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Chinese Outbound Travel to the Middle East and North Africa

Chinese Outbound Travel to the Middle East and North Africa

Over the last decade, China has grown to become the first tourism source market in the world with US$ 102 billion spend on travel abroad. While Asia and the Pacific, Europe and the Americas lead as the main destination regions for Chinese travelers, the growth in the Middle East and North Africa (MENA) region over the past decade has been impressive, yet overall flows are still modest. This study on the Chinese Outbound Travel to the Middle East and North Africa looks into Chinese travel preferences and destination choices, their perceptions of MENA countries and their travel behaviour, while providing recommendations on how to market MENA destinations in the Chinese market in view of the main travel trends of China.

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ISBN: 978-92-844-1566-3

UNWTO to support Libya tourism development

PR No.: PR13073

UNWTO and the Ministry of Tourism of Libya have forged a cooperation agreement for the development and phased implementation of a tourism strategy and action plan (London, United Kingdom, 6 November 2013).

Under the agreement, signed during the 2013 World Travel Market (WTM) in London, UNWTO will provide support to Libya´s Ministry of Tourism in its strategic tourism development through institutional building and governance, sustainable development, marketing and human resource development.

Priority will be given to institutional building and governance, with technical support focused on developing a cohesive tourism policy, strategy and action plan, as well as updating the sector´s legislative and regulatory frameworks and strengthening its organizational structure.

“This agreement is a very positive step in reviving Libya´s tourism sector and affirms UNWTO´s commitment to Libya during this time of national rebuilding. Tourism will enhance the country´s global image and contribute to its sustainable economic growth and development,” said UNWTO Secretary-General, Taleb Rifai.

“Libya has great potential for tourism, it was a tourism destination in the 60s and we want to prioritize rebuilding the country´s tourism sector. Tourism provides great opportunity for investment and employment and will give a better face for Libya,” said Libya´s Tourism Minister Ikram Bash Imam. “By joining hands with UNWTO, we will work to implement our plan for sustainable tourism development”.  

The cooperation agreement will build on Libya´s Ministry of Tourism action plan towards sustainable tourism development with the support of the public and private sector. The agreement was the result of the UNWTO mission to Tripoli in June 2013 to assess the specific needs of Libya’s tourism sector.

 

Contacts:

UNWTO Senior Media Officer: Marcelo Risi

Tel: (+34) 91 567 81 60

 

UNWTO Communications & Publications Programme

Tel: +34 91-567-8100 / Fax: +34 91-567-8218

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Libya counts on tourism to help rebuild country

PR No.: PR13039

Libya´s Ministry of Tourism has enlisted UNWTO to help implement an action plan to rebuild its tourism sector as an effective way to increase national revenue, create employment, foster national cohesion and enhance the county’s international image. A UNWTO mission led by Secretary-General Taleb Rifai made a first approach on the specific needs of the country during a workshop on technical cooperation in the capital Tripoli (9-10 June 2013).

Libya is counting on tourism to help rebuild the country, in the light of its ongoing socio-political transformation. Libya´s Ministry of Tourism has drawn up an action plan focused on institutional capacity building to pave the way for sustainable tourism development and calls on the support and participation of its public and private sectors to help implement its plan.

“Achieving sustainable tourism is a propeller to create employment, diversify Libya´s national sources of income and promote our image as an attractive tourism destination domestically and abroad,” said the Minister of Tourism, Mrs. Ikram Bash Imam. “Revitalizing domestic tourism will likewise help foster national cohesion in this significant period of nationwide rebuilding,” she added.

“Libya is a prime setting for tourism development, being blessed with natural, cultural and archaeological assets, including five UNESCO World Heritage Sites,” said UNWTO Secretary-General. “Tourism is the right vehicle to contribute to the international repositioning of Libya whilst contributing to its sustainable economic development and job creation particularly among the youth,” he added.

Following a request by the Ministry of Tourism to assist in its tourism development efforts, a UNWTO delegation delivered a first approach during a two-day workshop, addressing issues such as institutional framework building, human resources development, sustainability, image building and marketing.

 

Contacts:

UNWTO Senior Media Officer: Marcelo Risi

Tel: (+34) 91 567 81 60

 

UNWTO Communications & Publications Programme

Tel: +34 91-567-8100

Fax: +34 91-567-8218

 

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Special session on: Tourism as a key driver of mutual understanding and tolerance among peoples and cultures, 31 May 2013

Special session on: Tourism as a key driver of mutual understanding and tolerance among peoples and cultures, 31 May 2013

UNWTO and the Government of Azerbaijan are organizing special session on: Tourism as a key driver of mutual  understanding and tolerance among peoples and cultures in Baku, Azerbaijan on May 31, 2013 within the framework of the 2nd World Forum on Intercultural Dialogue, to be held from May 29 to June 1, 2013 in Baku, Azerbaijan.

The objective of this session is to highlight tourism’s importance as a cornerstone of pluralism, underscoring its role as an effective means of bridging divides and countering instances of inter-cultural tension.

For more information regarding  2nd World Forum on Intercultural Dialogue, please visit http://bakuforum-icd.az/

 

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UNWTO & ATM Ministerial Forum welcomes over 25 ministers as second annual meeting emphasises need for aviation and tourism sector synergy

PR No.: PR13031

More than 25 ministers took part in the second annual UNWTO & Ministerial Forum at the Arabian Travel Market with delegates sharing their views on how to work together towards long-term aviation and tourism sector growth.

Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, the event, entitled “Tourism & Aviation: Building a common agenda for growth”, was opened by UNWTO Secretary-General, Taleb Rifai and Mark Walsh, Portfolio Director, Reed Travel Exhibitions, organiser of ATM.

Addressing the issue of tourism and aviation Mr. Rifai highlighted that tourism and aviation need to move out of working in silos. “Tourism and aviation are siblings, and have been working together in parallel lines. We cannot see them separate from one another; with 52% of world travellers reaching their destination by air, their growth is intrinsically linked,” he added.

The UNWTO address set the scene for the ensuing discussion, which was dominated by the challenges and opportunities facing the aviation sector in the region, with Mr. Rifai touching on the related twin issues of taxation and visa facilitation. “There are visa regimes still belonging to a century that has past. Despite the fact that the UAE and Dubai are leading the way in opening up in terms of visa accessibility, the Middle East is still lagging behind as 70% of people still need visas to enter the region,” he said.

HRH Prince Sultan bin Salman bin Abdulaziz, President of the Saudi Commission for Tourism and Antiquities, launched the debate by reaffirming the region’s geographical relevance to the tourism sector.

“The Arabian Peninsula has always been a crossroads for different civilisations. These days those roads are in the sky rather than on the ground, and the same role that Arabia has played in the past is now similarly happening with airline networks,” he said, adding: “The alliance between tourism and air transportation is very much a non-separable alliance, and it is very important focus on aligning these two sectors to make places more accessible and affordable.

Highlighting the potential of regional cooperation, HE Reem Al Hashemi, Minister of State and Managing Director of the Higher Committee on International Expo Dubai 2020, said: “For mega events, we have to build synergies and expand the traveller experience.  Expo 2020 is not just about Dubai, the region will benefit with visitors going on to explore Muscat or Petra, for example.  We are promoting the region as a whole, expanding the picture, becoming more attractive and appealing - both to visitors but also to other airlines.”

HE Helal Saeed Al Marri, Director General, Department of Tourism and Commerce Marketing of Dubai, used the Middle East as a prime example of how tourism and aviation can work together, and what the rest of the world can learn from the region. “First and foremost, to foster tourism and look to the future, countries and cities should look at adopting open skies policies. The development of airport, attractions, and hotels are all important but the key is to allow airlines to fly without restrictions,” he commented.

Participants stressed the need to identify the links between tourism and aviation and set structures where tourism, civil aviation and airlines can work together. Other issues highlighted were the need to extend the principle of liberalization to more and more countries, the opportunities existing for regional cooperation in the Middle East, particularly in view of attracting long haul markets and the importance of aligning tourism objectives with airlines profitability.

Participating in the Ministerial Forum moderated by CNN Task Group’s Anita Mendiratta, were the Ministers of Tourism of Bahamas, Chad, Egypt, Eritrea, Gambia, Lebanon, Maldives, Marshall Islands, Mauritania, Mauritius, Morocco, Niger, Oman, Saint Vincent and the Grenadines, Saint Lucia, Seychelles, Sudan, Tanzania, Tunisia, Tuvalu and Vanuatu, the Director General of the National Council of Tourism and Antiquities of the UAE, the Vice-Minister of Tourism of Azerbaijan, the Assistant Under Secretary of Tourism of Kuwait, the Director General of the Jordan Tourist Board and the CEO of the Mozambique Tourism Authority. Representing the aviation industry were the Vice President of International & Public Affairs of Etihad Airways, the CEO of Dubai Airports and the Senior Vice President, Revenue Optimisation and Distribution, of Emirates Airline.

Concluding Mr .Rifai highlighted the importance of moving this agenda forward. “We have started a debate that has to go on and on. We will carry on at World Travel Market in London in co-operation with Reed Travel Exhibitions after setting a framework today and keep the conversation going”.

“The theme of Dubai’s Expo candidacy – connecting minds, creating the future - can become that which unites us together – so let’s connect our minds, put our thoughts together, and declare that we are on target to handle the issues of the time, and lead the way for the international community.”

 

Useful links:

Arabian Travel Market

 

Contacts:

UNWTO

Principal Media Officer: Marcelo Risi

Tel: (+34) 91 567 81 60

www.UNWTO.org

 

Department of Tourism and Commerce Marketing of Dubai

Acting Director of Public Relations: Charlie Taylor

Tel: (+971) 55 293 1263

www.dubaitourism.ae

 

Arabian Travel Market

Account Manager: Josse Dulka

Shamal Marketing Communications

Office: +971 4 3652711

Mobile: +97150 6540229

www.smc-pr.com

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The United Arab Emirates joins the World Tourism Organization

PR No.: PR13030

UNWTO Secretary-General, Taleb Rifai, announced today that the United Arab Emirates (UAE) rejoined the Organization 26 years after having left UNWTO. The announcement was made during the UNWTO & Arabian Travel Market Ministerial Forum on Tourism and Aviation (Dubai, UAE, 7 May 2013).

“The Middle East is one of the fastest growing tourism regions in the world in spite of facing countless challenges; much of this dynamism has been led by the strong political commitment awarded to tourism in the region and the vision that tourism is a key pillar of development in the Middle East of which the UAE is a perfect example” said Mr. Rifai.  

“The UAE play a central role not only in the development of tourism in the region but also in linking the Middle East with other regions and we expect that by working together we will enhance tourism within and to the Emirates as well as increase regional cooperation”, he added.

The UAE and UNWTO will work on several initiatives including the measurement of the economic impact of tourism, statistics and human resources development.

The Middle East is one of the fastest growing tourism regions in the world. Between 1980 and 2010, international tourist arrivals in the Middle East rose from 7.1 million to 60.9 million, an average annual increase of 7.4% compared with a world average of 4.2%.

According to UNWTO’s long-term forecast, Tourism Towards 2030, this growth is set to continue; in 2030 arrivals to the Middle East are expected to reach 149 million, an average annual increase of 4.6% compared with a world average of 3.3%.

 

Contacts:

Senior Media Officer: Marcelo Risi

Tel: (+34) 91 567 81 60

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UNWTO/ATM Ministerial Forum - Setting a common growth agenda for tourism and aviation

PR No.: PR13024

The development of tourism in the Middle East is the prime example of how tourism and aviation can act together as drivers of growth. With the region as a background, Ministers of Tourism and aviation leaders will gather at the UNWTO/ATM Ministerial Forum to set a common agenda for air transport and tourism that allows the industry to fully seize the opportunities of future tourism growth (Dubai, United Arab Emirates, 7 May 2013).

The extraordinary growth of international tourism over the 6 last decades – from 25 million tourists in 1950 to one billion in 2012 – is as much due to advances in air transport as to the rise of the middle class, the growing wealth in industrialized and emerging countries and the forces of globalization.

Nonetheless, and in spite of the immense linkages between aviation and tourism, separate sectorial policies result in a fundamental, and too often even conflicting, disconnect which constitutes a severe constraint on the development of both sectors.

The UNWTO/ATM Ministerial Forum on “Tourism and Aviation: Building a Common Agenda for Growth”,  held Under the Patronage of H.H. Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai on the occasion of the 20th Anniversary of the Arabian Travel Market, will bring together Ministers of Tourism and leaders from the aviation industry to discuss how aviation and tourism policies can come closer to set a common agenda for connectivity, economic growth and sustainable development.

Speakers include H.R.H. Prince Sultan bin Salman bin Abdulaziz, President of the Saudi Commission for Tourism and Antiquities, H.E. Mrs. Reem Al Hashemi, Minister of State and Managing Director of the Higher Committee on International EXPO Dubai 2020, H.E. Mr. Hisham Zaazou, Minister of Tourism of Egypt, H.E. Mr. Alain Saint-Ange, Minister of Tourism and Culture of the Seychelles, H.E. Mr. Jamel Garma, Minister of Tourism of Tunisia and  H.E. Mr.  Issa Mohammed Al Mohannadi, Chairman of the Qatar Tourism Authority.

The role of air transport is central to the future development of tourism and its contribution to the economy. UNWTO forecasts international tourists to reach 1.8 billion by 2030, 52% of which will arrive to the visited destinations by air, and issues such as taxation, regulation, visa facilitation or climate change require a strong aviation and tourism agenda.

With the Middle East as a backdrop, the UNWTO/ATM Ministerial Forum will focus on how to remove current obstacles to the growth of aviation and tourism, how to align transport and tourism policies and how to promote connectivity between the Middle East and other world regions. The conclusions of the meeting will serve as a basis for a broader global debate on aviation and tourism during the World Travel Market UNWTO Ministers Summit in London (November 2013).

The UNWTO/ATM Forum will take place on Tuesday 7 May 2013 at the Arabian Travel Market and will be open to all exhibitors, visitors and media registered to attend Arabian Travel Market.

 

Useful links:

Arabian Travel Market

 

Contacts:

UNWTO

Principal Media Officer: Marcelo Risi

Tel: (+34) 91 567 81 60

www.UNWTO.org

 

Department of Tourism and Commerce Marketing of Dubai

Acting Director of Public Relations: Charlie Taylor

Tel: (+971) 55 293 1263

www.dubaitourism.ae

 

Arabian Travel Market

Account Manager: Josse Dulka

Shamal Marketing Communications

Office: +971 4 3652711

Mobile: +97150 6540229

www.smc-pr.com

 

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