Tourism Commits to Water Action Agenda at 2023 UN Water Conference

• All Regions
• 24 Mar 2023

UNWTO emphasized tourism’s commitment to contributing to the acceleration of SDG6 on Water and Sanitation.

At the United Nations 2023 Water Conference, the World Tourism Organization (UNWTO) provided substantial inputs, underscoring the role of tourism in safeguarding water resources and contributing to the acceleration of Sustainable Development Goal 6, to "Ensure access to water and sanitation for all", and to the wider 2030 Agenda for Sustainable Development. Emphasising the sector-wide determination to do more, UNWTO joined tourism stakeholders in committing to the Water Action Agenda, a major outcome document of the UN 2023 Water Conference and collection of all water-related voluntary commitments.

In New York, UNWTO was joined by the Government of Austria to host a special high-level side event on "Tourism and Water: Challenges and Opportunities". Bringing together the partners of the recently-launched Alliance for a Nature Positive Approach to Tourism, UNWTO, the World Travel and Tourism Council (WTTC) and the Sustainable Hospitality Alliance (SHA), the event outlined the tourism sector's significant water footprint and its reliance on clean and reliable oceans and water supplies. "Tourism and Water: Challenges and Opportunities" noted the sector's impact on water, including negative impacts from consumption and wastage as well as pollution, while underscoring the progress being made in advancing action plans to ensure sustainable water management at all levels of the tourism value chain.

Participants were provided with an overview of the initiatives being undertaken by UNWTO and partners under the umbrella of the One Planet Sustainable Tourism Programme, most notably the Glasgow Declaration on Climate Action in Tourism, the Global Tourism Plastics Initiative and the Global Roadmap for Food Waste Reduction in Tourism, emphasizing the interconnectedness of the challenges of climate change, pollution and water scarcity and the requirement timely and regular monitoring efforts.

Towards harmonized sustainability data

A global effort is underway towards a Statistical Framework for Measuring the Sustainability of Tourism to fill the gap for harmonized data at international, national and subnational levels, with Austria chairing the UNWTO Expert Group leading this process. UNWTO Executive Director, Ms. Zoritsa Urosevic, said "Water permeates all of tourism activity. As the world meets ever-complex challenges, we must not lose sight that we still have common goals. We need harmonized data to ensure that tourism action on the ground really responds to our shared vision". Against this backdrop, the International Network of Sustainable Tourism Observatories (INSTO), was presented as leading the way in assessing the progress being made at the destination level as well as the challenges still to be overcome, including sourcing better data.

Mr. Norbert Totschnig, Federal Minister of Agriculture, Forestry, Regions and Water Management of Austria highlighted that "tourism can not only bring prosperity, but it can also be a driver to improve water quality and availability in regions. Efforts are required to manage water efficiently, to keep our rivers, lakes and the sea clean". Also during the side event, WTTC presented new data on global and national water consumption, while the Sustainable Hospitality Alliance presented its water stewardship initiatives, including the Hotel Water Measurement Initiative, and the updated Destination Water Risk Index.

Related Links

• Download the News Release in PDF
• UN 2023 Water Conference
• Water Action Agenda
• UNWTO SDGs
• One Planet Sustainable Tourism Programme
• UNWTO Measuring the Sustainability of Tourism
• UNWTO International Network of Sustainable Tourism Observatories
• World Travel and Tourism Council
• Sustainable Hospitality Alliance

UNWTO Opens Calls for Best Tourism Villages 2023

• All Regions
• 23 Mar 2023

UNWTO has opened applications for the third edition of its Best Tourism Villages initiative.

Best Tourism Villages by UNWTO was launched in 2021 as part of the Organization's work to make tourism a driver of rural development and wellbeing. To date, over 70 villages from almost 40 countries have been recognized as Best Tourism Villages. A further 40 have been selected to participate in the Upgrade Programme where they benefit from expert mentorship and networking opportunities.

Tourism can make a real difference for rural communities, delivering jobs, supporting businesses and celebrating and protecting traditions

One initiative, three components

UNWTO's Members States can present up to eight villages through their National Tourism Administrations (NTAs). Applications will close on 23 June 2023 and the winners announced towards the end of the year. As with previous editions, the initiative has three components:

• The 'Best Tourism Villages by UNWTO' recognizes outstanding examples of rural tourism destinations with cultural and natural assets, that preserve and promote rural and community-based values, products and lifestyle and have a clear committed to innovation and sustainability in all its aspects. Selection is based on an evaluation of their resources and initiatives in nine areas covering the three pillars of sustainable development, economic, social and environmental.
• The 'Best Tourism Villages by UNWTO' Upgrade Programme benefits a number of villages among those that do not fully meet the criteria to obtain the recognition. These villages receive support from UNWTO and partners to address the gaps identified in the evaluation process.
• The 'Best Tourism Villages by UNWTO' Network provides a space for exchanging experiences and good practices and opportunities. It includes representatives of the villages recognized as 'Best Tourism Village by UNWTO' as well as the villages participating in the Upgrade Programme and it will benefit from the contributions of experts, public and private sector partners engaged in the promotion of tourism for rural development. The Network also contributes to the work of UNWTO in identifying good practices, developing guidelines and policy recommendations as well as insights and knowledge.

The applications are evaluated by an independent International Advisory Board consisting of experts in different fields (cultural and natural resources preservation, sustainability, tourism product development, marketing, value chain, etc.) based on  nine areas, including sustainability, infrastructure, connectivity, and tourism value chain integration.

Recognition and mentorship for Villages

Announcing the launch, UNWTO Secretary-General Zurab Pololikashvili says: "Tourism can make a real difference for rural communities, delivering jobs, supporting businesses and celebrating and protecting traditions. Through Best Tourism Villages, UNWTO is recognizing those rural destinations that committed to making tourism a pillar of opportunity and wellbeing."

Besides individual mentoring, the villages in the Upgrade Programme will also join the Best Tourism Villages Network, which today numbers over 100 members in five world regions. Since its inception the BTV Network had organized a series of training sessions and masterclasses, allowing hundreds of participants to benefit from expert guidance and feedback from sector leaders.

 

 

Related Links

• Download the News Release in PDF
• Best Villages by UNWTO
• Presentation
• Video

UNWTO’s Best Tourism Villages to be Celebrated in AlUla

• All Regions
• 10 Mar 2023

UNWTO will celebrate tourism as a major factor of sustainable rural development at a special Best Tourism Villages ceremony to be held in AlUla, Kingdom of Saudi Arabia (12-13 March).

Best Tourism Villages by UNWTO (BTV) is the flagship initiative of the Organization's wider work to advance tourism as a pillar of rural development and opportunity. Since 2021, BTV has produced an annual list of destinations which stand out for their commitment to sustainability in all its aspects - economic, social and environmental - and the preservation and promotion of community-based values. The ceremony will bring together Ministers of Tourism alongside representatives of the most recent villages recognized by UNWTO, including AlUla Old Town District itself.

Tourism is a leading pillar of growth and opportunity for villages, supporting rural businesses, providing jobs for local communities, and celebrating traditions and heritage

"It is a great honour that AlUla is among this year's award recipients. We look forward to continuing to raise awareness about the transformative role of tourism through our support for meaningful initiatives such as this," said H.H. Prince Badr bin Abdullah bin Mohammed bin Farhan Al- Saud, Minister of Culture of Saudi Arabia, Member of Board of Directors, and the Governor of the Royal Commission for AlUla.

UNWTO Secretary-General Zurab Pololikashvili said: "Tourism is a leading pillar of growth and opportunity for villages, supporting rural businesses, providing jobs for local communities, and celebrating traditions and heritage. Best Tourism Villages by UNWTO recognises those destinations that are showing what tourism can offer, both for tourists as well as for the communities themselves."

"We are delighted to host the UNWTO Best Tourism Villages 2022 Ceremony in Saudi Arabia this year. We look forward to sharing the rich history and heritage of the Kingdom with event attendees and participants," said H.E. Ahmed Al Khateeb, Minister of Tourism, Kingdom of Saudi Arabia.

About AlUla

AlUla Old Town District will be recognized at the prestigious ceremony. An ancient crossroads of civilisations and home to Saudi Arabia's first UNESCO World Heritage Site, AlUla is a leading example of the far-reaching benefits tourism can bring to rural communities as it is comprehensively regenerated into the world's largest living museum by the Royal Commission for AlUla (RCU).

Related links

• Download the News Release in PDF
• Complete list of the UNWTO’s Best Tourism Villages 2022
• Rural Tourism
• Best Tourism Villages by UNWTO

UNWTO at ITB Berlin: Setting Priorities for Tourism

• All Regions
• 10 Mar 2023

UNWTO returned to ITB Berlin with a clear message: Tourism is back and committed to delivering positive change that goes beyond the sector itself.

Tourism returns – why ITB matters

ITB Berlin is the world's biggest tourism and travel trade fair. This week's event was the first in-person ITB for four years and comes as the sector's recovery is well underway. According to UNWTO, international tourism could reach 80 to 95% of pre-pandemic numbers by the end of the year, with 70 million international arrivals recorded in January alone (more than double the number of January 2022).

The return of ITB was heralded by UNWTO as proof of strong confidence in travel as "the ultimate barometer of trust". UNWTO Secretary-General Zurab Pololikashvili was invited to officially open the event, alongside Germany's Vice-Chancellor Robert Habeck, Georgian Prime Minister Irakli Garibashvili, Berlin Mayor Franziska Giffey, and public and private sector leaders.

Education and Investment: Key Priorities for Tourism

At the official ITB opening, UNWTO reinforced the importance of education, training and investments for tourism's ability to deliver on its potential.

In Berlin, UNWTO announced a new partnership that will see the Organization work with Saudi Arabia to promote education and professional development in tourism.

Alongside this, UNWTO also signed a new agreement with the Business School of Lucerne University of Applied Sciences and Arts to partner towards the creation of a new Bachelor of Science degree in International Sustainable Tourism.

The key message of investing in people was also stressed as UNWTO took part in a special Industry Roundtable. The event built on UNWTO's status as the bridge between the public and private sectors. Recognizing the vital need for more and better-targeted investments to put transformative plans into action, UNWTO also confirmed that World Tourism Day 2023 will be celebrated around the theme of "Tourism and Green Investments".

Accelerating tourism climate action

Against the backdrop of ITB Berlin, UNWTO released a new report highlighting the progress that global tourism has made in measuring greenhouse gas emissions. "Climate Action in the Tourism Sector" was developed by UNWTO with support from the German Government and in collaboration with UN Climate Change (UNFCCC). The recommendations will help ensure more reliable measurements of GHG emissions towards fulfilling the commitments of the Glasgow Declaration on Climate Action in Tourism.

Tourism for all

ITB 2023 coincided with International Women's Day. To mark the occasion, UNWTO was joined by UN Women to present a summary of the achievements of the "Centre Stage: Women's empowerment during the COVID-19 recovery" project. The initiative made clear the extent to which women working in tourism were particularly impacted by the pandemic. And while tourism remains a leading employer of women, UNWTO and UN Women jointly stress that the sector is still to deliver on its women's empowerment potential.

Finally, to further advance the diversification of the sector and the growth of areas that can deliver new benefits, a special UNWTO Roundtable Discussion on "Connecting Sports Tourism to Health" was held at ITB ahead of the 2nd World Sports Tourism Congress in Zadar, Croatia (26-27 April).

Related links

• Download the News Release in PDF
• World Tourism Day 2023
• UNWTO Regional Department for Europe
• 2nd World Sports Tourism Congress

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Tourism’s Potential Outlined at LDCV, UN Conference on Least Developed Countries

• All Regions
• 9 Mar 2023

UNWTO centred tourism as a key pillar of sustainable development at the 5th United Nations Conference on Least Developed Countries.

The conference, held in Doha around the theme of “From Potential to Prosperity” came at the pivotal half-way point in the timeline to achieve the Sustainable Development Goals and fully implement the 2030 agenda. With the sector accounting for 7% of total exports, and as much as 10% for non-oil exporting LDCs, tourism has proven its power to drive development. The crosscutting and labour-intensive nature of tourism also creates links to many other economic sectors and positions it as a valuable contributor to national development strategies and support to entrepreneurs, the backbone of the sector. Tourism has been one of the key factors enabling the graduation of LDCs which are also Small Island Developing States, including Cabo Verde, Samoa, Maldives and most recently Vanuatu.

The UN Conference brought together Heads of State, governments, civil society organizations, entrepreneurs, students, youth and policy makers. In Doha, UNWTO participated in the UN principals meeting, several high-level events and thematic roundtables with sector partners, to help finance, build engagement and bolster sustainable long-term support for the LDCs. Key issues raised included climate action, innovation, new financing mechanisms, education youth empowerment, digitalization, and capacity building.

Private sector partnerships

Within the Private Sector Forum Sustainable Tourism Session “Achieving universal access to clean and affordable energy through partnerships” co-organized by UNWTO, participants included – distinguished representatives from TUI Care Foundation, Ministry of Tourism of Saudi Arabia and Asian Development Bank. Discussions focused on the potential for innovative partnerships to support sustainable recovery, shape better policies and fiscal incentives for the private sector to rebound. UNWTO was proud to announce 'Tourism for Development Fund' for Least Developed Countries supporting projects in LDCs with at least €10 million until 2030 in collaboration with the TUI Care Foundation.

UNWTO also hosted a special side event on “Harnessing Innovation and Entrepreneurship in Tourism as Tools for Sustainable Development in LDCs” with the support of Qatar Tourism.  Here Startups from the UNWTO SDGs Global Startups Competition pitched their solutions helping to drive change in their countries alongside a panel discussion on how Innovation and Partnerships in Tourism can accelerate economic development. Participating startups included SEMA (Uganda), Community Homestay Network (Nepal), At hause Ltd. (Uganda).

Chief Operating Officer of Qatar Tourism, Berthold Trenkel, said: “By 2030, Qatar Tourism aims to increase the number of visitors to the destination threefold to over six million visitors a year, increase spending by three to four times and grow the travel and tourism sector contribution to GDP from 7 to 12%. Most importantly, we want to double employment in the tourism sector, all while continuing to position Qatar as a global leader in Service Excellence. To achieve this ambitious goal, Qatar Tourism aims to boost the entire tourism value chain, grow local and international visitor demand, attract sector investment, and drive a multiplier effect across the domestic economy."

LDC5 represents a once-in-a-decade chance for the world’s most vulnerable to realign to global priorities. UNWTO is fully committed to accelerating the implementation of the Doha Programme of Action, by focusing on innovation, digitalization and new financing models to support Least Developed countries’ economic growth and graduation.

Related links

• Download the News Release in PDF
• UNWTO Tourism Startup Competitions
• Tourism in the 2030 Agenda
• Tourism for SDGs

New Report to Support Climate Action in the Tourism Sector

• All Regions
• 8 Mar 2023

UNWTO has released a new report highlighting the progress that global tourism has made in measuring greenhouse gas emissions as well as the challenges the sector still faces.

Measurement of greenhouse gas (GHG) emissions is key for climate action. However, the tourism sector as the value chain is complex, diverse and overlapping, making sure measurement challenging. The new report "Climate Action in the Tourism Sector: An Overview of Methodologies and Tools to Measure Greenhouse Gas Emissions" was developed by UNWTO with support from the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection of Germany (BMUV) and is released in collaboration with UN Climate Change (UNFCCC). It focuses on three areas – accommodation, tour operators and destinations – with the following findings: 

• Accommodation has the largest number of methodologies and specifically-designed tools, followed by tour operators
• Destinations face the greatest challenges when it comes to engaging in measurement
• There is little consensus over the differing responsibilities and boundaries of stakeholders, or over metrics used when organisations measure emissions

Recommendations for better GHG measurements

While noting that measurement of GHG emissions in tourism is still in its early stages, the report found a new generation of tools and resources is emerging. These focus on enabling easy access and making use of commonly available data sources, showing progress towards integrated measurement and targeted guidance for more efficient reporting and more effective decarbonization efforts.

Among its key recommendations, the report calls for:

• Tailored guidance for different stakeholder groups (destinations, accommodation, tour operators) to be developed
• Achieving a balance between the need to be able to accurately measure and the priority to scale up engagement, efficiency and progress
• Promoting the benefits of measurement by showcasing evidence-based changes in practices and advancing climate risk valuations to mobilize support

Advancing tourism knowledge

The overview builds on the results of the first Global Survey on Climate Action in Tourism, which led to the identification of more than 50 methodologies and tools, with their subsequent assessment against a set of criteria and in-depth interviews and working group sessions with experts from across the sector. With this new report, UNWTO aims to provide guidance regarding the measurement of GHG emissions, accelerate climate action and to support the implementation of the commitments launched in November 2021 through the Glasgow Declaration on Climate Action in Tourism.

For more information and to access the report, please visit: Climate Action in Tourism Sector: An overview of methodologies and tools to measure greenhouse gas emissions (unwto.org)

Related Links:

• Download the News Release in PDF
• The Glasgow Declaration on Climate Action in Tourism
• UNWTO Transforming Tourism for Climate Action
• Glasgow Declaration on Climate Action in Tourism Signatories

Women Take ‘Centre Stage’ in Tourism Development

• All Regions
• 8 Mar 2023

Tourism must continue to deliver on its potential as a driver of women’s empowerment and opportunity.

To mark International Women’s Day, the World Tourism Organization (UNWTO) and UN Women have jointly reaffirmed their commitment to keep women’s empowerment ‘Centre Stage’ of tourism development.

With the ‘Centre Stage’ model we can help the sector work for women and we will not stop until the girls of tomorrow have the same opportunities as the men of today

Tourism as a gender equality leader

UNWTO research has previously shown the enormous potential of the tourism sector to empower women of all backgrounds. Fifty-four per cent of the global tourism workforce is female, the gender-wage gap is lower in tourism, and the proportion of women in leadership roles is higher than in other sectors. However, much progress is still to be made. Women are still concentrated in lower-paid, precarious and often informal work. Furthermore, UNWTO research has revealed that the COVID-19 pandemic hit women in tourism harder than men. For instance, women were more likely to lose their job, have their hours or pay reduced and to shoulder more care responsibilities in all of the countries surveyed.

UNWTO Secretary-General, Zurab Pololikashvili, said “UNWTO has worked with our partners to study and document the huge contribution women make to tourism.  Now it is time for tourism to give back. With the ‘Centre Stage’ model we can help the sector work for women and we will not stop until the girls of tomorrow have the same opportunities as the men of today.”

Public and private unity

The pioneering ‘Centre Stage’ project was launched in 2021 to address this imbalance and expand tourism’s place in the development agenda and women’s empowerment.  Created by UNWTO, BMZ and UN Women, the project is geared towards creating a people-centred model for tourism development that puts the needs of women at its heart. In bringing together the public sector with tourism businesses and civil society organization, the project directly trained 1,800 people, saw 2,826 women get a promotion, surveyed 27,000 people and reached over 20 million in a global awareness raising campaign.

Related Links

• Download the News Release in PDF
• UNWTO and women’s empowerment
• Centre Stage Project
• Gender Mainstreaming Guidelines for the Public Sector in Tourism
• Gender Inclusive Strategy for Tourism Businesses
• ‘Gender Equality in Tourism Training’ 1-hour online course
• Snapshot of gender-equality and women’s empowerment in National Tourism Strategies
• Stories of Women in Tourism

For more information contact: centrestage@unwto.org

“Tourism Always Comes Back” – UNWTO Celebrates Official Opening of ITB Berlin

• All Regions
• 7 Mar 2023

Tourism is on track to achieve full recovery this year and ready to deliver on its potential as a pillar of peace and sustainability, UNWTO has told sector leaders at ITB in Berlin.

As the leading tourism trade fair celebrates its first in-person event since 2019, UNWTO data shows that more than twice as many people travelled internationally in January  as they did at the start of last year. According to UNWTO Secretary-General Zurab Pololikashvili, the message is clear: "Tourism always comes back", and the return of ITB, alongside the recent re-opening of China, is clear proof of renewed confidence in international travel.

Building a better tourism

Secretary-General Pololiksahvili was invited to be part of the official inauguration ceremony for ITB 2023, alongside Germany's Vice-Chancellor Robert Habeck, Georgian Prime Minister Irakli Garibashvili, Berlin Mayor Franziska Giffey, and public and private sector leaders. While welcoming the positive data, he also stressed that tourism has a "responsibility to grow back better. We must speed up and scale up to a more sustainable and resilient tourism."

Outlining UNWTO's priorities for the sector, Mr. Pololikashvili urged both governments and businesses to recognize the importance of education and training, as well as the crucial role of investment – the "missing ingredient" for turning plans for greater sustainability and resilience into reality. Investment will be the theme for World Tourism Day 2023, to be celebrated on 27 September.

UNWTO at ITB 2023

At ITB 2023, UNWTO will be part of a special Industry Roundtable, focusing on 'transitions in travel', while also sharing key knowledge and insights into tourism's climate action efforts, and expectations for tourist behaviour as the sector's recovery continues. UNWTO will also provide an update of its leading work in tourism for rural development, including through the Best Tourism Villages initiative.

Related link

• Download the News Release in PDF
• ITB 2023
• UNWTO Looks to “Re-Write Tourism History” at Official Re-Opening of China
• Tourism Set to Return to Pre-Pandemic Levels in Some Regions in 2023

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