Year after year, destinations are receiving more and more travellers whose motivation is to visit locations where famous series or movies were filmed. Culture is an essential vector for tourism and cinema can serve as a mirror of the culture of a given community. It is against this backdrop that the Conference on Tourism and the Audiovisual Industry will be held (1-2 May 2020, Riviera Maya, Mexico).
What can tourism learn from the knowledge, proposals and contributions of the most important representatives of the audiovisual sector of Ibero-America? How can conclusions and recommendations be formulated in this field to promote sustainable development through tourism? The “Conference on Tourism and the Audiovisual Industry” will provide answers to these questions.
The event is will be carried out by the World Tourism Organization (UNWTO) in collaboration with UNWTO Affiliate Members EGEDA (Entidad de Gestión de Derechos de los Productores Audiovisuales), the Tourism Promotion Council of Quintana Roo and the XCaret Group, and with the support of the Barceló Hotel & Resorts Group.
The Conference will be integrated into the extensive programme of events in the context of the 2020 Platino Awards Gala, which will be held under the theme “17 Awards - 17 Sustainable Development Goals” and will bring together prominent representatives from the entire Ibero-American audiovisual industry: producers, directors, actors, and professionals, among others.
The conference will focus on the different aspects of the relationship between tourism, the film/audiovisual industry and the promotion of the Sustainable Development Goals (SDGs). It will feature presentations and debates on cultural tourism, the beneficial impact of cinema on tourism promotion, strengthening the competitiveness of a destination and how to promote and incorporate the SDGs in movies.
Given the nature of this approach, which literally gives visibility to the SDGs through creative narratives, the Conference is very much in line with the recently initiated Decade of Action for the SDGs, which marks the countdown towards the achievement of the 2030 Agenda and the 17 Global Goals that derive from it.
Building bridges
The conference will be aimed at public and private entities linked to the tourism and audiovisual sectors, respectively (producers, directors, actors and other film professionals, Destination Management Organizations (DMOs), National Tourism Administrations (NTAs), Ministries of Tourism, and UNWTO Affiliate Members, among others).
The event will facilitate dialogue between tourism destinations and the most important companies producing films and series, public and private television networks, sales agents, distributors and exhibitors from more than 30 countries, with the common objective of promoting film tourism through the opening of a special market area to encourage the promotion and marketing of products and services related to the audiovisual, tourism and education sectors.
For more information, contact am@unwto.org
Valle de Colchagua, Chile, 05 December 2019 - The 4th Global Conference on Wine Tourism, hosted by the World Tourism Organization (UNWTO) and the Government of Chile, has concluded with a call to use the sector’s unique ability to rejuvenate and support rural communities.
Held in the Colchagua Valley, home to some of Chile’s most prominent wine producers, the event saw more than 400 participants from destinations including Argentina, France, Italy, Portugal, South Africa, Spain and USA, come together to explore the many opportunities that wine tourism can bring. The event further strengthened ties between UNWTO and Chile, a Member State since 1979. The previous week, the United Nations specialized agency also presented the case for tourism as a key contributor to the sustainability agenda at the UN Climate Change Summit, COP25 in Madrid, held under the Presidency of Chile.
Welcoming delegates, UNWTO General-Secretary Zurab Pololikashvili said: “Wine tourism creates jobs and entrepreneurship opportunities. It touches all areas of the regional economy through its linkages to handicrafts, gastronomy and agriculture. There lies its great potential to generate development opportunities in remote destinations.”
In this regard, the Minister of Economy, Development and Tourism, Lucas Palacios, said that “wine tourism continues to grow thanks to the thrust of the vineyards that are challenged to go further and further, expanding their horizons beyond production and the sale of wine, but it is also thanks to the fact that, as a State, we have implemented a public policy that fosters sustainable tourism development, where we have tremendous potential.”
The Undersecretary of Tourism, Mónica Zalaquett, said that “this is an opportunity to show our territory. Today there are more than 100 vineyards open to wine tourism and this congress is about that. They are going to transfer knowledge, share experiences, promote dialogues and deliver tools, so that we can improve this wine tourism offer”.
In particular, the fourth edition of the most important annual event in enotourism, focused on the sector’s ability to transform rural communities, build economies and create jobs outside of major cities. Alongside sessions on tourism as a driver of rural socio-economic development, the conference also featured workshops and debates on how destinations can diversify and market themselves to meet changing consumer demands. At the same time, UNWTO experts also explained the potential benefits of embracing digital transformation and entrepreneurship in tourism, particularly in rural areas.
The Alentejo region in Portugal will host the 2020 edition of the UNWTO Global Conference on Wine Tourism. Next year will also be UNWTO’s year of ‘Tourism and Rural Development’, with a number of specially-themed events planned.
León, Guanajuato, Mexico 28 November 2019 - The World Tourism Organization (UNWTO) has joined with the Municipality of León (Guanajuato, Mexico) to present the first UNWTO project on Shopping Tourism, with the aim of boosting the local economy, creating jobs and driving sustainable and inclusive development.
The pilot project is the result of more than a year’s collaboration between the United Nations specialized agency and the Municipality of León, carried out with support from the Ministry of Tourism of the State of Guanajuato. The initiative aims to maximize the benefits of tourist activity in the city of León and promote it as a shopping destination, both within Mexico and around the world. The project focuses on several key areas, namely: attracting visitors, the creation of tourism products, the efficient use of tourism attractions and the quality of infrastructure. Alongside these, attention is also given to community involvement in tourism as well as local socio-economic wellbeing and the promotion of employment.
Around 65 interviews were conducted with actors from the tourism, commerce and design sectors, as well as with public sector and government representatives. Two participatory workshops were then conducted to identify, create and validate proposed initiatives. As a result a total of 21 initiatives were identified, out of which 10 were selected based on different criteria, such as their contribution to the Sustainable Developments Goals (SDGs), their impact and the timeline.
Initiatives include the development of tourism products and services such as the León Shopping Card as well as urban interventions such as the León Design districts, which involves the conversion of emblematic areas and the installation of designer ateliers, boutiques or the House of Innovation and Trends, a unique public interactive space, open to all, where local designers can interact with visitors and come up with the design trends of the future Gloria Cano de la Fuente, director general of Hospitality and Tourism of León said “Being a leading destination requires us to create a new culture of visitor service, based on the creation of innovative and value-added experiences, this is how this Shopping tourism prototype will define us” León, the capital of footwear and leather, was the selected destination because 27% of its visitors come to the city to shop, mainly for leather. With this project and the support of the UNWTO, León aims to position itself as a destination for value-added shopping tourism through innovative experiences in shopping tourism. At the same time, it aims to promote the integration of companies and individuals from different areas in the value chain of tourism and commerce in León and its surroundings (artisans, agriculture, leather, footwear, design, automotive, among others), while stimulating the creation of employment and new opportunities based on the promotion of high value-added shopping tourism and local development.
Nº of Pages: 56
ISBN (electronic version): 978-92-844-1968-5
ISBN (print version): 978-92-844-1967-8
This joint publication between UNWTO and the Organization of American States highlights case studies from across the Americas that showcase the contribution of tourism to sustainable development in line with the 17 universal SDGs. It shows how a common multi-stakeholder approach to tourism development can catalyze sustainable growth through our sector.
Key recommendations:
The UNWTO.TedQual Programme is pleased to announce that the following Tourism Education Programme at Universidad Tecnológica Centroamericana has been awarded the UNWTO.TedQual Certification:
Programme:
- Administración de la Hospitalidad y el Turismo
Campus:
- UNITEC Tegucigalpa
- UNITEC San Pedro Sula
- CEUTEC La Ceiba
List of Institutions with UNWTO.TedQual certified tourism education and training programmes:
http://academy.unwto.org/content/institutions-unwtotedqual-certified-programmes
El Curso de la OMT en Argentina sobre sobre “Turismo Rural Comunitario como modelo de desarrollo endógeno”, ha finalizado el viernes, día 31 de mayo en la ciudad de San Salvador de Jujuy. Este evento contó con la participación de funcionarios de la administración nacional y administraciones provinciales de la República Argentina, así como funcionarios de administraciones turísticas de Bolivia, Brasil, Chile, Costa Rica, Guatemala, Jamaica y Paraguay.
El objetivo de este curso consistió en compartir conceptos teóricos y también brindar a los participantes la posibilidad de adquirir conocimientos sobre la gestión y comercialización de un destino turístico TRC competitivo y transformador.
Para ello se desarrollaron diversas ponencias, discusiones, acciones de trabajo en grupo y actividades prácticas lideradas por los expertos facilitadores Marcello Gandolfi (Italia/España) y Víctor Chalé (México).
Como parte de las actividades prácticas, los participantes hicieron una visita técnica en las comunidades de Salina Grande y San Francisco de Alfarcito donde donde trabajaron en grupos a fin de obtener la información necesaria para la elaboración de propuestas de mejora, que presentaron a los asistentes, como trabajo final de curso.
El acto de clausura y entrega de diplomas fue presidido el Subsecretario de Desarrollo y Promoción Turística de la Provincia de Jujuy, Dr. Mariano Ovejero; la Directora de Productos Turísticos del Ministerio de Cultura y Turismo de la provincia de Jujuy, Dra. Sandra Nazar; la Directora de Relaciones Internacionales de la Secretaría de Turismo de la Nación, Lic. Romina Nardi y el Director Ejecutivo de la UNWTO Academy, Sr. Omar Valdez.
El Curs Internacional de la OMT en Argentina sobre “Turismo Rural Comunitario como modelo de desarrollo endógeno” fue inaugurado esta mañana en la ciudad de San Salvador de Jujuy (Jujuy). La ceremonia dio la bienvenida a los funcionarios de la administración nacional de turismo y administraciones regionales y locales de Argentina, así como funcionarios de administraciones turísticas de Estados Miembros de la OMT de habla hispana.
El acto fue presidido por el Secretario de Gobierno de Turismo, Dr. José Gustavo Santos. Lo acompañaron el Ministro de Cultura y Turismo de la provincia de Jujuy, Lic. Federico Posadas; el Subsecretario de Desarrollo y Promoción Turística, Dr. Mariano Ovejero; el Subsecretario de Calidad y Formación Turística y de Fiscalización de Prestadores, Lic. Germán Bakker; la Director Nacional de Calidad Turística, Lic. Marcela Luján; el Director Nacional de Desarrollo Turístico, Arq. Mariano Alguacil; la Directora de Productos Turísticos del Ministerio de Cultura y Turismo de la provincia de Jujuy, Dra. Sandra Nazar; la Directora de Producto Turístico, Lic. Mariángeles Samamé; la Directora de Relaciones Internacionales, Lic. Romina Nardi, la Coordinadora de Turismo Rural y Desarrollo Local, Esp. Natalia Lamas; y el Lic. Claudio Blaires, Coordinador Académico del curso y Project Manager de la UNWTO Academy.
El curso, que transcurrirá hasta el próximo día 31 de mayo, tiene por objetivo compartir con los participantes conocimientos, herramientas y habilidades como así también brindar oportunidades para discutir y poner en práctica los temas relevantes de la gestión y comercialización de un destino turístico TRC competitivo y transformador.
Para alcanzar dicho objetivo, los participantes contarán con el liderazgo académico de los expertos facilitadores Marcello Gandolfi (Italia/España) y Víctor Chalé (México) quienes aplicarán una metodología teórico-práctica apoyada en herramientas de interacción académica como presentaciones, discusiones y foros, debates, trabajos en grupo, estudios de casos y actividades prácticas.
Así, durante la visita técnica del día 29 de mayo, los participantes -divididos en grupos- desarrollarán su trabajo de campo en la comunidad de Salina Grande y en la comunidad de San Francisco de Alfarcito, donde recogerán información para la elaboración de diagnósticos de situación y propuestas de mejoramiento del destino en los aspectos relacionados con planes de desarrollo turístico, promoción y comercialización. El último día del curso, los trabajos serán presentados por cada grupo, contribuyendo así a la aplicación práctica de los contenidos abordados durante la impartición del curso.
