Innovation in tourism, as elsewhere, is collaborative action between governments, academia, corporations, micro, small and medium enterprises (MSMEs) and start-ups, investors, supporting business partners (accelerators, incubators, etc.) and other stakeholders. Fostering a successful tourism innovation and entrepreneurial ecosystem requires connecting all stakeholders to collaboration opportunities and prioritizing capacity building in tourism and technology.

Governments & Public Entities policies that foster innovation, trade and the adoption of technologies, generally promote innovation in tourism

Academia create frameworks and models on sustainable innovation in tourism, smart destinations, contribute knowledge to Governments, Startups, MSMEs and Startups and Supporting Business Partners

Corporations develop new technologies, raise awareness internally about innovation, and implement an organizational structure and vision for technology, invest in open innovation

Start-ups & MSMEs (micro, small and medium enterprises) develop and implement disruptive technologies in tourism, satisfy and reflect the needs and demands of travelers, create innovative solutions in tourism that support the SDGs   

Investors invest in sustainable projects related to tourism and technology, support the growth and internationalization of Corporations, Destinations and MSMEs and Startups

Supporting Business Partners support Startups that are directly or indirectly impacting the tourism value chain