Leading the transformation of tourism
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The growing importance of gastronomy tourism as a driver of inclusive development will be celebrated in the Japanese city of Nara next month.
Held under the theme ‘Gastronomy Tourism for People and Planet: Innovate, Empower and Preserve’, the 7th UNWTO World Forum on Gastronomy Tourism will take place on 12-15 December. Organized by the World Tourism Organization (UNWTO) and the Basque Culinary Center (BCC) and hosted by the Nara Prefecture Government, with the support of the Japan Tourism Agency, the event will put the spotlight on the role of gastronomy tourism as a platform for development, women’s and youth empowerment and innovative ways on how to attract and retain talent.
It will also see the launch of UNWTO’s Global Roadmap on Food Waste Reduction in Tourism. The Roadmap provides a consistent framework for tourism stakeholders to embrace the sustainable management of food so that it never becomes waste.
Forum represents a unique opportunity for experts to share their best practices and enhance the role of Gastronomy Tourism in sustainability, innovation, and social inclusion, and highlight its importance for regional and rural development
UNWTO Secretary-General, Zurab Pololikashvili says: “This year’s edition of the Forum represents a unique opportunity for experts to share their best practices and enhance the role of Gastronomy Tourism in sustainability, innovation, and social inclusion, and highlight its importance for regional and rural development.”
Joxe Mari Aizega, Director of the Basque Culinary Center, added: “The gastronomy sector has a meaningful influence on a region’s image and international projection. And for that, forums like this one are needed to nurture and boost young talents, create value, and, most important, address the challenges that the gastronomy tourism sector is facing.”
The Governor of Nara Mr. Shogo Arai said: “Gastronomy tourism has been at the heart of Nara’s initiatives to promote the linkages between food and tourism. Such linkages not only contribute to the promotion of traditional culture and diversity, but also to the development of cultural communication, the regional economy, sustainable tourism, and gastronomic exchanges.”
Commissioner of the Japan Tourism Agency, Mr. Koichi Wada, added: “In this country of great tradition and culture, where tourism and food and beverage professionals are engaged in friendly competition, there are many new initiatives in gastronomy tourism. We look forward to welcoming you back to Japan.”
The Forum will once again welcome many of the leading figures of global gastronomy and tourism. Among those set to take part in Nara are UNWTO Ambassador for Sustainable Tourism and Asia’s Best Female Chef of 2016, Maria Margarita A. Fores of the Philippines, Chef Catia Uliassi, ranked number 12 in the ‘50 Best’ from Italy, and Masayuki Miura, owner of Kiyosuminosato AWA Michelin Guide Nara 2022, Green-Star Restaurant (Japan). The full line-up is available on the Forum Programme.
The tourism sector has set out its plans to achieve its climate action ambitions. At COP27, UNWTO brought leading sector stakeholders together to share practical insights into accelerating the shift to greater sustainability and reaching Net-Zero.
Since the launch Glasgow Declaration on Climate Action in Tourism at COP26, more than 700 businesses, destinations, civil society groups and even countries have signed up, committing to decarbonize, regenerate and measure in order to halve their carbon emissions by 2030 and reach Net-Zero by 2050 at the latest.
UNWTO Executive Director Zoritsa Urosevic said: “One year after its launch, we are proud to see the way the Glasgow Declaration has inspired our sector into action. Unlocking finance and developing measurement frameworks will be critical to scaling-up our support and continue accelerating climate action for resilience.”
Unlocking finance and developing measurement frameworks will be critical to scaling-up our support and continue accelerating climate action for resilience
Ovais Sarmad, Deputy Executive Secretary, UNFCCC, added: “The Declaration, provides a framework for all tourism stakeholders to raise their climate ambitions. Further integrating tourism into the Nationally Determined Contributions will be key to mobilizing the support needed to scale-up the efforts.”
“A net zero future for tourism largely depends on the ocean and the regeneration of destinations, notably coastal destinations. We have to turn tourism into a sector that is responsive to the climate emergency” said Peter Thomson, UN Secretary General’s Special Envoy for the Ocean
Participants represented the different dimensions of tourism, at both the national and subnational level. Financial and UN institutions, in particular United Nations Development Programme (UNDP), the World Bank Group and CAF (the Development Bank of Latin America) voiced their readiness to support tourism destinations in their transformation towards more low-carbon, sustainable and resilient tourism models.
On 10th November, the side event focussed on the pathways of measurement and decarbonization. The Secretaries of State for Tourism and for Environment of Guanajuato, Mexico, shared about their unique collaborative approaches; the Minister of Tourism of the Canary Islands presented their climate action plan – one of the first ones at destination level; Iberostar released its decarbonization roadmap; the Sustainable Hospitality Alliance reflected on the improvements of the Hotel Carbon Measurement Initiative; and Intrepid Travel put forward the multiplier role that tour operators can have by supporting smaller businesses to decarbonize.
“The tourism sector requires a reset. A transition to sustainable tourism models requires a collective effort, one that UNDP is ready and willing to support,” said Assistant Secretary General and Regional Director for UNDP Arab States, Dr Khalida Bouzar.
On 11th, the event focused on regeneration and finance. The Minister of Tourism of the Maldives and representatives from The Bahamas Ministry for Tourism reiterated the place of tourism in the protection of fragile ecosystems. At the same time, the challenges faced by Ministries of Tourism to play an active role in climate negotiations at the national level was highlighted, as was the need to enhance the education of communities and visitors. The Foundation for Environmental Education also stressed the importance of integrating the Glasgow Declaration pathways as criteria in certification systems such as Green Key. NOAH Regen presented an innovative approach to protect and regenerate blue carbon ecosystems through blended finance. The Latin American Bank for Development (CAF) voiced its support for climate action in tourism.
“Achieving Net Zero by 2050 remains ambitious for tourism and more finance is needed. Investing in climate action in tourism is investing in green resilient and inclusive development” said Mari Pangestu, Managing Director, Development Policy and Partnerships, World Bank Group
Also in Sharm El-Sheikh, UNWTO convened its Committee of Tourism and Sustainability, chaired by the Ministry of Tourism of Croatia, for the first time within the framework of a UNFCCC COP. This allowed Member States to discuss the guidance materials available, such as the Baseline Report on Climate Action in Tourism and the Technical Brief on Measuring Tourism GHG Emissions, as well as opportunities for collaboration within the framework of the One Planet Sustainable Tourism Programme where UNWTO works closely with UNEP and the governments of France and Spain as co-leads. .
The latest signatories to the Glasgow Declaration include the Ministry of Tourism of Indonesia, the Tourism Authority of Monaco and the Secretariat of State for Tourism of Honduras. National Tourism Authorities from Panama, Kiribati, Micronesia, Portugal are also among our signatories. Committing to the Declaration are also large actors in the sector such as Accor, Iberostar, Booking.com, Expedia, The Travel Corporation, as well as Radisson Hotel Group, together tour operators and accommodation businesses from 130 countries. UNEP called on stakeholders to continue adhering to the Glasgow Declaration on Climate Action in Tourism which is implemented within the framework of the One Planet Sustainable Tourism Programme.
Small enterprises and local communities must be given the support they need to become true ‘agents of change’. As leaders of the G20 economies meet in Bali this week, UNWTO has stressed the importance of empowering grassroots actors as well as MSMES in order to drive sustainable and inclusive transformation and build greater resilience.
As the global community faces up to a range of challenges, including geopolitical tensions, rising energy prices and a climate emergency, UNWTO has placed tourism firmly on the G20 agenda. Under the Indonesian Presidency of the G20, UNWTO Secretary-General Zurab Pololikashvili urged leaders to seize the opportunity to rethink and transform tourism in order to deliver on its massive potential for sustainability and opportunity.
We are behind in progress towards the Sustainable Development Goals. In fact, progress has actually been reversed in areas like gender equality
Secretary-General Pololikashvili said: “We are behind in progress towards the Sustainable Development Goals. In fact, progress has actually been reversed in areas like gender equality. Tourism can help us get back on track. But we need to speed up. And we need to scale up. There is no time to lose.”
Over the course of 2022, UNWTO has worked with the G20 Tourism Working Group under the leadership of the Indonesian Presidency and the Minister of Tourism and Creative Industries, Sandiaga Uno, on Guidelines to make MSMEs and Communities agents of transformation. Released in September, on the occasion of the G20 Tourism Ministers’ Meeting, the Guidelines are built on five pillars,: 1. Human Capital; 2. Innovation, digitalization and the creative economy; 3. Women and youth empowerment; 4. Climate action, biodiversity conservation, and circularity; and 5. Policy, governance and investment.
Together, the Guidelines put people at the centre of tourism’s recovery and future development. According to the latest UNWTO World Tourism Barometer, international tourist numbers worldwide are on track to reach around 70% of pre-pandemic levels by the end of the year. UNWTO recognizes the sector’s responsibility to make sure this recovery is translated into more decent jobs, increased investment in infrastructure, skills and talent for the digital and green transformations and women empowerment.
In a post-pandemic world, renewed governance, multilateralism and international cooperation are the only path to address a world in a poly interconnected crisis stressed the UNWTO Secretary-General. Since the G20 economies represent 80% of global GDP, 60% of the world population and 76% of the tourism GDP worldwide, they are in a position to lead by example, he added.
Dear Affiliate Members,
I am pleased to share with you the November Edition of the Newsletter, which focuses on the latest developments achieved by the Affiliate Members Department and future events and initiatives carried out by the UNWTO, the Affiliate Members Department, and the Affiliate Members themselves.
Also included is the updated calendar of events for the second half of 2022, including UNWTO events and those carried out by or with the participation of our Affiliate Members.
On November 9, we held the 57th meeting of the Board of Affiliate Members in London, within the context of the World Travel Market. As the end of 2022 approaches, the Board of Affiliate Members met to discuss next year's roadmap and lines of action for the Membership.
On this occasion, the Chair of the Board presented an update on the latest participation of the representatives of the Affiliate Members Board at the UNWTO statutory meetings, while the Affiliate Members Department presented the Summary of Affiliate Members' Activities for the first half of 2022 and the AMD Programme of Work 2023 and beyond.
As the tourism industry is on its way to recovery, the UNWTO seeks to keep counting on the valuable inputs of the Affiliate Members. I take this opportunity to point out that the call for proposals for the Programme of Work 2023 is open until 15 November. This is an excellent opportunity for Affiliate Members to engage with the UNWTO and share the valuable contributions of the private sector. I strongly encourage you to send a proposal in the area of expertise or knowledge where your entity is best at.
Regarding the upcoming events and initiatives, I am pleased to inform you that on November 17 we have scheduled the second meeting of the Committee on Matters related to Affiliate Membership (CMAM) during which the new candidatures for the Membership will be revised, and submitted for the approval of the 117th UNWTO Executive Council, that will be taking place in Marrakesh, Morocco on 23-25 November.
The Affiliate Members Department will continue to collaborate and support the Affiliate Members' initiatives to the best of its capabilities.
As usual, I am at your disposal and look forward to hearing any comments you might have.
Yours sincerely,
Ion Vilcu
The shared progress being made in putting women’s empowerment ‘centre stage’ of tourism’s restart has been presented at the World Travel Market in London.
With the pandemic having made clear the extent to which women and girls everywhere are disproportionately affected by crisis, UNWTO partnered with the German Federal Ministry for Economic Cooperation and Development (BMZ), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and UN Women to put gender equality at the heart of recovery plans. The Center Stage project was piloted in four countries – Costa Rica, Dominican Republic, Jordan and Mexico – bringing on board both governments and businesses as well as NGOs and community associations.
As part of the initiative, UNWTO conducted a survey on the impact of COVID-19 on tourism employment. The research found that, between March 2020 and September 2021, women in tourism were:
The four pilot countries have led the way in putting gender-equality centre stage of their tourism recovery plans and UNWTO is committed to taking this work further and wider
UNWTO’s pioneering ‘Centre Stage’ project was designed to address this, working with 3 governments, 38 businesses and 13 civil society organizations to implement year-long gender action plans.
The project has produced the following results:
UNWTO Secretary-General, Zurab Pololikashvili, said: “As we rethink the future of tourism, it must be one in which women and men are equally empowered to take the opportunities that the sector’s restart is bringing. The four pilot countries have led the way in putting gender-equality centre stage of their tourism recovery plans and UNWTO is committed to taking this work further and wider.”
For more information on the report contact: centrestage@unwto.org
“Our job is to create jobs,” UNWTO Secretary-General Zurab Pololikashvili told tourism sector leaders as education, sustainability, and governance took centre stage at the Ministers’ Summit at the World Travel Market.
This consolidated platform for public and private sector leaders addresses tourism’s most pressing issues and sets the agenda for the years ahead. Held around the theme of ‘Rethinking Tourism’, the 16th Summit gathered Ministers and high-level delegates from 19 countries, alongside business leaders. Reflecting the heightened relevance of tourism for cross-cutting economic and social wellbeing, this year’s edition was the most successful to date.
Opening the event, Secretary-General Pololikashvili emphasized the unique opportunity to transform the sector. However, with UNWTO data showing that global tourism now at around 70% of pre-pandemic levels, “the window of opportunity will not stay open forever. We need to rethink tourism: as a provider of jobs, an economic pillar, and, against the backdrop of COP27, as a solution to the climate emergency”.
We need to rethink tourism: as a provider of jobs, an economic pillar, and, against the backdrop of COP27, as a solution to the climate emergency
Presenting an overview of UNWTO’s work leading the transformation of tourism, Secretary-General Pololikashvili focused on investing in sustainable infrastructure and in people, most notably through quality education and providing decent jobs. Echoing UNWTO’s position, Juliette Losardo, Exhibition Director at World Travel Markets, noted that “a post-pandemic world has revealed exciting opportunities, and given us a once-in-a-lifetime opportunity to reconsider tourism and ask ourselves how we can rebuild and better prepare for the future”. Julia Simpson, President and CEO of the World Travel and Tourism Council (WTTC), which co-organizes the Summit with UNWTO, emphasized the “talent, speed and capital” of the private sector.
The roundtable brought together Ministers of Tourism from every global region. Each provided unique insights from their own countries. Opening, His Excellency, Ahmed Al-Khateeb, Minister of Tourism for the Kingdom of Saudi Arabia stressed putting “sustainability above everything”, also noting his country’s focus on innovation and youth. Highlighting the importance of diversifying national tourism sectors, including through domestic and rural tourism, and creating new products were Abdulla Mausoom, Minister of Tourism for the Maldives, the Minister for Portugal, Rita Marques, and the Minister for Egypt, Ahmed Issa.
Picking up on the theme of Rethinking Tourism, the Minister of Tourism for Croatia Nikolina Brnjac, noted that this would require an “evolution” towards measuring success by greater sustainability”. Meanwhile, the Deputy Prime Minister and Minister of Tourism for Mauritius Steven Obeegadoo, emphasized its ability to promote peace, adding “We need to look beyond tourism to rebuild tourism.” Also contributing to discussions were the Ministers from Bahrain, Costa Rica Ecuador, Ethiopia, Ghana, Jordan, Malawi, Malta, Mauritius, Mexico, Montenegro, Nicaragua, Philippines, and Sri Lanka.
Representing tourism’s vast and broad private sector, Expedia and the Radisson Hotel Group outlined their proactive work achieving greater sustainability, as well as highlighting the sector’s ability to provide decent jobs and lifelong career progression for people everywhere.
While the Summit promoted diversity of thought, background and experiences, a focus on tourism’s unique power as a driver of sustainability and as a promoter of peace and understanding proved a common theme. High-level participants emphasized that now is the time for the tourism sector to focus more on cooperation rather than competition. Ministers also acknowledged UNWTO Secretary-General Pololikashvili’s call for tourism to be mainstreamed within the political agenda and for greater collaboration between ministries of tourism and those of economy, business and environment.
Trusted data to inform debate
UNWTO’s trusted data provided the context for discussions. Building on the Organization’s status as the leading provider of global tourism intelligence, the World Travel Market will also host the launch of the new Travel Trends Report 2023, produced by UNWTO in partnership with leading broadcaster Euronews.
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