64th meeting of the Regional Commission for the Americas
![64th meeting of the Regional Commission for the Americas](http://pre-webunwto.s3.eu-west-1.amazonaws.com/2019-09/bogota.jpg)
PR No.: PR 19001
Madrid, Spain, 3 January 2019 - The World Tourism Organization (UNWTO) has granted UNWTO.QUEST Certification to the Punta del Este Convention Bureau, which became the first destination management organization in the world to receive this certification.
Contacts:
UNWTO Communications Department
Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 / comm@unwto.org
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2019
Guatemalan Tourism Institute
(INGUAT)
Antigua, Guatemala
Being an intersectoral and interdisciplinary entity with technical analysis, the Observatory is to measure, verify and monitor in a permanent way the evolution of the tourism sector in Antigua Guatemala, from the sustainability perspective with the participation of the public, private and academic sectors which will bring as a result the best decision making for the creation of public policies for the benefit of the city of destination, tourists and general population..
MISSION
To generate trustworthy information through the scientific methodologies about indicators related to tourism, to measure from the sustainability perspective and so that allows the correct decision making for the generation of public policies which promote the development of the destination when it comes to culture, economy and environment.
As part of the work for the Guatemalan Tourism Institute – INGUAT – monitoring are made on the most important festivities in the country. In addition, a 2018 satisfaction survey was implemented for inbound and domestic tourism.
Customer satisfaction
hotel offering
Amount of private investment in the tourism sector
Keep control of the certified tourism companies
Repeat visitors
Average expense and average stay per visitor
Carbon footprint for tourism events
Garbage generated and water consumption at destination
As of August 2018, the City of Antigua Guatemala, through the Agreement 45-2018, prohibits the use and distribution of disposable plastic, plastic bags, plastic straws, plastic dishes or plastic or expanded polystyrene glasses.
2019
Buenos Aires City Tourism Board
Buenos Aires, Argentina
The Tourism Observatory of the City of Buenos Aires is a General Direction within the Buenos Aires Tourism Board, under the direct supervision of the President of the Buenos Aires Tourism Board. The Buenos Aires Tourism Board reports to the General Secretary of International Affairs, under the direct supervision of the Mayor of Buenos Aires, who is the Head of the government of the city.
MISSION
The mission of the Buenos Aires Tourism Observatory is to gather data and generate key information to guide the private and public sectors’ decision making process and to become global leaders in the production of strategic knowledge using Big Data and innovative research methods, thus strengthening tourism governance and taking effective data driven decisions in an ever-changing and competitive market.
The Buenos Aires Tourism Observatory was originally established in 2009 with the main purpose for collecting and analyzing information for the tourism sector. Nowadays, in order to achieve the objective established by the DMO to foster the economic impact of tourism in the city, the Tourism Observatory undertakes several projects under the 3 main areas of work below.
ECONOMIC ANALYSIS
Economic impact
Employment
Investment
Market forecasts
International and domestic travel
QUALITATIVE RESEARCH
Primary data collection
Surveys, interviews, ethnographic studies, focus groups
Hotel occupancy
Market segments: MICE, cruise, cultural, gastronomy educational
BIG DATA
Air connectivity
Hospitality
Gastronomy
Tourist mobility
The City of Buenos Aires was founded in 1580 by the Spanish Juan de Garay, who called it City of the Holy Trinity. In the 19th century, the Argentine state, with the aim of populating a large nation, promoted European immigration. Thus, the port of Buenos Aires was the arrival point of the Spaniards, Italians, Lebanese, Syrians, Poles and Russians who will define it as a cosmopolitan and dynamic city, rich in cultural diversity.
2019
Thompson Okanagan Tourism Association (TOTA)
Thompson Okanagan region
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society governed by the BC Societies Act.Governed by an elected Board of Directors representing business and community tourism interests throughout the region. One of five regional tourism organizations in British Columbia that work under the Super, Natural British Columbia brand, and whose mandate includes destination development and marketing
MISSION
“Our mission is to stimulate ongoing sustainable growth in the value of tourism through innovative leadership in promoting unique experiences and inspiring creative collaboration”.
The Thompson Okanagan Tourism Association monitors a wide range of sustainable tourism indicators from within the region. Monitoring is done using both primary and secondary research undertaken directly by TOTA as well as through various government and non-government stakeholders from whom TOTA receives and then analyzes their data.
Local satisfaction with tourism
Destination economic benefits
Employment, HR/labour
Seasonality
Energy management practices
Water management practices
Waste management practices
Carrying capacity
Climate change and increased weather-related events
Intra-regional connectivity
Indigenous products, experiences and community impacts
Land use (cross industry)
Sustainable tourism practices
Universal Inclusivity
Indigenous tourism has a strong potential for expansion and there is a clear interest from First Nations participants in the planning process to play a lead role. The Okanagan Valley’s history is intrinsically linked to the Indigenous peoples who have made the area their home for thousands of years. Indigenous Nations in the Thompson Okanagan tourism region belong to the Interior Salish peoples, comprising the Secwepmec, Nlaka’pamux and Syilx Nations.
ELLEN WALKER-MATTHEWS
Chief Executive Officer
Thompson Okanagan Tourism Association
email: info@totabc.com
Con el fin de fortalecer la transferencia del conocimiento para beneficio de la sostenibilidad del destino y de su comunidad local, la Organización Mundial del Turismo y su UNWTO Academy organizan concursos post-curso, con el apoyo de las administraciones turísticas y el sector académico.
Para el curso de la OMT en México 2018 sobre “El turismo y la transformación digital: Impactos en el desarrollo del modelo turístico” se abrió un concurso de proyectos sobre esta misma temática para los alumni que estuviesen interesados en implementar en sus destinos turísticos lo aprendido.
Esta innovadora iniciativa está organizada con la colaboración del Departamento de Innovación y Transformación Digital de la OMT, la UNWTO Academy, el Instituto de Competitividad Turística (ICTUR) dependiente de la Secretaría de Turismo de México (SECTUR), El Instituto Politécnico Nacional de México (Institución UNWTO.TedQual) y los facilitadores que llevaron adelante el curso arriba mencionado: Montserrat Peñarroya y Tirso Maldonado.
Para participar en el concurso, los interesados en presentarse han tenido un mes desde la finalización del curso, 9 de noviembre de 2018, para presentar su proyecto de implementación al Comité Evaluador.
Este Comité ha estudiado todos los proyectos presentados, en base a los criterios de evaluación establecidos para el concurso, y seleccionado el que más se ajuste a estos.
En este sentido, nos complace anunciar que el proyecto ganador del concurso post-curso OMT México 2018: “El turismo y transformación digital: Impactos en el desarrollo del modelo turístico” es:
"Comunidad Virtual de Conocimiento Turístico"
Propuesto por el Mtro. Jorge Trujillo Rincón, del OGD Centro de Conocimiento en Comunidad, A.C., Tuxtla Gutiérrez, Chiapas, México.
Este proyecto se hace acreedor 20 horas de mentoring impartidas por un equipo de expertos internacionales durante 3 meses. Las sesiones se llevarán a cabo según las necesidades del proyecto y los horarios acordados entre el beneficiario y el equipo mentor.
Finalizado dicho período, el beneficiario presentará los avances implementados en su OGD.
Para más información sobre los cursos con las ANTs, visite: el programa UNWTO.ExecutiveEducation .
The UNWTO.TedQual Programme is pleased to announce that the following Tourism Education Programme at Universidad de San Martín de Porres has been awarded the UNWTO.TedQual Certification:
Renewal
List of Institutions with UNWTO.TedQual certified tourism education and training programmes
El Curso de la OMT en México sobre “El turismo y la transformación digital: Impactos en el desarrollo del modelo turístico” que finalizó el viernes pasado en la ciudad de Zacatecas, contó con la participación de funcionarios de la administración nacional y administraciones provinciales de Estados Unidos Mexicanos, así como funcionarios de administraciones nacionales de Argentina, Brasil y Ecuador.
El objetivo de este curso consistió en compartir conceptos teóricos sobre la gobernanza y el desarrollo del modelo turístico y también brindar a los participantes la posibilidad de adquirir conocimientos sobre procesos y herramientas que ayudan a lograr una gobernanza eficiente en el destino que permita propiciar el desarrollo local.
Para ello se desarrollaron diversas ponencias, discusiones, acciones de trabajo en grupo y actividades prácticas lideradas por los expertos facilitadores Montserrat Peñarroya (España) y Tirso Maldonado (España).
Como parte de las actividades prácticas, los participantes hicieron trabajo de campo en varios destinos del Estado de Zacatecas, recorrieron diversos sitios turísticos para obtener información de agentes locales involucrados en el sector turístico del destino y también de pobladores locales responsables de emprendimientos que amplían la oferta turística en la zona.
El acto de clausura y entrega de diplomas fue presidido por Licenciado Eduardo Yarto Aponte, Secretario de Turismo del Gobierno del Estado de Zacatecas; Maestro José de Jesús Quiñónes Ramírez, Director General del Instituto de Competitividad de la Secretaría de Turismo del Gobierno de la República y Licenciado Claudio Blaires, Coordinador del Curso de UNWTO Academy.
Si desea saber más sobre los cursos que ofrece la OMT, no dude en visitar: /conference-services/content/unwtocapacity
2017
Coalition to Observe and Advance Sustainable Tourism
Sonoma County, California
The Coalition to Observe and Advance Sustainable Tourism (COAST) is a not-for-profit cooperation established in the State of California, USA. Under the umbrella of COAST, the role of the Sonoma County Observatory for Sustainable Tourism is to observe, monitor, evaluate, and report-on rapid-growth visitor-serving activities in its area, and to enable others elsewhere to learn from, and adapt, the sustainable solutions generated to that growth.
MISSION
Through the identification and quantification of data, the main objectives of the Sonoma County Observatory for Sustainable Tourism is to monitor, report on and improve the sustainability of tourism in the Sonoma County destination area to create high value information to allow the many examples of best practices being pursued in Sonoma County to be replicated in the destination area and elsewhere in the UNWTO network.
Tourism is presently monitored by multiple agencies of county and state government in California, including the Sonoma County Economic Development Commission (EDC), and the Sonoma County Tourism Bureau. Sustainability is monitored by the County’s Planning Resource and Development Department (PRMD) and by independent organizations including Sonoma Ecology Center and Sustainable Sonoma. The Observatory is integrating data from these sources into a single monitoring and reporting system.
Impacts of agricultural-tourism growth in an environmentally sensitive rural area
Loss of funding for tourism and historical destinations
Water scarcity in a drought-prone area
Impacts of the sharing economy
Climate-change responsiveness and resilience
Employment and local living opportunities across cultures
Sonoma County is one of the largest counties in the nine-county San Francisco metropolitan area. It is largely agricultural, with 447 wineries, miles of rugged and scenic pacific coast line and towering redwood forest. As an established tourist destination, Sonoma County produces the largest amount of travel related spending in the San Francisco Bay Area and has been a significant pioneer in support of sustainability through its policies and action programmes.
PAMELA LANIER
Founder/Chair, Observatory Organizing Committee
Sonoma County Sustainable Tourism Observatory
email: pamelalanier@yahoo.com
Website Observatory | Website COAST