Sustainable Tourism Observatories are Transforming the Sector

• All Regions
• 22 Nov 2023

Members of the International Network of Sustainable Tourism Observatories (INSTO) have met to exchange insights on the importance of governance, participatory approaches and timely data in advancing sustainability in destinations.

Made up of leading destinations, members of the World Tourism Organization’s INSTO network are at the forefront of work to conceive and implement sustainable development practices at the ground level. These practices, which focus on inclusivity and making decisions based on evidence, are leading to a positive shift towards tourism development that is both resilient and inclusive. 

Data-driven transformation  

The meeting showcased the Observatories’ efforts in various measurement areas such as local satisfaction levels, destination carrying capacity, and environmental and social aspects of tourism. INSTO members emphasized the challenges they face in monitoring, underscoring the importance of reliable data obtained through partnerships with diverse providers. They also highlighted the selection of relevant indicators tailored to each destination’s specific needs, making it easier to compare between destinations. 

The INSTO destinations emphasized the importance of timely and evidence-based policy actions that support the ongoing transformation of the tourism sector. Discussions centred around real-world examples and experiences from leading destinations as well as progress in the Measurement of Sustainable Tourism and One Planet initiatives and the efforts related to biodiversity climate action.  

New Members welcomed  

The INSTO network continues to expand, welcoming four new Observatories during this week’s meeting: Gifu Prefecture in Japan, Cali in the Valle de Cauca in Colombia, the Centro de Portugal, and the Atlantic Coast of Ireland. These destinations have demonstrated their work towards sustainable tourism through participatory approaches, evidence generation and transparency - essential requirements for INSTO membership. Additionally, three members have joined since the beginning of 2023: Yucatan and Tlaxcala in Mexico and the Monitoring Centre from the Batanes Islands in the Philippines, bringing the total INSTO membership to 42. 

All INSTO members are committed to assessing the impact of tourism in 11 mandatory areas spanning economic, environmental and socio-economic dimensions. This commitment aligns with the new Measuring Sustainable Tourism (MST) framework UNWTO is developing, which goes beyond broad indicators such as GDP.  

Related Links:

• Download the news release on PDF
• UNWTO International Network of Sustainable Tourism Observatories
• UNWTO Observatories
• UNWTO Sustainable Development
• Measuring the Sustainability of Tourism Initiative

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Batanes Islands in the Philippines joins the UNWTO Network of Sustainable Tourism Observatories

• Asia and the Pacific
• 20 Jun 2023

UNWTO has welcomed Batanes in the Philippines as the latest addition to its International Network of Sustainable Tourism Observatories (INSTO).

Led by the Batanes Tourism and Hospitality Monitoring Centre (BTHMC), in collaboration with the province and its local stakeholders, this observatory is committed to supporting the sustainable development of tourism based on evidence and a participatory approach. These commitments are instrumental in building a sustainable and resilient tourism sector that benefits the local people, the Ivatans, as well as visitors, while ensuring environmental and cultural conservation. The observatory joins UNWTO’s growing international network of observatories, all of which are dedicated to creating inclusive and healthy spaces for both visitors and host communities, while promoting the responsible management of tourism.

Inclusive decision-making

For a destination like the Batanes Islands, such measurement work is even more relevant as it will help to preserve the uniqueness of the islands and build a responsible sector that benefits the local people and visitors alike

Through a participatory process, the Observatory has gained detailed insights into the key sustainability issues identified by the indigenous Ivatans and will continue to expand its measurement focus towards environmental and social areas in line with the INSTO Framework. This approach will help the Batanes Islands in managing tourism development responsibly and sustainably, by taking a holistic view and developing adequate, innovative strategies.

UNWTO Secretary-General Zurab Pololikashvili said: “For any destination, measurement is important as it provides a better understanding of where a destination stands and where it wants to go. For a destination like the Batanes Islands, such measurement work is even more relevant as it will help to preserve the uniqueness of the islands and build a responsible sector that benefits the local people and visitors alike. We are very pleased to welcome the Batanes Observatory as a new member of the INSTO network.”

The governor of Batanes, Ms. Marilou Cayco noted: "We are honoured to become the first member in the International Network of Observatories in the Philippines. Being part of this network will allow us to better assess the impact of the growing tourism sector in the Batanes Islands and provide us with the relevant evidence to inform future policies and decisions to ensure that tourism is sustainable and resilient".

About Batanes and its Observatory

Batanes is the northernmost province of the Philippines, located around 160km north of the mainland.  An archipelago of ten islands, of which the three largest are inhabited, its capital is Basco and the province is home to the indigenous Ivatan people. The islands are also home to some unique plants and endemic animals, and serves as a sanctuary for migratory birds.

The Observatory is managed by a multi-disciplinary team from the Asian Institute of Tourism, the Department of Hotel Restaurant and Institution Management, and the Institute of Civil Engineering from the University of the Philippines Diliman. A technical working group composed of tourism stakeholders in Batanes work closely with the research team in managing the operations of the Observatory. In addition, a partnership with the Batanes State College and the Provincial Government of Batanes has been established for carrying out research activities.

 

Related Links

• Download the News Release in PDF
• INSTO Overview Observatories
• Batanes Promotional Website
• UNWTO International Network of Sustainable Tourism Observatories
• INSTO Tools and Resources
• UNWTO Measurement of Sustainable Tourism Initiative (MST)

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Mexico’s Yucatán State Joins the UNWTO Network of Sustainable Tourism Observatories

• Americas
• 24 Jan 2023

UNWTO has welcomed Yucatán’s Tourism Observatory into its International Network of Sustainable Tourism Observatories (INSTO).

The Yucatán Tourism Observatory was established in 2018 to generate and manage information around tourism development. This work has identified key challenges and opportunities and so led to the design of relevant policies aimed at supporting the destination’s overall sustainable development, thereby increasing its competitiveness. Joining the INSTO Network will help Yucatán manage tourism development in a responsible and sustainable manner, taking a holistic view in developing adequate and innovative strategies for “rethinking” tourism.

UNWTO Secretary-General Zurab Pololikashvili said: “In this time of rethinking tourism, measurement is increasingly important as it provides a better understanding of where a destination stands and where it wants to go. The INSTO network provides an opportunity to work together to ensure that tourism is a tool that contributes to sustainable development. We are very pleased to welcome Yucatán as a new member.”

Green and sustainable future plans for Yucatán´s tourism

The INSTO network provides an opportunity to work together to ensure that tourism is a tool that contributes to sustainable development. We are very pleased to welcome Yucatán as a new member

Yucatán is home to the Maya, has an extensive coastline, is mostly covered by forests, jungles and has numerous cenotes, sinkholes created by collapsed limestone rocks that expose groundwater. This and other tourism resources attracted 2.1 million overnight tourists in 2019, two-thirds of them domestic tourists. Tourism GDP accounts for 11,1% of Yucatán’s overall GDP. According to the vision of the Secretariat of Tourism of the State of Yucatán (SEFOTUR) “In 2030 tourism is widely recognized as a key sector that benefits Yucatán society, and to conduct tourism development in consensus with industry actors and with a full insertion of society in the benefits of tourism”. Among the environmental priorities climate action, ecosystem restoration and conservation, water quality preservation, and sustainable energy supply are cited, as well as the need to create a culture of sustainability within Yucatán society.

Yucatan's Secretary of Tourism, Michelle Fridman Hirsch, noted: "We are very pleased to have been enrolled in the UNWTO's INSTO network, as we become the second Observatory in Mexico to be part of this network, which will allow us to better evaluate the impact of tourism in Yucatan and contribute with better data to global sustainable tourism".

Yucatán’s Tourism Observatory will monitor the 11 mandatory INSTO key areas for tourism sustainability: tourism seasonality, employment, economic benefits of the destination, energy management, water management, wastewater management, solid waste management, climate action, accessibility, local satisfaction and governance.

Related Links

• Download the News Release in PDF
• UNWTO International Network of Sustainable Tourism Observatories
• INSTO Yucatan Website
• Yucatan Sustainable Tourism Observatory (YSTO)
• Secretariat of Tourism of Yucatan (SEFOTUR)
• Yucatan Tourism Promotion Website

About INSTO

The UNWTO International Network of Sustainable Tourism Observatories (INSTO) was created in 2004 with the main objectives to support the continuous improvement of sustainability and resilience in the tourism sector through systematic, timely and regular monitoring of tourism performance and to connect dedicated destinations, helping them to exchange and improve knowledge and understanding about destination-wide resource use and the responsible management of tourism.

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Bogotá Joins the UNWTO Network of Sustainable Tourism Observatories

• Americas
• 9 Jun 2022

UNWTO has welcomed Bogotá’s Tourism Observatory into its International Network of Sustainable Observatories (INSTO).

Bogotá´s Tourism Observatory has longstanding and extensive monitoring experience and has been further strengthened by the City Council as an instrument of public management and mechanism to consolidate, systematize, analyze and research information of the tourism sector. Becoming a member of INSTO will help Bogotá in managing tourism development in a responsible and sustainable manner and allow it to better deal with post-pandemic recovery.

We are very pleased to welcome Bogotá into the Network as the latest member

UNWTO Secretary-General Zurab Pololikashvili said: “The INSTO network is a platform where we welcome Observatories that are committed to basing the sustainable development of tourism on evidence, participatory approaches and transparency. We are very pleased to welcome Bogotá into the Network as the latest member.”

Inclusive future for Bogotá´s tourism

Bogotá is home to a wide variety of tourist resources and attractions and has an infrastructure that allows for the development of different high-quality tourism products. As the most popular Colombian destination in terms of tourist numbers, arrivals in 2021 reached almost 6 million, with growth of 49.8% in relation to 2020, contributing US$5.795 billion corresponding to 2.4% of the total GDP of the city, which meant an annual increase of 38.2% between 2020 and 2021. Within the Sustainable Tourism Policy of Colombia 2022, the vision of strengthening the reputation and recognition of Colombia as a sustainable tourism destination is clearly outlined.

The Vice Minister of Tourism Ricardo Galindo Bueno assured that "for the Vice Ministry of Tourism it is great news that the Bogotá’s Tourism Observatory is part of the UNWTO INSTO network, because a tool of these characteristics and qualities, allows public policies of the sector in the district to continue to be nourished by objective measurements that improve decision making".

Director of the District Institute of Tourism (IDT), Karol Fajardo Mariño explained: "The adhesion of the Bogotá’s Tourism Observatory to the UNWTO INSTO Network will allow us to share with other tourist destinations experiences and development and measurement strategies based on exemplary sustainability, in an effort to respond to the needs of quality tourism information demanded by the sector.”

The Bogotá’s Tourism Observatory will monitor 11 key areas for tourism sustainability: tourism seasonality, employment, economic benefits of the destination, energy management, water management, wastewater management, solid waste management, climate action, accessibility, local satisfaction and governance, which will facilitate decision-making and the processes of formulating public policies and strengthening the sustainable development of our city.

Related Links

• • UNWTO International Network of Sustainable Tourism Observatories
• Bogotá’s Tourism Observatory
• Bogotá´s Tourism Observatory on the INSTO Website
• Download the press release in PDF

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