Italian Minister of Tourism, Massimo Garavaglia, adds: “The Italian government is proud to host the first World Youth Tourism Congress in Sorrento. We are confident that ideas and proposals will emerge that can advise governments on how to improve the global tourism offer and make it closer to the needs of new tourists”.

Alessandra Priante, UNWTO Director for Europe, added: "Tourism gives opportunities to young people. But young people give tourism the opportunity to become stronger and more resilient. We are extremely proud of the first generation of GYTS-ers, who are already showing their promise and commitment to transform tourism, starting from their local communities".

Roberta Garibaldi, CEO of ENIT, pointed out: “The synergy that can be created in the exchange among the under-19 generation and organizations on a level playing field cannot be anything but good for tourism, to look to the future with new eyes and forward-thinking ideas. We are even more excited than the young people we will be meeting”.

Sustainability, rural development, gastronomy and innovation

The Summit will focus on some of the key challenges and opportunities facing global tourism right now, with an emphasis on the sector’s role in achieving the UN 2030 Agenda and its 17 Sustainable Development Goals (SDGs). This will include an in-depth look at biodiversity, to be organized in collaboration with Marevivo and the MSC Foundation. Participants will take an excursion to the Marine Protected Area of Punta Campanella, to see first-hand how tourism is helping protect coastal areas and biodiversity. This will be complemented by a deeper study of the techniques of the sea and navigation, with the MSC Foundation providing an overview of the important role of the cruise industry for local and national economies.

Reflecting UNWTO’s wider focus on innovation and the digital transformation of tourism, the Summit will also feature a special session focused on online security, organized in collaboration with fellow UN agency the ITU (International Telecommunication Union), as well as a talk on virtual tourism and the Metaverse, organized in partnership with Meta. Alongside this, the World Food Forum (facilitated by the UN’s agricultural organization, FAO) will host a debate on solutions to reduce food waste in tourism.

Among the international speakers due to take part in the GYTS are UN Youth Envoy Jayathma Wickramanayake, as well as UNWTO Ambassadors of Responsible Tourism Valeria Mazza, Didier Drogba, Gino Sorbillo, Pilar Rodriguez. Representing the private sector will be leading figures from Mastercard and the Hilton Group, sponsors of the event. Addressing participants virtually will be His Holiness Pope Francis, Sophia Loren, Eliza Jane Reid (First Lady of Iceland and UNWTO Ambassador), Diego Simeone, Fernando Hierro, the FAO Director-General Qu Dongyu, the President of the United Nations General Assembly, Abdulla Shahid and European Commissioner, Mariya Gabriel responsible for youth. Also joining virtually will be UNWTO Ambassador and entrepreneur Pansy Ho, who will share her personal experience in the world of travel and tourism and to discuss why innovation is a key part of the sustainable future of tourism.

Young people showing promise

Remarking the role of GYTS as a UNWTO permanent platform for youth and tourism, in the build-up to Sorrento, the participating youth were prepared through webinars that allowed them to explore, together with global influencers and leading experts, the principles of sustainability, tourism and multilateralism.

UNWTO expresses its deepest appreciation to the numerous sponsors and partners who make the event possible: Comune di Sorrento, Regione Campania, Mastercard, Qatar Foundation, Hilton Hotels & Resorts, Global Tourism Economy Research Centre, Aeroporti di Roma, Bella Vista Institute of Higher Education, Azerbaijan Tourism Board PLE, AirEuropa, and Ferrero.

Related Links:

• Global Youth Tourism Summit (GYTS)
• Download the Press Release in PDF

UNWTO and WHO to Build Coalition of Health and Tourism Partners

• All Regions
• 17 Jun 2022

UNWTO will work with the WHO Regional Office for Europe (WHO/Europe) to strengthen ties between tourism and public health in Europe’s smallest states.

The COVID-19 pandemic has shown the importance of building more sustainability and resilience into both economies and public health systems. Recognizing the need to learn from the lessons of the crisis, the two UN agencies will further develop their collaboration and strengthen cooperation. In the eighth high-level meeting of the WHO/Europe Small Countries Initiative (SCI), held in Bečići, Montenegro, UNWTO set out the case for promoting health and sustainable tourism in small countries, including the 11 European countries with fewer than 2 million people.

UNWTO Secretary-General Zurab Pololikashvili told the meeting: “COVID-19 showed that any crisis that threatens the health, safety and security of people, communities and the environment is also a risk to tourism itself. I am confident that strong cooperation at all levels will place health high on the tourism agenda. It will make for healthy tourists, healthy communities, a healthy environment, and healthy economies for current and future generations.”

Montenegro Statement on health and tourism

The COVID-19 pandemic has shown the importance of building more sustainability and resilience into both economies and public health systems

Organized around the theme “Towards better health and well-being in small countries of the WHO European Region”, the ministerial event focused on two issues currently at the top of the agenda for small countries, namely emergencies (long-term prevention, health system preparedness, response and recovery) and developing healthy and sustainable tourism. On the occasion of the meeting, the “Roadmap towards better health in small countries in the WHO European Region 2022–2025” was presented and the “Montenegro Statement” was unanimously adopted.  

The “Montenegro Statement” recognizes that health and tourism are deeply interconnected in the globalized world, and the reopening of travel and tourism is crucial for economic recovery, jobs and livelihoods in small countries. It highlights that cooperation and collaboration are required and welcomes and supports the creation of a coalition of partners on health and tourism, jointly coordinated by the WHO Regional Office for Europe and the UNWTO to elaborate the evidence for policy measures and facilitate country dialogue.

Long-standing collaboration  

UNWTO and WHO have kept regular coordination since the outbreak of the pandemic and WHO has participated in the Global Tourism Crisis Committee, created in March 2020 to guide the tourism sector and formulate a sector-wide response to the unprecedented challenge of the COVID-19 pandemic and restart tourism with data-driven decisions based on scientific evidence. 

Related Links:

• WHO Europe Small Countries Initiative
• Download the Press Release in PDF

UNWTO Welcomes 15 New Affiliate Members

• All Regions
• 17 Jun 2022

UNWTO has welcomed 15 new Affiliate Members into its growing network of tourism stakeholders.

The newly admitted members were confirmed during the 116th Session of the UNWTO Executive Council, held in Jeddah, Kingdom of Saudi Arabia. They come from Canada, Chile, Croatia, Ecuador, Italy, Malaysia, Portugal, Spain, Turkey, and USA, and represent private entities, universities, DMOs, professional associations, and NGOs.

In compliance with the relevant legal framework, since the candidatures were received in November 2021, they were revised by the Committee on Matters related to Affiliate Membership. Then, they were submitted for consideration and approval of the Executive Council. These candidatures will be presented at the 25th session of the UNWTO General Assembly, pending ratification.

UNWTO recognizes the private sector as an important partner in fulfilling its general mandate for the promotion of sustainable tourism development and the achievement of the 2030 Agenda.

Related Links

• UNWTO Affiliate Members
• Download the Press Release in PDF

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UNWTO and Allianz Partners Advance Commitment to Safer, More Responsible Tourism

• All Regions
• 16 Jun 2022

UNWTO and its Affiliate Member Allianz Partnershave signed a Memorandum of Understanding, consolidating their joint commitment to promoting safe, responsible, and accessible tourism.

The agreement confirms and renews the desire from both parties to continue collaborating in key areas, namely promoting the values of sustainable, inclusive, and accessible tourism; advancing the digital transformation of tourism; promoting tourism education and training; and facilitating knowledge exchange between stakeholders from across the tourism sector.

Ion Vilcu, Director of the UNWTO Affiliate Members, confirmed: “The cooperation with Affiliate Members such as Allianz Partners is one of the objectives of the Organization, and issues such as sustainable tourism development, accessibility, training and capacity building in tourism are among the priorities of the UNWTO. We thank Allianz Partners for its contribution as a member of the Working Group for the elaboration of the International Code for the Protection of Tourists.”

Our mission in the tourism sector is to offer security and protection to travellers

Borja Diaz, CEO of Allianz Partners Spain, said: "Our mission in the tourism sectoris to offer security and protection to travellers, who only have to worry about enjoying themselves. Affiliate Membership of UNWTO allows us to work along these lines and strengthen our commitment to sustainable travel with a leading organisation in the sector. We are looking for solutions that offer confidence to travellers, who now return to travel being more aware of their impact on the environment".

About Allianz Partners

Allianz Partners is a leading Assistance and Travel Insurance company, specializing in the areas of personal mobility, home, wellness, and travel. Its solutions combine the latest technology with excellence in customer service and are available to both partners (B2B) and end customers (B2C) through its direct and digital channels, under the Allianz Assistance brand.
Its international presence, with more than 19,800 employees in 75 countries, together with its extensive network of professionals, 'makes life easier' for millions of customers every year, all over the world.

Related Links:

• UNWTO Affiliate Members
• Download the Press Release in PDF

Jeddah Call to Action: UNWTO Sets Path Towards New Tourism Governance

• All Regions
• 9 Jun 2022

Public and private leaders have been called on to unite behind the Jeddah Call to Action, a commitment to align with UNWTO’s approach to rethink tourism governance at every level to keep adapting to the challenges faced by tourism as a global driver for recovery.

On the back of the 116th session of its Executive Council, held in Jeddah, Kingdom of Saudi Arabia, UNWTO set down a marker for the future of global tourism. With the pandemic having showed the systemic vulnerabilities of the sector, the United Nations specialized agency called for the construction of a new and reimagined system of governance and financing with the aim of building resilience against future shocks while also making tourism more sustainable.

Now is the time to think big. Realize tourism’s unique potential to drive recovery, provide opportunity and build resilience, through better and stronger governance and focusing on jobs, training and education

Governance and visibility

In Jeddah, UNWTO continued with its tradition of complementing the important deliberations of its Executive Council with an open discussion on the biggest challenges and opportunities for the sector. The Forum "Tourism Futures – New Governance and Advocacy”, featured two distinct sessions - “Towards a New Tourism Governance” and “Raising Tourism’s Visibility” outside of the sector.

“Now is the time to think big”, said the UNWTO Secretary-General welcoming delegates and speakers. Zurab Pololikashvili stressed the need to “realize tourism’s unique potential to drive recovery, provide opportunity and build resilience, through better and stronger governance and focusing on jobs, training and education”.

His Excellency Ahmed Al Khateeb, Minister of Tourism for the Kingdom of Saudi Arabia, commented: “We cannot recover backwards. Now is the time to capitalize on this heightened recognition and to position tourism as an essential pillar of transformation, development and opportunity.” The Minister also reiterated the Kingdom’s plans to invest US$100 million in training 100,000 young tourism workers.

Diverse voices around a shared goal

Illustrating the diversity of UNWTO’s Membership, the high-level Thematic Debate featured contributions from Ahmed bin Aqil Al Khateeb, Minister of Tourism Saudi Arabia, Siandou Fofana, Minister of Tourism and Recreation Côte d’Ivoire, Carlos Peguero, Deputy Minister of Tourism, Dominican Republic, Tomohiro Kaneko, Vice Commissioner of the Japanese Tourism Agency, Najib Balala, Minister of Tourism of Kenya, Sofia Zacharaki, Deputy Minister of Tourism, Greece, and Tonči Glavina, State Secretary at the Ministry of Tourism and Sport, Croatia.

Similarly highlighting the broadness of the sector and UNWTO’s reach of influence, the Ministers were joined by high-level representatives from business, destinations, media and communications, namely from Euronews, PRM Global, Interbrand, Netcom, Amadeus and the Diriyah Gate Development Authority (DGGA). Referencing the shared desire to get tourism moving again, Jerry Inzerillo, CEO of the DGDA, noted, “We may not share the same ideology, we may not share the same theology, but we share the same biology”, highlighting a universal desire to travel and connect with other cultures.

Providing the perspective from the media, Ruth Wright, Head of Tourism and Lifestyle Verticals at Euronews stressed that viewers still demand certainty as the “perception amongst travellers is definitely still that travel is difficult and stressful.” As a result, content focused on rules and regulations remains relevant, even as human-led tourism stories becomes more popular. “Travellers are yearning to get back to the day when travel was fun, carefree and full of unexpected surprises,” she added.

From Jeddah to the world

With the discussions emphasizing the importance of taking a whole-government approach to tourism policy, with finance and interior ministries also part of the sector’s governance, Secretary-General Pololikashvili urged participants and all UNWTO Executive Council members advance this important agenda for positive change.

The Jeddah Call to Action recognizes the vital need for more and better tourism governance, with targeted investments and a focus on building resilience, advancing sustainability and expanding education and training. It forms part of UNWTO’s wider work ensuring the recognition of tourism reflects the sector’s unique social and economic importance, including through making it a key part of the work of the United Nations and securing the cooperation of governments, international organizations and financial institutions.

Related Links

• Download the news release in PDF
• Turning Point for Tourism: UNWTO Executive Council Looks Beyond Recovery
• Executive Council – 116th session

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Turning Point for Tourism: UNWTO Executive Council Looks Beyond Recovery

• All Regions
• 8 Jun 2022

The Executive Council of UNWTO has met to advance the recovery of tourism around shared goals and a common vision for the sector.

Held for the first time in the Kingdom of Saudi Arabia, the 116th session was the largest meeting of the Executive Council since the start of the pandemic, with more than 200 participants and 32 countries represented. Members noted that the meeting came at a pivotal point for the sector as it learns from the lessons of the pandemic while at the same time looking ahead to a more sustainable, inclusive and resilient future.

Advancing priorities in challenging times

Tourism is united and determined like never before, and UNWTO is guiding it forward, with inclusivity and sustainability at the very heart of all our work

“We have faced up to a triple crisis: an ongoing pandemic, a climate emergency and now the return of war in Europe,” UNWTO Secretary-General Zurab Pololikashvili said. He stressed that “tourism is united and determined like never before, and UNWTO is guiding it forward, with inclusivity and sustainability at the very heart of all our work”.

In his report to Members on achievements since the previous Council meeting six months ago, the Secretary-General illustrated how UNWTO is seizing tourism’s unprecedented relevance, including within the United Nations, in national recovery and growth plans and within the wider public and media conversation.

Tourism’s restart

UNWTO laid out its plans to keep advancing the priorities around fostering sustainability, promoting tourism jobs and education, growing tourism investments and accelerating its digital transformation.

The Minister of Tourism of Saudi Arabia and host of the Executive Council, Ahmed Al Khateeb, said: “Tourism’s restart in many countries around the world offers a unique chance to rethink tourism governance, communications and beyond. We have an incredible opportunity to set a new way forward, to create a strong future for the global tourism sector, and we must embrace it.”

The recognition of tourism’s importance was further echoed by the Minister of Tourism and Leisure of Cote d’Ivoire, also serving as Executive Council Chair, Siandou Fofana, who noted that “tourism is united to face future challenges”, while stressing the importance of cohesion in planning and policymaking as the sector recovers to drive wider social and economic recovery.

Members agreed to hold the 117th session of the UNWTO Executive Council in Morocco, in the second half of this year. With two countries offering to host the 118th session, Members voted in favour of the Dominican Republic holding the first Council of 2023.

Onto Riyadh, emerging tourism hub

Members of the Executive Council were provided with an update on the work of the UNWTO Regional Office for the Middle East, opened in the capital of Saudi Arabia in May 2021. The office in Riyadh is set to emerge as both a regional and global hub for the sector, with a special focus on tourism education and tourism and rural development, exemplified by the first major project to come out of the office, Best Tourism Villages by UNWTO.

From Jeddah, the UNWTO leadership will visit Riyadh to formally welcome personnel.

 

Related links

• Download the news release in PDF
• UNWTO Executive Council
• UNWTO Regional Department for the Middle East

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Tourism Recovery Gains Momentum as Restrictions Ease and Confidence Returns

• All Regions
• 3 Jun 2022

Tourism continues to recover at a strong pace. Globally, destinations welcomed almost three times as many international arrivals in the first quarter of 2022 as in the same period of 2021, with Europe leading the sector’s rebound.

According to the latest UNWTO World Tourism Barometer, international tourism saw a 182% year-on-year increase in January-March 2022, with destinations worldwide welcoming an estimated 117 million international arrivals compared to 41 million in Q1 2021. Of the extra 76 million international arrivals for the first three months, about 47 million were recorded in March, showing that the recovery is gathering pace.

Europe and Americas lead the recovery

UNWTO data shows that during the first quarter of 2022, Europe welcomed almost four times as many international arrivals (+280%) as in Q1 of 2021, with results driven by strong intra-regional demand. In the Americas arrivals more than doubled (+117%) in the same three months. However, arrivals in Europe and the Americas were still 43% and 46% below 2019 levels respectively.

The Middle East (+132%) and Africa (+96%) also saw strong growth in Q1 2022 compared to 2021, but arrivals remained 59% and 61% below 2019 levels respectively. Asia and the Pacific recorded a 64% increase over 2021 but again, levels were 93% below 2019 numbers as several destinations remained closed to non-essential travel.

International tourist arrivals (% change over 2019)

By subregion, the Caribbean and Southern Mediterranean Europe continue to show the fastest rates of recovery. In both, arrivals recovered to nearly 75% of 2019 levels, with some destinations reaching or exceeding pre-pandemic levels.

Destinations opening up

Although international tourism remains 61% below 2019 levels, the gradual recovery is expected to continue throughout 2022, as more destinations ease or lift travel restrictions and pent-up demand is unleashed. As of 2 June, 45 destinations (of which 31 are in Europe) had no COVID-19 related restrictions in place. In Asia, an increasing number of destinations have started to ease those restrictions.

Evaluation and Prospects of tourism performance by the UNWTO Panel of Experts

Despite these positive prospects, a challenging economic environment coupled with the military offensive of the Russian Federation in Ukraine pose a downside risk to the ongoing recovery of international tourism.  The Russian offensive on Ukraine seems to have had a limited direct impact on overall results so far, although it is disrupting travel in Eastern Europe. However, the conflict is having major economic repercussions globally, exacerbating already high oil prices and overall inflation and disrupting international supply chains, which results in higher transport and accommodation costs for the tourism sector.

Export revenues to recover faster as spending rises

The latest issue of the UNWTO Tourism Barometer also shows that US$ 1 trillion were lost in export revenues from international tourism in 2021, adding to the $1 trillion lost in the first year of the pandemic. Total export revenues from tourism (including passenger transport receipts) reached an estimated US$ 713 billion in 2021, a 4% increase in real terms from 2020 but still 61% below 2019 levels. International tourism receipts reached US$ 602 billion, also 4% higher in real terms than in 2020. Europe and the Middle East recorded the best results, with earnings climbing to about 50% of pre-pandemic levels in both regions.

However, the amount being spent per trip is on the rise - from an average US$ 1,000 in 2019 to US$ 1,400 in 2021.

Stronger than expected recovery ahead

The latest UNWTO Confidence Index showed a marked uptick. For the first time since the start of the pandemic, the index returned to levels of 2019, reflecting rising optimism among tourism experts worldwide, building on strong pent-up demand, in particular intra-European travel and US travel to Europe.  

According to the latest UNWTO Panel of Experts survey, an overwhelming majority of tourism professionals (83%) see better prospects for 2022 compared to 2021, as long as the virus is contained and destinations continue to ease or lift travel restrictions. However, the ongoing closure of some major outbound markets, mostly in Asia and the Pacific, as well as the uncertainty derived from the Russia-Ukraine conflict, could delay the effective recovery of international tourism.

A higher number of experts (48%) now see a potential return of international arrivals to 2019 levels in 2023 (from 32% in the January survey), while the percentage indicating this could happen in 2024 or later (44%) has diminished compared to the January survey (64%). Meanwhile by end April, international air capacity across the Americas, Africa, Europe, North Atlantic and the Middle East has reached or is close to 80% of pre-crisis levels and demand is following.

When do you expect international tourism to return to pre-pandemic 2019 levels in your country?

UNWTO has revised its outlook for 2022 due to stronger-than-expected results in the first quarter of 2022, a significant increase in flight reservations, and prospects from the UNWTO Confidence Index. International tourist arrivals are now expected to reach 55% to 70% of 2019 levels in 2022, depending on several circumstances including the rate at which destinations continue to lift travel restrictions, the evolution of the war in Ukraine, possible new outbreaks of coronavirus and global economic conditions, particularly inflation and energy prices.

RELATED LINKS

• Download the news release in PDF
• World Tourism Barometer | Volume 20 • Issue 3 • May 2022 • Excerpt
• World Tourism Barometer (presentation) | May 2022
• UNWTO World Tourism Barometer
• UNWTO Tourism Data Dashboard

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UNWTO Champions Tourism for a Healthy Planet at Stockholm+50

• All Regions
• 2 Jun 2022

UNWTO joined high level representatives from Environment Ministries, International Organizations and UN Agencies to consolidate tourism’s commitment and position as a high impact sector for accelerating sustainability.

The special One Planet Forum was hosted by the One Planet Secretariat (UNEP) in association with the Stockholm +50 International Conference, to mark 50 years of global environmental action. Important commitments were made to shift business behaviour and promote circular economy and investments in sustainable consumption and production during plenary discussions on “Investments in people and nature”.

The catalytic role of the Glasgow Declaration on Climate Action in Tourism was highlighted – reaching 600 signatories in 6 months - by UNWTO Executive Director, Ms. Zoritsa Urosevic. Visit Finland announced its signature to the Glasgow Declaration and Mastercard reiterated its support to help make tourism destinations more sustainable and inclusive by co-developing new digital solutions.

“Finland's tourism product is sensitive to the effects of the warming climate. It is important to secure the business opportunities and jobs within the industry. ​The development of low-carbon travel options, experiences and destinations must be secured. The Finnish tourism industry is committed to a common goal and has joined forces. Today, 60 travel organizations from Finland have signed the Glasgow Declaration on Climate Action in Tourism.,” said Kristiina Hietasaari, Senior Director, Visit Finland.

In 1972, there were 189 million international tourism arrivals, and this grew almost tenfold up to the start of the pandemic. Today, international tourism arrivals are at the levels of 1992– precisely the time where the Rio Conventions on Climate Change and Biodiversity Protection were adopted, guiding our sector’s environmental action.
Tourism’s contribution to sustainable development has been recognized in the Sustainable Development Goals. As the sector recovers from the pandemic, there is a growing uptake by tourism stakeholders to scale-up environmental action and inclusiveness.

But how will the new consumers trends stimulate change? During the workshop on “Green nudges for increasing the circularity of plastics”, organized jointly by the One Planet Sustainable Tourism Programme and the Sustainable Lifestyles Programme in collaboration with the government of France and UNEP, tourism stakeholders explored the application of behavioural science to implement environmental policies at destination level. The report “A Life Cycle Approach – Key messages for tourism businesses to address single-use plastics”, produced within the framework of the Global Tourism Plastics Initiative, was also released in all UN Languages.

UNWTO Secretary-General, Mr. Zurab Pololikashvili will address the plenary of Stockholm+50, to be opened by UN Secretary-General, Mr. Antonio Guterres, on Friday 3rd June.

Related Links

• Download the news release in PDF
• Glasgow Declaration on Climate Action in Tourism
• Global Tourism Plastics Initiative
• One Planet Forum
• The One Planet Secretariat

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The Yukon Joins UNWTO Network of Sustainable Tourism Observatories

• All Regions
• 30 May 2022

UNWTO has welcomed the Yukon Sustainable Tourism Observatory into its growing International Network of Sustainable Observatories (INSTO).

The Yukon Sustainable Tourism Observatory, hosted by the Government of Yukon, will identify, measure and interpret sustainable tourism conditions to guide evidence-based decision making. This will help the Yukon to better deal with post-pandemic recovery and future growing, ensuring the sector is managed in a sustainable and responsible manner.

UNWTO Secretary-General Zurab Pololikashvili said: “We warmly welcome the Yukon into our growing global network of observatories. The Observatory can help Yukon to better manage its tourism sector, recovering and growing back more sustainably for the benefit of visitors and residents alike.”

"We warmly welcome the Yukon into our growing global network of observatories"

Inclusive future for Yukon tourism

The Yukon is one of Canada’s vast northern territories with a strong and burgeoning tourism industry. The Yukon Tourism Development Strategy “Sustainable Tourism. Our path. Our Future. 2018-2028” called for the establishment of a framework to measure progress on the sustainable tourism development goals in accordance with the vision, goals and actions of the Strategy. Within this context, Yukon pursued the establishment of an observatory on sustainable tourism within the INSTO Framework, with the aim to provide the sector with knowledge on the state of sustainability to make informed decisions and investments.

Minister of Tourism and Culture of Yukon, Ranj Pillai says: “We are very proud to join this prestigious and important network of Sustainable Tourism Observatories as Canada’s first northern member. The Yukon Sustainable Tourism Framework will drive the shift towards sustainable tourism development in the Yukon by bringing the sector together to better understand the impacts of tourism and guide our decision making for the benefit of all Yukoners.”

Minister of Environment of Yukon, Nils Clarke, adds: “The Yukon government is honoured to receive this international recognition for the vital and groundbreaking work being done to address climate change in the territory. Together with the Our Clean Future Strategy, Yukon’s Sustainable Tourism Framework commits us to alignment with global best practices and promotes a balance between economic, social and environmental values.”

The Yukon Sustainable Tourism Observatory is the second Observatory in Canada, after the Thompson Okanagan Sustainable Tourism Observatory and brings the worldwide total to 31.

About INSTO

The UNWTO International Network of Sustainable Tourism Observatories (INSTO) was created in 2004 with the main objectives to support the continuous improvement of sustainability and resilience in the tourism sector through systematic, timely and regular monitoring of tourism performance and to connect dedicated destinations, helping them to exchange and improve knowledge and understanding about destination-wide resource use and the responsible management of tourism.

Related Links:

• UNWTO International Network of Sustainable Tourism Observatories
• The Yukon Tourism Observatory
• Preliminary Study for the UNWTO International Network of Sustainable Tourism Observatories
• Download in PDF