The leadership of UN Tourism has successfully concluded a high-profile visit to China, reinforcing strategic partnerships and advancing sustainable tourism initiatives across key regions. The visit by Secretary-General Zurab Pololikashvili featured engagements with senior government officials, industry leaders, and international development agencies, further deepening UN Tourism’s collaboration with China.

In a joint effort to promote sustainable development and cultural diversity, UN Tourism and CAF – Development Bank for Latin America and the Caribbean, have launched the Indigenous Tourism Challenge – Latin America and the Caribbean. This initiative seeks to identify and support innovative tourism projects that highlight the richness of cultural expressions and the relationship with the environment of Indigenous peoples in the region.