Global and regional tourism performance
- international tourist arrivals and receipts and export revenues
- international tourism expenditure and departures
- Seasonality
- Tourism Flows
- Accommodation
- Tourism GDP and Employment
- Domestic Tourism
The UN Tourism Data Dashboard – provides statistics and insights on key indicators for inbound and outbound tourism at the global, regional and national levels. Data covers tourist arrivals, tourism receipts, tourism share of exports and contribution to GDP, source markets, seasonality, domestic tourism and data on accommodation and employment.
Competitiveness
The Tourism Market Intelligence and Competitiveness Department works to provide knowledge and strategic guidance to support tourism destinations and the sector at large become more competitive and improve destination management through efficient policies and governance.
Market Intelligence
Market Intelligence
2018 marked the ninth consecutive year of sustained growth in international tourism. A total of 1.4 billion tourists travelled the world in 2018. Tourism generated US$1.7 trillion in worldwide exports in 2018.
Market IntelligencePolicy and Destination Management
Policy and Destination Management
UNWTO works to provide guidance and share good practices on policies and governance models aimed to effectively support the tourism sector at the different levels: national, regional and local.
Policy and Destination ManagementProduct Development
Product Development
As defined by UNWTO, a Tourism Product is "a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. A tourism product is priced and sold through distribution channels and it has a life-cycle".
Product Development
UN Tourism Data Dashboard
The UN Tourism Data Dashboard – provides statistics and insights on key indicators for inbound and outbound tourism at the global, regional and national levels. Data covers tourist arrivals, tourism share of exports and contribution to GDP, source markets, seasonality and accommodation (data on number of rooms, guest and nights)
Two special modules present data on the impact of COVID 19 on tourism as well as a Policy Tracker on Measures to Support Tourism
The UN Tourism/IATA Destination Tracker
UN Tourism Recovery Tracker
UN Tourism Data Dashboard
- International tourist arrivals and receipts and export revenues
- International tourism expenditure and departures
- Seasonality
- Tourism Flows
- Accommodation
- Tourism GDP and Employment
- Domestic Tourism
International Tourism and COVID-19
- The pandemic generated a loss of 2.6 billion international arrivals in 2020, 2021 and 2022 combined
- Export revenues from international tourism dropped 62% in 2020 and 59% in 2021, versus 2019 (real terms) and then rebounded in 2022, remaining 34% below pre-pandemic levels.
- The total loss in export revenues from tourism amounts to USD 2.6 trillion for that three-year period.
- International tourist arrivals reached 89% of pre-pandemic levels in 2023 and 97% in Q1 2024
COVID-19: Measures to Support Travel and Tourism
UN Tourism/IATA Destination Tracker – Easy Travel
UN Tourism/IATA Destination Tracker – Easy Travel is the first global dashboard on Air Travel Restrictions and Health-related Travel Requirements at the destination.
The first one-stop-shop for global information on COVID-19 related travel regulations it aims to build confidence among travellers and business and support policy making by providing a global overview of travel restrictions worldwide.
Available for free, it provides information and insights on the current status regarding air travel restrictions and measures in place at destinations worldwide.
The tracker includes data on:
- Countries with no COVID-19 related travel restrictions
- Health Indicators
- COVID-19 14-day notification rate per 100,000 population
- Test positivity rate
- People Vaccinated per 100
- Current Air Travel Regulations
- Flight suspensions
- Entry restrictions
- Quarantine
- Restriction level
- COVID-19 test
- Destination-specific Restrictions
- Attractions
- Events
- Facilities
- Accommodation
- Food and Drinks
- Transit through the country
- Public transport
- Stay-at-home requirements
- Health Regulations
- Health Protocols
- Mask policies
UN Tourism/IATA Destination Tracker – Easy Travel Tracker is a collaborative initiative of both organisations using data provided by both parties, as well as other public sources such as Our World in Data and the Oxford COVID-19 Government Response Tracker.
IATA is an Affiliate Member of the World Tourism Organization.
Product Development
As defined by UN Tourism, a Tourism Product is "a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. A tourism product is priced and sold through distribution channels and it has a life-cycle".
Rural tourism
Rural tourism
UN Tourism understands Rural Tourism as "a type of tourism activity in which the visitor’s experience is related to a wide range of products generally linked to nature-based activities, agriculture, rural lifestyle / culture, angling and sightseeing.
Rural tourismGastronomy and Wine Tourism
Gastronomy and Wine Tourism
As global tourism is on the rise and competition between destinations increases, unique local and regional intangible cultural heritage become increasingly the discerning factor for the attraction of tourists.
Gastronomy and Wine TourismMountain Tourism
Mountain Tourism
Mountain Tourism is a type of "tourism activity which takes place in a defined and limited geographical space such as hills or mountains with distinctive characteristics and attributes that are inherent to a specific landscape, topography, climate, biodiversity (flora and fauna) and local community. It encompasses a broad range of outdoor leisure and sports activities".
Mountain TourismUrban Tourism
Urban Tourism
According to UN Tourism, Urban Tourism is "a type of tourism activity which takes place in an urban space with its inherent attributes characterized by non-agricultural based economy such as administration, manufacturing, trade and services and by being nodal points of transport. Urban/city destinations offer a broad and heterogeneous range of cultural, architectural, technological, social and natural experiences and products for leisure and business".
Urban TourismSports Tourism
Sports Tourism
Tourism and sports are interrelated and complementary. Sports – as a professional, amateur or leisure activity – involves a considerable amount of traveling to play and compete in different destinations and countries. Major sporting events, such as the Olympic Games, football and rugby championships have become powerful tourism attractions in themselves – making a very positive contribution to the tourism image of the host destination.
Sports TourismShopping Tourism
Shopping Tourism
Shopping Tourism is becoming an increasingly relevant component of the tourism value chain. Shopping has converted into a determinant factor affecting destination choice, an important component of the overall travel experience and, in some cases the prime travel motivation.
Shopping Tourism
Market Intelligence
Dashboard
Dashboard
The UN Tourism Data Dashboard – provides statistics and insights on key indicators for inbound and outbound tourism at the global, regional and national levels. Data covers tourist arrivals, tourism share of exports and contribution to GDP, source markets, seasonality, and accommodation (data on number of rooms, guest, and nights). It also features a Tourism Recovery Tracker and a Policy tracker as part of UN Tourism´s COVID-19 response.
UN Tourism Data DashboardBarometer
Barometer
The UN Tourism World Tourism Barometer monitors short-term tourism trends on a regular basis to provide global tourism stakeholders with up-to-date analysis on international tourism.
UN Tourism World Tourism BarometerImpact assessment
Impact assessment
It is early to assess the impact of the Russian Federation’s military offensive in Ukraine, though it represents a major downside risk for international tourism that could delay the sector’s already weak and uneven recovery.
Impact of the Russian Offensive in Ukraine on International TourismMarket Intelligence Reports
Market Intelligence Reports
UN Tourism publishes a number of market intelligence reports every year, covering trends analysis, products, segments and markets. Information on the contents of these publications is provided here.
Publications on Tourism Market IntelligenceMarket Intelligence - Webinars
Impact of COVID-19 on tourism
Impact of COVID-19 on tourism
The COVID-19 pandemic has caused an unprecedented impact on tourism, with a sharp decline in international arrivals of 73% in 2020 and 71% in 2021.
COVID-19 and Tourism
The UN Tourism Recovery Tracker compiles all the relevant data in one place, giving governments and the private businesses the ability to track the recovery of tourism at global and regional level, alongside information on the top destinations for international tourism
UN Tourism Recovery Tracker
As growing numbers of countries around the world ease restrictions on travel, UN Tourism has launched a new Tourism Recovery Tracker to support global tourism. This represents the latest concrete action undertaken by the United Nations specialized agency as it leads the response of global tourism and guides recovery.
The most comprehensive tourism dashboard to date, the Tracker is the result of a partnership between international organizations and the private sector. Available for free, it covers key tourism performance indicators by month, regions and subregions allowing for a real time comparison of the sector recovery across the world and industries.
The tracker includes data on:
- international tourist arrivals
- seat capacity in international and domestic air routes,
- air travel bookings,
- hotel searches and bookings,
- occupancy rates and
- demand for short term rentals
- travel sentiment (Net Sentiment Score)
- COVID-19 14-day notification rate per 100,000 population
The UN Tourism Recovery Tracker is available for free and is a collaborative effort by a group of partners including the International Civil Aviation Organisation (ICAO), ForwardKeys, STR, Sojern, TCI Research and AIRDNA.