Tourism on Track for Full Recovery as New Data Shows Strong Start to 2023

• All Regions
• 9 May 2023

International tourism is well on its way to returning to pre-pandemic levels, with twice as many people travelling during the first quarter of 2023 than in the same period of 2022.

New Data from UNWTO: What We've Learned

The second UNWTO World Tourism Barometer of the year shows that the sector's swift recovery has continued into 2023. It shows that:

• Overall, international arrivals reached 80% of pre-pandemic levels in the first quarter of 2023
• An estimated 235 million tourists travelled internationally in the first three months, more than double the same period of 2022.
• Tourism has continued to show its resilience. Revised data for 2022 shows over 960 million tourists travelling internationally last year, meaning two-thirds (66%) of pre-pandemic numbers were recovered.

Recovery by Region in Q1 2023:

• The Middle East saw the strongest performance as the only region exceeding 2019 arrivals (+15%) and the first to recover pre-pandemic numbers in a full quarter.
• Europe reached 90% of pre-pandemic levels, driven by strong intra-regional demand.
• Africa reached 88% and the Americas about 85% of 2019 levels
• Asia and the Pacific accelerated its recovery with  54% of pre-pandemic levels, but this upward trend is set to accelerate now that most destinations, particularly China, have re-opened.

In many places, we are close to or even above pre-pandemic levels of arrivals

The UNWTO data also analyses recovery by sub-region and by destination: Southern Mediterranean Europe and North Africa have also recovered pre-pandemic levels in Q1 2023, while Western Europe, Northern Europe, Central America and the Caribbean all came close to reaching those levels.

What it Means:

UNWTO Secretary-General Zurab Pololikashvili says: "The start of the year has shown again tourism's unique ability to bounce back. In many places, we are close to or even above pre-pandemic levels of arrivals. However, we must remain alert to challenges ranging from geopolitical insecurity, staffing shortages, and the potential impact of the cost-of-living crisis on tourism, and we must ensure tourism's return delivers on its responsibilities as a solution to the climate emergency and as a driver of inclusive development."

International tourism receipts grew back to hit the USD1 trillion mark in 2022, growing 50% in real terms compared to 2021, driven by the important rebound in international travel. International visitor spending reached 64% of pre-pandemic levels (-36% compared to 2019, measured in real terms). By regions, Europe enjoyed the best results in 2022 with nearly USD 550 billion in tourism receipts (EUR 520 billion), or 87% of pre-pandemic levels. Africa recovered 75% of its pre-pandemic receipts, the Middle East 70% and the Americas 68%. Due to prolonged border shutdowns, Asian destinations earned about 28%.

Looking Ahead: What's in Store?

The Q1 2023 results are in line with UNWTO's forward-looking scenarios for the year which project international arrivals to recover 80% to 95% of pre-pandemic levels. UNWTO's Panel of Experts expressed their confidence in a strong peak season (May-August) in the Northern Hemisphere, reflected in the latest UNWTO Confidence Index which indicates performance for the period is on track to be even better than 2022.

However, tourism's recovery also faces some challenges.  According to the UNWTO Panel of Experts, the economic situation remains the main factor weighing on the effective recovery of international tourism in 2023, with high inflation and rising oil prices translating into higher transport and accommodations costs.  As a result, tourists are expected to increasingly seek value for money and travel closer to home. Uncertainty derived from the Russian aggression against Ukraine and other mounting geopolitical tensions, also continue to represent downside risks.

International Tourist Arrivals, World and Regions

Related Links

• Download the News Release in PDF
• UNWTO World Tourism Barometer - EXCERPT Volume 21 • Issue 2 • May 2023
• World Tourism Barometer (PPT version)
• The UNWTO Tourism Data Dashboard
• UNWTO World Tourism Barometer

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2nd World Sports Tourism Congress: Tourism and Sports United for Sustainability

• All Regions
• 27 Apr 2023

Sports tourism can play an increasingly important role in the economic diversification, growth and sustainable development of destinations worldwide.

The 2nd edition of the World Sports Tourism Congress (WSTC), organized by UNWTO, Government of Croatia through its Ministry of Tourism and Sport, and the Affiliate Member Croatian National Tourist Board, brought together experts and leaders from across the sports and tourism sectors, alongside representatives of destinations and businesses. Held under the theme "Tourism and Sports United for Sustainability", the Congress focused on key issues such as sports tourism's economic impact and its contribution to the Sustainable Development Goals (SDG).  

Sports Tourism plays a key role in enhancing economic growth and social development in many destinations. It creates jobs and supports businesses in cities and rural communities alike

UNWTO Secretary-General Zurab Pololikashvili says: "Sports Tourism plays a key role in enhancing economic growth and social development in many destinations. It creates jobs and supports businesses in cities and rural communities alike. In order to maximize its potential, public and private sector actors must collaborate, and that's where UNWTO steps in".

Ms. Nikolina Brnjac, Minister of Tourism and Sport of Croatia said: "I am very proud of having hosted this Congress in Croatia. We enjoyed hearing many excellent international and Croatian speakers, as well as presenting the many opportunities of sustainable development of sports tourism in Croatia. Croatian government has secured generous funds for building active tourism infrastructure, in line with our goal of making Croatia a globally competitive sports tourism destination."

Delivering sports tourism's benefits

Alongside assessing the impacts of sports tourism, the Congress also explored the potential benefits of the growing sector, including its links to health and wellbeing, and its importance for promoting destinations to bigger and more diverse audiences. In Zadar, leaders from both established and emerging sports tourism destinations shared their insights and best practices to produce recommendations for growing the sector in size and influence.

Related Links

• Download the News Release in PDF
• 2nd UNWTO World Sports Tourism Congress
• UNWTO: Affiliate Members
• Sports Tourism

Tourism’s Potential for Mountain Ecosystems and Communities Outlined in New Report

• All Regions
• 26 Apr 2023

While mountain tourism has become an increasingly relevant motivation for travel, data on its size and impact remains scarce, a new report from the UN agencies the Food and Agriculture Organization of the United Nations (FAO), the World Tourism Organization (UNWTO) and the Mountain Partnership (MP) makes clear.

Mountain tourism represents between 9 and 16% of international tourist arrivals worldwide, translating into 195 to 375 million tourists for 2019 alone. However, the scarcity of domestic mountain tourism-related data  make it difficult or even impossible to assess the economic, social and environmental impacts of this important segment. This new report aims to address this data gap.

Mountain tourism for sustainability and inclusion

With the right data, we can better control the dispersal of visitor flows, support adequate planning, improve knowledge on visitor patterns, build sustainable products in line with consumer needs, and create suitable policies that will foster sustainable development and make sure tourism activities benefit local communities

Mountains are home to around 1.1 billion people, some of them among the poorest and most isolated in the world. At the same time, mountains have long drawn tourists interested in nature and open-air destinations and outdoors activities like walking, climbing and winter sports. They also attract visitors with their rich biodiversity and vibrant local cultures. However, in 2019, the most recent year for which figures are available, the 10 most mountainous countries (in terms of average height above sea level) received only 8% of international tourist arrivals worldwide, the report "Understanding and Quantifying Mountain Tourism", shows.

Managed sustainably, mountain tourism has the potential to boost the incomes of local communities and help preserve their natural resources and culture. And, according to FAO, UNWTO and MP, measuring the volume of visitors to mountains represents the first vital step towards unlocking the potential of the sector.

"With the right data, we can better control the dispersal of visitor flows, support adequate planning, improve knowledge on visitor patterns, build sustainable products in line with consumer needs, and create suitable policies that will foster sustainable development and make sure tourism activities benefit local communities," FAO Director-General QU Dongyu and UNWTO Secretary-General Zurab Pololikashvili stated.

Recommendations

The study, which was based around research carried out in 46 countries, shows that  generating economic benefits, creating opportunities for local communities and developing sustainable products are the main motivations for mountain tourism development. The sustainable development of mountain tourism was also identified as a means to help to spread tourism flows, tackle seasonality and complement existing tourist offerings. 

Through the report, FAO, UNWTO and MP highlight the importance of collective efforts, involving public and private stakeholders from across the value chain, to improve data collection, standardization and delivery to gain a more comprehensive assessment of mountain tourism in terms of volumes and impacts, so that it can be better understood and developed to align with the Sustainable Development Goals. The report also calls for concerted work to help raise awareness of the socio-economic importance of tourism in mountains and targeted policies to create jobs, support small and medium sized businesses and attract green investments in infrastructure and the digitalisation of tourism services.

Its publication coincides with the end of the International Year of Sustainable Mountain Development 2022.

Related Links

• Download the News Release in PDF
• Understanding and Quantifying Mountain Tourism
• Mountain Partnership
• Mountain Tourism – Towards a More Sustainable Path
• Mountain Tourism

Destination 2030: UNWTO and Global Tourism Economy Forum Plot Stronger Collaboration

• All Regions
• 21 Apr 2023

UNWTO and the Global Tourism Economy Forum (GTEF) have outlined their plans for stronger and closer collaboration.

Since the first Forum was held in 2012, the two organizations have partnered around promoting closer links between governments and tourism’s private sector. Building on this success, UNWTO and GTEF have announced plans for a revamped and enhanced annual Forum to coincide with the 10th anniversary of the event in Macau, China (21 September). The location of subsequent Forums will then alternate between Macau and a different host country, to be jointly selected by UNWTO and GTEF.

UNWTO is proud to work with the Global Tourism Economy Forum to unite governments and private sector leaders and address the biggest challenges and opportunities facing our sector today

Announcing the plans in Lisbon, UNWTO Secretary-General Zurab Pololikashvili said: “UNWTO is proud to work with the Global Tourism Economy Forum to unite governments and private sector leaders and address the biggest challenges and opportunities facing our sector today. We look forward to building on our successful partnership in 2023 and beyond.”

Pansy Ho, Vice Chairman and Secretary-General, GTEF, said: “In response to China’s policies in supporting enterprises to ‘go global’, we will stage the GTEF, an international platform, overseas every other year. Looking forward to the future, we believe that mainland China, Macao, and even the world can benefit from the event.”

Tourism for Business and Development

The 10th edition of GTEF will be held around the theme of “Destination 2030: Unlocking Tourism for Business and Development”. It will bring together Governments as well as leaders from across the public and private sectors to further establish the Forum as the premier annual event for public-private partnerships and tourism for business growth and development.

Also in Lisbon, UNWTO signed a Memorandum of Understanding (MoU) with the Global Tourism Economy Research Centre (GTERC), the coordinator of GTEF, to work together to identify areas of future cooperation. Joining UNWTO Secretary-General Pololikashvili for the announcement were Ho Iat Seng, Chief Executive of Macao SAR; Zhao Bentang, Ambassador of the People’s Republic of China to the Portuguese Republic, and Nuno Fazenda, Secretary of State for Tourism, Trade and Services, Portugal.

Related Links

• Download the News Release in PDF
• UNWTO World Tourism Barometer - EXCERPT Volume 21 • Issue 2 • May 2023
• UNWTO: Regional Department for Asia and the Pacific
• UNWTO Tourism Data Dashboard

UNWTO Strengthens Cooperation Around Tourism Investments

• All Regions
• 13 Apr 2023

UNWTO has further advanced its focus on investments in a more resilient and sustainable tourism by strengthening its cooperation with both the international community and with the private sector.

In this context, UNWTO has joined the World Investment for Development Alliance (WIDA). As part of the Alliance, UNWTO will work to enhance both the level and effectiveness of investment in the sector with the aim of supporting and accelerating the implementation of the Agenda 2030 and its Sustainable Development Goals.

UNWTO Secretary-General Zurab Pololikashvili says: “Investment is all too often the missing ingredient for turning our shared plans for a more sustainable, inclusive and resilient tourism sector into reality. UNWTO is proud to join the World Investment for Development Alliance and we look forward to working together to re-think and transform investments into tourism.”

UNWTO is proud to join the World Investment for Development Alliance and we look forward to working together to re-think and transform investments into tourism

WIDA Chair James Zhan adds: “WIDA fully recognizes that UNWTO has been playing a leading role in promoting investment in tourism for sustainable development and inclusive growth. It believes that UNWTO shares the same values as WIDA and can make a significant contribution to our common causes.”

Boosting post-pandemic investments

UNWTO data shows that, as a result of the pandemic, levels of investment into tourism dropped dramatically. The United Nations Specialized Agency will hold this year’s World Tourism Day (27 September) around the theme of ‘Green Investments’ and, according to Secretary-General Zurab Pololikashvili, enhanced cooperation with private sector stakeholders will be vital for both boosting investment levels and for directing funding to projects centred around sustainability.

“For this reason, I am happy UNWTO has confirmed our new agreement with the Annual Investment Meeting (AIM),” Mr Pololikashvili says. “We consider this collaboration as mutually beneficial, as we recognize the significant contributions that can be made by the private sector to our organization’s strategic objectives.”

In line with the two Organizations’ commitment to cooperate in the implementation of the Memorandum of Understanding, UNWTO will spearhead the “Tourism Investment Segment”, an official side event of the upcoming Annual Investment Meeting, to be held on 8-10 May in Abu Dhabi, United Arab Emirates.

AIM President Dawood Al Shezawi said: “It has been AIM’s mission to provide an interactive platform where investment opportunities can be formed, thereby not only strengthening economic relations among nations but also addressing issues that have profound effects on a global scale. We also want to provide a platform where the brightest minds, from all sectors, can converge to find solutions and scale up development ideas. We welcome this great chance to cooperate with the UNWTO and we are certain that this collaboration will be fruitful.”

About WIDA

The World Investment for Development Alliance (WIDA) is a global platform dedicated to promoting investment for sustainable development. Promote sustainable and inclusive investment through an open and structured network of multiple organizations drawn from the investment-for-development community. WIDA pursues this overarching objective by creating synergies and maximizing impact through joint advocacy, joint organization and joint actions among participating organizations.

About AIM

The Annual Investment Meeting (AIM) is an initiative of the AIM Foundation, an independent international organization fully committed to empower the world’s economy by boosting effective promotion strategies and facilitating opportunities for economic productivity and expansion. The Foundation also undertakes the operation and management of the AIM Global Investment Network and its 15 affiliated Business Groups, including the supervision of the Annual Investment Meeting Global and Regional Chapters.

Related links:

• Download the News Release in PDF
• Innovation, Education and Investments
• The World Investment for Development Alliance (WIDA)
• Annual Investment Meeting (AIM)

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Global Sustainable Destinations Summit: Shaping the Future of Sustainable Tourism

• All Regions
• 31 Mar 2023

The Government of Mallorca, Consell de Mallorca, and the Mallorca Tourism Foundation and UNWTO have hosted the second edition of the Sustainable Destinations Summit, gathering leading experts, organizations and companies to share best practices and perspectives on environmental, social and economic sustainability in destinations.

The Summit emphasized tourism as a force for good, with momentum building towards a regenerative and nature-positive future. UNWTO and the Government of Mallorca welcomed more than 400 delegates at this year's event, which showcased the latest developments in sustainability for destinations. Discussions highlighted the interdependence of tourism on natural and cultural resources and the potential mutual benefits, while also providing unique first hand perspectives such as from Chief Frank Antoine from the Bonaparte First Nation, or the view from outer space, as told by Pedro Duque, the first ever Spanish astronaut.

The President of Mallorca Government Ms. Catalina Cladera affirmed that "sustainability is a shared will of Mallorcan society and the axis that marks all the policies of the Consell". Cladera pointed out that Mallorca and the rest of the islands in this community "are taking firm steps not only to continue being the reference destination in the Mediterranean, but also to lead the tourism of the future."

In her keynote address, UNWTO Executive Director Ms. Zoritsa Urosevic emphasized the vital "transition of the sector into a force for good that has a positive impact on the Sustainable Development Agenda and our shared global challenges". She added: "If managed well, tourism can be an agent for change, but such a transition towards a green, regenerative and nature-positive tourism sector is needed can be achieved in a collaborative manner."

Big ambitions and big data

During the two-day Summit, UNWTO provided updates on several of its key sustainability-related activities, including the Glasgow Declaration for Climate Action in Tourism which has so far seen more than 800 businesses, destinations and governments commit to achieving a Net-Zero tourism sector by 2050 at the latest. The Global Tourism Plastics Initiative and the Food Waste programme were similarly highlighted as effective instruments for accelerating this transition.

UNWTO also made tourism data and destination management a central part of the conversation at the Summit. The Measurement of Sustainable Tourism (MST) Framework and the International Network of Sustainable Tourism Observatories (INSTO), which counts among its Members the Mallorca Observatory, will play a crucial role in monitoring the sector's impact on all three sustainability pillars, enabling an evidence-based and informed decision-making.

Private sector importance

The Mallorca government, through its Tourism Foundation and the Sustainable Tourism Observatory, has established a public-private cooperative network across the island and works closely with UNWTO to advance shared goals.

Representing the private sector, Maria Frontera, President of FEHM, (Mallorca´s Hotel Federation) joined Carmen Riu Güell, owner of the RIU Hotels & Resorts chain, to discuss bridging generational perspectives in the pursuit of sustainable tourism development. The event also emphasized the importance of collaboration and circularity in transforming the sector. Additionally, Andreu Serra, Mallorca's Minister for Transition, Tourism and Sports, the president of FEHM, María Frontera, Mark Tanzer, Executive Director of ABTA, Miguel Sanz, Director General of Turespaña, and Thomas Ellerbeck, Member of the Group Executive Council and Chief Sustainability Officer of TUI Group discussed how destinations committed to sustainability can find a balance between marketing and storytelling.

Closing the Summit, Mrs. Rosa Ana Morillo Rodríguez, Secretary of State for Tourism in Spain, emphasized the crucial role of sustainability for the nation during her closing statement. She acknowledged that tourism is one of the key sectors driving Spain's economy and stressed the need for resilience and competitiveness within the sector

Related Links

• Download the News Release in PDF
• UNWTO Sustainable Development of Tourism
• One Planet Sustainable Tourism Programme
• International Network of Sustainable Tourism Observatories
• Measuring the Sustainability of Tourism
• Tourism for SDGS Platform