Startups will apply to one of the 4 categories below, defined by UNWTO. Since some initiatives may be fitting into more than one category, please choose the one where the predicted positive impact will be greatest.
CATEGORY 1- Social Impact: We live in an increasingly connected and interdependent world, transformed by digital advances lead by women. Technology can help us advance social, cultural, and environmental objectives, creating meaningful impact for people across borders. If well managed, technology can enable the tourism sector to act as an agent of positive change for healthier lifestyles, enriched and revitalized cultural destinations, and more sustainable consumption and production patterns.
This category is open for women-led startups that focus on technology in wellness, health, urban development, rural development, sustainability, and education with cross-cutting benefits with tourism.

CATEGORY 2 - Tourism and Travel Experience: The tourism sector faced unprecedented disruption during the COVID-19 pandemic that it is still recovering from. New technologies, digital tools and capacities are needed to accelerate recovery and define the future of the sector. Tech and digitalization can no longer be a niche, they must be a fundamental part of the new norm for the industry. This is particularly the case in the Middle East, a region that is witnessing a push to increase tourism offerings and their quality, to emerge as a key destination on the global stage.
This thematic area invites to participate women-led startups focusing on the food and beverage, transportation and accommodation, travel, and retail industries. 

CATEGORY 3 - Future Tech: Digitalization is no longer a trend in the Middle East, it is here to stay for all sectors, including tourism. Many countries such as Saudi Arabia, Qatar, and the United Arab Emirates, amongst others, are moving towards implementing a smart destinations approach to tourism.
This category targets women-led startups that work in the areas of fintech, AI, AR/VR, crypto currency, internet of things, blockchain technology, digital twining and the metaverse. 

CATEGORY 4 - Events and Community: Today, technology and social media platforms enable communities around the world, even if they exist online, in-person or in a hybrid format. Whether these communities focus on sports, arts and culture, gaming, literature, professional or personal interests and events, they are being managed and run through technology.
This thematic area is for women-led startups that have a special focus on social and messaging platforms, e-sports and gaming platforms, community-based applications, events-related platforms, and education technology to participate.

The winners of Women in Tech Startup Competition Middle East will gain from the following benefits:

• Invitation to join UNWTO Innovation Network, with access to more than 447 investors, 47 incubators, 1274 corporations and representatives from governments, academia and media from all over the world. 
• Opportunity to participate and pitch in the UNWTO Tourism Tech Adventure high-level event, that will take place in Riyadh, Saudi Arabia, on 27 September for the celebration of International Tourism Day.
• Visibility on all UNWTO platforms and social media networks, with a global reach.
• Mentorship programs with international leaders in the field of innovation.
• Access to potential seed funding, investments, and partnership opportunities with consultancies, accelerators and incubators.
• Scholarships for UNWTO Tourism Online Academy, which has more than 20.000 alumni, and offers courses in different languages, including Arabic, produced in partnership with international top Universities all over the world.
• Prospective opportunities to talk as guest keynote speakers and panelists at international forums.