The 32nd Joint Meeting of the UNWTO Commission for East Asia and the Pacific & the UNWTO Commission for South Asia

More than 120 participants from different prefectures of Heilongjiang Province, China, took part in a special UNWTO training seminar on winter tourism and on making the sector open to everybody.
Experts from UNWTO are currently working alongside the Heilongjiang Provincial Culture and Tourism Department to finalize two different plans for the regional tourism sector. The Heilongjiang Provincial Inclusive Tourism Development Plan aims to grow the regional tourism sector in an inclusive manner between 2020 and 2030.
Alongside this, the Ice and Snow Tourism Development Plan is aimed at consolidating the province’s status as a leading seasonal tourism destination and will also run between now and 2030.
To ensure a strong start to the partnership, a special training seminar focused on the strategic recommendations and pilot projects for both Plans was held on 14 January 2020 in the provincial capital of Harbin. Among the participants were senior tourism officials and private sector representatives, as well as experts from UNWTO.
With the feedback received during the seminar, UNWTO is now finalizing the overall tourism planning strategy for the province as well as the specific plan for ice and snow tourism. Both of these will then be officially presented to the Heilongjiang Department of Culture and Tourism
A delegation from UNWTO visited Kunming to deliver a training seminar on implementing the International Tourism Marketing Strategy designed for the Yunnan Province of China.
The strategy was designed by UNWTO experts in partnership with the Yunnan Provincial Tourism Department. Now, with the province working to grow its tourism sector, including through expanding its French source market, UNWTO hosted a special training seminar for stakeholders from both the public and private sectors.
The seminar was attended by 35 representatives from the Provincial Tourism Department, the tourism departments of main cities and prefectures in Yunnan, and tourism companies targeting international tourists.
The project has laid a sound basis to develop attractive packages and further promote the diverse tourism products of Yunnan Province to the international market, with a view to enhance international tourism’s contribution to the local economy.
Picture caption: Handing over of the Marketing Strategy to the Yunnan delegation visiting UNWTO HQ in December 2019
Guiling, China, 29 October 2019 - The World Tourism Organization (UNWTO), the Pacific Asia Travel Association (PATA) and the People’s Government of Guilin (China) held the 13th UNWTO/PATA Forum on Tourism Trends and Outlook in Guilin from 17 to 19 October 2019. Over 170 participants from 23 countries/regions came together to share their knowledge and experience around the theme ‘Beyond Gateways: Dispersal policies, capacity management, and rural tourism’.
UNWTO Executive Director Manuel Butler said at the Opening Ceremony, “today we gather in the Chinese city of Guilin to present our latest tourism research and to discuss dispersal policies, capacity management and the efforts to better understand and prevent the phenomenon of overcrowding is some urban destinations.”
“Guilin is deeply committed to the sustainable development of tourism, and through this forum the city has become a prominent center for the exchange of tourism knowledge in Asia and the Pacific”, Mr. Butler added.
International tourist arrivals in Asia and the Pacific grew 7% in 2018 to reach a total of 348 million, one fourth of the world’s total. Asia recorded the strongest growth in international arrivals in the period 2000 to 2018, much of which has been fuelled by China, the world’s top source market. Chinese citizens made about 150 million international trips in 2018.
During the Keynote Session on sustainable tourism, Vincent Nijs from VisitFlanders (Belgium) discussed the transformational power of tourism in the context of a new future vision for tourism, including how flourishing destinations find a positive balance for the traveler, host and place.
Among the topics discussed at the Forum were the applications of big data to tourism measurement and dispersal policies, the integration of tourism with culture and creative industries, policies for managing sustainable tourism growth, capacity management and rural tourism.
The event counted with the participation of Amadeus, Telefonica, the World Bank, PATA, The Hong Kong Polytechnic University, the Los Angeles Convention and Tourism Board, the Guanxi University as well as research and policymakers from different countries in Asia and the Pacific and the world.
The Forum has become over the last 13 years a reference platform on global and regional tourism trends.
2019
Curtin University
(Tourism Research Cluster)
Margaret River Region (Phase1) and later all of Australia’s South West Region (Phase2)
ASWTO is the first of its kind in Australia and is hosted by the Tourism Research Cluster of Curtin University, a world-class rated inter-disciplinary and cross-faculty research centre, which is part of Curtin’s School of Marketing, Faculty of Business and Law.
By continuously and systematically monitoring sustainability indicators for the selected monitoring area, the mission of ASWTO is to ensure tourism development in the Australia’s South West will contribute to the attractiveness of the region as a place to live and to visit while limiting the impact on its sensitive natural environment. The observatory is therefore supporting relevant stakeholders through regular research, data analysis and the provision of recommendations for the implementation of sustainable tourism policies, strategies and management processes.
The initial work of ASWTO is guided by a framework of 20 region-specific indicators in 11 areas, covering eight of the nine themes suggested by the UNWTO. This will be used as starting point for the regular monitoring of tourism impacts in the monitoring area(s) and will be achieved through e.g. the implementation of different surveys, including resident, visitor, visitor movement, industry and tour operator surveys. Insights resulting from these surveys will be complemented by additional data available from other sources and will be extended over time.
Tourism Seasonality
Employment
Destination Economic Benefits
Governance
Local Satisfaction with Tourism
Energy Management
Water Management
Solid Waste Management
Regional Production Cycles
Inclusion and Accessibility
Landscape Quality
With 3.2.million visitors (2019), Australia’s South West region is the second most visited tourism region in Western Australia and is an internationally-recognized tourism destination with exceptional natural assets, including remarkable coastlines, superb beaches and forstes, and a diverse marine environment, which is home of more than 4,000 endemic species of plants and 100 endemic species of animals (it is one of only 25 original global hotspots for wildlife and plants). Therefore, the region’s future health and tourism’s success depend highly on a fragile balance between regional development and the preservation of its unique natural environment.
Contact Person: Dr. Michael Volgger
trc@curtin.edu.au