International Workshop on Pakistan Tourism

Background

Even though Pakistan has abundant and diversified tourist resources it has not played its role on the global tourism stage. The organizing of the tourism event in Pakistan will be a great opportunity to showcase the current situation of Pakistan tourism development and to further strengthen the collaboration between UNWTO and PTDC.

Objective

The workshop is designed to:

Understand the current tourism development situation of Pakistan
Promote the development of adventure tourism, religious tourism, recreation tourism as well as culture and heritage tourism in Pakistan
Enhance and the collaboration between UNWTO and Pakistan Tourism Development Corporation

The workshop is specifically designed to:

Review the current quality and standard of the country’s tourism product, both existing and potential, in terms of its diversity (natural, cultural, recreational).
Analyse past and present tourist patterns to the country and understand the current domestic, regional and international image of the country as a tourism destination.

Methodology

The following format is designed to conduct the workshop:

Keynote presentation
Technical presentation
Panel discussion
Interactive Q&A session moderated by expert
Conclusions

Participants

Local officials from PTDC and other tourism-related authorities
Representatives from local private and public tourism-related sectors
Official from UNWTO
UNWTO invited expert

Outcome and Output

Raising awareness of the importance of tourism development in Pakistan;
Better understanding of the tourism resources and products related to infrastructure, transportation, accommodation and human resources;
Final report of the workshop with conclusions and recommendations;
Compilation of presentation materials made by the participants during the workshop.
An enhanced level of understanding on the needs of necessary collaboration between UNWTO and Pakistan;

DOCUMENTS (to be updated soon)

Preliminary Programme

Presentations: