UNWTO Capacity Building Workshop in Lithuania on “Current Trends in Tourism eMarketing”

As stated in the Annual Report, 2016 proved to be another excellent year for international tourism despite many challenges. International tourist arrivals grew for the seventh consecutive year to reach 1.2 billion, a sequence of uninterrupted growth not recorded since the 1960s. The strongest growth was recorded in Africa and in the Asia and the Pacific region. France (84,5 million), USA (77,5 million), Spain (68,5 million), China (56,9 million) and Italy (50,7 million) have been the world's top destinations preferred by international tourists in 2015. In terms of international tourism expenditure, China leaders the ranking (261 USD billion) followed by USA (122 USD billion), Germany (81 USD billion), United Kingdom (64 USD billion) and France (41 USD billion). Between 2008 and 2016, 300 million more people travelled internationally for tourism-related reasons. Growth in advanced economy destinations, representing an increase of 5% compared to 2015, exceeded that of emerging economies (+2%).
ISBN: 978-92-844-1872-5
ISBN: 978-92-844-1781-0
UNWTO Tourism Highlights presents a concise overview of international tourism in the world based on the results for the year 2016.
ISBN: 978-92-844-1902-9
This release of the European Union Short-Term Tourism Trends provides a detailed analysis of international tourism receipts for 2016. It also presents the preliminary data for international tourist arrivals to the European Union (EU-28) in 2017.
ISBN: 978-92-844-1893-0
This report aims to gain a better understanding of how new platform tourism services, or the so-called Sharing Economy, is shaping the tourism sector. It seeks to identify the specific opportunities and challenges it poses across destinations, how these are being addressed, and the way forward. Drawing on the responses of a UNWTO survey, this exploratory study offers a global overview of the current situation, impact and future importance of these services in five main areas of tourism – information, accommodation, transport, food and tourism activities.
ISBN: 978-92-844-1908-1
Over 1000 leaders and practitioners from 88 countries convened in Manila, Philippines, at the 6th International Conference on Tourism Statistics: Measuring Sustainable Tourism (21–23 June 2017). Ministers, Statistical Chiefs, policy experts, statisticians, private sector and academics dedicated to sustainable development and tourism united to lay the groundwork for an expanded statistical framework for Measuring Sustainable Tourism (MST) in its economic, social and environmental dimensions. Global leaders spoke strategically, and politically, on the need for statistics to credibly substantiate tourism in national and international agendas, and as a lever for sector viability. The outcome "Manila Call for Action on Measuring Sustainable Tourism" represents a global commitment to sustainable tourism and the need to measure it through a consistent statistical approach, recognizing that effective sustainable tourism policies require an integrated, coherent and robust information base.
ISBN: 978-92-844-1895-4