UNWTO & Google Acceleration Programme

The next Acceleration Programme takes place 14 October 2021, shifting its focus to Argentina, Chile, Colombia and Mexico.

The Covid-19 pandemic has made clear that the effective mastering of online tools can no longer be postponed. In an increasingly dynamic and ever-changing environment, digital skills prove essential in helping countries recover more quickly and more sustainably.

That is why the World Tourism Organization (UNWTO) and Google are developing a series of online Acceleration Programmes designed for our Member States' tourism ministers, their teams, top travel associations, tourism boards and Destination Marketing Organizations to foster innovation and digital transformation for better tourism planning.

Focusing on 3 main areas, participants will gain first-hand access to UNWTO and Google’s insights of the tourism sector as well as develop new strategies through digital skills & data insights for a more sustainable recovery.

As we join efforts to restart tourism and foster global recovery, now is the time to build up strategic skills to enhance tourism’s capacity to generate better opportunities.

We are confident that we can work together to accelerate the power of tourism, adapt and thrive in the new environment to drive sustainable growth for millions across the globe. Join us!

Following editions of the Acceleration Programme will be announced soon.