24th UNWTO General Assembly | Video Competition

30 November - 3 December 2021, Madrid - Spain

The 24th session of the General Assembly will feature the 5th edition of the UNWTO Tourism Video Competition.

The COVID-19 pandemic has proven the relevance of multimedia communications within the new reality. The ongoing shift towards digitalization, changing viewer and user habits and the consolidation of mobile-first strategies have all accelerated since the pandemic broke. In addition, destinations around the world are preparing to restart tourism committed to seizing tourism’s unmatched contribution to people and planet.

The competition will feature two categories:

Exceptional Stories of Tourism Resilience: This category looks for remarkable examples which showcase the importance of the human aspect of tourism as a sector and with a positive social impact that generates optimism and opportunities for all.
Tourism Promotion and the Decade of Action. This category looks for remarkable examples of how Member Countries are linking their promotional videos either directly or indirectly to the 2030 Agenda for Sustainable Development through references to one or several of the 17 Global Goals.

One winning video will be chosen per region for both categories. This is an opportunity to position tourism as a key recovery sector to grow back better, stronger and building resilience.

Member States are encouraged to submit videos for both categories. Affiliate Members are encouraged to submit videos for the “Exceptional Stories of Sustainable Tourism” category.

The winners of the 5th edition of the UNWTO Tourism Video Competition will be announced during the 24th session of the General Assembly.