Value
europe
Adriatic Coast, CROATIA

The Croatian Sustainable Tourism Observatory (CROSTO)

Member since

2016

Hosted by

The Institute for Tourism
Zagreb, Croatia

Monitoring area

Adriatic Croatia
(the coastal part of Croatia, including seven counties)

INSTO

The Croatian Sustainable Tourism Observatory (CROSTO) was established to support the vision set by Croatia for the future of its tourism sector. Through regular and timely monitoring of sustainable tourism in the Adriatic Croatia, the observatory helps to raise awareness of the possible positive and negative impacts of tourism development in the region.

FACTS & FIGURES

 

MISSION

The main objective of CROSTO is to continuously measure and monitor the development of sustainable tourism in the most tourism developed region of Croatia (Adriatic Croatia). Through the establishment of periodic and systematic monitoring processes, the observatory is key to observe and understand issues related to sustainable tourism, supporting local stakeholders in their decision-making processes with essential evidence. By applying and the European Tourism Indicator System among local communities and at the same time being part of INSTO, the observatory’s main tools in realization of its vision will be promotion, education and knowledge transfer. The long-term objective of CROSTO is to help establishing more observatories within the country and serve as coordinating entity, seeking to support sustainable tourism throughout the entire country in the future.

CROSTO'S Structure

CROSTO is a integrated unit within the Institute for Tourism in Zagreb, Croatia. It is staffed by an interdisciplinary team of Institute’s researchers.

KEY MONITORING AREAS

Satisfaction of the host communities
Visitor satisfaction
Local economic benefits and employment
Tourism seasonality
Energy, water and waste control
Spatial development control

DID YOU KNOW...

Croatia’s commitment to sustainability has been emphasized in its Tourism Development Strategy 2020. The initiative aims at fostering innovation in the framework of sustainable tourism. The efforts of the country in that regard have been recognized by the European Commission through the ETIS Award to the City of Mali Lošinj. The breadth and depth of insights gathered on sustainable tourism practices on the island have been particularly praised in that recognition.

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Related Content

UNWTO strongly condemns attack in Nice, France

UNWTO is deeply shocked by the hideous attack perpetrated in Nice. On behalf of the international tourism community, UNWTO expresses its heartfelt condolences to the families and friends of the victims and to the French people in this difficult moment.

 

"On behalf of the international tourism community, UNWTO conveys its heartfelt condolences to the families and friends of the victims and expresses its full solidarity with the people and the Government of France” said UNWTO Secretary-General, Taleb Rifai. “Nice is, and will continue to be, one of the leading tourism destinations in France and in the world. In the face of these forces of darkness, we must more than ever remain united to fight this ​global threat” he added.

Contacts:

UNWTO Media Officer Rut Gomez Sobrino
Tel: (+34) 91 567 81 60

UNWTO Communications & Publications Programme
Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218  

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UNWTO/ETC Roundtable discusses wellness and medical tourism

PR No.: 16053

The Roundtable ‘Exploring Health Tourism’ gathered a group of international experts in Budapest, Hungary, to better understand and explore the growing segment of wellness and medical tourism. The meeting was convened by the World Tourism Organization (UNWTO) and the European Travel Commission (ETC), as part of their joint research programme, with the support of the Hungarian Tourism Agency. 

The two-day event held in Budapest gathered experts from the World Health Organization (WHO), the European Union (EU), the World Travel and Tourism Council (WTTC), the European Spas Association, the Global Wellness Institute and Spaincares among others. Representatives from the health-related tourism sector from Hungary, Lithuania, Malaysia and Mexico attended the event.

Gusztáv Bienerth, Hungarian Commissioner for Tourism, highlighted the importance of health-related tourism in Hungary’s tourism sector, as well as the role of the country in the global market of health tourism, while underlining the relevance of the event.

Discussions were based on the ongoing ETC and UNWTO research on health tourism, a complex and not yet well-defined segment. This report is the first attempt to set a coherent conceptualization of health tourism and define the motivations behind travelers looking for health-related services.

“The need to better understand an emerging, global, complex and rapidly changing phenomenon such as wellness and medical tourism has become essential to tap into its growth potential”, said Márcio Favilla, UNWTO Executive Director for Operational Programmes and Institutional Relations.

“For ETC and UNWTO it is very important that we provide tourism authorities, managers and experts with a better understanding of the health tourism phenomenon and  jointly cooperate to identify and provide a consistent terminology that lays the foundations for this promising sector”, said Eduardo Santander, Executive Director of ETC.

Participants debated the taxonomy proposed in the research to agree on a consistent terminology to define and describe the system of travelling for health purposes. Furthermore, the Roundtable explored the latest trends shaping health tourism and how tourism destinations can tap into these opportunities.

The final report establishing common grounds for a health-related tourism taxonomy will be published by the end of 2016.

Additional information:

Full list of participants: the World Health Organization, the European Commission, the European Parliament, the World Travel and Tourism Council, the European Spas Association, the Global Wellness Institute, Spaincares, the Malaysia Healthcare Travel Council, the Mexican Council for the Medical Tourism Industry, the Lithuania Medical Tourism Cluster, the Lithuania State Department of Tourism, the Hungarian Tourism Agency, the Hungarian Hotel Association, the Danubius Hotels, Xellum and Intuition Communication.

The research ‘Exploring Health Tourism’ commissioned by ETC and UNWTO was prepared by László Puczkó and Melanie Smith (Xellum), with the support of the International Medical Travel Journal (IMTJ).

Contacts:

UNWTO Media Officer: Rut Gomez
Tel: (+34) 91 567 81 60

UNWTO Communications & Publications Programme
Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218

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UNWTO strongly condemns attack at the Istanbul Ataturk Airport

On behalf of the international tourism community, UNWTO strongly condemns the attack perpetrated today at the Istanbul Ataturk Airport and expresses its heartfelt condolences to the families and friends of the victims and to the Turkish people in this difficult moment.

 

"On behalf of the entire international tourism community, UNWTO conveys its heartfelt condolences to the families and friends of the victims and expresses its full solidarity with the people and the Government of Turkey” said UNWTO Secretary-General, Taleb Rifai. “Today we were reminded once again that we are facing a global threat that requires a firm and coordinated response by all governments and the international community”, he added.                           

Mr Rifai recalled that safety and security is a priority for the tourism sector and that the sector is being targeted as a pillar of the economy and livelihoods in many countries. He called upon the international tourism community to stand by Turkey in facing this challenge and recalled that at times as this “we need to cooperate and not isolate affected destinations”.

“Turkey is a leading tourism destination and we are confident it will continue to be so; it is now time to support Turkey” he added.
 

Contacts:

UNWTO Media Officer: Rut Gomez
Tel: (+34) 91 567 81 60 

 

UNWTO Communications & Publications Programme
Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 

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Quality Management key for the competitiveness of tourism destinations

PR No.: 16052

Quality management indicators and processes are key tools for the competitiveness of tourism destinations concluded the UNWTO Conference on Quality Management held last week in Bucharest, Romania.

 

In that regard, participants to the conference called for an integrated approach to quality management as a priority in long-term strategic planning of Destination Management Organizations (DMOs) at national and sub-national levels.

An integrated quality management approach to destination management contributes to improving the image of the destination, enhances the legislative framework and minimizes operational challenges.

“We live in an increasingly competitive sector. Quality standards provide a framework to guide stakeholders to improve their operations and services along the whole tourism value chain so as to create a complete and positive tourism experience” said UNWTO Secretary-General, Taleb Rifai.     

Costin Grigore Borc, Deputy Prime Minister and Minister of Economy, Commerce and Relations with the Business Environment of Romania said “the dynamic changes in the global tourism market require qualitative transformation of nearly every tourism segment within a destination. For tourism destinations to survive, trends that relate to a continuous improvement of the tourism supply quality need to be intensely tracked.”

“Tourism, multi-sectorial by nature, was and still is vulnerable to market turbulence and economic crises. However, it was able to withstand the global economic crisis more than most other sectors, to relaunch as few sectors have been able to, and to quickly recover from periods of temporary weakness” remarked Anca Pavel-Nedea, President of the National Tourism Authority of Romania at the opening of the conference. 

The Conference focused on ‘destination quality’ as a step beyond ‘product/service quality’, and provided a showcase for sharing initiatives and good practices in quality management in coastal destinations, protected areas, spa/wellness destinations, urban destinations and cultural heritage destinations.

The 103rd UNWTO Executive Council Meeting held in Málaga last May approved the following definition of Quality of a Tourism Destination, as proposed by UNWTO’s Committee on Tourism and Competitiveness: "Quality of a Tourism Destination is the result of a process which implies the satisfaction of all tourism product and service needs, requirements and expectations of the consumer at an acceptable price, in conformity with mutually accepted contractual conditions and the implicit underlying factors such as safety and security, hygiene, accessibility, communication, infrastructure and public amenities and services. It also involves aspects of ethics, transparency and respect towards the human, natural and cultural environment”.

 
Additional information:

Concept note

Website of the conference

Quality Standards in Tourism

Photo album of the Conference

Contacts:

UNWTO Media Officer Rut Gomez Sobrino
Tel: (+34) 91 567 81 60

UNWTO Communications & Publications Programme
Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 

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UNWTO to support Ukraine’s tourism development

PR No.: 16051

UNWTO will work with the Government of Ukraine to support the development of its tourism sector. The cooperation will focus on the areas of tourism statistics, communications and capacity building within the Organization for tourism officials and graduates from the country’s tourism educational institutions. The initiatives were discussed between UNWTO Secretary-General Taleb Rifai and Vice-Prime Minister for Euro-Integration and Euro-Atlantic Integration Ivanna Klympush-Tsyntsadze at the sidelines of the Conference on ‘Destination Branding - keys to building a successful reputation’, organized by the Ministry of Economic Development and Trade of Ukraine in collaboration with UNWTO.

The Conference discussed the impact of technology on destination branding as well as the evolving roles of National Tourism Organizations (NTOs) and Destination Management Organizations (DMOs) in destination branding, in view of current technological and consumer changes. The Conference was preceded by a UNWTO Masterclass on Tourism Destination Branding, which brought together representatives from the various regions of Ukraine.  

“Tourism is one of the best areas of investment and income generation,” said Ms Klympush-Tsyntsadze, opening the event. 

Ms. Yuliya Klymenko, Deputy Minister of Economic Development and Trade, presented the ten issues the Government will look to address in developing Ukraine’s tourism sector, including the review of legislation, public/private sector partnerships, the creation of a network of regional tourism brands, improving statistics and the liberalization of visa regimes.

During the Conference, Ukraine announced the implementation of visa-upon-arrival measures for Chinese tourists, complementing similar visa facilitation initiatives taken earlier this year for visitors from Australia and New Zealand.

“UNWTO has long been advocating for travel facilitation as a means to promote economic growth through tourism. We welcome very much the decision of the Government of Ukraine to concede visa upon arrival to Chinese tourists, as this is an example of its vision and commitment to tourism development,” said Mr. Rifai. “China is the world’s top source market, with US$ 292 billion spent on travelling abroad last year, and we trust this measure will yield significant benefits to the economy of Ukraine,” he added.
 

Additional information:

Ukraine Conference on Destination Branding

UNWTO Travel Facilitation

UNWTO Visa Openness Report 2015


Contacts:

UNWTO Media Officer Rut Gomez Sobrino
Tel: (+34) 91 567 81 60

UNWTO Communications & Publications Programme

Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218  

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UNWTO and the Government of The Netherlands partner to foster religious tourism

PR No.: 16049

To promote the role of religious tourism as an agent for cultural preservation, peace and understanding is the focus of the agreement undersigned by UNWTO and the Government of The Netherlands. The partnership includes the celebration of a conference on ‘Religious Heritage and Tourism: How to increase religious heritage tourism in a changing society’” that will be held on October 2016, in Utrecht, The Netherlands. 

The agreement was signed by UNWTO Secretary-General, Taleb Rifai, and the Ambassador of The Netherlands to Spain, Matthijs Van Bonzel at UNWTO Headquarters, coinciding with the European Ambassadors lunch held annually at the premises of the Organization.

UNWTO Secretary-General Taleb Rifai said “religious tourism is a powerful instrument to raise awareness of our common responsibility in safeguarding this lasting heritage and a key agent of peace, fostering tolerance and understanding between visitors and host communities, in an amalgam of different faiths.”

On behalf of the Government of The Netherlands, Ambassador Matthijs Van Bonzel, said that “the Agreement and the cooperation with UNWTO within the theme of religious heritage and tourism form an outstanding chance to profile this fragile heritage internationally as an economic strength and chance”

Organized by the Cultural Heritage Agency of the Ministry of Education, Culture and Science of The Netherlands jointly with the Museum Catharijneconvent, the Conference on Religious Heritage and Tourism will count with the support of the Centre for Religious Art and Culture (Flanders) and Future for Religious Heritage. The event will take place with occasion of the Dutch Future of Religious Heritage Program.

“The Netherlands is an excellent example of a country which always looks into the future, searching for innovative approaches to strengthen its tourism. Utrecht, a city which is a true expression of the cultural richness, religious heritage and diversity of The Netherlands, is the perfect place to organize such an event.” added UNWTO Secretary-General at the signing ceremony.


Additional information:

Photo album of MoU signing


Contacts:

UNWTO Media Officer Rut Gomez Sobrino
Tel: (+34) 91 567 81 60 /

UNWTO Communications & Publications Programme
Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 

Related Content

UNWTO and Astana EXPO 2017 partner to promote sustainable tourism

PR No.: 16048

Astana EXPO 2017 National Company and UNWTO will work together to promote sustainable tourism at the international exhibition which will be held in Astana in 2017 under the theme ‘Future Energy’. The partnership was signed on 13 June at UNWTO Headquarters in Madrid by UNWTO Secretary-General, Taleb Rifai and Akhmetzhan Yessimov, Chairman of Board for Astana EXPO 2017 National Company. 

Besides supporting the international visibility of the Fair which will take place in Astana next year, the Memorandum of Understanding undersigned between both parties includes the dissemination of the International Year of Sustainable Tourism for Development 2017 and the promotion of energy efficiency in tourism and of the UNWTO Silk Road initiative.  

“This is an excellent opportunity to highlight the role that the tourism sector has in advancing a greener future,” said UNWTO Secretary-General in the signature of the agreement.

“Kazakhstan is rich in energy resources but we need to look into the future and protect our environment, and the future is renewable energies”, said Mr. Yessimov.

Specific areas of cooperation in the MoU include the promotion of the Hotel Energy Solution initiative among hotels in Kazakhstan and the organization of a Conference on Tourism and Future Energy in June 2017.

In addition, a Train the Trainers initiative will be conducted during the Astana Expo to enhance the capacities of tour operators based along the Silk Road.  

Additional information:

-More about the Astana Expo 2017

-Hotel Energy Solutions

-UNWTO Silk Road Programme

- Photo album of the MoU signing         

Contacts:

UNWTO Media Officer Rut Gomez Sobrino    
Tel: (+34) 91 567 81 60

UNWTO Communications & Publications Programme
Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 

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