The UNWTO.TedQual Programme is pleased to announce that the following Tourism Education Programm at Ammon Applied University College, Jordan, has been awarded the UNWTO.TedQual Certification:
List of Institutions with UNWTO.TedQual certified tourism education and training programmes
PR No.: PR 18007
International tourism in the Middle East and North Africa showed clear signs of recovery in 2017 with growths of 5% and 13%, respectively. Against this backdrop, tourism ministers, Spanish authorities and private sector gathered to discuss future tourism prospects at the Ministerial Round Table on Tourism Development in the MENA Region, during the Madrid International Tourism Fair in Spain (18 January, FITUR Madrid).
Organized by the World Tourism Organization (UNWTO) and Casa Árabe, the public consortium headed by the Spanish Ministry of Foreign Affairs, the event focused on current trends and short term prospects in the region and discussed policies and strategies for consolidating recovery and to stepping up tourism’s contribution to inclusive and sustainable socioeconomic development.
Opening the event, UNWTO Secretary-General, Zurab Pololikashvili, said that “The MENA holds a strong tourism potential. The region has proven yet again its resilience and demand will continue to recover as consumer confidence rises and rises. There are many reasons for optimism and I come into this meeting full of confidence for the region’s future. UNWTO forecasts point to MENA receiving 195 million international tourists by 2030”.
Participating in the debate were H.E. Mr. Zayed R. Alzayani, Minister of Industry, Commerce and Tourism of Bahrain, Mr. Hesham El Demeiry, Chairman of the Egyptian Tourist Authority, Mr. Abdel Razzaq Arabiyat, Managing Director of Jordan Tourism Board, H.E. Mr. Avedis Guidanian, Minister of Tourism of Lebanon, H.E. Ms. Rula Ma’ayah, Minister of Tourism and Antiquities of Palestine and H.E. Mr. Mohamed Al Muhairi, Undersecretary for Tourism at the Ministry of Economy of the United Arab Emirates.
According to the latest UNWTO International Tourism Barometer, international arrivals to the Middle East grew by 5% and by 13% to North Africa in 2017.
Useful links:
UNWTO Regional Programme for the Middle East
Contacts:
UNWTO Senior Media Officer: Marcelo Risi
Tel: (+34) 91 567 81 60 / mrisi@UNWTO.org
UNWTO Communications & Publications Programme
Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 / comm@UNWTO.org
With nineteen participants from Bahrain, Kingdom of the Saudi Arabia and UAE, the UNWTO/UAE Tourism Leadership Programme in the United Arab Emirates on “Digital Marketing in Tourism”, organized by the World Tourism Organization, its UNWTO.Themis Foundation and the Ministry of Economy of UAE (MOE), was closed on 21st November by Abdulla Al Hammadi, Director of the National Tourism Programme for the Ministry of Economy of UAE and dr. Edith Szivas, UNWTO.Themis Course Coordinator, with presence of MOE and UNWTO.Themis Course facilitators.
If you are interested in hosting a UNWTO course or workshop in your country please visit: /content/unwtocapacity
The UNWTO/UAE Tourism Leadership Programme in the United Arab Emirates on “Digital Marketing in Tourism”, organized by the World Tourism Organization, its UNWTO.Themis Foundation and the Ministry of Economy of the United Arab Emirates, was inaugurated on 19th November by Abdulla Al Hammadi, Director of the National Tourism Programme from the Ministry of Economy of United Arab Emirates, Omar Valdez, UNWTO.Themis Foundation Executive Director, Dr. Edith M. Szivas, Course Coordinator at UNWTO.Themis Foundation and the facilitators of the course, Montserrat Peñarroya and Dimitrios Buhalis.
In today's fast-changing and competitive environment, consumers unquestionably desire unique products and experiences - and destinations and businesses respond to this request by designing and promoting experiences that add value to their goods and services. Technology has emerged as the pervasive and robust platform for tourism organizations and for destination distribution and management. New developments such as Augmented Reality provide incredible opportunities for tourism organizations to develop their competitiveness. Furthermore, increasingly SoLoMo marketing which brings together Social Media, Location and Context Based Marketing and Mobile platforms and application will be critical for the competitiveness of tourism. The competitiveness of tourism organisations and destinations in the future will depend on their ability to manage digital tourism in a strategic and operational way to generate technology empowered constant innovation to manage consumer experiences and local assets and resources profitably and sustainably.
This Executive Training Course will challenge participants to think of their use of technology and their digital footprint to maximize their visibility, engagement, conversion and loyalty. Participants will be encouraged to think of how they can co-create tourism experiences and how they can develop benefits for all participants in the marketplace. A theoretical-practical methodology will be followed which includes presentations, discussions, debates, Q&A sessions, group work and practical activities.
The World Tourism Organization (UNWTO), its UNWTO.Themis Foundation and the Ministry of Economy-National Tourism Programme of the United Arab Emirates invite all high-level decision makers in the National, Regional and Local Tourism Administrations and Organizations from the MENA region to apply for the upcoming UNWTO/UAE Tourism Leadership Programme Course on Digital Marketing in Tourism which will be held in English, in Dubai, from 19 to 21 November 2017.
The UNWTO/UAE Tourism Leadership Programme is a series of executive training courses in tourism that take place every year with a different theme or on a different topic.
The objective of this year’s executive training course is to provide participants with knowledge, skills, tools, best practices and a forum for discussion about current developments in digital marketing strategies and implementation in Tourism. More specifically, to provide participants with understanding of key concepts and useful frameworks vital for developing successful marketing strategies, practical experience in conceptualising and developing a marketing strategy using the concepts of “Personas” and the “Customer Journey” and applying the UNWTO approaches and methodologies and raising the awareness of the importance to research and match local needs and customer wishes, dreams and behaviours.
Upon successful completion of this event, participants will be able to understand and apply key concepts and useful frameworks for successful Digital Marketing in tourism, evaluate and optimise an existing marketing strategy and plan and oversee and/or apply important marketing tools and tactics.
In order to achieve above mentioned objectives, combined theoretical-practical methodology will be applied during this executive training course in a modular structure. Each of these modules comprises presentations, discussions, debates, group work with case studies and analysis of experiences applicable to the participants, and practical activities which aim at putting in a real situation the content and tools seen during the executive training course. These activities include practical exercises and group discussions.
Officials and industry professionals of UNWTO Members states from MENA region will be selected according to their merits, qualifications, experience, and nomination by the highest authority of its National Tourism Administration.
TUITION FEES
The tuition fee of the course is $ 1,465 USD. This fee will cover costs of the on-site components of the course and the provision of course materials, lunch and refreshments. Cost of travel to and from UAE, additional meals and accommodation are not included.
FINANCIAL AID
A 10 per cent of discount for participants who completed the previous 2016 course, will be offered.
APPLICATION
Candidates wishing to participate in this upcoming UNWTO/UAE Tourism Leadership Programme on Digital Marketing in United Arab Emirates ought to:
● be qualified tourism officials and industry professionals from UNWTO Member states in the MENA region;
● write a Letter of Motivation stating why he/she wants to participate in the course;
● have a University degree or higher educational level;
● have high level of English;
● be able to share the knowledge they have gained on the topic of the executive training course to their Organization/Administration.
In order to apply for the upcoming UNWTO/UAE Tourism Leadership Programme on Digital Marketing in Tourism, candidates from the MENA region should:
● fulfill all above mentioned requirements;
● complete application eForm;
● send their letter of motivation to UNWTO through eForm indicating which objectives, professional achievements and career goals they would like to achieve with this course, and how this executive training course might help them to grow professionally;
● send copy of his/her passport (if not UAE national);
● obtain an international insurance policy which fully covers their stay abroad (if an international participant).
