“Brazil is positioned as a key destination for investments in a context where sustainability and innovation are fundamental. Its biodiversity, strong legal framework and commitment to sustainable development make the country attractive to investors looking for positive impact and long-term growth.”

Zurab Pololikashvili,
Secretary-General, UN Tourism

“The country is creating an environment conducive to foreign direct investment in the tourism sector and is succeeding in consolidating itself as a regional leader, generating positive effects on its socioeconomic development thanks to plans such as the National Tourism Plan 2024-2027.”

Natalia Bayona,
Executive Director, UN Tourism

Investments in Brazil: Opportunities and prospects

Brazil, with its vast territory and population of approximately 213 million people, stands out as one of the largest and most dynamic economies in the world. The robustness of its domestic market and its access to regional and international markets make the country a key destination for foreign investment.

In 2023, international tourism revenues accounted for 15.3% of the country's services exports, showing a significant increase from the 12.3% recorded in 2022, and the Brazilian government has adopted measures to strengthen tourism infrastructure and promote inclusive and sustainable growth in the sector. The country’s legislation, together with the National Tourism Plan 2024-2027, establishes key guidelines to increase competitiveness, promote connectivity and modernize tourism. These initiatives seek to attract investment, improve infrastructure and guarantee the accessibility and quality of tourism services, consolidating Brazil as a world-class tourism destination.

Investment overview

The Brazilian economy is highly diversified, with the service sector as its main driver. Between 2015 and 2024, average GDP growth was 0.8%, and in 2023, tourism accounted for 8% of the national GDP with 5.9 million arrivals and 6.923 billion dollars in receipts.

In 2023, inflows of Foreign Direct Investment (FDI) in Brazil amounted to USD 65.897 billion. According to the OECD, Brazil was the second largest destination for FDI that year after the United States.

Between 2015 and October 2024, Brazil was positioned as the number three country in Latin America and the Caribbean with the most FDI in tourism greenfield projects, totalling USD 1.490 billion in 50 projects.

Value proposition

Brazil offers a diversified economy with a large domestic market. Sectors such as agriculture, renewable energy, technology, and tourism offer significant opportunities for investors. The country is also a leader in technological innovation in Latin America, with a vibrant entrepreneurial environment supported by government incentives.

In addition, Brazil has a robust infrastructure and exceptional connectivity that facilitates international trade and tourism. Furthermore, it is a megadiverse country with a high level of commitment to environmental conservation, which makes it an attractive destination for responsible investments in ecotourism.

Competitive landscape

Brazil is a promising destination for strategic investments in tourism and other key sectors. The National Tourism Plan 2024-2027 reinforces its commitment to sustainable and inclusive development. Despite economic challenges, Brazil is moving towards a more favourable environment for foreign direct investment, consolidating itself as a regional leader with sustainable positive impacts on its socioeconomic development.