With the participation of National Tourism Administrations Officials from Latin America, the World Tourism Organization, its UNWTO.Themis Foundation, The Secretariat of Tourism of Mexico, the Higher Studies Centre of Mexico and the Secretary of Tourism of Baja California have inaugurated the course “Gastronomy as a tool for tourism competitiveness” in Baja California, Mexico.

The course, inaugurated on 9^th September, was attended by Alejandro Varela, Deputy Director of the UNWTO Regional Programme for Americas; Ernesto Bartolucci Blanco, Director of the Higher Studies Center in Tourism; Moisés Galindo Herrera, General Director of the Baja California Culture Institute; José de Jesús Quiñónez Ramírez, Deputy Secretary of Tourism Baja California; Francisco Bautista, representing the Municipal President of Playas de Rosarito; Sonia Figueras, UNWTO.Capacity programme manager at the UNWTO.Themis Foundation and the facilitators of the course: Iñaki Gaztelumendi y Amora Carbajal..

This course, held from 7^th to 11^th October in Playas de Rosarito, aims to provide the knowledge, skills, tools and a forum for discussion and reflection on the various communication tools and strategies so that, at the end of the course, participants can design, plan and manage the opportunity that provides food tourism in the global strategy of their tourism destination. Among the activities, the participants are to work on a practical case of Valle de Guadalupe, Ensenada, Tecate, Tijuana and Rosarito.

UNWTO.Capacity