The World Tourism Organization (UNWTO) has joined forces with CNN International for a major new initiative designed to inspire people to get ready to travel again. The #TravelTomorrow campaign combines the key message of the United Nations specialized agency with the creativity of the broadcaster and looks to a brighter future for global tourism and those that are reliant on the sector for their livelihoods.

Employers from across global tourism are taking the lead in supporting their workers and helping the communities in which they operate, research carried out into the sector’s response to COVID-19 has found.

The World Tourism Organization (UNWTO) today designated Spanish football legend and World Cup winner Iker Casillas as Special Ambassador for Responsible Tourism. In a virtual ceremony, the goalkeeper pledged to promote the universal benefits of tourism.